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Careem appoints TBWA/RAAD as agency of record

Careem appoints TBWA/RAAD as agency of record

Ride-hailing app Careem has appointed TBWA/Raad as its global advertising agency of record. After  rapid growth and expansion into new verticals, building the Careem brand is now at the forefront of business objectives within the company, it said in a release. Under the leadership of Careem’s vice-president of strategy, Adeeb Warsi, Careem engaged award winning brand agency BellWether […]

IAS Media's Ali Asgar Mir discusses the industry's future as he makes list of top Indian business owners

IAS Media’s Ali Asgar Mir discusses the industry’s future as he makes list of top Indian business owners

Managing director of IAS Media Ali Asgar Mir has made the Forbes Middle East list of the top 100 Indian business owners in the Arab World for the third year in a row. This year, he was ranked 74th on the list, the highest entry in the media sector. He speaks to Campaign. The media and advertising industry in the […]

du awards its creative agency account to TBWA\RAAD Middle East

du awards its creative agency account to TBWA\RAAD Middle East

  Du, from Emirates Integrated Telecommunications Company, has appointed TBWA\RAAD as its new creative agency of record. It is the first time the account, which covers the planning, creation and implementation of integrated communications strategies for du across the UAE, has changed hands since its launch in 2006. The incumbent was Leo Burnett. Following a […]

Change the script

Change the script

Free The Bid is a movement that aims to give women directors and filmmakers a chance to break through the artificial barriers that leave them underrepresented in the advertising industry By Clare Macdonald, writer and creative consultant for Wild Media  The advertising industry is famous for changing the world with bold, innovative, creative ideas that […]

Free The Bid is a movement that aims to give women directors and filmmakers a chance, writes Clare Macdonald

Free The Bid is a movement that aims to give women directors and filmmakers a chance, writes Clare Macdonald

The advertising industry is famous for changing the world with bold, innovative, creative ideas that shape people’s lives, shift perspectives and define the future. But it has maintained a blind spot when it comes to diversity, and in particular to women. Only 7 per cent of advertising directors are women and only 9 per cent […]

Zia Creative bags social media account of Al Tayer Motors' luxury car brands

Zia Creative bags social media account of Al Tayer Motors’ luxury car brands

  Dubai-based advertising agency Zia Creative Network has won Al Tayer Motors social media account for its luxury car brands, Land Rover and Jaguar. From idea generation to photography, video conceptualisation, direction and post-production, the agency will be responsible for enhancing the brand’s image in the MENA region across all social media channels. “With car shoppers […]

Publicis team wins McDonald’s GCC

Publicis team wins McDonald’s GCC

A Publicis Groupe partnership of media agency Starcom and creative shop Leo Burnett has won McDonald’s creative and media account in the GCC. The media account had been held by OMD since it won it from Interpublic’s UM in 2012. OMD had defended the account, along with its Omnicom stablemate TBWA/Raad, although Campaign understands that […]

Google has been explaining how it is tackling problems with advertising and content. But the lines are not always clear

Google has been explaining how it is tackling problems with advertising and content. But the lines are not always clear

Last month, Google called together 18 journalists from across Europe and the Middle East to its European headquarters in Dublin, Ireland. The official reason for the congregation was to give the press some background on Google’s ad offerings, with a specific focus on brand safety. Back in March, the search giant had come in for […]

Kamil Kuran appointed CEO of Grey MENA

Kamil Kuran appointed CEO of Grey MENA

Grey Group has announced the appointment of Kamil Kuran as group chief executive officer, Grey MENA. In his new role, he will report to Nirvik Singh, Chairman & CEO, Grey Group Asia Pacific, Middle East, and Africa. His is the third CEO announcement within WPP agencies in the region in a week, following the news that […]

Edmond Moutran replaced by Patou Nuytemans as CEO of Memac Ogilvy

Edmond Moutran replaced by Patou Nuytemans as CEO of Memac Ogilvy

By Claire Beale Patou Nuytemans, the chief digital officer of Ogilvy EMEA, is taking over as CEO of Memac Ogilvy in the Middle East, replacing Edmond Moutran, the founder of the agency. Nuytemans, who has worked for Ogilvy for more than two decades, will  move to Dubai, though she will continue in her digital role alongside […]