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	<title>Campaign Middle East &#187; Persil</title>
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		<title>Henkel consolidates media business into OMD</title>
		<link>http://campaignme.com/2010/07/18/1598/henkel-consolidates-media-business-into-omd/</link>
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		<pubDate>Sun, 18 Jul 2010 07:24:17 +0000</pubDate>
		<dc:creator>Iain Akerman</dc:creator>
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		<category><![CDATA[Dac]]></category>
		<category><![CDATA[Henkel]]></category>
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		<description><![CDATA[FMCG giant Henkel has consolidated its media buying and planning accounts across the Middle East and North Africa into OMD. The agency, which had previously only handled the GCC region for Henkel, will now manage the group’s portfolio of brands across the GCC, the Levant and North Africa. The group’s brands include Persil, Dac, Pril [...]]]></description>
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