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Dubai Duty Free, Dubai Airports & JCDecaux sign a partnership to launch  an unprecedented Drive-to-Store, data driven offer at Dubai International

Dubai Duty Free, Dubai Airports & JCDecaux sign a partnership to launch an unprecedented Drive-to-Store, data driven offer at Dubai International

Dubai Duty Free, Dubai Airports and JCDecaux announce today a partnership introducing a new Drive-to-Store, data driven advertising offer at Dubai International (DXB) starting from January 1st 2018. This is the first worldwide collaboration between an airport authority, advertising and travel retail operators offering a new advertising value proposition to the market. JCDecaux Dicon, operating […]

Weber Shandwick MENA named Agency of the Year for the second year running by The Middle East PR Association

Weber Shandwick MENA named Agency of the Year for the second year running by The Middle East PR Association

Weber Shandwick MENA, was named 2017 Agency of the Year by the Middle East Public Relations Association (MEPRA) at their annual awards ceremony in Dubai on Wednesday, 6th December. Taking home ten honors at the ceremony, Weber Shandwick MENA was awarded accolades across its regional offices, for its work throughout the Middle East and North […]

94 per cent of UAE marketeers acknowledge the importance of influencer marketing to enhance their brand: BPG Cohn & Wolfe survey

94 per cent of UAE marketeers acknowledge the importance of influencer marketing to enhance their brand: BPG Cohn & Wolfe survey

94% of polled marketeers say engaging with social media influencers benefits their brand 49% currently work with social media influencers in the region 43% spend up to US$10,000 per social media influencer campaign   The impact of social media influencers on driving consumer brand awareness, especially among millennials, has reached record highs in the UAE. […]

Blis introduces behavioural analytics tool powered by movement data

Blis introduces behavioural analytics tool powered by movement data

Blis, which specialises in location data technology, has announced the beta launch of Smart Trends, a new analytics tool that allows marketers to analyse consumer behaviour, from audience profiling, to exposure, to attribution, by capturing and activating mobile movement data. To demonstrate the capabilities of Smart Trends, the company also announced the release of a  report, Mastering […]

Hanover Middle East agrees to buy Bell Pottinger Middle East

Hanover Middle East agrees to buy Bell Pottinger Middle East

Hanover Middle East has agreed to buy Bell Pottinger Middle East (BPME) in Dubai and its operating licence in Abu Dhabi. BPME is a subsidiary of UK-based Bell Pottinger PR agency, and the Abu Dhabi office is a branch office. Hanover Middle East is a subsidiary of corporate communications and public affairs consultancy Hanover Group, […]

Vizeum retains Lego in MENA as Initiative wins global media remit

Vizeum retains Lego in MENA as Initiative wins global media remit

Dentsu Aegis Network media agency Vizeum has retained the media account for Lego in the MENA region as the Danish brand appoints Initiative globally. Lego has appointed Initiative as its global media agency after a worldwide review of its planning and buying business. The IPG Mediabrands agency won the account after a competitive pitch and […]

Publicis team wins McDonald’s GCC

Publicis team wins McDonald’s GCC

A Publicis Groupe partnership of media agency Starcom and creative shop Leo Burnett has won McDonald’s creative and media account in the GCC. The media account had been held by OMD since it won it from Interpublic’s UM in 2012. OMD had defended the account, along with its Omnicom stablemate TBWA/Raad, although Campaign understands that […]

PHD retains DWTC as Huawei expands media brief to Lebanon

PHD retains DWTC as Huawei expands media brief to Lebanon

Two PHD MENA clients have extended their relationship with the media planning and buying network after recently concluded competitive reviews, says the agency. Dubai World Trade Centre (DWTC), the region’s largest fair, exhibition and event organiser, has renewed its contract after three successful years with the agency. Huawei, a provider of information and communications technology […]

Rotana Media Group Focuses on the Future of Saudi Media Production

Rotana Media Group Focuses on the Future of Saudi Media Production

‘We will nurture local talent in Saudi Arabia and develop the country’s creative thinkers’. The CEO of Rotana Media Group, Mr. Turki Al Shabana, told an audience of leading CEOs and government officials at the Asbar World Forum about its new initiative to support young Saudi graduates in the field of media production. Working with […]

C2 NATIVE and Oracle host seminar on Digital Transformation and Customised Patient Experience in healthcare

C2 NATIVE and Oracle host seminar on Digital Transformation and Customised Patient Experience in healthcare

C2 NATIVE, the data-driven marketing and communication lab, has achieved another milestone with the seminar on digital transformation and customised patient experience in the healthcare sector of UAE. The healthcare sector in the UAE has launched the UAE Vision 2021. According to the US-UAE Business Council, among other objectives, it aims to ‘elevate the quality […]