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	<title>Campaign Middle East &#187; Wieden &amp; Kennedy</title>
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		<title>Nike – Write The Future</title>
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		<pubDate>Wed, 26 May 2010 04:31:17 +0000</pubDate>
		<dc:creator>Iain Akerman</dc:creator>
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		<description><![CDATA[Nike has unveiled an epic three-minute ad called &#8216;Write The Future&#8217; ahead of the World Cup in South Africa. Directed by renowned Hollywood director and producer Alejandro Gonzalez Inarritu (21 Grams, Babel), the film&#8217;s journey unfolds through a match of goal line clearances, game-winning tackles and lightning footwork that send a ripple effect across the [...]]]></description>
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		<title>Nike – Write The Future</title>
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		<pubDate>Tue, 25 May 2010 04:54:28 +0000</pubDate>
		<dc:creator>Iain Akerman</dc:creator>
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		<description><![CDATA[Nike has unveiled its epic three-minute ad &#8216;Write The Future&#8217; ahead of the World Cup in South Africa. Directed by renowned Hollywood director and producer Alejandro G. Iñarritu (21 Grams, Babel), this masterful football journey unfolds through a match of goal line clearances, game-winning tackles and lightning footwork that literally send a ripple effect across [...]]]></description>
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