All Entries Tagged With: "Abu Dhabi Tourism Authority"
Abu Dhabi rolls out second phase of global ad campaign
The second phase of Abu Dhabi Tourism Authority’s global advertising campaign is being rolled out across key and emerging markets. Aiming to attract two million hotel guests to the emirate this year – rising to 2.3 million in 2012 – the second phase follows the original launch in October last year and demonstrates Abu Dhabi’s [...]
ADTA rolls out global ad campaign
Abu Dhabi Tourism Authority has launched a global advertising campaign as it seeks to strengthen awareness of Abu Dhabi as a tourist destination. Targeting core markets, the campaign – called ‘Much more than you could ever imagine’ – has been created by Ogilvy Cape Town, with the first phase (above) including TV, print, digital and [...]
Regional first as five film Lions won
Three silvers and two bronze Lions have been won by the Middle East and North Africa in the film and film craft categories at Cannes. It is the first time that the region has won a Lion in any film category. Leo Burnett Cairo finally gained some international recognition for its Melody work on the [...]
Regional first as five film Lions won
Three silvers and two bronze Lions have been won by the Middle East and North Africa in the film and film craft categories at Cannes. It is the first time that the region has won a Lion in any film category. Leo Burnett Cairo finally gained some international recognition for its Melody work on the [...]
Egypt puts in solid film shortlist performance
Two Egyptian agencies and one from the UAE have been shortlisted in the film category at the Cannes Lions festival. Cairo-based Advantage Marketing & Advertising and Elephant Cairo have been nominated for their ‘Kitchen’, ‘Office‘ and ‘Hospital’ commercials for Panda. Also shortlisted is Leo Burnet Cairo, which picks up a nomination for its ‘Mother of [...]
