All Entries in the "1.Featured" Category
Etihad reviews global creative and media accounts
Etihad Airways is the process of reviewing its global creative and media accounts. The account, which is worth an estimated $160 million, is being competed for by most of the big global advertising and media agency networks, with the review process already in full flow. Media presentations have taken place, with the creative side of [...]
Wataniya reviews creative advertising account
Kuwaiti telco Wataniya has called a review of its creative advertising account. A handful of agencies are believed to be involved in the review, including incumbent Impact & Echo, which is part of the Dubai-based Impact BBDO Group. Impact & Echo has held the business for the past five years. Last year Wataniya launched a [...]
Land Rover reveals it is behind Mostafa directed online series
Director Ali Mostafa’s first major assignment as brand ambassador for the Range Rover Evoque is to reach its conclusion this week (25 October). The fifth and final episode of the online series Classified, which was commissioned by Land Rover to celebrate the launch of the Evoque, will broadcast on 26 October, although Land Rover had [...]
Royal Opera House Muscat launches global ad campaign
TBWA\Raad has rolled out the launch campaign for the upcoming opening of the Royal Opera House Muscat. The integrated campaign includes three TV commercials, print, online and radio executions, with the TV spots directed by Tracey Rowe through production company City Films. The Royal Opera House Muscat is set to open on 14 October with [...]
Etisalat reactivates creative ad review
Etisalat has reactivated the dormant creative advertising review it originally initiated in September last year. An RFP has been sent out to agencies, with the account covering all of Etisalat’s UAE operations, including its subsidiaries e-Vision, the Etisalat Academy, and the Etisalat Foundation. The winning agency, or agencies, will be responsible for all of the [...]
Olympic competition challenges creatives
The UAE National Olympic Committee is challenging the region’s creative community to design the mascots for one of the most recognisable brands in the world. The UAE National Olympic Committee (NOC) is searching for designers to create the new UAE NOC mascots, with the winning designer/s taking home Dhs50,000 in prize money. The main objectives [...]
Du retains OMD following multi-agency review
UAE telco du has retained OMD as its media buying and planning agency following a multi-agency review. The decision brings to an end a review process that had begun in April and followed the company’s earlier retention of Leo Burnett as its creative agency of record. In a statement, Hala Badri, du’s executive vice president, [...]
Lowe walks off with Burger King account
Fast food giant Burger King has awarded its regional advertising account to Lowe MENA following a competitive pitch. An unknown number of agencies had been involved in the review, which was called in April this year and had included Dubai-based incumbent Tonic Communications. Lowe’s task will be to bring “fresh and insightful stories to consumers [...]
Masafi calls double advertising review
UAE-based food and beverage brand Masafi has called two separate advertising pitches. Natascha Edelmann, head of marketing at Masafi, confirmed that the pitches were taking place but declined to comment further. Masafi currently works with a number of agencies, depending on the category. The incumbent on the bottled water account, which is one of the [...]
Starcom lands media brief for Tiffany & Co
Starcom has landed the media account for Tiffany & Co, one of the world’s most famous jewellery firms. The brief covers the Middle East and North Africa, with the account covering all media buying and planning for offline, online, social media and content. It is the first time that Tiffany & Co has independently approached [...]
