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Campaign Cannes Diaries 2017: Laura Jordan Bamback

Campaign Cannes Diaries 2017: Laura Jordan Bamback

Laura Jordan Bambach, chief creative officer of Mr. President, talks about brand purpose and how it works with agency culture.

There’s value in the public announcement, if it doesn’t go like this…

There’s value in the public announcement, if it doesn’t go like this…

The author says that the invisible announcer is, for the duration of the message, a spokesperson for the brand. Layzangenmenwehavearrivindubailocaltimesevenclokntempeshurethirtysevdegrees is a sentence any seasoned flyer will recognise instantly. Yes, it is the blurb cabin attendants churn out when your plane lands, and which is often repeated in a similar fashion in a couple of […]

‘Conversations have changed in the last three years’

‘Conversations have changed in the last three years’

The region’s grasp of targeting, adoption of promoted content and mobile penetration have convinced the ‘professionals network’ to look at expanding its direct presence in the region, says Jake Thomas, head of LinkedIn marketing solutions MENA. How has LinkedIn evolved as a platform in this market vis a vis the rest of the world? We […]