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FP7 wins Uber brand launch

FP7 wins Uber brand launch

FP7/DXB has  won the Dubai brand launch project for Uber, which initiated a full-fledged creative communication pitch process in February of this year. Various multinational agencies participated in this pitch process. Campaign believes those others pitching included Memac Ogilvy and Interesting Times. Sasan Saeidi, managing director of FP7 UAE Group, said: “Uber is a pioneer brand […]

Linet appoints Blue Apple for PR and social

Linet appoints Blue Apple for PR and social

Linet, a European manufacturer of hospital and nursing beds as well as intensive & long-term care facilities recently appointed Blue Apple as its PR and Social Media agency for the UAE. Blue Apple takes up the post with immediate effect. Jiří Plecity, managing director of Linet Middle East and Africa, said: “We are very excited to partner […]

Tamra C2 retains Enoc retail

Tamra C2 retains Enoc retail

Dubai-based  creative agency tamra C2, has retained the retail division business of UAE oil company Enoc after winning a pitch against six other agencies. The account has been a part of the C2 portfolio since 2012 and includes the core fuel retailing of Enoc in addition to its various brands such as Zoom convenience stores, Pronto fresh […]

Huawei appoints DDB Dubai for consumer business

Huawei appoints DDB Dubai for consumer business

Mandate covers the UAE, KSA, Iran, Pakistan, Kuwait, Qatar, Oman, Bahrain and Iraq. Huawei, which offers telecom network equipment, IT products, and smart devices in 170 countries, has appointed DDB Dubai to handle its creative duties. The mandate covers the UAE, KSA, Iran, Pakistan, Kuwait, Qatar, Oman, Bahrain and Iraq. Sandeep Saihgal, vice president, Middle East, Huawei, […]

Lowe wins Pizza Hut's duties for MENA

Lowe wins Pizza Hut’s duties for MENA

Account won following a multi-agency pitch; mandate is to move brand from ‘biggest pizza brand in the region’ to ‘most loved’.

BPG Bates to handle Continental in MENA

BPG Bates to handle Continental in MENA

German tyre major relocates marketing responsibility for region to Dubai; agency appointment follows multi-agency pitch. BPG Bates, a part of the BPG Group, has been appointed by Continental, the German premium tyre manufacturer and international automotive supplier, to handle its creative duties in the MENA region. This follows Continental relocating responsibility for marketing in the region from […]

JWT retains Zain in Kuwait

JWT retains Zain in Kuwait

Agency has handled the brand since 2002; performance-based component to be implemented in new agreement.