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Power Essays 2017: Back to the future – does data-driven planning restrict innovation and creativity? – by MEC

Power Essays 2017: Back to the future – does data-driven planning restrict innovation and creativity? – by MEC

By (L to R) Georgine Hajjar (creative strategist), Marie Abiad (strategic planning director) and Kinda Al Issa (director of partnership & experience), MEC Big data. AI. Machine learning. Real-time data. We have become an industry obsessed with data. We have created algorithms, built dashboards, and developed analytical models in our quest to strengthen our strategies […]

Power Essays 2017: Numbers with emotions – a smart strategy for international media – by Dan Qayyum, international sales director, The Mediavantage

Power Essays 2017: Numbers with emotions – a smart strategy for international media – by Dan Qayyum, international sales director, The Mediavantage

Whether brands should shift their entire marketing strategy to digital media is a question that marketing managers and planners have to confront almost on a daily basis, with no easy answers. Let us go back to the origins of advertising, which can be traced back to ancient Egyptians who used papyrus for sales messages and […]

Power Essays 2017: To survive, get above the brief – by Alex Paquin, managing director, Nomads

Power Essays 2017: To survive, get above the brief – by Alex Paquin, managing director, Nomads

More than ever, businesses are beginning to see creativity as a valuable source of competitive advantage. Yet creative agencies are either too paralysed to seize the opportunities before them, stuck in their marketing comfort zone or desperately pivoting to the point of self-destruction. Apart from the clever few making genuine strides (R/GA comes to mind), […]

Power Essays 2017: Now that everyone is doing everything and agencies are being paid less and less, who can we afford to blame? – by Wassim Bassil, CEO and founder, Interesting Times

Power Essays 2017: Now that everyone is doing everything and agencies are being paid less and less, who can we afford to blame? – by Wassim Bassil, CEO and founder, Interesting Times

If I look back on the last three pitches we had at Interesting Times, there was something really intriguing that I never experienced in the last 15 years in the industry. Media agencies are competing with creative agencies. Social agencies are competing with traditional agencies. Consulting companies are competing with media agencies. Social agencies are […]

Power Essays 2017: Take care of your people and everything else will take care of itself – by Sasan Saeidi, Gulf CEO, J. Walter Thompson

Power Essays 2017: Take care of your people and everything else will take care of itself – by Sasan Saeidi, Gulf CEO, J. Walter Thompson

If the headline above should hold true, then as organisations we should really think about this notion through a more humanised lens and ensure the phrase “people as assets” really stands for something. In a Harvard Business School executive education course I took part in, the notion of human capital as the biggest challenge for […]

Omobono's Hadley Newman on why native video for LinkedIn matters to businesses in the Middle East

Omobono’s Hadley Newman on why native video for LinkedIn matters to businesses in the Middle East

By Hadley Newman, managing director at Omobono Middle East   When YouTube was launched,  it’s unlikely the founders expected its most significant traffic would come from Saudi Arabia. With the largest number of YouTube consumers per capita in the world, it is no surprise then that the social media channel chose the Kingdom to host its […]

Six Trends: Mintrics CEO Tarek Nasr on the future of video

Six Trends: Mintrics CEO Tarek Nasr on the future of video

By Tarek Nasr, CEO of Mintrics Consumers of digital content have redefined the way publishers create, monetise and distribute their video content. The media space is in the middle of a complete shift that will ultimately and completely change viewing habits, mediums and power structures in the content publishing industry. To keep up with the […]

Campaign's Marcomms360 event to showcase top communications experts

Campaign’s Marcomms360 event to showcase top communications experts

Campaign is preparing to host professionals from across the PR and communications industry at the inaugural Marcomms360 conference on October 4 at Dubai’s Steigenberger Hotel Business Bay. The event, which is being presented by Campaign Middle East publisher Motivate and Campaign brand owner Haymarket, aims to discuss the most pressing issues facing the communications industry […]

Anghami Brings Top Global Technology to Audio Ads in the region

Anghami Brings Top Global Technology to Audio Ads in the region

Anghami, the leading music streaming company in the MENA region, today introduced new innovative global technology for the first time in the region, bringing ground-breaking tools that will revolutionise listeners’ experience from an ad-supported music streaming. Anghami is the first regional platform to lead the change through its “Dynamic Creative Audio Ads” and “Programmatic Audio […]

OMD Predicts speakers will explore future of personalised communications

OMD Predicts speakers will explore future of personalised communications

OMD has revealed more details about OMD Predicts, its annual thought-leadership conference. The line-up of speakers assembled for this event, which will take place on September 20, includes Martin Lindstrom, a child prodigy who started his career in Lego’s design department at the age of 12. Now described by the Chartered Institute of Marketing as […]