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Maxus merger 'on hold' in Middle East, says MEC COO

Maxus merger ‘on hold’ in Middle East, says MEC COO

MEC and Maxus may remain separate brands in the MENA region, says Alistair Aird, global chief operating officer of MEC. Despite the June 1 announcement that WPP’s two Group M media shops were to combine, Aird says that “our plans are on hold in the Middle East,” where WPP has majority ownership of MEC but […]

Motivate launches FourFourTwoArabia.com football site

Motivate launches FourFourTwoArabia.com football site

Motivate Publishing, the GCC’s leading premium publisher of multi-media magazine brands including Campaign, is pleased to announce that it has launched FourFourTwoArabia.com, under license from Haymarket Media. The hugely popular football title was launched in the UK in 1994 and has since grown to become the market leader, with licensing partners across the world, thanks […]

Al Fahim Group, a leading business in the UAE, appoints Garage366 as media & creative agency

Al Fahim Group, a leading business in the UAE, appoints Garage366 as media & creative agency

Garage366 has been selected as the media and creative agency of Al Fahim Group a reputable family business which was previously held by leading multinational agencies for more than a decade. Ahmad Sabra, Managing Director & Founder, says: “We look forward to partnering with Al Fahim Group to develop synergies along with their numerous divisions.” […]

SPONSORED: How an international collaboration helped launch a flightless bird

SPONSORED: How an international collaboration helped launch a flightless bird

SPONSORED CONTENT Samsung’s Ostrich campaign swept the board at Cannes this year and integral to that success was a collaboration with British visual effects experts MPC London. Samsung, the South Korean tech giant, landed seven Lions at Cannes for the campaign that features an ostrich learning to fly after accidentally donning a Samsung VR headset […]

DDB Dubai appoints Iris Minnema as managing director

DDB Dubai appoints Iris Minnema as managing director

DDB Dubai has announced the appointment of Iris Minnema as managing director. In her new role she will lead the Dubai office and report to Hubert Boulos, the agency’s Middle East CEO. In a statement, the agency said: “Over the past four years DDB Dubai has grown substantially, mostly thanks to new business wins originating […]

Emirates airline renews contract with Havas through to 2020

Emirates airline renews contract with Havas through to 2020

Dubai-based airline Emirates has announced it will renew its contract with Havas Media. Havas Media will continue to manage the global media strategy, planning, social, traditional and digital investments for Emirates across the carrier’s 150 worldwide destinations through to 2020. Since winning the account in a hotly contested pitch in 2014, Havas Media has led […]

Exclusive: MEC MENA names Neil Hardwick as CEO

Exclusive: MEC MENA names Neil Hardwick as CEO

WPP media agency MEC has today named Neil Hardwick as CEO for the Middle East and North Africa. The announcement was made by Alastair Aird, global chief operating officer and chairman for EMEA. Hardwick joins MEC from a position as CEO of GroupM Russia. Aird said: “I’m delighted that Neil is joining the MEC family. He is a […]

Zee Network launches Z5 Weyyak this Ramadan

Zee Network launches Z5 Weyyak this Ramadan

As part of its strategy to expand its entertainment services and to provide the best viewing experience for the Arabic audience, Zee Entertainment has announced the launch of its video on demand service Z5 Weyyak. Weyyak is an Arabic word that means “With You” which demonstrates the spirit of the service of being with you […]

Loeries Africa Middle East extends deadline for entries

Loeries Africa Middle East extends deadline for entries

The deadline to enter the Loeries® has been extended to 31 May, giving marketers and agencies an extra two weeks to be part of Africa and the Middle East’s biggest creative awards. With entry categories that include all spheres of the brand communication landscape from film and video, to architecture & design, PR, digital and […]

Winners of first MENA Search Awards named

Winners of first MENA Search Awards named

The winners of the inaugural MENA Search Awards have been announced. The awards, produced by Don’t Panic Events and presented in association with Plan B, celebrate the expertise, talent and achievements of the search industry and, its organisers say, are the premiere celebration of search engine optimisation, pay-per-click (PPC) and content marketing in the Middle […]