Campaign Middle East » Ramsey Naja http://campaignme.com Thu, 20 Jun 2013 05:14:38 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 Move over Free, New Free is here http://campaignme.com/2013/02/24/14394/move-over-free-new-free-is-here/ http://campaignme.com/2013/02/24/14394/move-over-free-new-free-is-here/#comments Sun, 24 Feb 2013 13:05:38 +0000 Iain Akerman http://campaignme.com/?p=4394 Ramsey Naja is chief creative officer at JWT MEA “It is said that, in advertising, there is no more powerful word than ‘free’. Well, I am no longer so sure about that. ‘Free’ is one of those words that have been so worn it should never be written in a serif font. Indeed, being a [...]

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]]> http://campaignme.com/2013/02/24/14394/move-over-free-new-free-is-here/feed/ 0 Loving a barbarian who turns cuddly http://campaignme.com/2012/11/25/14170/loving-a-barbarian-who-turns-cuddly/ http://campaignme.com/2012/11/25/14170/loving-a-barbarian-who-turns-cuddly/#comments Sun, 25 Nov 2012 10:47:54 +0000 Iain Akerman http://campaignme.com/?p=4170 Ramsey Naja is chief creative officer at JWT MEA “I think that media can often be the modern day equivalent of Attila the Hun. In this shape, indeed, at its worst, media looks at everything as a territory to conquer and pillage rather than a canvas, and seeks to exploit it as such to the [...]

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]]> http://campaignme.com/2012/11/25/14170/loving-a-barbarian-who-turns-cuddly/feed/ 0 The general’s last planning stand… http://campaignme.com/2012/11/12/14108/the-generals-last-planning-stand/ http://campaignme.com/2012/11/12/14108/the-generals-last-planning-stand/#comments Mon, 12 Nov 2012 05:28:50 +0000 Iain Akerman http://campaignme.com/?p=4108 Ramsey Naja is chief creative officer at JWT MEA “I have a love-hate relationship with planners. That is to say I love a few of them and hate all the others. You may argue that this is normal, coming from a creative person, and that it arguably works both ways. To hell with that – [...]

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]]> http://campaignme.com/2012/11/12/14108/the-generals-last-planning-stand/feed/ 0 Are we creative or just insane? http://campaignme.com/2012/10/30/14029/4029/ http://campaignme.com/2012/10/30/14029/4029/#comments Tue, 30 Oct 2012 04:25:12 +0000 Nick Cooper http://campaignme.com/?p=4029 Ramsey Naja is chief creative officer, JWT MEA It pains me to say it, but I often get the feeling that this business of ours is losing its magic. In fact, it is not just a feeling but a sad realisation. There is a host of reasons to support this, but the most important is [...]

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]]> http://campaignme.com/2012/10/30/14029/4029/feed/ 1 Calm down, dear, it’s only a bad ad http://campaignme.com/2012/09/30/13906/calm-down-dear-it%e2%80%99s-only-a-bad-ad/ http://campaignme.com/2012/09/30/13906/calm-down-dear-it%e2%80%99s-only-a-bad-ad/#comments Sun, 30 Sep 2012 08:27:39 +0000 Iain Akerman http://campaignme.com/?p=3906 Ramsey Naja is chief creative officer, JWT MEA “I’ve seen bad ads in my life – God knows I’ve made a few myself – but the one I watched recently was in a league of its own. In fact, it sits on top of the intergalactic premier league of poor advertising. And it wasn’t bad, [...]

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]]> http://campaignme.com/2012/09/30/13906/calm-down-dear-it%e2%80%99s-only-a-bad-ad/feed/ 2 The Best Niagara never went away http://campaignme.com/2012/07/22/13729/the-best-niagara-never-went-away/ http://campaignme.com/2012/07/22/13729/the-best-niagara-never-went-away/#comments Sun, 22 Jul 2012 06:07:49 +0000 Iain Akerman http://campaignme.com/?p=3729 Ramsey Naja is chief creative officer at JWT MEA “One of the images I remember from my childhood is that of a cast iron, ceiling-high toilet flush with an embossed slogan that read “The Best Niagara”. Now, this was not a flushing system as much as a mini-tsunami on a chain, a contraption designed to [...]

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]]> http://campaignme.com/2012/07/22/13729/the-best-niagara-never-went-away/feed/ 0 Time for adland to take a pitstop http://campaignme.com/2012/07/15/13694/time-for-adland-to-take-a-pitstop/ http://campaignme.com/2012/07/15/13694/time-for-adland-to-take-a-pitstop/#comments Sun, 15 Jul 2012 05:06:02 +0000 Nick Cooper http://campaignme.com/?p=3694 Ramsey Naja is chief creative officer, JWT MEA Ah, summertime. A word so evocative it cannot but conjure up wonderfully stereotypical, HD-quality pictures of sandy beaches and pantone-perfect blue seas, mermaid-like beauties and sand-kicking Herculeses, pristine boutique hotel rooms and infinity pools… and frighteningly deserted ad agency desks with phones endlessly ringing in the background. [...]

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]]> http://campaignme.com/2012/07/15/13694/time-for-adland-to-take-a-pitstop/feed/ 0 Let’s all make it up as we go along… http://campaignme.com/2012/06/27/13660/let%e2%80%99s-all-make-it-up-as-we-go-along/ http://campaignme.com/2012/06/27/13660/let%e2%80%99s-all-make-it-up-as-we-go-along/#comments Wed, 27 Jun 2012 04:24:57 +0000 Iain Akerman http://campaignme.com/?p=3660 Ramsey Naja is chief creative officer, JWT MEA “There’s a great expression in Arabic, which, as many would argue, sums up our approach to life in the region. Literally translated, it says: “I hope I get him in the eye.” Which makes it not just the equivalent of a shot in the dark, but outlines [...]

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]]> http://campaignme.com/2012/06/27/13660/let%e2%80%99s-all-make-it-up-as-we-go-along/feed/ 0 CSR is a front for awards ambition http://campaignme.com/2012/05/27/13462/csr-is-a-front-for-awards-ambition/ http://campaignme.com/2012/05/27/13462/csr-is-a-front-for-awards-ambition/#comments Sun, 27 May 2012 12:19:37 +0000 Iain Akerman http://campaignme.com/?p=3462 Ramsey Naja is chief creative officer, JWT MEA “I wonder sometimes whether we, as advertising agencies, take ourselves too seriously. This is not some angst-ridden, finger-chewing phase I’m going through. It is simply the fact that, in touch as we are with a large body of people that we can influence, we sometimes feel we [...]

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]]> http://campaignme.com/2012/05/27/13462/csr-is-a-front-for-awards-ambition/feed/ 1 Cometh the hour, cometh the suit http://campaignme.com/2012/05/14/13404/cometh-the-hour-cometh-the-suit/ http://campaignme.com/2012/05/14/13404/cometh-the-hour-cometh-the-suit/#comments Mon, 14 May 2012 05:46:35 +0000 Iain Akerman http://campaignme.com/?p=3404 Ramsey Naja is chief creative officer, JWT MEA “There’s probably been more ink used on the topic of good leadership than blood spilled by bad leaders. Motivational speakers, industry gurus, and endless writers of self-help, get-rich-quick and Donald Trump-esque business publications have all waxed lyrical and pontificated endlessly on the subject and, in the process, [...]

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