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STRAW WARS

STRAW WARS

by Hanisha Lalwani, market assistant PR and marketing manager, UAE Market Organisation, Marriott International. One restaurant in Bristol in the UK, Brace & Browns, wanted to eliminate a problem. A plastic straw problem. Recently, Brace & Browns tackled this by introducing biodegradable pasta straws to the regular tipple of its patrons. It was this unusual […]

Habib Wehbi's lessons from the ladder.

Habib Wehbi’s lessons from the ladder.

by Habib Wehbi, HyperMedia Chairman & CEO. If you don’t lose you don’t win. Some people do not believe in luck – at all. They strictly believe in a perfect work equals results formula. I believe in the marriage of both: luck and hard work. During the course of my twenty three years career in the media and […]

There should be no grey in green

There should be no grey in green

Ahmad Itani, CEO of Cicero & Bernay, says CSR is evolving, and smart brands can keep up regardless of what they do or sell. As PR practitioners, we are often asked by clients and the media alike if there is such a thing as ‘genuine CSR’. In the ever-changing world we live in, corporate social […]

NMC reveals three-tier system for influencer licences

NMC reveals three-tier system for influencer licences

Individuals can now be registered under official influencer agencies such as Motivate-Vamp The UAE’s National Media Council (NMC) has announced a three-tier system for its influencer-licensing law that took effect on June 1. Vamp, a joint venture with Campaign’s parent company, Motivate Media Group, will be the first Official Influencer Agency allowed to cover influencers […]

DMS appointed as Advertising Sales Representatives for Snapchat in Egypt and Kuwait

DMS appointed as Advertising Sales Representatives for Snapchat in Egypt and Kuwait

The official digital arm of Choueiri Group, DMS has announced that it will act as a sales representative for Snapchat advertising formats in Kuwait and Egypt. Launched in 2011, Snapchat has grown to become one of the topmost and fastest growing platforms, with over 191m daily active users. It has also established itself as an […]

The MullenLowe Corner – THE ART OF FRUSTRATION.

The MullenLowe Corner – THE ART OF FRUSTRATION.

It was the notorious thinker Rocky Balboa who said: “It ain’t about how hard you hit; it’s about how hard you can get hit and keep moving forward.” Yes, I’m opening my text with a quote from a great Sylvester Stallone movie. Zero regrets. This article is called The Art of Frustration because, as creatives, this […]

Interview with Banali Malhotra, RAKBANK's Marketing Director.

Interview with Banali Malhotra, RAKBANK’s Marketing Director.

Banking is boring,” says Banali Malhotra, director of marketing at the UAE’s Rakbank. “Everyone is talking about the same product: rate, fixed-rate, interest rate. Everything is the same and everyone has the same suite of products to offer, so how do you differentiate yourself?” The answer, she says, is to make advertising more fun and interesting. Over […]

Careem appoints TBWA/RAAD as agency of record

Careem appoints TBWA/RAAD as agency of record

Ride-hailing app Careem has appointed TBWA/Raad as its global advertising agency of record. After  rapid growth and expansion into new verticals, building the Careem brand is now at the forefront of business objectives within the company, it said in a release. Under the leadership of Careem’s vice-president of strategy, Adeeb Warsi, Careem engaged award winning brand agency BellWether […]

DMS Appointed as Exclusive Advertising Sales Representatives for Strive Middle East.

DMS Appointed as Exclusive Advertising Sales Representatives for Strive Middle East.

DMS, which serves as the official digital arm of Choueiri Group, recently announced its partnership with www.striveme.com – The region’s first-of-its-kind Arabic online platform, dedicated to premium coverage of Automotive, Luxury & Lifestyle fare. Striveme.com is a highly diversified online platform that serves automotive enthusiasts and fans with a pinch of style and a-la-mode content. […]

Wavemaker announces Rabe Iyer will become new CEO from June

Wavemaker announces Rabe Iyer will become new CEO from June

Wavemaker, WPP’s media, content and technology agency (previously known as MEC), has appointed Rabinder Thirumurthy, also known as Rabe Iyer, as CEO for Wavemaker MENA. The announcement was made by Ajit Varghese, Wavemaker’s global president of market development. Iyer will be taking over from Neil Hardwick, who has been in place as temporary CEO since last […]