RSSAll Entries in the "Featured" Category

Publicis team wins McDonald’s GCC

Publicis team wins McDonald’s GCC

A Publicis Groupe partnership of media agency Starcom and creative shop Leo Burnett has won McDonald’s creative and media account in the GCC. The media account had been held by OMD since it won it from Interpublic’s UM in 2012. OMD had defended the account, along with its Omnicom stablemate TBWA/Raad, although Campaign understands that […]

Grey’s CEO and Hug’s founders talk plans for their new union, including regional expansion, pooling resources, winning awards and moving in together

Grey’s CEO and Hug’s founders talk plans for their new union, including regional expansion, pooling resources, winning awards and moving in together

“There is no reason why Cairo should not be the back end of lots of parts of Grey,” says Nirvik Singh, chairman and CEO of Grey Group Asia Pacific, Middle East and Africa. He is in Dubai at the tail end of a regional road show where he and his new colleagues at Hug Digital […]

Google has been explaining how it is tackling problems with advertising and content. But the lines are not always clear

Google has been explaining how it is tackling problems with advertising and content. But the lines are not always clear

Last month, Google called together 18 journalists from across Europe and the Middle East to its European headquarters in Dublin, Ireland. The official reason for the congregation was to give the press some background on Google’s ad offerings, with a specific focus on brand safety. Back in March, the search giant had come in for […]

PHD retains DWTC as Huawei expands media brief to Lebanon

PHD retains DWTC as Huawei expands media brief to Lebanon

Two PHD MENA clients have extended their relationship with the media planning and buying network after recently concluded competitive reviews, says the agency. Dubai World Trade Centre (DWTC), the region’s largest fair, exhibition and event organiser, has renewed its contract after three successful years with the agency. Huawei, a provider of information and communications technology […]

How to build a content strategy: Motivate Connect’s Chris Capstick explains why thinking like a publisher can keep your content strategy on track

How to build a content strategy: Motivate Connect’s Chris Capstick explains why thinking like a publisher can keep your content strategy on track

By Chris Capstick, publisher, Motivate Connect With increasing numbers of clients and agencies reporting that 2018 is the year they will really ramp up their investment in content marketing, it is an exciting time to be at the forefront of regional content creation in social, digital and video. The opportunity is enticing – brands can […]

Digital Essays 2017: Client 2.0: success in a tech-fused world – by Waseem Afzal, executive director, integrated solutions, OMD UAE

Digital Essays 2017: Client 2.0: success in a tech-fused world – by Waseem Afzal, executive director, integrated solutions, OMD UAE

The industry is going through an intense period of change. Clients’ business models are threatened by a bevy of new and unexpected competitors, advertising agencies are being challenged by consultancies and media owners are confronted by the dominance of Facebook and Google. What’s at the heart of all of this? Digital technology. Why? Because it’s […]

Digital Essays 2017: Why big data needs big AI – by Charli Ursell, senior director of digital planning, PHD

Digital Essays 2017: Why big data needs big AI – by Charli Ursell, senior director of digital planning, PHD

We’re experiencing a period of rapid transformation right now, with technology becoming increasingly (and almost invisibly) a part of us. This merge not only closes the gap between humans and machines, but it also generates vast amounts of data with every action we take. With up to five tech layers on every media plan, marketers […]

Digital Essays 2017: Digital talent transformation in the era of mass technology and information

Digital Essays 2017: Digital talent transformation in the era of mass technology and information

By Javier Bravo, group director of digital, Spark Foundry Machine learning, AI, hashgraph, blockchain, predicitive analytics and many other terms and technologies are frequently popping up in our day-to-day conversations with clients and partners. Early this year, Sundar Pichai announced during the Google I/O 2017 keynote that the company’s various machine learning and artificial intelligence […]

Digital Essays 2017: Putting AI into context: beyond the buzzword – by TJ Lightwala, regional head of performance & future adaptive specialist team, Mindshare MENA

Digital Essays 2017: Putting AI into context: beyond the buzzword – by TJ Lightwala, regional head of performance & future adaptive specialist team, Mindshare MENA

Artificial intelligence (AI) is powering up the ad industry’s transformation into a more algorithmically driven ad-tech-dependent environment, as our reliance on automatable tasks that require a high degree of accuracy is growing. Surprisingly, digital marketing is one of the first areas to recognise the impact of artificial intelligence. How so? It’s a prediction model that […]

Digital Essays 2017: Covering the basics to increase sales on ecommerce websites – by Julio Rodriguez, head of commerce and performance, MEC MENA

Digital Essays 2017: Covering the basics to increase sales on ecommerce websites – by Julio Rodriguez, head of commerce and performance, MEC MENA

With the acquisition of Souq by Amazon and the launch of Noon, everyone is talking about ecommerce. Brick-and-mortar players want to tap into it and even big FMCGs are embracing direct-to-consumer (DTC) channels. But with this rapid transformation comes big conversations. Big words are thrown in the air – first party data here, DMPs there, […]