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Behind the scenes: what advertising production companies do

Behind the scenes: what advertising production companies do

Marianne Azhari explains what advertising production companies do and what brands can learn from them to stretch their marketing budgets further Marianne Azhari is regional managing director of Williams Lea Tag When it comes to marketing and advertising we generally think of advertising agencies, media agencies, digital, PR, social media, events, experiential marketing and event […]

Face to Face wins Rainbow creative

Face to Face wins Rainbow creative

Face to Face has won the creative communications account for Dutch dairy co-operative FrieslandCampina’s Rainbow brand. The appointment was made following a competitive pitch and covers all of the brand’s marketing and communications for the Middle East, as well as creative communication for some of FrieslandCampina’s other brands in the region. Rainbow is a well-known […]

Sheikh Sultan: communication is crucial to delivering change

Sheikh Sultan: communication is crucial to delivering change

On March 22-23, Sharjah will host the International Government Communication Forum. Speakers will include Horst Köhler, former president of Germany and managing director of the IMF, and Al Gore, the former vice-president of the US. Ahead of the event, Sheikh Sultan bin Ahmed Al Qasimi, chairman of the Sharjah Media Council, told Campaign: “Under the […]

Don't Panic Events launches MENA Search Awards

Don’t Panic Events launches MENA Search Awards

Don’t Panic Events, the company behind the UK Search Awards, is launching a regional version of the show. The MENA Search Awards will celebrate and reward innovation and achievements of the search industry for agencies and brands either based in or serving the MENA region. The awards will be held at the Jumeirah Beach Hotel, […]

OMG's Hearts & Science announces first account win: Americana Group

OMG’s Hearts & Science announces first account win: Americana Group

Kuwait Food Company, better known as Americana Group, one of the Middle East and North Africa’s most successful groups of companies, has announced the result of a three-way agency review with the appointment of Omnicom Media Group’s new-to-the-region agency Hearts & Science. Americana, which operates restaurants and manufactures consumer foods and food-related products across the […]

DMS enters partnership with global “attention analytics” specialists MOAT

DMS enters partnership with global “attention analytics” specialists MOAT

Tie-up will deliver better digital measurement (transparency and viewability) to MENA’s digital advertisers DMS, which serves as the official digital arm of Choueiri Group, recently announced that they had become the first digital entity in the region to partner with New York-based SaaS analytics company and “Attention Analytics” specialists – MOAT.   MOAT is accredited […]

Nadim Khoury replaces Eric Hanna as CEO of Grey

Nadim Khoury replaces Eric Hanna as CEO of Grey

Nadim Khoury, formerly chief operating officer of Grey Group, has been promoted to CEO of Grey Advertising MENA. He replaces Eric Hanna, who had been in the role since 2011 and “will be leaving to pursue other opportunities,” according to a statement. Khoury will report to Nirvik Singh, chairman and CEO of Grey Group Asia […]

Lynx 2017 winners announced

Lynx 2017 winners announced

Dubai Lynx, the International Festival of Creativity, has come to a close this evening in an Awards Ceremony that saw 18 Grands Prix presented. Impact BBDO Dubai took the agency of the year, and BBDO Worldwide took network of the year. The awards, which celebrate excellence in creative communications in the MENA region, received 2,632 […]

Magna wins Saudi Subway acccount

Magna wins Saudi Subway acccount

Magna Global has won the account for Subway in Saudi Arabia. The sandwich chain, franchised in the kingdom by Shamel Food Company, made the appointment only six months after Magna opened its Riyadh office. Magna is part of Interpublic Group of Companies, and a subsidiary of Middle East Communications Network in the region. Subway is […]

Moving targets: sometimes creatives have face more threats than just obstinate clients

Moving targets: sometimes creatives have face more threats than just obstinate clients

Ali Rez is regional creative director at Impact BBDO/BBDO Pakistan, and Assam Khalid is strategic planning director/creative director. Their talk at the Dubai Lynx is called Do the Poster and you Might be Bombed. In early 2014, a small group of advertising creatives and artists quietly visited the heavily bombed Khyber Pakhtunkhwa region of Pakistan […]