RSSAll Entries Tagged With: "Analytics"

Elie Khouri's 17 predictions for 2017

Elie Khouri’s 17 predictions for 2017

Elie Khouri is CEO of Omnicom Media Group MENA The marketing industry is in the midst of major disruption. From economic and political uncertainty and the transformation of the media marketplace to the emergence of new business models and the impact of new technologies, we have the makings of a perfect storm. Still, with every […]

comScore, Kantar enter strategic partnership outside US

comScore, Kantar enter strategic partnership outside US

WPP to acquire minority stake in web analytics major.  US-based web analytics company comScore and WPP’s data investment management division Kantar have entered into an alliance covering markets outside the US. The two companies will bring their products, technology, data assets, research panels and relationships together, enhancing cross-media audience and campaign measurement capabilities, informed an official statement. The alliance follows an announcement that WPP […]