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Global Village announces creative and media-buying agencies

Global Village announces creative and media-buying agencies

Dubai theme park Global Village has signed up The Classic Partnership as its creative agency and re-signed BPG Maxus to do its media buying. The creative account was previously held by BPG Bates. The Classic Partnership says the way its management were told they had won the pitch was unconventional. In a statement, it said: “An […]

Media faces to watch 2017

Media faces to watch 2017

Campaign profiles some of the most promising and talented individuals aged 30 or under working in the media industry. Data crunchers, strategic planners and shrewd deal-makers, they all raise the game of their agencies and the industry Here they are…. Zeina Kettaneh, 24, integrated account executive, MEC Beirut Kettaneh was one of the six candidates chosen […]

Top 10 Pitches 2016

Top 10 Pitches 2016

1 Nissan Mindshare MENA in March lost its multi-million-dollar media planning and buying account with Nissan after OMD UAE won a competitive pitch. The Omnicom Media Group-owned agency took back the media planning and buying account it lost to its WPP rival in 2009. The account gives OMD control over content marketing and performance marketing for both […]

BPG | bates appointed by Al Etihad Credit Bureau

BPG | bates appointed by Al Etihad Credit Bureau

Campaign across UAE launched for credit reporting services, with media handled by BPG I Maxus. BPG | bates has been appointed by Al Etihad Credit Bureau (AECB) to promote the launch of its credit reporting services across the UAE. The account was won following a three-month pitching process. The agency has developed campaigns under the theme […]