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UM wins STC media account

UM wins STC media account

Media agency UM Mena has won media duties for Saudi Telecom Company, the region’s biggest advertiser. It took the account from Publicis Media’s Starcom, which had held it since 2002. From January to November last year, STC’s recorded spend was $208m on pan-Arab channels and $42m in Saudi Arabia, according to Ipsos figures published in the […]

French digital firm iRevolution opens in Dubai under Yves-Michel Gabay

French digital firm iRevolution opens in Dubai under Yves-Michel Gabay

France-based digital consultancy iRevolution has announced the opening of its Middle East office in Dubai. It will be headed up by Yves-Michel Gabay, the former regional general manager of media agency MEC MENA. Five years after its launch in Lyon, iRevolution – which offers “unique solutions to accelerate the digital transformation of companies” – has decided to open […]

Going beyond the pink ribbon - MEC'S Pink Team raises awareness for breast cancer.

Going beyond the pink ribbon – MEC’S Pink Team raises awareness for breast cancer.

Every year, the Pink Team at MEC MENA come together to raise awareness for breast cancer. The initiative, which started 2 years ago, goes beyond education and encourages women to take action and book a clinical breast exam. This year’s theme #DidYouGetTheMammo  takes a more emotional approach. As everyone knows someone who has been affected […]

Global Village announces creative and media-buying agencies

Global Village announces creative and media-buying agencies

Dubai theme park Global Village has signed up The Classic Partnership as its creative agency and re-signed BPG Maxus to do its media buying. The creative account was previously held by BPG Bates. The Classic Partnership says the way its management were told they had won the pitch was unconventional. In a statement, it said: “An […]

BBDO lead Loeries ranking, while region picks up D&AD Pencils

BBDO lead Loeries ranking, while region picks up D&AD Pencils

Regional ad agencies have ranked highly at The Loeries and picked up D&AD Impact Pencils. South African awards show The Loeries has released its official rankings, and Impact BBDO Dubai is the top agency. It is followed by South Africa’s Ogilvy Johannesburg (which held the top spot last year), Hunt Lascaris Johannesburg and Native VML. […]

Rotana launches Rotana Drama

Rotana launches Rotana Drama

A new channel, Rotana Drama, has been launched by Rotana Media Group. The launch, comes with a rising interest in drama series in the last few years, said the group. With Rotana Media Group being one the biggest producers of Arabic blockbusters and series, the step came naturally. Rotana is the largest owner of Arabic content worldwide. Rotana […]

Campaign's OOH guide – last call for listings

Campaign’s OOH guide – last call for listings

Along with the October 22 issue of Campaign we will be publishing our 2017-18 Out of Home Guide, and we are keen to make sure that all UAE out-of-home suppliers are included. We need the details of all suppliers by Thursday, October 12, 2017. The guide will contain analysis of the current outdoor market, and […]

Hug promotes Bassel Sawy to general manager

Hug promotes Bassel Sawy to general manager

Hug Digital has announced the promotion of Bassel Sawy to general manager of the agency’s Dubai operations. Having only joined Hug MENA (now part of Grey Group and WPP) earlier this year, as director of client servicing & social, Sawy has quickly gained respect from colleagues and clients alike, navigating a rapidly growing agency. Tim […]

Correction: Abed Bibi and Meraas

Correction: Abed Bibi and Meraas

In Campaign’s October 8, 2017 issue, we reported wrongly that Abdulkader ‘Abed’ Bibi, chief marketing officer at Meraas, had been dismissed by the Dubai developer. We would like to clarify that Bibi was not dismissed, but resigned after a successful two years and one month in his role. During that time he oversaw a successful and […]

MEC CEO Neil Hardwick says the agency is looking  at much more than just a name change

MEC CEO Neil Hardwick says the agency is looking at much more than just a name change

WPP’s Group M media agency MEC is coming back to the game with a new captain: Neil Hardwick. The new CEO joins MEC from Group M Russia and CIS, which he led for eight and a half years. Having started his career with Saatchi & Saatchi in 1984, he has also headed up Bates Saatchi […]