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	<title>Campaign Middle East &#187; Henkel</title>
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		<title>Henkel – Vernel</title>
		<link>http://campaignme.com/2011/05/22/12007/henkel-%e2%80%93-vernel/</link>
		<comments>http://campaignme.com/2011/05/22/12007/henkel-%e2%80%93-vernel/#comments</comments>
		<pubDate>Sun, 22 May 2011 06:11:04 +0000</pubDate>
		<dc:creator>Iain Akerman</dc:creator>
				<category><![CDATA[4.The Work]]></category>
		<category><![CDATA[DDB Dubai]]></category>
		<category><![CDATA[Henkel]]></category>
		<category><![CDATA[Vernel]]></category>

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		<description><![CDATA[In order to communicate the softening properties of Vernel fabric softener, DDB Dubai has produced a series of amusing print ads that use an exaggerated visual to demonstrate how soft clothes become if you use VerNel. Project Vernel Client Henkel – Vernel fabric softener Creative agency DDB Dubai Executive creative director Shehzad Yunus Creative directors [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>TBWA\Egypt and Henkel join forces for CSR initiative in Cairo</title>
		<link>http://campaignme.com/2011/03/13/11669/tbwaegypt-and-henkel-join-forces-for-csr-initiative-in-cairo/</link>
		<comments>http://campaignme.com/2011/03/13/11669/tbwaegypt-and-henkel-join-forces-for-csr-initiative-in-cairo/#comments</comments>
		<pubDate>Sun, 13 Mar 2011 07:04:28 +0000</pubDate>
		<dc:creator>Iain Akerman</dc:creator>
				<category><![CDATA[1.Featured]]></category>
		<category><![CDATA[Cairo]]></category>
		<category><![CDATA[Henkel]]></category>
		<category><![CDATA[TBWA\Egypt]]></category>

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		<description><![CDATA[Following the uprising in Egypt and the overthrowing of President Hosni Mubarak last month, TBWA\Egypt has teamed up with client Henkel to help clean up the streets of Cairo. As part of a CSR project called El Balad Baladna (This Place Is Our Country), volunteers are descending on a different neighborhood each weekend and giving [...]]]></description>
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		<title>Henkel consolidates media business into OMD</title>
		<link>http://campaignme.com/2010/07/18/1598/henkel-consolidates-media-business-into-omd/</link>
		<comments>http://campaignme.com/2010/07/18/1598/henkel-consolidates-media-business-into-omd/#comments</comments>
		<pubDate>Sun, 18 Jul 2010 07:24:17 +0000</pubDate>
		<dc:creator>Iain Akerman</dc:creator>
				<category><![CDATA[1.Featured]]></category>
		<category><![CDATA[2.News]]></category>
		<category><![CDATA[Dac]]></category>
		<category><![CDATA[Henkel]]></category>
		<category><![CDATA[OMD]]></category>
		<category><![CDATA[Persil]]></category>

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		<description><![CDATA[FMCG giant Henkel has consolidated its media buying and planning accounts across the Middle East and North Africa into OMD. The agency, which had previously only handled the GCC region for Henkel, will now manage the group’s portfolio of brands across the GCC, the Levant and North Africa. The group’s brands include Persil, Dac, Pril [...]]]></description>
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