The Future of Ad-Tech

The Future of Ad Tech

How can Marketing Managers make the most of ad tech in 2018?

Do you know your DSPs from your DMPs?

Or how to use RTB with a CDN?

Head along to Campaign’s first Breakfast Briefing of 2018: The Future of ad tech in 2018

CampaignME will be joined on stage by a panel of experts from ad tech, agency and client-side to discuss what the industry needs to know about ad technology this year.

Venue: Radisson Blu, Dubai Media City

Date: February 12, 2018, Monday

Time: 8:30am

 

Key Themes to be covered:

  • What is ad tech, and what technologies will be most important over the next year?
  • How is ad tech changing the consumer experience?
  • Creativity vs technology – where does ad tech fit in storytelling?
  • How can marketing managers make the most of ad tech in 2018?
  • What does it take to automate the human experience?

Who should attend?

  • Marketing managers
  • Digital marketing managers
  • Media planners and buyers
  • Programmatic heads

Agenda:

08:00: Registration & breakfast

09:00: Chair’s opening remarks – Introduction to the topic

09:10: How is ad tech disrupting the marketing eco-system?

09:20: Panel discussion 2: Next big trend in ad tech

09:45: Q&A

09:50: Panel discussion 1: In-house or agency? Where should ad tech sit?

10:15: Q&A

10:25: Closing comments

10:30: Coffee & networking

11:00: Close of event

For sponsorship and advertising queries, contact Nadeem Qureishi at 04 4 27 3422