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Unilever appoints Resolution for global search

Unilever appoints Resolution for global search

In a separate process, the FMCG company has kicked off a global £3 billion media review. PHD’s digital marketing arm, Resolution Media, will handle the global search account of Unilever. In a separate process the company has kicked off a global £3 billion media review. The FMCG giant conducts the process every three years and it […]

Join the #CampaignSuperBowl party

Join the #CampaignSuperBowl party

Campaign US is hosting its very own Super Bowl party, and you’re invited. Follow @Campaignliveus and keep up to the minute with the world’s greatest advertising bonanza. As the Seattle Seahawks and New England Patriots battle it out on the field, join our discussion with industry experts and special guest, the former NFL wide receiver@JJBirden, on all […]

Mark Read to succeed Daniel Morel as Wunderman's global CEO

Mark Read to succeed Daniel Morel as Wunderman’s global CEO

Morel leaves the agency after 14 years; WPP Digital CEO Read was named chairman last year.

Coca-Cola offers excess baggage, opens happiness

Coca-Cola offers excess baggage, opens happiness

Activation by Y&R LabStore was executed at Dubai International Airport. Watch the video here.

Lexus goads competitors with targeted OOH campaign down under

Lexus goads competitors with targeted OOH campaign down under

Campaign conceptualised by M&C Saatchi Australia.

Car manufacturer Lexus has kicked off an outdoor campaign that tracks the brand of cars driving past, triggering a personalised message encouraging the driver to switch to a Lexus.

Henkel named 2015 Dubai Lynx Advertiser of the Year

Henkel named 2015 Dubai Lynx Advertiser of the Year

Mohamed Siam, regional marketing director, to receive award at the Festival on 11 March.

Coca-Cola says #LiveNowShareLater

Coca-Cola says #LiveNowShareLater

Online film was conceptualised by Memac Ogilvy Dubai.

The devil’s not in the detail; he is in retail

The devil’s not in the detail; he is in retail

The point of purchase is where judgement day awaits, says the author. As you emerged from the holiday season, brushed off the bits of turkey hanging on your clothes and tried to figure out what to remove from that stupidly optimistic new year resolutions list, there is one thing that should have hit you in the […]

‘We are not buying the space; we are buying the audience’

‘We are not buying the space; we are buying the audience’

Taking Campaign Middle East through a good year in office, MEC MENA’s Yves-Michel Gabay says smart procurement can be a good thing. When Yves-Michel Gabay wanted to move to an international assignment from his base at MEC in France (then Mediaedge: CIA) over nine years ago, he told his then boss. But he hadn’t guessed […]

‘Conversations have changed in the last three years’

‘Conversations have changed in the last three years’

The region’s grasp of targeting, adoption of promoted content and mobile penetration have convinced the ‘professionals network’ to look at expanding its direct presence in the region, says Jake Thomas, head of LinkedIn marketing solutions MENA. How has LinkedIn evolved as a platform in this market vis a vis the rest of the world? We […]