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Dubai Lynx announces full speaker programme for the 2018 festival

Dubai Lynx announces full speaker programme for the 2018 festival

The Dubai Lynx has announced its top speakers, who join a Festival programme comprised of world-leading experts from the  international creative communications industry. Building on the Dubai Lynx tradition of bringing global talent to the Festival, the 2018 programme features speakers from award-winning agencies and brands. Fernando Machado, global chief marketing officer at Burger King, […]

The MediaVantage to represent Qunar.com in the Middle East

The MediaVantage to represent Qunar.com in the Middle East

The MediaVantage, a UAE-based media sales representative, has been awarded the exclusive contract to represent Qunar.com – a leading search engine in the outbound Chinese travel space. This partnership enables The MediaVantage to sell advertising and commercial opportunities to clients and media agencies in the Middle East territory. The contract, awarded after a competitive pitch, […]

Centrepoint partners with Google to roll out  region’s first retail video ad sequencing campaign

Centrepoint partners with Google to roll out region’s first retail video ad sequencing campaign

For the first time in the region, Google has introduced a new sequencing feature that enables advertisers to target users with different messages within one overall campaign. The video ad sequencing feature was rolled out last week as part of a campaign created by Impact BBDO to promote the regional e-commerce channel of Centrepoint, the […]

Campaign Annual - Top 10 Pitches of 2017

Campaign Annual – Top 10 Pitches of 2017

Samsung  Publicis Communications’ PR agency MSL Group won the Samsung Gulf Electronics PR account from Omnicom’s Fleishman Hillard in January, following a competitive pitch. The agency has represented Samsung’s Middle East and North Africa corporate and headquarters account since winning it in a 2015 pitch. Huawei In February, Huawei put its regional media planning and buying account out for […]

Campaign Annual - Top 10 Media milestones of 2017

Campaign Annual – Top 10 Media milestones of 2017

Lovin Dubai buys 7Days’ social media handles. In January, Augustus – the holding company behind online news and entertainment guide Lovin’ Dubai – bought the social media channels that used to belong to UAE daily 7Days. 7Days closed at the end of 2016, and a representative of Augustus told Campaign it had paid “a substantial […]

Campaign Annual - Top 10 News Stories of 2017

Campaign Annual – Top 10 News Stories of 2017

In January Publicis Groupe announced the launch of its Publicis Sapient operation in the MENA region. This meant the demise of Flip Media as a brand. The digital agency was part of Publicis Communications, but has now been rebranded as SapientRazorfish. UK-based creative and technology agency Omobono opened offices in Dubai in February. Middle East […]

UPDATED: Squabble at the toy box as Vizeum and Initiative both claim Lego's MENA media account

UPDATED: Squabble at the toy box as Vizeum and Initiative both claim Lego’s MENA media account

This article was updated on December 24, 2017, to include a statement from Lego. Both the incumbent Dentsu Aegis Network media agency Vizeum and Interpublic’s Initiative are claiming to represent Danish toy brand Lego in the MENA region. In Campaign‘s December 3 issue we reported that Lego had awarded its global brief to Initiative. However, we […]

Top 10 (and a bit) movers and shakers in 2017

Top 10 (and a bit) movers and shakers in 2017

1. The surprising news began leaking out in December that Impact BBDO’s multi-award-winning executive creative director Fadi Yaish was to leave Impact BBDO. He has not yet said where he will be going, and it is unknown whether he will be directly replaced. Memac Ogilvy’s chief creative officer Paul Shearer is moving to Impact BBDO as […]

Dubai Duty Free, Dubai Airports & JCDecaux sign a partnership to launch  an unprecedented Drive-to-Store, data driven offer at Dubai International

Dubai Duty Free, Dubai Airports & JCDecaux sign a partnership to launch an unprecedented Drive-to-Store, data driven offer at Dubai International

Dubai Duty Free, Dubai Airports and JCDecaux announce today a partnership introducing a new Drive-to-Store, data driven advertising offer at Dubai International (DXB) starting from January 1st 2018. This is the first worldwide collaboration between an airport authority, advertising and travel retail operators offering a new advertising value proposition to the market. JCDecaux Dicon, operating […]

Weber Shandwick MENA named Agency of the Year for the second year running by The Middle East PR Association

Weber Shandwick MENA named Agency of the Year for the second year running by The Middle East PR Association

Weber Shandwick MENA, was named 2017 Agency of the Year by the Middle East Public Relations Association (MEPRA) at their annual awards ceremony in Dubai on Wednesday, 6th December. Taking home ten honors at the ceremony, Weber Shandwick MENA was awarded accolades across its regional offices, for its work throughout the Middle East and North […]