Dubai airline Emirates has released its first advertisement featuring Hollywood actress Jennifer Aniston after signing a deal reportedly worth $5m with her earlier this year. As part of the deal, the Friends star will serve as the face of the carrier – specifically for television adverts. The advertisements will form part of a larger $20m […]
The reGulf Businessgion’s oldest and most established business magazine is now available with a new look and a fresh approach to content.
JWT has created an online video campaign for the education charity Dubai Cares, encouraging people to make donations in exchange for YouTube video tutorials made by children.
A fashion photo shoot held in and around a drifting 2016 ATS-V Sedan is to lead Cadillac’s rollout for the car across the region.
Leo Burnett Beirut has launched a video campaign for the anti-corruption nongovernment organisation Sakker el Dekkene featuring Lebanese independent music star Tania Saleh. The two-and-a-half minute clip, which has been viewed more than 170,000 times on Facebook, features Saleh singing her self-penned number, also called ‘Sakker el Dekkene’. It is interspersed with footage of recent antigovernment protests. Formed last year, the NGO collects data on corruption across Lebanon’s public administration. Saleh’s lyrics call […]
Y&R Group across the Middle East and North Africa, has named Georges Barsoum as CEO of Y&R in the Gulf Cooperation Council.
Dubai-based street culture festival Sole DXB has teamedup with internationally – acclaimed artist Hassan Hajjaj to create a film promoting this year’s event. The campaign by Hajjaj and agency Moloobhoy & Brown will feature a series of ‘vibrant images that embody their shared ethos around art, music, fashion and urban culture’. Produced by the Moroccan pop artist, photographer and designer at his London studio, ‘Mr Amine Bendriouich’ offers what […]
MediaCom has expanded its operations in the Middle East and North Africa with the opening of an office in Kuwait. The move comes on the back of new business wins in the country, including National Bank of Kuwait, Dairy Queen and Al Wazzan. The Kuwait office will offer media planning and buying as well as […]
Amsterdam-headquartered agency Nomads has been named as the lead agency for Dubai Holding. The creative innovation agency will run the account from its Dubai office, which was opened in October 2013. “We are very pleased to be appointed the lead brand and creative agency for Dubai Holding,” confirmed Hans Howarth, CEO and founder of Nomads. […]
A major new integrated advertising campaign has been launched to unveil Dubai South as the ‘City of You’. The work of New York-based agency StrawberryFrog, Dubai South is the new name for the re-branded Dubai World Central. The campaign covers television, outdoor, print and digital and is designed to instigate a ‘cultural movement’ around Dubai […]