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Digital futurist Brian Solis says the technology behind psychographic marketing can be used for good, evil or advertising

Digital futurist Brian Solis says the technology behind psychographic marketing can be used for good, evil or advertising

Brian Solis is principal analyst at Altimeter Group in the US, where he studies disruptive technology. He was introduced at last month’s OMD Predicts event in Dubai as “a keynote speaker, digital anthropologist and futurist,”and he has always looked at how technology affects society. He began his career looking at ways to bypass the media […]