RSSAll Entries in the "News" Category

First full-service fashion agency opens in Dubai

First full-service fashion agency opens in Dubai

A creative agency dedicated to revolutionising the United Arab Emirates’ “tacky” fashion industry has formally launched in Dubai. Founded last year by photographer and creative Mansoor Bhatti and producer Faisal Shah, the boutique agency Things By People was originally set up as a fashion talent house, but gradually progressed in a more creative direction. The […]

Buzzman wins Frico digital brief for Middle East

Buzzman wins Frico digital brief for Middle East

Dutch dairy cooperative FrieslandCampina has appointed Buzzman its digital account for its leading brand Frico cheese. The agency will be in charge of developing Frico’s online advertising campaigns for the Middle East. Adil Ehsan, marketing manager at FreislandCampina, said: “We couldn’t be more excited to be working with Buzzman. They have demonstrated great creativity, with a real […]

Walmart gains  'unfettered access' to Publicis' agencies in landmark deal

Walmart gains ‘unfettered access’ to Publicis’ agencies in landmark deal

Walmart and Publicis Groupe have formed a non-exclusive ‘strategic relationship’ giveing the retailer access to all of the holding group’s agencies. A new  – as yet unnamed – division of the Groupe has been founded to manage the supermarket chain’s advertising and in-store creative in the United States. Walmart will also have access to resources outside […]

The MediaVantage wins sales account for Burda India

The MediaVantage wins sales account for Burda India

Dubai-based media sales representative The MediaVantage has won the exclusive contract to represent all titles owned by the biggest international magazine publishing company in India. The United Arab Emirates company, which is headquartered in Jumeirah Lakes Towers, was appointed sales representative to Exposure Media Marketing, India, following a competitive pitch. The contract will allow The MediaVantage to sell advertising in the […]

FP7/DXB bags Axe digital and social brief

FP7/DXB bags Axe digital and social brief

FP7/DXB has won the assignment to develop the digital launch for an upcoming Axe campaign across the Gulf. Sasan Saeidi, managing director of FP7 McCann – UAE Group, said: “ An Axe assignment is a dream opportunity for any creative agency, as this brand has tremendous global creative credentials and the clients expect nothing else. Not […]

EXCLUSIVE: Mondelez to disband Middle East hub in global restructure

EXCLUSIVE: Mondelez to disband Middle East hub in global restructure

Global confectionery giant Mondelez International is to downsize its base in Dubai as part of a worldwide restructure. The snacking company behind big brands such as Oreo biscuits and Cadbury Dairy Milk plans to reduce its global hub structure down from five regions to four. This will mean that the Jebel Ali-based Eastern Europe, Middle […]

Buzzman wins Henkel digital brief for Middle East

Buzzman wins Henkel digital brief for Middle East

Independent agency Buzzman has won the digital accounts for global giant Henkel following a competitive pitch. The brief will cover regional accounts for the brands DAC and Persil Abaya Shampoo, focusing on creating digital and social media content across the Gulf region. Commenting on the win, Adil Zghaoui, general manager of Buzzman Middle East, said: […]

EXCLUSIVE: UAE’s Radio 1 and Radio 2 close and entire workforce reportedly laid off

EXCLUSIVE: UAE’s Radio 1 and Radio 2 close and entire workforce reportedly laid off

United Arab Emirates radio stations Radio 1 and Radio 2 have laid off their entire staff after Abu Dhabi Media withdrew the frequency licences, sources close to the broadcaster have claimed. Staff at Gulf News Broadcasting have been pulled into meetings today to be informed of the news that both stations will be closed, after […]

Kafa and Impact BBDO tackle racism against domestic workers

Kafa and Impact BBDO tackle racism against domestic workers

Lebanese NGO Kafa has launched a new campaign that seeks to tackle racism against African and Asian domestic workers. The satirical video, which was produced by Impact BBDO Beirut, is based on the results of a study by the American University of Beirut, which revealed that 27 per cent of Lebanese employers think domestic workers […]

Saudi fashion retailer partners with Grey

Saudi fashion retailer partners with Grey

Grey Group MENA has partnered with SAAF.com to develop and execute the online luxury fashion retailer’s digital activities in Saudi Arabia. Grey’s Riyadh office won the account following a competitive pitch, with the agency tasked with engaging the e-commerce website’s audience, nurturing brand loyalty and driving the company’s sales. Grey’s remit includes the creation of […]