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Grey wins Poppins creative account

Grey wins Poppins creative account

Grey has won the creative brief for Daher International Food Company (Difco), the Lebanese cereal manufacturer behind the Poppins brand. Grey Group MENA’s Beirut office will run Difco’s brand management and its creative, digital and social campaigns in Lebanon and across the wider Middle East. Difco produces and markets products including Poppins breakfast cereals. The brand is […]

"Google All-Stars Academy" marks start of search engine's partnership with J Walter Thompson

“Google All-Stars Academy” marks start of search engine’s partnership with J Walter Thompson

J Walter Thompson has entered into a training partnership with Google. Its first iteration will be the “Google All-Stars Academy,” a four-day programme that will take place this month with sessions from publisher and consultancy Contagious, digital production houses The Zoo and MediaMonks, and video platform YouTube. There will also be hands-on workshops for J […]

Hill+Knowlton appoints new MENA CEO

Hill+Knowlton appoints new MENA CEO

Hill+Knowlton Strategies has named Bashar AlKadhi as the new chief executive officer MENA, overseeing the business across the Middle East, North Africa and Turkey. He will assume the position in September.  AlKadhi joins from the role of COO at H+K’s fellow WPP company ASDA’A Burson-Masteller, a position he has filled since 2010. Prior to that he […]

Dubai agency IHC appoints Alexandra Williams as Associate Director

Dubai agency IHC appoints Alexandra Williams as Associate Director

Dubai-based independent agency IHC has appointed Alexandra Williams as associate director to its multinational team. Williams joins the agency from F&B hospitality firm Icon Arabia where she served as marketing manager. Prior to that she worked as managing director for Dubai-based digital marketing agency Eminence. She moved to Dubai from London in 2013 with eight […]

Publicis Media CEO Steve Parker: ‘When you bring things together everything  gets better’

Publicis Media CEO Steve Parker: ‘When you bring things together everything gets better’

“We’ve got ambition and capability growth and an aggressive new business pipeline,” says Steve Parker from a desk on which a picture of two young children takes pride of place. Surprisingly strong words for a man whose primary concern when considering global relocation was whether his mother could fly over five times a year. Yet […]

Leo Burnett MEA names new GCC strategy director

Leo Burnett MEA names new GCC strategy director

Leo Burnett MEA has promoted Ahmad Abu Zannad to the position of regional strategy director for the GCC. Zannad previously served as head of strategic planning at Leo Burnett KSA until he was promoted to general manager of Leo Burnett Riyadh a year before taking on his current position, in Dubai. Before joining Leo Burnett, […]

Hug Digital announces Spartan Race win among new accounts

Hug Digital announces Spartan Race win among new accounts

Dubai-based digital marketing agency hug digital has announced four account wins: HGTV, Spartan Race Arabia, Stokke and DPI. Home & Garden network (GHTV) is due to launch in the MENA region this year, and the channel has appointed hug to run its website and social media presence. The American cable television channel is owned by Scripps […]

Former Brndstr MD Richard Fiztgerald founds ‘new media’ company Augustus

Former Brndstr MD Richard Fiztgerald founds ‘new media’ company Augustus

A start-up aimed at bringing a ‘new order’ of media advertising to the Middle East has launched in Dubai. Richard Fitzgerald, former managing director of Brndstr, a tech start-up that allows brands to automate replies to Twitter activity, has founded the ‘new media’ company Augustus, which aims to fuse the agency model with publishing. Based […]

WSJ. Customs Studio expands Middle East presence

WSJ. Customs Studio expands Middle East presence

WSJ. Customs Studio has expanded its reach into the Middle East by appointing Deborah Parmenter as regional sales manager for the Middle East and Africa. Parmenter joins The Wall Street Journal from the English language newspaper Gulf News, having previously worked for ITP Publishing Group, and will report to Adam Fox, WSJ’s  director MEA. She will […]

Yousef Tuqan Tuqan leaves Careem for Jumeirah

Yousef Tuqan Tuqan leaves Careem for Jumeirah

Jumeirah Group has appointed Yousef Tuqan Tuqan as group vice president of brand marketing and loyalty. He will report to Alison Broadhead, Jumeirah’s chief commercial officer. Tuqan has more than 20 years’ experience in the region gained working for a number of major regional and international brands, including leading the Jumeirah digital account team 15 […]