All Entries in the "5.Video & Audio" Category
Walk with Nadine Labaki
Lebanese actress and director Nadine Labaki is the focus of a new campaign for Johnnie Walker. Created by Leo Burnett Beirut, the campaign follows the previous ‘Keep Walking Lebanon’ work, which featured architect Bernard Khoury.
Tomorrow/Bokra
American music producer Quincy Jones and Emirati entrepreneur Badr Jafar have joined forces to create the Tomorrow/Bokra project, which aims to unite all Arab countries through song. Designed to target the region’s youth and create a platform for tolerance and communication, and video will raise money to fund education programs in music, arts and culture [...]
Lebanese Brew – Courage is Contagious
The grand prix winner at this year’s Gemas Effies was Interesting Times Beirut for its ‘Courage is Contagious’ campaign for Snowball SAL’s Lebanese Brew. The campaign utilised music video, social media, direct marketing and on-ground activity to raise awareness of the new beer, targeting the country’s youth. As part of the campaign, the agency teamed [...]
Adam Young pens score for Burj Al Arab
The Jumeirah Group has teamed up with Adam Young, the founder of electronic music project Owl City, to create an original score for the new Burj Al Arab video ‘Leave the Ordinary Behind’. Minnesota-based Owl City is best known for the song Fireflies, which was a global hit when it was released in 2009 and [...]
Doritos – Dip Desperado
Doritos, the Walkers brand, has launched a new campaign by Abbot Mead Vickers BBDO based around Esteban Ortega, a fictional world champion at flicking tortillas. The TV spot, which is in the style of a spaghetti western, tells the story of Ortega, a World Chip-Flick Champion between 1967 and 1989, who could shatter a line [...]
An Elephant in Cannes
Elephant Cairo’s creative director Ali Ali talks to the Cannes Lions team
Hitler and the Virgin Mobile tweetup cancellation
The long-running pitch for Qatar Virgin Mobile Service’s (QVMS) advertising account came to an abrupt end recently following the shutting down of the mobile company’s operations. Qatar’s telco regulator, ictQatar, ordered Qtel – QVMS’ parent company – to shut down the mobile provider’s operations, saying there was no licence for a third telecommunications service provider. According [...]
Red Cross and Red Crescent Societies – Steve
A total of 1.3 million people die from road deaths every year, and more than 50 million are injured. It is the number one killer of youth aged between 15 and 29 years old. AirSpace Studio in Dubai was asked to produce an animated film that targets this audience as part of a Red Cross [...]
MasterCard – Everyone can play
MasterCard has launched a campaign in Saudi Arabia related to the company’s sponsorship of the Zain Saudi League. The initiative includes the launch of a football song called Everyone Can Play, written and sung by Saudi singer Qusai, as well as a penalty challenge for fans in Riyadh and Jeddah. The song has been released [...]
Real stories, real power – Vodafone Egypt
JWT Cairo’s award-winning ‘Kowetna’ campaign for Vodafone Egypt was complemented by a series of mini-documentaries focusing on the Egyptians featured in the campaign. The campaign won the integrated grand cristal at the MENA Cristals earlier in the year. Here’s one of the documentaries. The tagline is ‘Real stories, real power’.
