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Initiative drops PR agency as it moves duties in-house

Initiative drops PR agency as it moves duties in-house

Initiative MENA has ended its relationship with the public relations house Cicero & Bernay as it moves its operations in-house. PR duties will now be handled by the agency’s own marketing division,  overseen by marketing and communication manager Hala Alayli, while an internal PR team has been appointed. Campaign understands that the agencies were not […]

Kuwait's Americana calls media pitch

Kuwait’s Americana calls media pitch

The Kuwait Food Co, also known as Americana, is holding a pitch for its media planning and buying account. The owners of the Middle East franchises fast food chains KFC, Krispy Kreme and Pizza Hut has worked with MCN-owned Initiative MENA for the past eight years. However, the Kuwaiti-owned conglomerate called the pitch following Gulf investment firm Adeptio’s acquisition […]