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The end of the agency: Media planning and buying will soon become fully automated, says C1X’s Rammohan Sundaram

The end of the agency: Media planning and buying will soon become fully automated, says C1X’s Rammohan Sundaram

Having been in the business for about 20 years, I have seen all aspects of media changing. Way back in 1999 I knew that eventually the internet would be the only medium that will survive the test of time. Modes of access will be different, so you could consume movies on your television but the […]

New appointments at OMG's Hearts & Science, C1X and House of Comms

New appointments at OMG’s Hearts & Science, C1X and House of Comms

Omnicom Media Group’s FADI MAKTABI has been named general manager at the network’s newly launched data marketing agency Hearts & Science MENA. Previously head of strategy for OMD UAE, Maktabi has worked across the group’s MENA network in Dubai and Cairo for nearly 10 years. Maktabi is expected to build a team of more than […]