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EXCLUSIVE: UAE’s Radio 1 and Radio 2 close and entire workforce reportedly laid off

EXCLUSIVE: UAE’s Radio 1 and Radio 2 close and entire workforce reportedly laid off

United Arab Emirates radio stations Radio 1 and Radio 2 have laid off their entire staff after Abu Dhabi Media withdrew the frequency licences, sources close to the broadcaster have claimed. Staff at Gulf News Broadcasting have been pulled into meetings today to be informed of the news that both stations will be closed, after […]

Kafa and Impact BBDO tackle racism against domestic workers

Kafa and Impact BBDO tackle racism against domestic workers

Lebanese NGO Kafa has launched a new campaign that seeks to tackle racism against African and Asian domestic workers. The satirical video, which was produced by Impact BBDO Beirut, is based on the results of a study by the American University of Beirut, which revealed that 27 per cent of Lebanese employers think domestic workers […]

Saudi fashion retailer partners with Grey

Saudi fashion retailer partners with Grey

Grey Group MENA has partnered with SAAF.com to develop and execute the online luxury fashion retailer’s digital activities in Saudi Arabia. Grey’s Riyadh office won the account following a competitive pitch, with the agency tasked with engaging the e-commerce website’s audience, nurturing brand loyalty and driving the company’s sales. Grey’s remit includes the creation of […]

UAE’s Radio 1 and Radio 2 pulled from air after Gulf News Broadcasting loses licence

UAE’s Radio 1 and Radio 2 pulled from air after Gulf News Broadcasting loses licence

United Arab Emirates radio stations Radio 1 and Radio 2 have been pulled off air due to a dispute over the frequency licenses, it has been alleged. Owner Abu Dhabi Media has reclaimed the licence for the two radio stations from the current managers Gulf News Broadcasting, a source close to GNB told Campaign anonymously. […]

Vice to launch in Middle East with an office in Dubai

Vice to launch in Middle East with an office in Dubai

Vice Media is to launch a digital newsroom in Dubai as part of its rapid worldwide expansion. The youth-focussed media company, which consists of the Viceland TV channel, Vice News and lifestyle, culture and entertainment programming, has partnered with Dubai-headquartered company Moby Group to open a new hub. Vice Media will operate independently from Moby Group […]

King Tut courts controversy with 'Talking babies' ads

King Tut courts controversy with ‘Talking babies’ ads

  Cairo agency King Tut’s Playground has caused controversy in Egypt with one of the most talked about campaigns of Ramadan. Juhayna’s ‘Talking babies’ went viral, leading to millions of Facebook and YouTube views, as well as the creation of numerous memes, hashtags and remixes before being taken off air by the country’s Consumer Protection […]

Memac Ogilvy Dubai strikes double gold

Memac Ogilvy Dubai strikes double gold

Memac Ogilvy Dubai has won two more gold Lions at Cannes. The agency landed both for Ikea Saudi Arabia’s ‘It’s that affordable’ in the outdoor category last night, adding to the gold and silver it won for the same campaign the night before. Memac Ogilvy Doha also landed bronze in the design category for its work […]

Leo Burnett Beirut wins Glass Lion for 'Legally Bride'

Leo Burnett Beirut wins Glass Lion for ‘Legally Bride’

Leo Burnett Beirut has won a Glass Lion and a bronze in direct for its hugely successful ‘Legally Bride’ campaign for Lebanese NGO Kafa. The win came during the first night of awards at this year’s Cannes Lions International Festival of Creativity. Memac Ogilvy Dubai also won gold in print & publishing thanks to Ikea Saudi Arabia’s ‘It’s that affordable’ […]

The Dawn of Netizency

The Dawn of Netizency

Videos are being created in two days versus two months, visuals in two hours instead of two weeks, with briefs of two lines instead of two pages, resulting in customer interaction that is measurable in minutes versus weeks, with media budgets that reach people at a tenth of the cost. It feels like Moore’s law […]

Kellogg selects agencies for EMEA media and digital

Kellogg selects agencies for EMEA media and digital

Kellogg has retained Carat and iProspect for its European, Middle East and North Africa  media business and moved its digital business to DigitasLBi from Isobar. It follows a review called in february that was handled by Chris Nolan, media and digital director for Kellogg EMEA. Carat has held the European business since 2008 when it won […]