RSSAll Entries in the "News" Category

Dylan Williams steps down from Publicis Worldwide role

Dylan Williams steps down from Publicis Worldwide role

Dylan Williams, Publicis Worldwide’s global chief strategy and innovation officer, is leaving after less than two years in the role. Williams has resigned from the agency, having joined in May 2014 from Mother, where he was a partner and chief strategic officer. He moved to Mother as its first head of strategy in 2005. It […]

beIN signs six-channel deal with Discovery Communications

beIN signs six-channel deal with Discovery Communications

Doha-based pay-TV broadcaster beIN has signed a six-channel deal with Discovery Communications. The addition of the six channels, five of which are exclusive to beIN in the region, strengthens beIN’s portfolio and follows an earlier announcement of the launch of beIN Movies 3. Discovery Kids HD, Dlife HD, DMAX HD, DTX HD and a new HD version of Fatafeat  will now be […]

Zenith Egypt retains Reckitt Benckiser brief

Zenith Egypt retains Reckitt Benckiser brief

Reckitt Benckiser has retained Zenith Egypt to its regional media planning and buying account.  The ZenithOptimedia Group-owned branch was re-appointed as the global giant’s agency of record for Egypt and North Africa following the group’s annual pitch last year. Marking their fifth year working together, the renwed partnership will see the Zenith team developing content […]

LinkedIn to scrap advertising network

LinkedIn to scrap advertising network

LinkedIn is restructuring its advertising network as part of a global effort following what appeared to be its biggest one-day loss on record. The professional-centric social network  announced that it will stop selling ads that appear outside of the users’ live feeds in what it calls its ‘Lead Accelerator’ business. Scrapping the tool will lead to a […]

Bezerra named ECD of J. Walter Thompson Dubai

Bezerra named ECD of J. Walter Thompson Dubai

Marco Bezerra has been named executive creative director of J. Walter Thompson Dubai. The agency says the hire reflects the office’s ‘client portfolio and global brand-building culture’, with Bezerra filling the position left vacant by the departure of Seyoan Vela early last year. A Brazilian national, Bezerra was most recently creative director at DM9DDB in […]

MullenLowe MENA formed following merger

MullenLowe MENA formed following merger

Alex Leikikh Advertising agency Lowe MENA has become MullenLowe MENA following the merger of Mullen in the United States with global creative network Lowe and Partners. The Interpublic-owned agency’s new brand identity has been created to reflect the positioning of MullenLowe Group as a global creative boutique with a challenger approach delivered through a hyper-bundled operating model. Alex Leikikh, Global CEO of MullenLowe Group, said: “The creation of MullenLowe Group has […]

Zain celebrates Kuwait National Day

Zain celebrates Kuwait National Day

Zain Kuwait has teamed up with singers and musicians from across the country to produce a special music video celebrating Kuwait’s National Day. The work of Joy Productions, the ‘Ya Bilady’ spot is directed by Khaled al Rifai and features singer Nabil Shuail alongside a backing cast of hundreds. The work has been produced to celebrate […]

OMD walks off with ADCB media planning account

OMD walks off with ADCB media planning account

Abu Dhabi Commercial Bank (ADCB) has appointed OMD UAE as its new marketing performance company following a review held in December. The Omnicom Media Group-owned agency will take over the account from Zenith to supply the bank’s full scope of media services. Zenith won the account from Magna in 2013. “We tasked OMD with a challenging brief and were very impressed by the rigour, depth and breadth of their response, […]

Twitter to launch social media award at Dubai Lynx

Twitter to launch social media award at Dubai Lynx

Social networking platform Twitter has partnered up with Dubai Lynx for the launch of an inaugural celebrating the region’s young talent. The Twitter Live Young Lynx Competition will reward the best real-time campaign by a brand or its agency leveraging the speed of social and digital. The brief will be set by an organisation dedicated to improving […]

Edelman Restructures Middle East leadership

Edelman Restructures Middle East leadership

Global communications firm Edelman is to split its United Arab Emirates’ operation into two separate units as part of a re-structure across the Middle East and Africa. Tod Donhauser, managing director of Edelman South Africa , has relocated to oversee the two separate brand and reputation businesses from the agency’s regional hub in Dubai.  The organisation’s restructure […]