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	<title>Campaign Middle East &#187; adidas</title>
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		<title>Star Wars and adidas feel the force</title>
		<link>http://campaignme.com/2010/06/23/1298/star-wars-and-adidas-feel-the-force/</link>
		<comments>http://campaignme.com/2010/06/23/1298/star-wars-and-adidas-feel-the-force/#comments</comments>
		<pubDate>Wed, 23 Jun 2010 05:15:40 +0000</pubDate>
		<dc:creator>Iain Akerman</dc:creator>
				<category><![CDATA[5.Video & Audio]]></category>
		<category><![CDATA[adidas]]></category>
		<category><![CDATA[David Beckham]]></category>
		<category><![CDATA[Fifa World Cup]]></category>
		<category><![CDATA[Snoop Dog]]></category>

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		<description><![CDATA[Adidas has launched the latest star-packed ad for its 2010 Originals campaign, focusing on the 2010 Fifa World Cup. The ad features David Beckham, Franz Beckenbauer, Snoop Dogg, Noel Gallagher, Ian Brown, Ciara, Jay Baruchel, Daft Punk and DJ Neil Armstrong alongside Star Wars characters Han Solo, Chewbacca, C-3P0 and Obi-Wan Kenobi.]]></description>
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		<title>Starcom and OMD bag adidas projects</title>
		<link>http://campaignme.com/2010/06/06/1188/starcom-and-omd-bag-adidas-projects/</link>
		<comments>http://campaignme.com/2010/06/06/1188/starcom-and-omd-bag-adidas-projects/#comments</comments>
		<pubDate>Sun, 06 Jun 2010 07:34:14 +0000</pubDate>
		<dc:creator>Iain Akerman</dc:creator>
				<category><![CDATA[1.Featured]]></category>
		<category><![CDATA[2.News]]></category>
		<category><![CDATA[adidas]]></category>
		<category><![CDATA[Carat]]></category>
		<category><![CDATA[OMD]]></category>
		<category><![CDATA[Starcom]]></category>

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		<description><![CDATA[The recent problems that have plagued Carat have had a knock-on effect on the media agency’s workload, with some of its global business being put out to pitch. The adidas group, which has a global contract with Carat, has taken the decision to work with other media agencies on a project basis, with both Starcom [...]]]></description>
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