RSSAll Entries in the "The Work" Category

Top 10 Integrated Campaigns 2016

Top 10 Integrated Campaigns 2016

1 Bou Khalil: The good note Supermarket chain Bou Khalil noticed Lebanese were no longer giving to beggars; they didn’t believe their money was being spent well. So the chain tasked J. Walter Thompson Beirut with creating The Good Note, a voucher worth LBP1,000 that could be handed to beggars instead of money, and spent […]

Top 10 print and outdoor campaigns 2016

Top 10 print and outdoor campaigns 2016

1 Renna Mobile: Billion things to talk about “An absolute treat to gaze upon,” wrote Digitas LBi’s Simon Attwater in Private View. “I can almost taste the chilli tang and smell the tuk-tuk fumes. Proof, if ever we needed it, that a well painted picture can speak a thousand words.” Agency: FP7/MCT, OMAN Creatives: Noufal […]

Retailer Max encourages #FashionBonding

Retailer Max encourages #FashionBonding

Fashion brand Max’s social experiment, released on YouTube, focuses on the age-old friendly conflict between parent and child over fashion choices. Max was curious to see what happens when the mother takes up the challenge to style her daughter, and vice versa. Through the experience, mother and daughter strengthen their emotional bond. They respect each […]

Panadol: '8-hour vacation'

Panadol: ‘8-hour vacation’

For its new Panadol Joint campaign, Grey Dubai turned 8 hours of relief into mini 8-hour vacations with kits that were offered to joint pain sufferers. Complete with a pack of Panadol Joint, itinerary and accessories, people well over the age of 45 were able to go sky diving, rock climbing, kayaking and more. Soon, […]

STC unveils a fresh side to Saudi Arabia’s image

STC unveils a fresh side to Saudi Arabia’s image

Saudi Telecom Company has unveiled a major new campaign aimed at dispelling the stereotypical ideas around Saudi Arabia to both the world and to Saudis themselves. J. Walter Thompson created ‘Unveil Saudi’, a project that invited local bloggers, social media influencers and photographers to journey with STC through the Kingdom’s lesser-known villages, towns and small […]

Al Munayes Tea puts forward 'candidate' for Kuwait elections

Al Munayes Tea puts forward ‘candidate’ for Kuwait elections

Kuwaiti loose-leaf tea company Al Munayes blended political intrigue surrounding the country’s parliamentary elections and the power of social media to launch its new bag range. Local agency Beattie + Dane decided to front their own ‘candidate’, named Bu Salem, and created a humorous campaign showcasing his various credentials. The character was inspired by the […]

Extra re-creates childhood with Bubblemint Treehouse

Extra re-creates childhood with Bubblemint Treehouse

Confectionary giant Wrigley brought one of the most beloved childhood dreams to Dubai’s residents in its new campaign for Extra Bubblemint. The brand erected a dainty, cottage-style treehouse in Deira Creek Park, complete with a slide, video games and a pile of Extra Bubblemint gum. Under the tagline of ‘The Taste of Childhood’, the large-scale […]

Lenovo: 'Man’s World'

Lenovo: ‘Man’s World’

With only 34 per cent of employees at Lenovo being women, the tech firm wanted to change that. So Lenovo launched a dedicated recruitment campaign to promote gender diversity in the workplace. They re-recorded the iconic Man’s, Man’s, Man’s World” song by James Brown, but sung by a woman. The film then encouraged women to […]

HSBC Ambition: 'It's Not A Piece Of Cake'

HSBC Ambition: ‘It’s Not A Piece Of Cake’

HSBC UAE wanted to invite everyone in the country to help celebrate its 70th birthday. As with all special celebrations there is cake, so the bank served people from all nationalities of the UAE a slice of its own celebratory Victoria Sandwich in the online video made to commemorate this pinnacle event. To involve and engage as many […]

Arab Idol winner Mohammed Assaf dons 'fashion for real people' for Max

Arab Idol winner Mohammed Assaf dons ‘fashion for real people’ for Max

Max, the largest value fashion brand in the region, announced the second chapter of its award winning ‘Fashion for Real People’ brand campaign. Echoing the importance of individuality, the campaign champions the need of every individual to discover, embrace and express their own unique style statement. The campaign uses Arab Idol winner Mohammed Assaf. The […]