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Alex Saber’s lessons from the ladder

Alex Saber’s lessons from the ladder

With 25 years of experience, the Publicis Media chairman says people, empowerment and trust are essential This year marks a milestone in what has been an exciting and fulfilling career for me: a quarter of a century as an industry veteran. When I think about my career, I can’t help but be inspired by a […]

Starcom MediaVest Group Dubai wins du's media mandate

Starcom MediaVest Group Dubai wins du’s media mandate

OMD was the incumbent. Starcom MediaVest Group Dubai has won the media buying and planning duties for telecom brand du (Emirates Integrated Telecommunications Company), following a multi-agency pitch. Confirming the win, Alex Saber, chairman, SMG/VivaKi MENA, said, “du places quality, innovation, integrity and social responsibility at the core of its business ethos. We are incredibly proud of this partnership.” The mandate […]