Leo Burnett Dubai has been named agency of the year and awarded a rare Black Cube at the ADC Annual Awards in the US. The agency’s ‘Two for one tickets’ campaign for du, which also picked up two golds and two silvers, ensured Leo Burnett Dubai made regional history by becoming the first agency from […]
The UAE has won 15 pencils at this year’s D&AD Awards in London. Amongst the winners are Leo Burnett Dubai, Impact BBDO, DDB, Saatchi & Saatchi and Y&R Dubai, although they will have to wait until the awards ceremony on 21 May to find out what type of pencil they have won. It is the […]
JWT Beirut has partnered with Fathallah Films in Lebanon for the red carpet premiere and the MENA launch of Kahlil Gibran’s The Prophet. Produced by Salma Hayek-Pinault and directed by Roger Allers, the film’s world premiere in Beirut will be launched through a multi-channel integrated campaign centralised around the main theme of Gibran’s book – […]
Menacom chairman and CEO Joseph Ghossoub has resigned from his position with immediate effect. It is not yet known why he has stepped down, but WPP’s director for the MENA region, Roy Haddad, will oversee the position until a replacement is found. In a statement, Y&R confirmed Ghossoub’s departure and added: “Also effective immediately, Roy […]
Etihad Airways has called a review of its global media planning and buying account. The Abu Dhabi-based airline is consolidating its media business, with the new brief to not only cover that of Etihad, but also its partner airlines, including Alitalia, airberlin and Air Serbia. Shane O’Hare, Etihad Airways’ senior vice president of marketing, confirmed […]
Mandate covers the UAE, KSA, Iran, Pakistan, Kuwait, Qatar, Oman, Bahrain and Iraq. Huawei, which offers telecom network equipment, IT products, and smart devices in 170 countries, has appointed DDB Dubai to handle its creative duties. The mandate covers the UAE, KSA, Iran, Pakistan, Kuwait, Qatar, Oman, Bahrain and Iraq. Sandeep Saihgal, vice president, Middle East, Huawei, […]
Etihad VP marketing Andrew Ward puts the business case behind the airline’s biggest ever marketing campaign and reveals why signing Kidman was a “sensible investment”. Flying business class on Etihad airways’ new A380 carrier is an experience that VP marketing Andrew Ward wants more customers to know about. Etihad, which is little more than a […]
Prior to this he was CEO of Mindshare South Asia. Mindshare has announced that Ravi Rao, former CEO, Mindshare South Asia, will be taking over as chief client officer, Mindshare MENA. Rao’s new role will be effective 1 May 2015 and he will be based in Dubai. Rao joined Mindshare South Asia in 2008 and took […]
Republique Beirut claims Independent Agency of the Year title; Starcom MediaVest Group Dubai is Media Agency of the Year.
Draw from your own experience to better the work, said the graphic design legend.