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PHD holds onto Arla Foods

PHD holds onto Arla Foods

PHD UAE has retained the media planning and buying account for Scandinavian dairy giant Arla Foods following a pitch last month. The Omnicom Media Group agency competed against Mindshare, UM and Carat to retain the regional account, which includes the brands Three Cows, Lurpak and the cream and cheese brand Puck. Arla Foods’ regional marketing director […]

PHD retains Arla Foods following review

PHD retains Arla Foods following review

PHD has retained the media buying and planning account for Scandinavian dairy company Arla Foods. The win follows a review of the company’s media arrangements earlier in the year, with the pitch process looking at team chemistry and competence, media strategy, planning and operation, co-ordination and service, as well as certain financial parameters. The Omnicom […]