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Middle East Loeries finalists: Are you on the list?

Middle East Loeries finalists: Are you on the list?

South Africa-based advertising festival and awards show The Loeries has announced its list of finalists, and the Middle East and North Africa is well represented. From the region, Impact BBDO and J. Walter Thompson dominate, although there is also work from TBWA/RAAD, Memac Ogilvy, Y&R and more. Andrew Human, CEO of the Loeries, says entries […]

Grey Group Acquires Majority Stake in hug digital

Grey Group Acquires Majority Stake in hug digital

Grey Group has acquired a majority stake in hug digital, a leading independent regional digital marketing agency, based in the Middle East. Founded in 2009 by chairman Oussama Jamal and CEO  Tim Baker, hug digital is one of the largest and fastest growing digital agencies in the MENA region. Hug provides digital campaigns, social media, content, influencer and […]

Initiative wins multi-million-dollar regional Coty media account

Initiative wins multi-million-dollar regional Coty media account

Campaign has learned that after a two-month pitch process, Middle East Communications Network agency Initiative Middle East has won GCC media duties for one one of the region’s bigger clients: US beauty company Coty. Dentsu Aegis Network’s Vizeum has won the media contract for Iran. Coty had been represented by Havas Media Middle East since […]

Maxus merger 'on hold' in Middle East, says MEC COO

Maxus merger ‘on hold’ in Middle East, says MEC COO

MEC and Maxus may remain separate brands in the MENA region, says Alistair Aird, global chief operating officer of MEC. Despite the June 1 announcement that WPP’s two Group M media shops were to combine, Aird says that “our plans are on hold in the Middle East,” where WPP has majority ownership of MEC but […]

Motivate launches FourFourTwoArabia.com football site

Motivate launches FourFourTwoArabia.com football site

Motivate Publishing, the GCC’s leading premium publisher of multi-media magazine brands including Campaign, is pleased to announce that it has launched FourFourTwoArabia.com, under license from Haymarket Media. The hugely popular football title was launched in the UK in 1994 and has since grown to become the market leader, with licensing partners across the world, thanks […]

Al Fahim Group, a leading business in the UAE, appoints Garage366 as media & creative agency

Al Fahim Group, a leading business in the UAE, appoints Garage366 as media & creative agency

Garage366 has been selected as the media and creative agency of Al Fahim Group a reputable family business which was previously held by leading multinational agencies for more than a decade. Ahmad Sabra, Managing Director & Founder, says: “We look forward to partnering with Al Fahim Group to develop synergies along with their numerous divisions.” […]

SPONSORED: How an international collaboration helped launch a flightless bird

SPONSORED: How an international collaboration helped launch a flightless bird

SPONSORED CONTENT Samsung’s Ostrich campaign swept the board at Cannes this year and integral to that success was a collaboration with British visual effects experts MPC London. Samsung, the South Korean tech giant, landed seven Lions at Cannes for the campaign that features an ostrich learning to fly after accidentally donning a Samsung VR headset […]

DDB Dubai appoints Iris Minnema as managing director

DDB Dubai appoints Iris Minnema as managing director

DDB Dubai has announced the appointment of Iris Minnema as managing director. In her new role she will lead the Dubai office and report to Hubert Boulos, the agency’s Middle East CEO. In a statement, the agency said: “Over the past four years DDB Dubai has grown substantially, mostly thanks to new business wins originating […]

Emirates airline renews contract with Havas through to 2020

Emirates airline renews contract with Havas through to 2020

Dubai-based airline Emirates has announced it will renew its contract with Havas Media. Havas Media will continue to manage the global media strategy, planning, social, traditional and digital investments for Emirates across the carrier’s 150 worldwide destinations through to 2020. Since winning the account in a hotly contested pitch in 2014, Havas Media has led […]

Exclusive: MEC MENA names Neil Hardwick as CEO

Exclusive: MEC MENA names Neil Hardwick as CEO

WPP media agency MEC has today named Neil Hardwick as CEO for the Middle East and North Africa. The announcement was made by Alastair Aird, global chief operating officer and chairman for EMEA. Hardwick joins MEC from a position as CEO of GroupM Russia. Aird said: “I’m delighted that Neil is joining the MEC family. He is a […]