All Entries in the "1.Featured" Category
Dubai launches new global ad campaign
A new international print and online campaign promoting Dubai as a business hub is being rolled out by Falcon & Associates. The campaign, called ‘Dubai means business’, emphasises the emirate’s key geographical location between east and west and argues that ‘when you run the numbers, Dubai means business’. Ahmad Abdullah Al Shaikh, director general of [...]
Abu Dhabi Media to focus on public service offering
Abu Dhabi Media is changing its focus and putting public service media at the heart of its entire operation. The change of direction is the end result of a six-month strategic review, with the government-owned media company delineating its asset portfolio into two separate streams: public service and commercial. Its UAE media – including Al [...]
M&C Saatchi wins Etihad’s global advertising account
M&C Saatchi has won Etihad’s global advertising account following a competitive pitch. The appointment follows a lengthy review process that had begun in October last year and had included most of the big global advertising networks. M&C Saatchi’s winning of the account follows on the heels of MediaCom and LBi landing the airline’s global media [...]
MediaCom and LBi win Etihad’s global media accounts
MediaCom and LBi have won Etihad’s global media accounts following a multi-agency review. WPP agency MediaCom will handle above-the-line media planning and buying, while LBi will take care of digital media strategy, search and affiliate marketing. The incumbent on the media buying account was OMD, which had held the business since 2005, when the airline [...]
TBWA and Rizk Group end 11-year affiliation
Global advertising network TBWA and the Rizk Group have ended their 11-year affiliation in Lebanon. The split means that TBWA\Rizk no longer exists, with the Rizk Group forming a new affiliation with the Havas Group to create Rizk Group Havas. France-based Havas is the parent company of Euro RSCG, MPG and Havas Digital and has [...]
Wieden+Kennedy Amsterdam wins GE regional brief
General Electric has handed its advertising account for the Middle East and North Africa to Wieden+Kennedy. The win represents the Amsterdam office’s first foray into the region, with the agency beating a number of regional outfits to the highly sought after account. The incumbent on the business was Impact BBDO. Confirming the appointment, Rania Rostom, [...]
Impact & Echo BBDO retains Wataniya account
Impact & Echo BBDO has retained the creative account for Kuwaiti telco Wataniya following a multi-agency pitch. The review had included Leo Burnett, Raad |Afyouni, Blu Grey and Qmark. The retention of the account follows Impact & Echo BBDO’s winning of Wataniya’s digital business last year. Fouad Abou Mansour, managing director at Impact & Echo [...]
Y&R Dubai ranked world’s third most creative agency
Y&R Dubai was the world’s third most creative agency in 2011, according to the annual Big Won Report. The ranking represents the highest ever position for a Middle East agency. Y&R’s chief creative officer, Shahir Zag, is also ranked number one art director and copywriter by the independent report – the highest position ever for [...]
Qtel rolls out major Arab Games campaign
Qtel has launched the most far-reaching sponsorship campaign ever produced for a major sporting event in Qatar. The campaign, which is a celebration of athletic performance and Arab pride, is being rolled out as part of Qtel’s diamond sponsorship of the 12th Arab Games, which kick off in Doha on 9 December. Created by Leo [...]
McGovern wins Creatives Behind the Lens competition
Fifth Ring’s Gary McGovern has won the inaugural ‘Creatives Behind the Lens’ photography competition. Organised by Corbis and arabianEye and open to all non-professional photographers working in creative industries across the Middle East, the competition, which originates in France, made its regional debut last month. In second place was Samer Lahoud of Leo Burnett Dubai, [...]
