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Three Danone units to consolidate media mandate, pitch in progress

Havas, Initiative and Mindshare invited; presentations in end-October. Danone has revealed that it has called agencies to pitch for the media duties of three of its business units in the Middle East. The move comes along with a strategic change. The three units – Alsafi Danone, Danone Nutricia and Danone Waters –  will consolidate media planning and buying responsibility […]

Traffic Digital wins Unilever's regional laundry duties

Traffic Digital wins Unilever’s regional laundry duties

Win follows a multi-agency pitch; agency starts off with OMO and Comfort brands. Unilever has appointed Traffic Digital to handle its laundry business in the North Africa and Middle East region. The agency will take charge of digital duties immediately, starting with OMO and Comfort brands. The win follows a multi-agency pitch. Waqas Javed, marketing director – foods, beverages and home care, Unilever […]

BPA's Jan-June '14 tally: Most print titles protect circulation, several register double-digit growth

BPA’s Jan-June ’14 tally: Most print titles protect circulation, several register double-digit growth

The BPA has revealed qualified circulation figures of media titles in the Middle East (that have completed their filing) for the January to June 2014 period. Here’s how some of the print titles have fared, compared to their figures for the six months ending December 2013 (table below, by Vishwas Kulkarni). Most titles have retained their circulation or […]

Lindsay Pattison takes top Maxus role from Vikram Sakhuja

Lindsay Pattison takes top Maxus role from Vikram Sakhuja

Pattison was UK chief executive and global chief strategy officer at the GroupM agency. Lindsay Pattison, UK chief executive and global chief strategy officer, Maxus, has been promoted to the role of global chief ex­ecutive. In her new role, Pattison will report to Dominic Proctor, the global president of Group M. She will be based in […]

D&AD replaces ‘In Book’ and ‘Nomination' with ‘Wood’ and ‘Graphite’ Pencils

D&AD replaces ‘In Book’ and ‘Nomination’ with ‘Wood’ and ‘Graphite’ Pencils

Says new nomenclature, effective 2015, is designed to bring clarity to award levels. D&AD has announced that it will replace the ‘In Book’ and ‘Nomination’ honours at its awards with ‘Wood’ and ‘Graphite’ Pencils, effective 2015. The new nomenclature will come into effect at the 2015 Professional Awards competition. The ‘In Book’ has been regarded […]

New Nissan X Trail announces arrival, in style

New Nissan X Trail announces arrival, in style

Watch the video conceptualised by Beyond 190 here. Nissan Middle East has announced the arrival of its new X Trail with a digital video campaign, comprising a teaser and reveal. Dubai-based Beyond 190 handled the campaign, and the shoots were executed in Salalah, Oman. The teaser captured the car breaking through the ground to the surface on an X-shaped platform, in the middle […]

Leo Burnett wins Oasis following multi-agency pitch

Leo Burnett wins Oasis following multi-agency pitch

Bottled water brand to embark on ‘new positioning initiative'; agency handled the account from 2006 to 2009. Leo Burnett has won the Oasis account following a multi-agency pitch. Oasis, the bottled water division of National Food Product Company, was founded in 1984. The agency had previously held the account from 2006 to 2009. An official statement said the new contract […]

MediaCom MENA appoints Daniel Vaczi head of digital

MediaCom MENA appoints Daniel Vaczi head of digital

Joins from MEC London; replaces Dan Chapman who has moved to head MediaCom UK’s digital team. MediaCom MENA has appointed Daniel Vaczi as head of its digital team. Vaczi joins MediaCom from MEC London. He came on board on 12 October. He replaces Dan Chapman, who has moved back to head MediaCom UK’s digital team of […]

Standard Chartered's (paid) search claim ambushed by Mashreq (Updated)

Standard Chartered’s (paid) search claim ambushed by Mashreq (Updated)

  Episode sets off real time bidding war for the ‘#1 Credit Card’. On 13 October, Gulf News carried a half page ad from Standard Chartered (above). The creative urged readers to search on Google for #1 credit card. True to the text ‘It’s good to be #1′, Standard Chartered did emerge on top, albeit of the […]

Apple stays world's 'most valuable brand' in Interbrand ranking

Apple stays world’s ‘most valuable brand’ in Interbrand ranking

Google retains second spot, Coca-Cola stands third in annual survey. Four of top five are technology brands. Apple and Google are the world’s most valuable brands for the second year in a row, with the iPhone and iPad manufacturer worth $118.9bn (£73.44bn) and internet giant valued at $107.43bn (£66.33bn), according to Interbrand’s Best Global Brands […]