RSSAll Entries Tagged With: "Blis"

Searing heat and sacred celebrations: a marketer’s guide to summer in Dubai

Searing heat and sacred celebrations: a marketer’s guide to summer in Dubai

  By Puja Pannum, MD MENA Blis From religious festivals to temperatures of 49°C and one of the world’s highest concentrations of malls, summertime in Dubai has plenty of quirks for international marketers to get their heads around. But for anyone who’s wondering whether their strategies are sufficiently summery, look no further – we’ve put together this […]

Blis Futures launches, to predict where customers will go next

Today, global location intelligence company Blis, released its latest groundbreaking innovation for the mobile advertising market: Blis Futures. Using proprietary deep learning technology, Blis Futures is an AI-powered, predictive location modelling solution. It identifies consumers most likely to visit specific locations, then provides advertisers a guarantee they will only be charged per consumer visit.  Working […]

Using geolocation to enhance mobile marketing

Using geolocation to enhance mobile marketing

Geolocation can help us target consumers based on where they go physically, combined with where they go online, says Puja Pannum What’s the best way for a brand to get to know its customers? Facebook profiles may reveal a thing or two. Knowing their age, gender and profession will also help. But in order to […]