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Robert Senior steps down from Saatchi & Saatchi

Robert Senior steps down from Saatchi & Saatchi

Left to right: Hackworthy, Sadoun, Djaba, Senior and Stanners Robert Senior, global chief executive of Saatchi & Saatchi, has resigned and is to be replaced by Magnus Djaba, UK chief executive of Saatchi & Saatchi Fallon. Senior, who took on the global role in 2015, does not have another job to go to but said […]

Flip becomes SapientRazorfish as Publicis Sapient launches in region

Flip becomes SapientRazorfish as Publicis Sapient launches in region

Publicis Groupe has announced the launch of its Publicis Sapient operating unit in the MENA region. Digital agency Flip, which under Publicis Communications, has rebranded as SapientRazorfish. It has already won a contract with property developer Emaar. SapientRazorfish will be led by Kareem Monem (pictured), previously managing director of Flip. Flip has been part of Publicis Sapient since […]

Dentsu Aegis' iProspect launches in Saudi Arabia

Dentsu Aegis’ iProspect launches in Saudi Arabia

Dentsu Aegis Network’s digital performance agency iProspect has launched operations in Saudi Arabia. It will be headquartered in Jeddah, with a presence in Dentsu Aegis’ Riyadh office and support from its Dubai hub. IProspect’s offering includes search optimisation, performance, content, online consumer conversion strategies, comparison shopping engines and social. Saudi operations will be headed by […]

Zenith announces multiple promotions

Zenith announces multiple promotions

Zenith Middle East, part of Publicis Media, has restructured its management team across the region. Regional CEO Firas El Zein has announced a slew of promotions the agency says will strengthen market proposition, optimise operational efficiencies and fuel greater growth. Kinga Janssen is appointed head of strategy, Middle East, moving from her previous role as head […]

Tamra C2 retains Enoc retail

Tamra C2 retains Enoc retail

Dubai-based  creative agency tamra C2, has retained the retail division business of UAE oil company Enoc after winning a pitch against six other agencies. The account has been a part of the C2 portfolio since 2012 and includes the core fuel retailing of Enoc in addition to its various brands such as Zoom convenience stores, Pronto fresh […]

Ramsey Naja: The fast and the furious

Ramsey Naja: The fast and the furious

Ramsey Naja is CCO at JWT MENA Formula 1 aficionados love to compare drivers and their styles, and never was the difference more pronounced than in the case of two Ferrari drivers, Michael Schumacher and his successor, Kimi Raikonnen. Schumacher was the perfect team man: he would speak on behalf of the team, hardly ever […]

Ramsey Naja: Any spare change? It’s time  to rethink our modus operandi

Ramsey Naja: Any spare change? It’s time to rethink our modus operandi

Ramsey Naja is CCO at JWT MENA It is odd  to find, that, in these rapidly changing times, the way the majority of agencies operate has actually changed very little. Yes, I know, I know, digital has changed this, that and the other but, intrinsically, the actual modus operandi remains as stubbornly stuck in its ways […]

Ramsey Naja: Cross fertilisation is essential to prevent ugly agency inbreeding

Ramsey Naja: Cross fertilisation is essential to prevent ugly agency inbreeding

Ramsey Naja is CCO at JWT MEA Lets talk about sex today. After all, that’s what creation is all about, right? In fact, I recall one creative outfit calling itself Boymeetsgirl – it’s true, I swear – so I’m not inventing anything new (regardless of the fact that the agency actually went bust soon after […]

Former Mindshare boss Samir Ayoub is back to make the industry more efficient

Former Mindshare boss Samir Ayoub is back to make the industry more efficient

A year ago, Samir Ayoub was regional CEO of Mindshare, a role he had held for 17 years. Then the WPP media agency was thrown into turmoil. In November, Mindshare’s star regional account, the Japanese automotive manufacturer Nissan, put its planning and buying out to pitch, and in March it left its agency of six years […]

Omnicom's Hearts & Science opens in Dubai

Omnicom’s Hearts & Science opens in Dubai

Omnicom Media Group, the media division of US-based Omnicom Group, has announced the MENA launch of its third agency network, Hearts & Science, which will join OMD and PHD in the region. The data-driven marketing agency launched six months ago in New York on the back of Omnicom’s Procter & Gamble business and subsequently won US […]