The Emirati founders of the Wild Peeta chain of shawarma restaurants are experimenting with an interactive travel series guided by social media. Peyman and Mohamed Al Awadhi’s production company, Qabeela New Media, has teamed up with Dubai One to shoot a new social media travel series called Peeta Planet. The show follows the two Emirati [...]
Emirati film director and producer Ali Mostafa has shot his first fashion film. The collaboration with shoe designer Camilla Skovgaard and musician Zebra Katz led to the creation of the four-minute fashion film Hotel Skovgaard: Room 77, which was released during this year’s New York Fashion Week. It was shot in Dubai by Mostafa’s AFM [...]
Sole DXB is holding an exclusive screening of hip hop documentary Rap Arabe during its Sneaker Summit in Al Quoz, Dubai, on 27 April. Directed by Bachir Bensaddek, the documentary looks at the rap scene in three countries (Morocco, Lebanon and Syria) and features a number of artists, including Malikah, Lil Zac and Don Bigg.
The outdoor and promo & activation grand prix winner at this year’s Dubai Lynx was ‘Sprite Cricket Stars’ for Coca-Cola. Created by Memac Ogilvy and sister agency OgilvyAction, Sprite launched a tournament modelled on the Cricket World Cup, turning humble construction workers into cricket stars.
One of the most awarded campaigns at this year’s MENA Cristal Festival was ‘Cheyef 7alak’ from Impact BBDO Beirut. Created to raise awareness and influence behaviour for social change in Lebanon, the campaign won a total of 10 Cristals spread across several categories and disciplines, including the Cristal in the Arabic Culture category. The campaign [...]
Lebanese actress and director Nadine Labaki is the focus of a new campaign for Johnnie Walker. Created by Leo Burnett Beirut, the campaign follows the previous ‘Keep Walking Lebanon’ work, which featured architect Bernard Khoury.
American music producer Quincy Jones and Emirati entrepreneur Badr Jafar have joined forces to create the Tomorrow/Bokra project, which aims to unite all Arab countries through song. Designed to target the region’s youth and create a platform for tolerance and communication, and video will raise money to fund education programs in music, arts and culture [...]
The grand prix winner at this year’s Gemas Effies was Interesting Times Beirut for its ‘Courage is Contagious’ campaign for Snowball SAL’s Lebanese Brew. The campaign utilised music video, social media, direct marketing and on-ground activity to raise awareness of the new beer, targeting the country’s youth. As part of the campaign, the agency teamed [...]
The Jumeirah Group has teamed up with Adam Young, the founder of electronic music project Owl City, to create an original score for the new Burj Al Arab video ‘Leave the Ordinary Behind’. Minnesota-based Owl City is best known for the song Fireflies, which was a global hit when it was released in 2009 and [...]
Doritos, the Walkers brand, has launched a new campaign by Abbot Mead Vickers BBDO based around Esteban Ortega, a fictional world champion at flicking tortillas. The TV spot, which is in the style of a spaghetti western, tells the story of Ortega, a World Chip-Flick Champion between 1967 and 1989, who could shatter a line [...]