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TBWA leads final roll of regional Cannes winners

TBWA leads final roll of regional Cannes winners

The Cannes Lions are over for another year, and the MENA region has added another 15 trophies to its collective shelf. These came from six agencies across two countries – the UAE and Morocco – and represent 10 campaigns that won in nine categories. TBWA/Raad won the most in the region. Its Highway Gallery for […]

TBWA's Highway Gallery for Louvre leads MENA wins in slow start at Cannes Lions

TBWA’s Highway Gallery for Louvre leads MENA wins in slow start at Cannes Lions

The Middle East is off to a slow start in Cannes this year. Last year the region came home with more than 30 trophies, but as of Thursday afternoon (June 21) it has only managed to bag eight. Leading the pack is TBWA/Raad Dubai’s Highway Gallery for Louvre Abu Dhabi, which has picked up a Gold Lion […]

Interview with Abdulla Mohammed Al Murad, Chairman, Al Murad Group.

Interview with Abdulla Mohammed Al Murad, Chairman, Al Murad Group.

How are you seeing radio and audio consumption change? As with any other medium, even radio has gone through change over time. The current radio format is more localised and well connected with its audiences. Now many are consuming radio online and via mobile apps. But still the highest consumption is in the car. As […]

Electric Lime Films announces the opening of its first branch in Dubai

Electric Lime Films announces the opening of its first branch in Dubai

Since its relocation to Singapore in 2015, Electric Lime Films has announced their return to Dubai with the opening of its first branch here last month. Headed by Chaza Said, the team’s first  female producer, the Dubai team handles projects within the MENA region. From pitch conceptualisation to production and post-production, the team provides full […]

We Are Social buys majority share in Dubai-based Socialize

We Are Social buys majority share in Dubai-based Socialize

London-based socially-led creative network We Are Social (WAS) has acquired a majority stake in Socialize, the Middle East’s largest independent social media agency, said the agencies in a statement. The move, which is subject to regulatory approval, is We Are Social’s first acquisition, and extends its network to the Middle East and North Africa for […]

NMC reveals three-tier system for influencer licences

NMC reveals three-tier system for influencer licences

Individuals can now be registered under official influencer agencies such as Motivate-Vamp The UAE’s National Media Council (NMC) has announced a three-tier system for its influencer-licensing law that took effect on June 1. Vamp, a joint venture with Campaign’s parent company, Motivate Media Group, will be the first Official Influencer Agency allowed to cover influencers […]

DMS appointed as Advertising Sales Representatives for Snapchat in Egypt and Kuwait

DMS appointed as Advertising Sales Representatives for Snapchat in Egypt and Kuwait

The official digital arm of Choueiri Group, DMS has announced that it will act as a sales representative for Snapchat advertising formats in Kuwait and Egypt. Launched in 2011, Snapchat has grown to become one of the topmost and fastest growing platforms, with over 191m daily active users. It has also established itself as an […]

Interview with Banali Malhotra, RAKBANK's Marketing Director.

Interview with Banali Malhotra, RAKBANK’s Marketing Director.

Banking is boring,” says Banali Malhotra, director of marketing at the UAE’s Rakbank. “Everyone is talking about the same product: rate, fixed-rate, interest rate. Everything is the same and everyone has the same suite of products to offer, so how do you differentiate yourself?” The answer, she says, is to make advertising more fun and interesting. Over […]

Careem appoints TBWA/RAAD as agency of record

Careem appoints TBWA/RAAD as agency of record

Ride-hailing app Careem has appointed TBWA/Raad as its global advertising agency of record. After  rapid growth and expansion into new verticals, building the Careem brand is now at the forefront of business objectives within the company, it said in a release. Under the leadership of Careem’s vice-president of strategy, Adeeb Warsi, Careem engaged award winning brand agency BellWether […]

DMS Appointed as Exclusive Advertising Sales Representatives for Strive Middle East.

DMS Appointed as Exclusive Advertising Sales Representatives for Strive Middle East.

DMS, which serves as the official digital arm of Choueiri Group, recently announced its partnership with www.striveme.com – The region’s first-of-its-kind Arabic online platform, dedicated to premium coverage of Automotive, Luxury & Lifestyle fare. Striveme.com is a highly diversified online platform that serves automotive enthusiasts and fans with a pinch of style and a-la-mode content. […]