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Cadillac 'The pursuit of next' by Saatchi & Saatchi

Cadillac ‘The pursuit of next’ by Saatchi & Saatchi

In the USA, the Cadillac XT5 was announced via the “Daring Pursuits” campaign, which pairs passionate creators from different backgrounds to collaborate and share their unique perspectives. To be relevant to the region, the ‘Pursuit Of Next’ campaign features social media influencers Ascia AKF, Shamekh Bluwi and Karen Wazen. Client: Cadillac TITLE: The Pursuit of Next AGENCY: […]

Centrepoint's 'Sabotage' by Impact BBDO

Centrepoint’s ‘Sabotage’ by Impact BBDO

Impact BBDO goes existential in this new ad for Centrepoint’s upcoming sale. Shot in black and white, the eerie one-minute film shows a young man driving a smart vintage car as a woman stares out at the barren landscape from the back seat. Misery after misery blights the young couple and the film finally culminates […]

VIDEO: innovation, napkins and a robot - Dubai Lynx in 2 minutes

VIDEO: innovation, napkins and a robot – Dubai Lynx in 2 minutes

The Dubai Lynx festival saw some of the region’s best talents come together at the Madinat Jumeirah this week. PHD UAE’s robot Titan certainly captured the most attention on the Twittersphere with its wise-cracks, bursts into song and debates revolving around whether a human was inside or not (there was). But on the activation front, the Omnicom Media Group-owned agency […]

JW Marriott Dubai movie Two Bellmen 2 released on You Tube

JW Marriott Dubai movie Two Bellmen 2 released on You Tube

International hotel chain JW Marriott has released its big-budget movie Two Bellman 2 on YouTube. The operator unveiled its 19-minute short film set at Dubai’s Marriott Marquis hotel last week and it has already amassed more than 4 million views. Created by the chain’s in-house content studio, the film stars Frida Pinto, stuntmen-turned-bellmen William Spencer and Caine Sinclair […]

Bankmed Kelna Shefna by Wonderful Productions

Bankmed Kelna Shefna by Wonderful Productions

Bankmed has rolled out a campaign called ‘Kelna Shefna’, which seeks to raise awareness of certain topics such as littering in order to trigger behavioural change in society. Project Kelna Shefna Client Bankmed Agency IB2 Production house Wonderful Productions Director Andre Chammas DOP Tony El Khazen

Chevrolet 'I Want A Truck!' by Commonwealth//McCann Dubai

Chevrolet ‘I Want A Truck!’ by Commonwealth//McCann Dubai

There is something about driving a truck that just sort of makes you cooler than the average commuter. And Chevrolet wanted to find out exactly what that was. Bringing together focus groups made up of real people, not actors, they were asked tough, probing and outright bizarre questions to determine if owning a truck really can […]

HSBC UAE First on 1st

HSBC UAE First on 1st

In a New Year initiative, HSBC reached out to the simple human desire to ‘do more, be more and achieve more’. At dawn on January 1, with stands set up around Dubai at the beach and on cycling and walking routes, the bank left gifts focused on enhancing everyday routines – a bicycle, a surfboard, […]

McDonald’s takes a walk with Barcelona star  Neymar

McDonald’s takes a walk with Barcelona star Neymar

McDonald’s has rolled out a new campaign featuring Brazilian footballer Neymar Jr. Created by Leo Burnett Dubai, ‘#BigMacWalk’ offers the chance to win an all-paid-trip to Barcelona to meet the FC Barcelona star. The work, which was creatively led by Leo Burnett Dubai’s executive creative director André Nassar, sees Neymar and two friends walk with swagger […]

Du’s celebrates National Day with #UAEisHome

Du’s celebrates National Day with #UAEisHome

United Arab Emirates telco du has launched a new video campaign to celebrate the 44th National Day called #UAEisHome. Du set up seven blue doors at prominent locations across the country including Zabeel Park, Global Village and Marina Mall Abu Dhabi. Visitors who then walked in throughthe doors were greeted by interactive screens with culture-based […]

Qatar Airways unveils brand relaunch

Qatar Airways unveils brand relaunch

Doha carrier Qatar Airways has unveiled its new global campaign entitled ‘Going Places Together’.  The Qatari government-owned airline, which flies across 153 destinations, unveiled the cross-platform campaign and video at a press conference in New York.  Built on the theme of connectivity, the video includes some of the airline’s key stops, including New York, Paris, […]