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Brands make a stand in the first post-Trump Super Bowl

Brands make a stand in the first post-Trump Super Bowl

This year’s Super Bowl commercial breaks didn’t just showcase the biggest ads in the US; brands made a stand against the current political situation, writes Tonic’s Joao Camacho Let’s address the big orange elephant in the room and look at the ‘post-Trump’ Super Bowl, the first since the US elections last November. The American football match […]

Loeries announces call for entries

Loeries announces call for entries

The Loeries Africa Middle East has opened for entries. This year the awards, which will be presented in Durban, South Africa, in August, expect to attract more than 3,000 entries. Organisers have also added three new categories. Design for Digital will sit within the communication design category. Data-Driven Campaigns will focus on “the creative use […]

Using geolocation to enhance mobile marketing

Using geolocation to enhance mobile marketing

Geolocation can help us target consumers based on where they go physically, combined with where they go online, says Puja Pannum What’s the best way for a brand to get to know its customers? Facebook profiles may reveal a thing or two. Knowing their age, gender and profession will also help. But in order to […]

Mike Shackle leaves Grey as Ali Shabaz becomes new CCO

Mike Shackle leaves Grey as Ali Shabaz becomes new CCO

  Grey Group has announced Ali Shabaz, chief creative officer for Southeast Asia, will be joining as chief creative officer for Grey Middle East. He will be based in Dubai and will report to Nirvik Singh, chairman and CEO, Asia Pacific, Middle East & Africa, said Grey in a statement. He will be replacing Mike Shackle, […]

Robert Senior steps down from Saatchi & Saatchi

Robert Senior steps down from Saatchi & Saatchi

Left to right: Hackworthy, Sadoun, Djaba, Senior and Stanners Robert Senior, global chief executive of Saatchi & Saatchi, has resigned and is to be replaced by Magnus Djaba, UK chief executive of Saatchi & Saatchi Fallon. Senior, who took on the global role in 2015, does not have another job to go to but said […]

The only way is ethics

The only way is ethics

The newly formed Advertising Business Group promises to promote responsible marketing. Austyn Allison finds out what that will entail An industry body launched last month to promote responsible, ethical advertising, first in the UAE and then in the wider region. The Advertising Business Group is made up of major clients, media and agencies. Its chairman, […]

Tamra C2 retains Enoc retail

Tamra C2 retains Enoc retail

Dubai-based  creative agency tamra C2, has retained the retail division business of UAE oil company Enoc after winning a pitch against six other agencies. The account has been a part of the C2 portfolio since 2012 and includes the core fuel retailing of Enoc in addition to its various brands such as Zoom convenience stores, Pronto fresh […]

Palestinian advertising mirrors business culture

Palestinian advertising mirrors business culture

In the beginning there were billboards. Hoardings and signage began to spring up in earnest along roadsides and on the walls of the West Bank and Gaza in the 1990s. The messaging on them is feature-led, crowded and typical of a unique media market. Currently there is one stand-out billboard in the West Bank, for […]

It's time to rethink the 80:20 split of production versus media

It’s time to rethink the 80:20 split of production versus media

Tej Desai is managing director at wIDEAwake and Boot Polissh Films Advertising’s 80:20 rule has changed. Over the last few years, I have had the benefit of sitting in several meetings with varied teams across brands and categories, more or less debating the same thing. “Why do we spend so much on production? Can’t we get it […]

Advertising Agency of the Year 2015: J. Walter Thompson Cairo

Advertising Agency of the Year 2015: J. Walter Thompson Cairo

Standout work, innovation, a titanium at Cannes and a string of new business wins ensured that J. Walter Thompson Cairo stood out from the crowd in 2015 It’s been a tough year for creative agencies, with a shrinking market, lower budgets and pressure to produce more with less. Yet J. Walter Thompson Cairo hit the […]