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- Agency of the Year
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AOTYME2026
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The Work

How Durex tapped into the Internet’s biggest watch obsession with a viral social post

Anup OommenMay 25, 2026

Saints Pères The Refreshment Club Campaign

Saints Pères marks Dubai launch with ‘The Trip’ produced by The Refreshment Club

Anup OommenMay 25, 2026

In a celebration of unity, resilience and national pride, Lamborghini Abu Dhabi and Dubai hosted an exclusive client experience.

Lamborghini Abu Dhabi and Dubai hosted “Bull Run” experience under #ProudOfUAE banner

Hiba FaisalMay 25, 2026

The transition from Udora to Flowwow highlights how rebranding goes beyond visual identity to include strategy, localisation and experience.

How a gifting platform’s rebrand went beyond visual identity

Hiba FaisalMay 25, 2026

Bayut its

Bayut unveils AI-led brand campaign spotlighting its TruBrokers

Shantelle NagarajanMay 22, 2026

New Balance

New Balance takes over Alserkal Avenue for Grey Days 2026

Shantelle NagarajanMay 22, 2026

BOUNCE Riyadh opens with ‘This is Social’ campaign

Shantelle NagarajanMay 22, 2026

EWC’s The Founding Partners campaign turned sponsors into integrated storytelling partners through gaming-led experiences and activations.

A look inside The Founding Partners campaign by EWC

Hiba FaisalMay 21, 2026

PUMA Middle East brought together fitness, community and local partnerships across Dubai and Abu Dhabi as part of its “Proud of the UAE” initiative.

How PUMA turned movement into a community-led UAE campaign

Hiba FaisalMay 20, 2026

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