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M&C Saatchi launches PR division with ADM Rolls Royce as first client

M&C Saatchi launches PR division with ADM Rolls Royce as first client

M&C Saatchi PR has  announced the opening of its UAE office, the latest expansion in the agency’s international growth. The dedicated PR team will bolster M&C Saatchi’s existing business in the UAE and across the region. Molly Aldridge, global CEO, said: “M&C Saatchi PR is an agency driven by passion, created in a modern time […]

#CampaignSuperBowl 2015: Watch the best ads

#CampaignSuperBowl 2015: Watch the best ads

Campaign US rounds up 37 commercials from Sunday’s big game.

Zenith retains BMW Group Middle East

Zenith retains BMW Group Middle East

Development follows multi-agency review that lasted six months. BMW Group has reassigned Zenith MENA its media planning and buying duties following a multi-agency review. The agency has held the account since 2010. The review spanned over six months, according to an agency statement. Besides handling paid, owned and earned media, Zenith’s mandate covers consultancy in […]