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Yukon 2015 underscores power with nuanced ‘Lead by example’ script

Yukon 2015 underscores power with nuanced ‘Lead by example’ script

Watch the ad film conceptualised by Leo Burnett here The 2015 Yukon family from GMC was introduced in the Middle East this summer. Part of the launch campaign is a TV spot conceptualised by Leo Burnett. The commercial opens with a young Arab boy playing with a remote controlled toy car at the foot of […]

Mondelez promotes Dana Anderson to global CMO role

Mondelez promotes Dana Anderson to global CMO role

She has been SVP marketing communication and strategy since 2012. The appointment comes two months after former CMO Mary Best West’s exit. Mondelez International has promoted Dana Anderson to the role of senior vice president and CMO, as part of an ongoing shake-up of the company’s top marketers. The snacking giant has appointed Anderson, who […]

Ogilvy launches CommonHealth Middle East with Dubai hub

Ogilvy launches CommonHealth Middle East with Dubai hub

Says market ‘moving from illness to wellness’; public health, health and wellness brand spends expected to match those of pharma in 18 months Memac Ogilvy Group announced the official launch of healthcare specialist agency Ogilvy CommonHealth Middle East and North Africa at an event in Dubai on 24 September. The event marked the launch of […]

Starcom MediaVest appoints Sue Frogley global commercial director

Starcom MediaVest appoints Sue Frogley global commercial director

She moves from Dentsu Aegis Media, and will report to Laura Desmond, global CEO, SMG, in the newly created role. Starcom MediaVest Group (SMG) has announced the appointment of Sue Frogley to a newly created role of global commercial director. She  joins SMG from Dentsu Aegis Media, where she was president of commercial operations. Based in London, she will report to Laura Desmond, global […]

Clio Awards 2014: Three Golds among 17 metals for MENA

Clio Awards 2014: Three Golds among 17 metals for MENA

Memac Ogilvy Dubai bags two Golds; Memac Ogilvy Label Tunis gets one. Agencies from the MENA region won 17 metals including three Golds at the Clio Awards 2014, winners of which were declared last week. Memac Ogilvy Dubai bagged two Golds, two Silvers and a Bronze. The agency’s work for Sawa Njinjah ‘Rescue Radio, The Rescue Continues’ won […]

MediaVest adds Wrigley brands to portfolio

MediaVest adds Wrigley brands to portfolio

Media agency for Mars will now handle all Wrigley brands. The account moves from OMD. Starcom MediaVest Group (SMG) agency MediaVest has been awarded the media planning and buying duties for Wrigley across MENA following a business review. The account was previously with OMD. MediaVest, which has handled media planning and buying for Mars, will […]

Betfair pays out on 'no' in Scottish referendum

Betfair pays out on ‘no’ in Scottish referendum

Marketing Magazine UK’s Ben Bold reports that this not only marks confidence that the majority will vote ‘no’, but is also a publicity-savvy piece of marketing by the site. Betfair is so confident of the outcome of the Scottish referendum that it is already paying out a “substantial six figure sum” to punters who opted for a […]

Grey Doha bags Barwa Bank Group

Grey Doha bags Barwa Bank Group

The account was won following a competitive pitch. Agency 222 was the incumbent. Grey Group Middle East and Africa (MENA) has announced that it has won the integrated communication duties of Doha-based Barwa Bank Group. The account was won following a competitive pitch process. Agency 222 was the incumbent. The mandate covers ‘all strategic communication […]

Saatchi & Saatchi Fallon names EMEA chief executive Robert Senior global CEO

Saatchi & Saatchi Fallon names EMEA chief executive Robert Senior global CEO

Apac head Chris Foster will be COO, both take up new roles next year. Robert Senior, who has been UK chief executive of SSF Group since it was created in 2007,took on the role of EMEA chief executive of Saatchi & Saatchi in 2010, while Magnus Djaba took the helm of the UK agency in May this year. Kevin Roberts, […]

180 Amsterdam lands Ooredoo brief

180 Amsterdam lands Ooredoo brief

180 Amsterdam has rolled out its first campaign for Qatari telco Ooredoo following its winning of Ooredoo Kuwait’s launch brief. The ‘I Want’ campaign is being rolled out in Kuwait and follows Ooredoo’s takeover of Wataniya, with the integrated campaign showcasing Wataniya’s rebranding as Ooredoo Kuwait. The work seeks to inspire the diverse community of […]