All Entries in the "1.Featured" Category
Damas turns to social media for relaunch
Jewellery company Damas has launched its biggest ever social media campaign as part of the relaunch of its Farfasha brand. The UAE-based company, which is also rolling out a TV and cinema commercial featuring re-signed brand ambassador Nancy Ajram, has allocated 10 per cent of its total marketing budget to social media and other digital [...]
Jack Morton expands into the Middle East
Global experiential marketing agency Jack Morton has expanded into the Middle East with the opening of an office in Dubai. The agency, which is headquartered in Boston, has appointed Alex Apthorpe and Yvonne Hoffzimmer as joint managing directors, with the duo tasked with overseeing the development, growth and operations of Jack Morton in the Middle East. [...]
DABO & Co bags trio of regional PR briefs
Integrated communications company DABO & Co has won the PR brief for Nokia Middle East. The agency has been tasked with driving the Finnish mobile brand’s regional PR across the UAE, Bahrain, Qatar, Kuwait and Oman, with the win following a multi-agency pitch held over a two-month period. The company will be responsible for reviving [...]
Etihad reviews global creative and media accounts
Etihad Airways is the process of reviewing its global creative and media accounts. The account, which is worth an estimated $160 million, is being competed for by most of the big global advertising and media agency networks, with the review process already in full flow. Media presentations have taken place, with the creative side of [...]
Wataniya reviews creative advertising account
Kuwaiti telco Wataniya has called a review of its creative advertising account. A handful of agencies are believed to be involved in the review, including incumbent Impact & Echo, which is part of the Dubai-based Impact BBDO Group. Impact & Echo has held the business for the past five years. Last year Wataniya launched a [...]
Land Rover reveals it is behind Mostafa directed online series
Director Ali Mostafa’s first major assignment as brand ambassador for the Range Rover Evoque is to reach its conclusion this week (25 October). The fifth and final episode of the online series Classified, which was commissioned by Land Rover to celebrate the launch of the Evoque, will broadcast on 26 October, although Land Rover had [...]
Royal Opera House Muscat launches global ad campaign
TBWA\Raad has rolled out the launch campaign for the upcoming opening of the Royal Opera House Muscat. The integrated campaign includes three TV commercials, print, online and radio executions, with the TV spots directed by Tracey Rowe through production company City Films. The Royal Opera House Muscat is set to open on 14 October with [...]
Etisalat reactivates creative ad review
Etisalat has reactivated the dormant creative advertising review it originally initiated in September last year. An RFP has been sent out to agencies, with the account covering all of Etisalat’s UAE operations, including its subsidiaries e-Vision, the Etisalat Academy, and the Etisalat Foundation. The winning agency, or agencies, will be responsible for all of the [...]
Olympic competition challenges creatives
The UAE National Olympic Committee is challenging the region’s creative community to design the mascots for one of the most recognisable brands in the world. The UAE National Olympic Committee (NOC) is searching for designers to create the new UAE NOC mascots, with the winning designer/s taking home Dhs50,000 in prize money. The main objectives [...]
Du retains OMD following multi-agency review
UAE telco du has retained OMD as its media buying and planning agency following a multi-agency review. The decision brings to an end a review process that had begun in April and followed the company’s earlier retention of Leo Burnett as its creative agency of record. In a statement, Hala Badri, du’s executive vice president, [...]
