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Mina Al-Oraibi's new National: editor's plans for the Abu Dhabi daily

Mina Al-Oraibi’s new National: editor’s plans for the Abu Dhabi daily

[Watch a video of Mina Al-Oraibi discussing her plans here.] The National’s new offices are not a place for hay fever sufferers on the week the Abu Dhabi daily relaunches. Wellwishers have ben sending their best wishes, the newsroom is full of flowers, and newly announced editor in chief Mina Al-Oraibi’s desk looks like a […]

The Galleria: 'Exuding the essence of luxury'

The Galleria: ‘Exuding the essence of luxury’

Abu Dhabi-based luxury shopping centre The Galleria launched its latest campaign using seven influencers. These include TV presenter Rosemin Manji and designers Sara Al Tamini and Maha Gorton, chosen for their “unique style, flair and representation as successful women”. Men in the campaign include fashion editor Ahmad Daabas, chef Enrico Bartolini and filmmaker Ali Mostafa […]

M&C Saatchi and Etihad part ways

M&C Saatchi and Etihad part ways

By Eleanor Dickinson Etihad Airways has terminated its six-figure global advertising account with M&C Saatchi after five years, following a review. The United Arab Emirates’ national carrier will split creative duties between its incumbent agencies, including global digital and social marketing account holder Cheil, and its own in-house division. It is understood that the Abu […]

M&C Saatchi names first Abu Dhabi CEO

M&C Saatchi names first Abu Dhabi CEO

M&C Saatchi Abu Dhabi has appointed its first CEO following the opening of the office early last year. Ahsan Kahlon, who has quit his role as worldwide account director on automotive brand Jaguar at Spark44 in London, will take up the position at the beginning of May. The Abu Dhabi office was opened following the […]

MediaCom expands regional operation

MediaCom expands regional operation

MediaCom is expanding its operations in the Middle East and North Africa with the opening of two new offices in Qatar and Abu Dhabi. The new Qatar office will open in January next year and follows significant new business wins in the country. Meanwhile, the Abu Dhabi operation will be based in twofour54 and will […]

M&C Saatchi Abu Dhabi appoints first creative director

M&C Saatchi Abu Dhabi appoints first creative director

M&C Saatchi’s new Abu Dhabi office has appointed its first creative director and won its first piece of local business following its opening in April. Barry Brand, who began his careet at BBH in London, arrives at the agency’s UAE operation as creative director after a four-year stint at M&C Saatchi’s Beirut office, where he […]

CNN launches pan-EMEA advertising campaign

CNN launches pan-EMEA advertising campaign

CNN has launched a pan-EMEA advertising campaign designed to underline its credentials as the world’s leading international news channel. The campaign seeks to build the profiles of its individual anchors, cementing their relationships with existing viewers and growing the channel’s core audience. The creative uses hyper-real portrait photography of CNN International’s key presenters, including Richard […]

Abu Dhabi rolls out second phase of global ad campaign

Abu Dhabi rolls out second phase of global ad campaign

The second phase of Abu Dhabi Tourism Authority’s global advertising campaign is being rolled out across key and emerging markets. Aiming to attract two million hotel guests to the emirate this year – rising to 2.3 million in 2012 – the second phase follows the original launch in October last year and demonstrates Abu Dhabi’s […]