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Exclusive: MEC MENA names Neil Hardwick as CEO

Exclusive: MEC MENA names Neil Hardwick as CEO

WPP media agency MEC has today named Neil Hardwick as CEO for the Middle East and North Africa. The announcement was made by Alastair Aird, global chief operating officer and chairman for EMEA. Hardwick joins MEC from a position as CEO of GroupM Russia. Aird said: “I’m delighted that Neil is joining the MEC family. He is a […]

Zee Network launches Z5 Weyyak this Ramadan

Zee Network launches Z5 Weyyak this Ramadan

As part of its strategy to expand its entertainment services and to provide the best viewing experience for the Arabic audience, Zee Entertainment has announced the launch of its video on demand service Z5 Weyyak. Weyyak is an Arabic word that means “With You” which demonstrates the spirit of the service of being with you […]

Loeries Africa Middle East extends deadline for entries

Loeries Africa Middle East extends deadline for entries

The deadline to enter the Loeries® has been extended to 31 May, giving marketers and agencies an extra two weeks to be part of Africa and the Middle East’s biggest creative awards. With entry categories that include all spheres of the brand communication landscape from film and video, to architecture & design, PR, digital and […]

Winners of first MENA Search Awards named

Winners of first MENA Search Awards named

The winners of the inaugural MENA Search Awards have been announced. The awards, produced by Don’t Panic Events and presented in association with Plan B, celebrate the expertise, talent and achievements of the search industry and, its organisers say, are the premiere celebration of search engine optimisation, pay-per-click (PPC) and content marketing in the Middle […]

IAA UAE chapter launches film and video Production Forum

IAA UAE chapter launches film and video Production Forum

A new International Advertising Association UAE forum has been established to drive for specific goals related to the expansion and good practices of the film and video advertising production community in the UAE. The forum was announced last week by Hani Ghorayeb, president of IAA UAE chapter. “Professional content production is central to the requirement […]

Eight-brand WPP team wins Dulsco

Eight-brand WPP team wins Dulsco

Dubai-based HR and waste management firm Dulsco has appointed a consortium of eight WPP companies, led by J. Walter Thompson, for a complete brand revamp. Dulsco, which is more than 80 years old, has set aggressive growth targets. The WPP consortium will develop and roll out a new positioning and brand architecture internally and externally. […]

Georges Barsoum replaces Ramzy Abou-Ezzedine as Y&R MENA CEO

Georges Barsoum replaces Ramzy Abou-Ezzedine as Y&R MENA CEO

WPP creative agency Y&R has announced that Georges Barsoum will take the helm as chief executive officer for the Middle East & North Africa (MENA). Barsoum, who has been with the agency since 2015 as CEO for the Y&R Gulf region, will take on expanded responsibilities overseeing all clients and company vision across the broader […]

Digital Media Services outperforms global branded content engagement benchmarks by 67%.

Digital Media Services outperforms global branded content engagement benchmarks by 67%.

Regional Leader in Dubai Grows Branded Content Business by 6X With Strong Campaign Performance With Polar’s Native Distribution. Headquartered in Dubai, Digital Media Services (DMS), a Choueiri Group brand, has extensive reach across a portfolio of 40+ premium digital properties. DMS reaches a massive audience with over 135 million unique users per month, generating over 2 […]

M&C Saatchi launches PR division with ADM Rolls Royce as first client

M&C Saatchi launches PR division with ADM Rolls Royce as first client

M&C Saatchi PR has  announced the opening of its UAE office, the latest expansion in the agency’s international growth. The dedicated PR team will bolster M&C Saatchi’s existing business in the UAE and across the region. Molly Aldridge, global CEO, said: “M&C Saatchi PR is an agency driven by passion, created in a modern time […]

Founders Camilla and Lucy d’Abo leave Edelman Dabo

Founders Camilla and Lucy d’Abo leave Edelman Dabo

Camilla and Lucy d’Abo, the founders of Edelman Dabo, and managing director of brand Jason Leavy are to leave “to pursue new opportunities”. The move comes less than three months after the agency laid off about 20 members of its team. On Thursday, Edelman announced the appointments of Jason Gallucci as Leavy’s replacement and Alex […]