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Cheil wins Etihad's global digital and social account

Cheil wins Etihad’s global digital and social account

Cheil has won the global digital and social marketing brief for the UAE’s national carrier Etihad following a competitive pitch. The Seoul-headquartered agency will be responsible for delivering Etihad’s strategy and creative in all digital and social channels and will also support the airline with performance-based marketing, analytics and reporting. The appointment does not affect […]

Etihad Airways Partner airlines choose Starcom for global media

Etihad Airways Partner airlines choose Starcom for global media

By Emily Tan Publicis Groupe-owned Starcom has won the global media planning and buying account for Etihad Airways and its three largest partner airlines Alitalia, Air Berlin and Jet Airways. Several agency networks had been invited to pitch for the consolidated account in April, including Etihad Airways’ incumbent agency MediaCom. Incumbents for the other airlines […]

Team WPP wins Suez Canal brief 

Team WPP wins Suez Canal brief 

Memac Ogilvy is to be the lead agency on global communications surrounding the opening of the New Suez Canal in Egypt. Communication for the event, which is to take place on 6 August, will be handled by Team WPP, led by Memac Ogilvy with support from Memac Ogilvy Public Relations, Media Waves, Emeco Travel, JWT, […]

Mobily rolls out star-studded TVC for 10th anniversary

Mobily rolls out star-studded TVC for 10th anniversary

Saudi Arabian telco Mobily has launched its 10-year anniversary campaign with a star-studded TVC. The primary objective of the campaign, which has been created by Lowe MENA, is to say ‘thank you’ to the loyal Mobily consumers who have partnered with the brand over its past 10 years. The film uses Saudi Arabian icons that […]

JWT wins Egypt's first ever titanium Lion at Cannes

JWT wins Egypt’s first ever titanium Lion at Cannes

Egypt won its first ever titanium Lion on the final night of the Cannes Lions International Festival of Creativity. JWT Entertainment in Cairo picked up the award for ‘Abla Fahita’, a female puppet turned pop star and chat show host. Described as an “entertainment brand that has created an entirely new business model in advertising”, […]

Geometry Global Dubai relinquishes Cannes grand prix

Geometry Global Dubai relinquishes Cannes grand prix

Geometry Global Dubai’s grand prix in product design has been handed to its client following an online outcry. Geometry had won the region’s first ever grand prix at Cannes on Wednesday evening thanks to its work for the Lucky Iron Fish project, which is dedicated to leading the fight against iron deficiency in Cambodia and […]

Geometry wins region's first ever grand prix at Cannes

Geometry wins region’s first ever grand prix at Cannes

Geometry Global Dubai has won the region’s first ever grand prix at Cannes. The agency picked up the award in the product design category thanks to its work for ‘The lucky Iron Fish Project’, which is dedicated to leading the fight against iron deficiency in Cambodia and around the world. Introduced last year, the product […]

Regional agencies win five golds at Cannes

Regional agencies win five golds at Cannes

Regional agencies have won five golds during the second awards show of the Cannes Lions International Festival of Creativity. The top winner on the south coast of France this evening was Leo Burnett Beirut, which celebrated gold in media thanks to its ‘Lebanon4Sale’ campaign for Sakker El Dekkene. It also won a gold Lion in […]

Disappointing start to Cannes for regional agencies

Disappointing start to Cannes for regional agencies

It’s been a flat start to the Cannes Lions International Festival of Creativity for regional agencies, with only a handful of silver and bronze Lions picked up during the first awards ceremony of the festival. At the Palais des Festivals this evening, awards were handed out in the direct, mobile, press and promo & activation categories. […]

UM MENA retains Ooredoo account

UM MENA retains Ooredoo account

UM MENA has retained the media planning and buying duties for Qatari telco Ooredoo. The local account will see the agency working with Ooredoo exclusively across the Qatar market. The agency has managed Ooredoo’s media buying and planning activities since 2011 and the retention of the brief follows a multi-agency pitch. “As regional vanguards of […]