International hotel chain JW Marriott has released its big-budget movie Two Bellman 2 on YouTube. The operator unveiled its 19-minute short film set at Dubai’s Marriott Marquis hotel last week and it has already amassed more than 4 million views. Created by the chain’s in-house content studio, the film stars Frida Pinto, stuntmen-turned-bellmen William Spencer and Caine Sinclair […]
Bankmed has rolled out a campaign called ‘Kelna Shefna’, which seeks to raise awareness of certain topics such as littering in order to trigger behavioural change in society. Project Kelna Shefna Client Bankmed Agency IB2 Production house Wonderful Productions Director Andre Chammas DOP Tony El Khazen
There is something about driving a truck that just sort of makes you cooler than the average commuter. And Chevrolet wanted to find out exactly what that was. Bringing together focus groups made up of real people, not actors, they were asked tough, probing and outright bizarre questions to determine if owning a truck really can […]
In a New Year initiative, HSBC reached out to the simple human desire to ‘do more, be more and achieve more’. At dawn on January 1, with stands set up around Dubai at the beach and on cycling and walking routes, the bank left gifts focused on enhancing everyday routines – a bicycle, a surfboard, […]
McDonald’s has rolled out a new campaign featuring Brazilian footballer Neymar Jr. Created by Leo Burnett Dubai, ‘#BigMacWalk’ offers the chance to win an all-paid-trip to Barcelona to meet the FC Barcelona star. The work, which was creatively led by Leo Burnett Dubai’s executive creative director André Nassar, sees Neymar and two friends walk with swagger […]
United Arab Emirates telco du has launched a new video campaign to celebrate the 44th National Day called #UAEisHome. Du set up seven blue doors at prominent locations across the country including Zabeel Park, Global Village and Marina Mall Abu Dhabi. Visitors who then walked in throughthe doors were greeted by interactive screens with culture-based […]
Doha carrier Qatar Airways has unveiled its new global campaign entitled ‘Going Places Together’. The Qatari government-owned airline, which flies across 153 destinations, unveiled the cross-platform campaign and video at a press conference in New York. Built on the theme of connectivity, the video includes some of the airline’s key stops, including New York, Paris, […]
A fashion photo shoot held in and around a drifting 2016 ATS-V Sedan is to lead Cadillac’s rollout for the car across the region.
7Up has joined forces with Beirut’s The Dihzahyners to highlight the work of the group of young artists and designers. The video is part of a global 7Up campaign to celebrate the new positioning of PepsiCo’s second biggest beverage. ‘Feels Good to Be You’ champions everyday people, places, ideas and things around the world. It includes the […]
Puma and Fishtail Rides, a series of fixed gear bicycle rides around Dubai, have launched a video featuring a soundtrack by Megadon Betamax and Hamdan Al Abri.