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Al Munayes Tea puts forward 'candidate' for Kuwait elections

Al Munayes Tea puts forward ‘candidate’ for Kuwait elections

Kuwaiti loose-leaf tea company Al Munayes blended political intrigue surrounding the country’s parliamentary elections and the power of social media to launch its new bag range. Local agency Beattie + Dane decided to front their own ‘candidate’, named Bu Salem, and created a humorous campaign showcasing his various credentials. The character was inspired by the […]

Extra re-creates childhood with Bubblemint Treehouse

Extra re-creates childhood with Bubblemint Treehouse

Confectionary giant Wrigley brought one of the most beloved childhood dreams to Dubai’s residents in its new campaign for Extra Bubblemint. The brand erected a dainty, cottage-style treehouse in Deira Creek Park, complete with a slide, video games and a pile of Extra Bubblemint gum. Under the tagline of ‘The Taste of Childhood’, the large-scale […]

Lenovo: 'Man’s World'

Lenovo: ‘Man’s World’

With only 34 per cent of employees at Lenovo being women, the tech firm wanted to change that. So Lenovo launched a dedicated recruitment campaign to promote gender diversity in the workplace. They re-recorded the iconic Man’s, Man’s, Man’s World” song by James Brown, but sung by a woman. The film then encouraged women to […]

HSBC Ambition: 'It's Not A Piece Of Cake'

HSBC Ambition: ‘It’s Not A Piece Of Cake’

HSBC UAE wanted to invite everyone in the country to help celebrate its 70th birthday. As with all special celebrations there is cake, so the bank served people from all nationalities of the UAE a slice of its own celebratory Victoria Sandwich in the online video made to commemorate this pinnacle event. To involve and engage as many […]

Arab Idol winner Mohammed Assaf dons 'fashion for real people' for Max

Arab Idol winner Mohammed Assaf dons ‘fashion for real people’ for Max

Max, the largest value fashion brand in the region, announced the second chapter of its award winning ‘Fashion for Real People’ brand campaign. Echoing the importance of individuality, the campaign champions the need of every individual to discover, embrace and express their own unique style statement. The campaign uses Arab Idol winner Mohammed Assaf. The […]

Lipton Tea introduces 'The Fit Cart'

Lipton Tea introduces ‘The Fit Cart’

Wunderman replaced the handles on Lipton-branded shopping carts with fitness trackers of the sort commonly seen on cardio machines. They showed shoppers their steps, distance and calories, allowing them to measure their healthy activities even while shopping for groceries. Shoppers were seen to push faster and use the carts for longer, and the campaign also […]

Tummyfish: Nestlé/United's campaign for healthier kids

Tummyfish: Nestlé/United’s campaign for healthier kids

Tummyfish is an integrated campaign by Nestlé’s regional United for Healthier Kids initiative to encourage children to drink more water. The world of Tummyfish includes an original storybook produced by Campaign publisher Motivate, a website and an app that turns your phone into a window to your stomach, where Tummyfish lives. The more water a […]

The Galleria: 'Exuding the essence of luxury'

The Galleria: ‘Exuding the essence of luxury’

Abu Dhabi-based luxury shopping centre The Galleria launched its latest campaign using seven influencers. These include TV presenter Rosemin Manji and designers Sara Al Tamini and Maha Gorton, chosen for their “unique style, flair and representation as successful women”. Men in the campaign include fashion editor Ahmad Daabas, chef Enrico Bartolini and filmmaker Ali Mostafa […]

Diwali 2016: Western Union reaches out with Dubai agency

Diwali 2016: Western Union reaches out with Dubai agency

Dubai-based advertising agency Tamra C2 has launched a global campaign for money transfer company Western Union. The film, shot in cosmopolitan Dubai and rural India, showcases how Indians living and working abroad have made loved ones’ Diwalis brighter through transferring money. The film aims to reach out to Indians living across the world, from the […]

Jennifer Aniston returns to Emirates for A380 campaign

Jennifer Aniston returns to Emirates for A380 campaign

Actress Jennifer Aniston has returned to advertising for Emirates, a year after she first took part in a campaign for the airline. In the ad, she befriends Cooper, a boy she finds playing in her first-class private suite after she returns from taking a shower. They stroll through the A380. Cooper is reunited with his […]