Campaign Middle East

Three golds for Y&R Dubai as records tumble

Campaign Staff — Wed, 19 Jun 2013 19:29:37 +0000

This evening was all about Y&R Dubai as regional records tumbled at the Palais de Festivals in Cannes. During an unprecedented awards ceremony, Y&R won three golds, four silvers and four bronzes in the press and design categories, taking its total awards haul for the festival to 14, with three days still to go. With [...]

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Agencies haul in two golds and six silvers

Campaign Staff — Wed, 19 Jun 2013 05:11:54 +0000

Two golds, six silvers and three bronzes were won by the region’s ad agencies at the Palais de Festivals last night. Y&R Dubai and JWT Cairo struck gold in the outdoor category, whilst Memac Ogilvy Label picked up four silvers across the outdoor, media and mobile categories for its ‘Mobilising the 12th man’ campaign for [...]

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Region wins two silvers and a bronze at Cannes

Campaign Staff — Tue, 18 Jun 2013 06:51:54 +0000

JWT Cairo and Memac Ogilvy Label both won silver Lions last night at the first awards ceremony of this year’s festival. The silvers were awarded in the promo & activation category, with JWT Dubai also picking up a bronze. There were no winners in the creative effectiveness, direct or PR categories. JWT Cairo’s silver came [...]

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Press and outdoor provide regional boost at Cannes

Campaign Staff — Mon, 17 Jun 2013 10:54:21 +0000

Agencies across the Middle East and North Africa have notched up a collective 56 shortlists during the second day of the Cannes Lions festival. The shortlists for media, mobile, press and outdoor were released this morning, with Y&R Dubai leading the way thanks a strong showing in both press and outdoor. In total there are [...]

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MENA region off to a slow start at Cannes

Campaign Staff — Mon, 17 Jun 2013 06:11:27 +0000

Promo & activation proved to be the most fruitful of the Cannes Lions shortlists released on the first day of the festival. Four nominations were received in the category yesterday, with DDB Dubai’s ‘Conversations’ for Al Manzil School, JWT Cairo’s ‘Fakka’ for Vodafone, JWT Dubai’s ‘Bookends’ for Kinokuniya, and Memac Ogilvy Label’s ‘Mobilising the 12th [...]

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Welcome to the bizarre world of ‘Fake Fakes’ and ‘Real Fakes’

Iain Akerman — Sun, 16 Jun 2013 09:19:35 +0000

Ramsey Naja is chief creative officer at JWT MEA “Call me naïve, but it is only recently that I discovered that there were two classes of fakes in the world of luxury brands: Fake Fakes and Real Fakes. Now this could be disconcerting, syntax-wise, but it goes like this: Fake Fakes are proper bona fide [...]

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Unisono wins Batelco creative brief

Tina Junday — Sun, 16 Jun 2013 09:03:14 +0000

Bahraini telecommunications firm Batelco has handed its creative advertising account to Unisono following a competitive pitch. The win follows a two-stage, multi-agency review of the business that began last year, with independent agency Unisono taking on all of Batelco’s above and below-the-line creative duties. The account was previously held by FP7, with O2 also understood [...]

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Redundancies follow AME Info buyout

Campaign Staff — Sun, 16 Jun 2013 07:21:59 +0000

A total of 12 staff at business websites AME Info and SME Info have been made redundant after being bought out by rival publisher Mediaquest, Campaign can reveal. A further eight members of editorial staff have been offered positions with Mediaquest, of which three have accepted and five have yet to make a decision. It [...]

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Production trio launch content creation company

Iain Akerman — Sun, 16 Jun 2013 06:41:43 +0000

A new content creation company has been launched in Dubai by three former Boomtown Productions staffers. The company, called Collective, will use crowdsourcing and technology to create ‘cutting edge’ video content for TV, web and mobile. Collective’s trio of founders are executive director Omar Abbas, executive producer Peter Simons and managing director Reem Hameed, all [...]

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Agency heads sign and ratify IAA pitch code

Campaign Staff — Sun, 16 Jun 2013 06:31:26 +0000

Senior figures from the advertising and marketing industry have pledged their support for the IAA’s first voluntary code of best practice. The UAE chapter’s Best Practice in the Pitch Process, which was first unveiled in June last year, is the region’s first ever guideline devised to improve the pitching process for both agencies and clients. [...]

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