The Work

Lenovo: ‘Man’s World’

With only 34 per cent of employees at Lenovo being women, the tech firm wanted to change that. So Lenovo launched a dedicated recruitment campaign to promote gender diversity in...

Lipton Tea introduces ‘The Fit Cart’

Wunderman replaced the handles on Lipton-branded shopping carts with fitness trackers of the sort commonly seen on cardio machines. They showed shoppers their steps, distance and calories, allowing them to...