All Entries in the "4.The Work" Category
McDonald’s – Family Time Forever
McDonald’s has launched a major marketing drive across the GCC with the creation of ‘Family Time Forever’. A 45-second TVC, which tells the story of a group of kids stealing their parents away from their work in order to spend time with them, is being rolled out across the Gulf, supported by print, outdoor, digital [...]
Zain – Open Sesame
Zain’s ‘Open Sesame’ TVC forms part of the telco’s trio of campaigns for Ramadan and Eid. The ad is centred on the belief that people never really turn the page on their childhood happiness. In this Eid greeting, characters from the popular Arabic version of Sesame Street get together with Arabs Got Talent star Hala [...]
Qtel – Ramadan
Increasingly the gap between the older and younger generations is widening. During the Holy Month of Ramadan, Qtel decided to embark on a campaign to bring people closer together. ‘It’s time to talk again’ raises the issue through a six-part TV ad series, airing throughout Ramadan and Eid. The TV campaign, developed and executed by [...]
Harvey Nichols – Behave
The annual Harvey Nichols sale is a highly anticipated event that results in a shopping frenzy as buyers scramble to pick up their favourite items. The latest campaign from Y&R Dubai highlights the aftermath of a sale on the items people are purchasing. Each execution showcases damaged items that are owned by multiple people to [...]
Bloomingdale’s – Charge
Lowe’s recent work for Bloomingdale’s sale in Dubai depicts the rush a consumer feels when they see a must-have piece go on sale. Featuring a matador de toros holding a red dress, the ad depicts a moment in which a consumer’s animal instinct sets in and they will stop at nothing to get it. They [...]
Emirates – A380
Anyone wondering what StrawberryFrog’s first TV commercial for Emirates would look like following its winning of the prized account last year, well, here’s your answer. The ad is not part of the new brand campaign that is due to be rolled out later this year.
Coca-Cola Egypt – Say Like
Coca Cola Egypt has launched an online campaign called ‘Say like’. The new initiative includes a video on YouTube – with various people explaining the benefits of liking something – and a Facebook app called the Like ‘O’ Meter. Project Say Like Client Coca-Cola Egypt Creative agency Elephant Cairo Copywriters Maged Nassar, Ali Ali Directors [...]
Cornelli – Jay Jay and Abu El Zouz
Lebanese comedian Fady Raidy is the star of the latest TV commercial from Impact BBDO Beirut promoting Cornelli ice cream. Project Jay Jay and Abou El Zouz Client Cornelli Creative agency Impact BBDO Beirut Exposure TV
Café Super Brasil – Tobseer
Leo Burnett Beirut has created a new campaign for one of Lebanon’s strong, traditional, Turkish coffee brands. Briefed to establish a positioning that is culturally relevant and that people could relate to without compromising the brand’s “classy look and feel”, the TVC features Abu Nazih and is the first phase of a campaign which tackles [...]
Axe – Multiple girlfriends
The award-winning team at Memac Ogilvy Label, in conjunction with OgilvyAction in Tunis, came up with a Facebook app for Axe that generates a fake relationship status update to make it appear as though the user is involved with hundreds of women at the same time. When friends click on the update link, it takes [...]
