The Work Archives - Campaign Middle East https://campaignme.com/category/the-work/ Tue, 09 Jun 2026 02:22:56 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png The Work Archives - Campaign Middle East https://campaignme.com/category/the-work/ 32 32 Umniah’s ‘Darb Al Asateer’ revives voice of a Jordanian legend ahead of FIFA World Cup https://campaignme.com/umniahs-darb-al-asateer-revives-voice-of-a-jordanian-legend-ahead-of-fifa-world-cup/ Tue, 09 Jun 2026 02:22:36 +0000 https://campaignme.com/?p=123073 As Jordan prepares to enter the FIFA World Cup for the first time in the country’s history, Jordanian telecom brand Umniah has launched ‘Darb Al Asateer‘ – The Journey of Legends – a large-scale musical production bringing together legendary and emerging Jordanian voices in what the brand describes as a tribute to the country’s underdog […]

The post Umniah’s ‘Darb Al Asateer’ revives voice of a Jordanian legend ahead of FIFA World Cup appeared first on Campaign Middle East.

]]> The Regular Show: Lost Tapes transforms into an real-world fan experience https://campaignme.com/cartoon-network-mena-and-koi-the-uae-turn-the-regular-show-lost-tapes-into-an-experience/ Mon, 08 Jun 2026 13:39:03 +0000 https://campaignme.com/?p=123036 Fans of Regular Show: Lost Tapes are in for a seriously fun surprise this summer as Cartoon Network MENA teams up with KOI Thé UAE for a limited-edition collaboration inspired by the cult-favourite animated series. Running for a limited time at KOI Thé UAE, Dubai, the collaboration will introduce an exclusive themed bubble tea experience inspired by some of the […]

The post The Regular Show: Lost Tapes transforms into an real-world fan experience appeared first on Campaign Middle East.

]]> CALIN campaign takes the ‘I Only Do Soft’ conversation from comfort to emotional care https://campaignme.com/calin-campaign-takes-the-i-only-do-soft-conversation-from-comfort-to-emotional-care/ Wed, 03 Jun 2026 07:11:33 +0000 https://campaignme.com/?p=122820 CALIN has revealed details about its ‘I Only Do Soft’ campaign in Morocco, which not only makes the brand distinctive and memorable, but also takes the conversation of baby products beyond softness and comfort to emotional care – with babies leading the chat. The campaign shifts the focus beyond a simple product claim and converts […]

The post CALIN campaign takes the ‘I Only Do Soft’ conversation from comfort to emotional care appeared first on Campaign Middle East.

]]> Adidas reimagines Mo Salah as modern day Egyptian king in ‘You Got This’ campaign https://campaignme.com/adidas-reimagines-mo-salah-as-modern-day-egyptian-king-in-you-got-this-campaign/ Tue, 02 Jun 2026 12:08:55 +0000 https://campaignme.com/?p=122768 adidas has revealed its latest iteration of the You Got This campaign, this time in Egypt and featuring footballer Mo Salah, ahead of the FIFA World Cup 2026™. The campaign celebrates the enduring impact that Mo Salah continues to have on the next generation of football players and fans across the country. Joined by Huda […]

The post Adidas reimagines Mo Salah as modern day Egyptian king in ‘You Got This’ campaign appeared first on Campaign Middle East.

]]> Ariel taps into the emotional load behind everyday household moments https://campaignme.com/ariel-taps-into-the-emotional-load-behind-everyday-household-moments/ Mon, 01 Jun 2026 10:53:19 +0000 https://campaignme.com/?p=122329 Ariel launched a new campaign “Mara wahda khalest ala il boaa”, roughly meaning “First time is enough to eliminate stains” for its Egypt market.  Created and conceptualised by Cairo-based agency People of the Internet, the campaign focuses on the challenges that women and mothers face in their everyday life and encouraging them to be authentic […]

The post Ariel taps into the emotional load behind everyday household moments appeared first on Campaign Middle East.

]]> Almarai achieves 15m+ reach, attracts 9m+ visitors with immersive AR experiences on Snap Map https://campaignme.com/almarai-achieves-15m-reach-attracts-9m-visitors-with-immersive-ar-experiences-on-snap-map/ Tue, 26 May 2026 05:00:03 +0000 https://campaignme.com/?p=122618 Snap Inc. and Almarai, in partnership with Starcom KSA, have revealed the results of the Harat ALYOUM Ramadan activation, which showed up across both physical and digital environments in a first-of-its-kind global execution. Almarai and Snap partnered to connect Promoted Places with an immersive augmented reality (AR) experience on the Snap Map across key public […]

The post Almarai achieves 15m+ reach, attracts 9m+ visitors with immersive AR experiences on Snap Map appeared first on Campaign Middle East.

]]> adidas unveils Saudi chapter of ‘Backyard Legends’ ahead of FIFA World Cup 2026 https://campaignme.com/adidas-unveils-saudi-chapter-of-backyard-legends-ahead-of-fifa-world-cup-2026/ Mon, 25 May 2026 13:50:39 +0000 https://campaignme.com/?p=122552 adidas has brought its viral Backyard Legends campaign to Saudi Arabia ahead of the FIFA World Cup 2026™, celebrating the neighbourhood pitches, football icons and communities inspiring the next generation of the game across the Kingdom. Centred around Saudi football star Saud Abdulhamid, the brand’s film follows a group of young football fans across Riyadh […]

The post adidas unveils Saudi chapter of ‘Backyard Legends’ ahead of FIFA World Cup 2026 appeared first on Campaign Middle East.

]]> Saudi campaign reveals kids who surprised Cristiano Ronaldo – and the internet https://campaignme.com/saudi-campaign-reveals-kids-who-surprised-cristiano-ronaldo-and-the-internet/ Mon, 25 May 2026 13:45:21 +0000 https://campaignme.com/?p=122522 In a region where football is more than just a sport, and the focus often remains football celebrities such as Cristiano Ronaldo, Community Jameel Saudi in collaboration with Jameel Motorsport have redefined what a matchday moment can mean for underprivileged children. Together with Serviceplan Arabia – the creative agency behind the concept, strategy and execution […]

The post Saudi campaign reveals kids who surprised Cristiano Ronaldo – and the internet appeared first on Campaign Middle East.

]]> Range Rover just pulled up to UAE’s most exclusive address https://campaignme.com/range-rover-just-pulled-up-to-uaes-most-exclusive-address/ Mon, 25 May 2026 13:31:14 +0000 https://campaignme.com/?p=122599 Real luxury doesn’t shout, it selects. When Range Rover chooses a setting for its campaign, the location becomes part of the message — and right now, that location is J1 Beach, Dubai’s sophisticated urban riviera where the Jumeirah 1 shoreline meets a world that runs on effortlessness and exclusivity. This is a brand that has […]

The post Range Rover just pulled up to UAE’s most exclusive address appeared first on Campaign Middle East.

]]> How Durex tapped into the Internet’s biggest watch obsession with a viral social post https://campaignme.com/how-durex-tapped-into-the-internets-biggest-watch-obsession-with-a-viral-social-post/ Mon, 25 May 2026 11:00:41 +0000 https://campaignme.com/?p=122546 As a luxury watchmaking collaboration dominated conversations across the region, Durex tapped into the hype with a culturally timed execution that quickly became the talk of social media. When one of the world’s most talked-about luxury watch collaborations sent consumers across the Middle East into a frenzy with crowds queuing outside stores from as early […]

The post How Durex tapped into the Internet’s biggest watch obsession with a viral social post appeared first on Campaign Middle East.

]]>