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Henkel named 2015 Dubai Lynx Advertiser of the Year

Henkel named 2015 Dubai Lynx Advertiser of the Year

Mohamed Siam, regional marketing director, to receive award at the Festival on 11 March. Dubai Lynx has named Henkel, which has in its fold brands like Fa, Persil, Loctite and Schwarzkopf, as the 2015 Advertiser of the Year. Philip Thomas, CEO of Lions Festivals, commented that Henkel were “worthy recipients of this award due to their phenomenal […]

‘We are not buying the space; we are buying the audience’

‘We are not buying the space; we are buying the audience’

Taking Campaign Middle East through a good year in office, MEC MENA’s Yves-Michel Gabay says smart procurement can be a good thing. When Yves-Michel Gabay wanted to move to an international assignment from his base at MEC in France (then Mediaedge: CIA) over nine years ago, he told his then boss. But he hadn’t guessed […]

‘Conversations have changed in the last three years’

‘Conversations have changed in the last three years’

The region’s grasp of targeting, adoption of promoted content and mobile penetration have convinced the ‘professionals network’ to look at expanding its direct presence in the region, says Jake Thomas, head of LinkedIn marketing solutions MENA. How has LinkedIn evolved as a platform in this market vis a vis the rest of the world? We […]

‘For us, each subscriber is important’

‘For us, each subscriber is important’

OSN’s CMO Hamad Malik points to the untapped potential in Saudi Arabia and Egypt for the Pay TV platform, while underlining the role of data in shaping the product and customer experience. What are the challenges for OSN, and the category of Pay TV? If you look at any of the other industries, like say automobiles or FMCG, […]

PHD UAE announces slew of promotions

PHD UAE announces slew of promotions

Ian Dolan, Charli Ursell, Karen Doumet, Nawal Nasreddine and Rachel Maher elevated in end-2014. PHD UAE has announced the promotion of five of its staffers at the end of 2014. Planning director Ian Dolan has been promoted to the newly created position of strategy director. Charli Ursell, associate digital director, has been promoted to digital director. Karen […]

PHD gets SAP’s media business

PHD gets SAP’s media business

In July 2014, software giant had announced consolidation of communications, advertising, media and other marketing services globally with Omnicom Group. PHD has announced that it has been awarded the global media strategy, planning and buying duties for SAP, including in the Middle East region. The agency has been handling the account since January 2015 in the region. […]

OMD reshuffles management in KSA

Among other changes, Faisal Shams, business unit director at OMD UAE, has been promoted as GM of OMD Arabia. OMD Arabia has announced management restructuring in Saudi Arabia and named new general managers for its offices in Riyadh and Jeddah. This follows ‘significant increase in billings in 2014’, claimed a note from the agency. Toni […]

JWT Cairo’s Mohammed Sabry moves to head Dubai office

JWT Cairo’s Mohammed Sabry moves to head Dubai office

Deputy Mai Azmy promoted as managing director in Egypt. JWT has announced the appointment of Mohammed Sabry, who has been heading its Cairo office since 2010, as the managing director of its Dubai office. He will report to Michiel Hofstee, JWT’s CEO for the Gulf region. The agency has also announced the promotion of deputy […]

Havas wins Aldar's media and digital creative duties

Havas wins Aldar’s media and digital creative duties

Account won following multi-agency pitch. Havas Media Middle East has won the media and digital creative duties for Abu Dhabi-based Aldar Properties. The appointment follows a competitive regional pitch for the property developer which began in October 2014, informed an agency statement. The agency will manage media planning and buying for Aldar across MENA, besides design and content development for […]

Big Won Rankings 2014: UAE retains sixth spot for creativity

Big Won Rankings 2014: UAE retains sixth spot for creativity

Impact BBDO Dubai ranks sixth among top agencies; Bechara Mouzannar, Fadi Yaish on top CCO, ECD lists respectively.