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Zia Creative bags social media account of Al Tayer Motors' luxury car brands

Zia Creative bags social media account of Al Tayer Motors’ luxury car brands

  Dubai-based advertising agency Zia Creative Network has won Al Tayer Motors social media account for its luxury car brands, Land Rover and Jaguar. From idea generation to photography, video conceptualisation, direction and post-production, the agency will be responsible for enhancing the brand’s image in the MENA region across all social media channels. “With car shoppers […]

FP7/MENA wins creative duties for Landmark’s Babyshop brand

FP7/MENA wins creative duties for Landmark’s Babyshop brand

Babyshop, the Middle East’s leading children’s retailer, has announced a strategic partnership with Middle East Communications Network agency FP7/MENA Dubai, effective immediately. FP7/MENA Dubai will work with Babyshop across all verticals on the brand’s creative strategy and planning on digital, television, print, out-of-home, social, radio and experiential activations. FP7/MENA Dubai has been tasked with conceptualising […]

Photo gallery: The Future of Ad Tech Breakfast Briefing

Photo gallery: The Future of Ad Tech Breakfast Briefing

Campaign’s inaugural Breakfast Briefing, addressing The Future of Ad Tech, took place on Monday, 12 February, 2018 at the Radisson Blu in Media City. With the support of sponsors DMS and Blis, we welcomed more than 75 guests to listen to a keynote by Kunal Badiani from Oracle and two panel discussion with a wide range […]

C&B strengthens its relationship with Dubai Judicial Institute

C&B strengthens its relationship with Dubai Judicial Institute

Cicero & Bernay Public Relations (C&B) has announced that it has retained Dubai Judicial Institute (DJI) as a client, and will be continuing to provide the entity with a comprehensive campaign that delivers strategic direction, thought leadership and media relations to fulfil its sector specific communication requirements. Dubai Judicial Institute – the entity that provides […]

Zee Entertainment Middle East celebrates 25 years of glory

Zee Entertainment Middle East celebrates 25 years of glory

On January 31, 2018, Zee Entertainment Middle East celebrated 25 years of excellence with a evening in Dubai, filled with entertainment, awards and panache. The event was graced by His Highness Sheikh Nahayan Mabarak Al Nahayan, Cabinet Minister and Minister of Tolerance in the UAE, and on the occasion His Highness congratulated Zee on the […]

Philips Lighting grows digital marketing activities in the Middle East (SPONSORED)

Philips Lighting grows digital marketing activities in the Middle East (SPONSORED)

SPONSORED CONTENT Philips Lighting is putting social and digital at the core of its lighting business in the Middle East. In 2016, the company started building a regional standalone digital/social infrastructure. The world leader in lighting collaborated with Dubai Municipality last year to launch the world’s most efficient lamp in the world in stores across […]

Measuring Influencers

Measuring Influencers

LexisNexis has produced a five-point plan to make the most of a social marketing strategy With the rise of the digital age, more industries are taking advantage of the technological advancements and digital methods that can positively affect their lines of work. Specifically, public relations and marketing professionals are utilising strategies such as influencer marketing, which gives […]

OMD announces management promotions as it restructures and reorganises disciplines

OMD announces management promotions as it restructures and reorganises disciplines

OMD has introduced several changes to its structure, says the agency. After announcing the new role of strategic marketing investors (SMIs) to reshape the traditional ‘planning’ and ‘buying’ divisions and encourage a deeper level of accountability, the company has reorganised its various disciplines and appointed a new senior management team. The new management includes four […]

BBDO’s Dani Richa named Dubai Lynx Advertising Person of the Year

BBDO’s Dani Richa named Dubai Lynx Advertising Person of the Year

Dubai Lynx International Festival of Creativity has announced Dani Richa, chairman and CEO of BBDO Middle East, Africa and Pakistan, as this year’s Advertising Person of the Year. One of the most important awards presented at the Festival, the Dubai Lynx Advertising Person of the Year is selected by the organisers and honours an individual […]

Dubai Lynx announces full speaker programme for the 2018 festival

Dubai Lynx announces full speaker programme for the 2018 festival

The Dubai Lynx has announced its top speakers, who join a Festival programme comprised of world-leading experts from the  international creative communications industry. Building on the Dubai Lynx tradition of bringing global talent to the Festival, the 2018 programme features speakers from award-winning agencies and brands. Fernando Machado, global chief marketing officer at Burger King, […]