RSSAll Entries in the "2.News" Category

MediaVest adds Wrigley brands to portfolio

MediaVest adds Wrigley brands to portfolio

Media agency for Mars will now handle all Wrigley brands. The account moves from OMD. Starcom MediaVest Group (SMG) agency MediaVest has been awarded the media planning and buying duties for Wrigley across MENA following a business review. The account was previously with OMD. MediaVest, which has handled media planning and buying for Mars, will […]

Betfair pays out on 'no' in Scottish referendum

Betfair pays out on ‘no’ in Scottish referendum

Marketing Magazine UK’s Ben Bold reports that this not only marks confidence that the majority will vote ‘no’, but is also a publicity-savvy piece of marketing by the site. Betfair is so confident of the outcome of the Scottish referendum that it is already paying out a “substantial six figure sum” to punters who opted for a […]

Grey Doha bags Barwa Bank Group

Grey Doha bags Barwa Bank Group

The account was won following a competitive pitch. Agency 222 was the incumbent. Grey Group Middle East and Africa (MENA) has announced that it has won the integrated communication duties of Doha-based Barwa Bank Group. The account was won following a competitive pitch process. Agency 222 was the incumbent. The mandate covers ‘all strategic communication […]

Saatchi & Saatchi Fallon names EMEA chief executive Robert Senior global CEO

Saatchi & Saatchi Fallon names EMEA chief executive Robert Senior global CEO

Apac head Chris Foster will be COO, both take up new roles next year. Robert Senior, who has been UK chief executive of SSF Group since it was created in 2007,took on the role of EMEA chief executive of Saatchi & Saatchi in 2010, while Magnus Djaba took the helm of the UK agency in May this year. Kevin Roberts, […]

180 Amsterdam lands Ooredoo brief

180 Amsterdam lands Ooredoo brief

180 Amsterdam has rolled out its first campaign for Qatari telco Ooredoo following its winning of Ooredoo Kuwait’s launch brief. The ‘I Want’ campaign is being rolled out in Kuwait and follows Ooredoo’s takeover of Wataniya, with the integrated campaign showcasing Wataniya’s rebranding as Ooredoo Kuwait. The work seeks to inspire the diverse community of […]

Saatchi & Saatchi bags RTA account

Saatchi & Saatchi bags RTA account

Saatchi & Saatchi has won the Roads & Transport Authority’s creative brief following a competitive pitch. The win covers all strategic communication activities for the Roads & Transport Authority’s (RTA) brands, including the launch brief for Dubai Tram. Saatchi & Saatchi, which has been a strategic partner of the RTA since the launch of the […]

Boot Polissh Films expands into the Middle East

Boot Polissh Films expands into the Middle East

Boutique production agency Boot Polissh Films has expanded into the Middle East with an office in Dubai. The new operation is to be run by Tej Desai, who was previously interactive and engagement director at Lowe MENA, with the agency to  work on films, documentaries, commercials and video content for digital. Established in Mumbai in […]

WPP launches Geometry in the Middle East

WPP launches Geometry in the Middle East

WPP has launched activation agency Geometry Global in the Middle East. Born out of the merger between WPP agencies OgilvyAction, G2 and JWT Action in June last year, Geometry Global replaces what was OgilvyAction, with the Dubai office acting as a hub for the rest of the region. The other two agencies involved in the […]

OMD walks off with Walt Disney’s social account

OMD walks off with Walt Disney’s social account

The Walt Disney Company has handed OMD its social media brief in the Middle East. The move follows a competitive pitch and the company’s appointment of OMG as lead agency at an EMEA level. Didier Vanneste, country head, The Walt Disney Company MENA, said: “We saw in OMD’s approach a potent blend of science and […]

PHD wins Unilever’s digital media brief

PHD wins Unilever’s digital media brief

Unilever has handed its digital media planning and buying brief for the GCC to PHD following a competitive pitch. The win is PHD’s biggest ever in the region and builds on its global relationship with Unilever, with the company having appointed PHD to handle the bulk of its global communication planning in October 2012. Unilever, […]