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JWT wins Egypt's first ever titanium Lion at Cannes

JWT wins Egypt’s first ever titanium Lion at Cannes

Egypt won its first ever titanium Lion on the final night of the Cannes Lions International Festival of Creativity. JWT Entertainment in Cairo picked up the award for ‘Abla Fahita’, a female puppet turned pop star and chat show host. Described as an “entertainment brand that has created an entirely new business model in advertising”, […]

Geometry Global Dubai relinquishes Cannes grand prix

Geometry Global Dubai relinquishes Cannes grand prix

Geometry Global Dubai’s grand prix in product design has been handed to its client following an online outcry. Geometry had won the region’s first ever grand prix at Cannes on Wednesday evening thanks to its work for the Lucky Iron Fish project, which is dedicated to leading the fight against iron deficiency in Cambodia and […]

Geometry wins region's first ever grand prix at Cannes

Geometry wins region’s first ever grand prix at Cannes

Geometry Global Dubai has won the region’s first ever grand prix at Cannes. The agency picked up the award in the product design category thanks to its work for ‘The lucky Iron Fish Project’, which is dedicated to leading the fight against iron deficiency in Cambodia and around the world. Introduced last year, the product […]

Regional agencies win five golds at Cannes

Regional agencies win five golds at Cannes

Regional agencies have won five golds during the second awards show of the Cannes Lions International Festival of Creativity. The top winner on the south coast of France this evening was Leo Burnett Beirut, which celebrated gold in media thanks to its ‘Lebanon4Sale’ campaign for Sakker El Dekkene. It also won a gold Lion in […]

Disappointing start to Cannes for regional agencies

Disappointing start to Cannes for regional agencies

It’s been a flat start to the Cannes Lions International Festival of Creativity for regional agencies, with only a handful of silver and bronze Lions picked up during the first awards ceremony of the festival. At the Palais des Festivals this evening, awards were handed out in the direct, mobile, press and promo & activation categories. […]

UM MENA retains Ooredoo account

UM MENA retains Ooredoo account

UM MENA has retained the media planning and buying duties for Qatari telco Ooredoo. The local account will see the agency working with Ooredoo exclusively across the Qatar market. The agency has managed Ooredoo’s media buying and planning activities since 2011 and the retention of the brief follows a multi-agency pitch. “As regional vanguards of […]

Google and YouTube roll out Google Preferred

Google and YouTube roll out Google Preferred

Google has launched Google Preferred in the MENA region as it seeks to drive revenue through digital advertising and respond to changes in the way media is consumed. Concentrating on the UAE and Saudi Arabia initially, the roll out targets advertisers seeking to reserve inventory from among the top five per cent of YouTube’s most popular […]

PHD lands Ferrero media brief

PHD lands Ferrero media brief

PHD has won the media buying and planning account for Italian confectioner Ferrero in the Middle East. The win also includes other emerging markets such as Southeast Asia, Korea, Hong Kong, Taiwan, Africa and selected European countries. The main incumbent on the business had been Mindshare, while ZenithOptimedia had held the business in the Middle […]

Leo Burnett and Y&R Dubai win D&AD yellow Pencils

Leo Burnett and Y&R Dubai win D&AD yellow Pencils

Leo Burnett and Y&R Dubai have won the region’s first ever yellow Pencils at the D&AD awards in London. Leo Burnett Dubai’s ‘du Tuesday’ work directed by Ali Ali won seven pencils, including a prestigious yellow for film direction. Y&R’s yellow was for Global Export’s ‘Little Books of Big Consequences’, which won in the design […]

Fernandes takes on Horizon ECD role

Fernandes takes on Horizon ECD role

Rondon Fernandes is to take over as executive creative director of Horizon FCB Dubai following the departure of Christian Khoury. It is understood that Khoury, who had been in the role since October 2012, has left to start his own business. Fernandes joins from Leo Burnett Dubai, where he has been a creative director for […]