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Maxus merger 'on hold' in Middle East, says MEC COO

Maxus merger ‘on hold’ in Middle East, says MEC COO

MEC and Maxus may remain separate brands in the MENA region, says Alistair Aird, global chief operating officer of MEC. Despite the June 1 announcement that WPP’s two Group M media shops were to combine, Aird says that “our plans are on hold in the Middle East,” where WPP has majority ownership of MEC but […]

Motivate launches FourFourTwoArabia.com football site

Motivate launches FourFourTwoArabia.com football site

Motivate Publishing, the GCC’s leading premium publisher of multi-media magazine brands including Campaign, is pleased to announce that it has launched FourFourTwoArabia.com, under license from Haymarket Media. The hugely popular football title was launched in the UK in 1994 and has since grown to become the market leader, with licensing partners across the world, thanks […]

Cannes Diaries 2017: Publicis Worldwide's Bruno Bertelli

Cannes Diaries 2017: Publicis Worldwide’s Bruno Bertelli

Check out what Publicis Worldwide chief creative officer Bruno Bertelli saw as he judged the outdoor category at Cannes this year.    

Al Fahim Group, a leading business in the UAE, appoints Garage366 as media & creative agency

Al Fahim Group, a leading business in the UAE, appoints Garage366 as media & creative agency

Garage366 has been selected as the media and creative agency of Al Fahim Group a reputable family business which was previously held by leading multinational agencies for more than a decade. Ahmad Sabra, Managing Director & Founder, says: “We look forward to partnering with Al Fahim Group to develop synergies along with their numerous divisions.” […]

Campaign Cannes Diaries 2017: LoopMe's Stephen Upstone

Campaign Cannes Diaries 2017: LoopMe’s Stephen Upstone

LoopMe founder and CEO Stephen Upstone discusses the growing role of artificial intelligence in mobile video advertising.    

Campaign Cannes Diaries 2017: TBWA's Chris Garbutt on collaboration

Campaign Cannes Diaries 2017: TBWA’s Chris Garbutt on collaboration

Chris Garbutt chief creative officer of TBWA\Worldwide talks to Campaign about collaboration in creativity. Some of the collaborative works that won at Cannes include Potatoes on Mars for Memac Ogilvy Dubai, Fearless Girl by McCann, and Meet Graham by Clemenger BBDO Melbourne. They used a combination of agency, artists, scientists and more to convey powerful messages.

DDB Dubai appoints Iris Minnema as managing director

DDB Dubai appoints Iris Minnema as managing director

DDB Dubai has announced the appointment of Iris Minnema as managing director. In her new role she will lead the Dubai office and report to Hubert Boulos, the agency’s Middle East CEO. In a statement, the agency said: “Over the past four years DDB Dubai has grown substantially, mostly thanks to new business wins originating […]

Emirates airline renews contract with Havas through to 2020

Emirates airline renews contract with Havas through to 2020

Dubai-based airline Emirates has announced it will renew its contract with Havas Media. Havas Media will continue to manage the global media strategy, planning, social, traditional and digital investments for Emirates across the carrier’s 150 worldwide destinations through to 2020. Since winning the account in a hotly contested pitch in 2014, Havas Media has led […]

Campaign Cannes Diaries 2017: YouTube's 6-second bumper ads

Campaign Cannes Diaries 2017: YouTube’s 6-second bumper ads

Debbie Weinstein managing director of YouTube & video solutions at Youtube, tells Campaign about YouTube’s six-second bumper ad format, which the platform was promoting at Cannes. And if you’re not too sure how to best use that format, here’s Renato Fernandez chief creative officer at TBWA/Chiat/Day Los Angeles, talking about how to make the most of […]

Campaign Cannes Diaries 2017: Jayanta Jenkins

Campaign Cannes Diaries 2017: Jayanta Jenkins

Jayanta Jenkins global group creative director, Twitter, talks about his work on the brand, which picked up a grand prix in outdoor later that day.