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Official video of Campaign Breakfast Briefings : Future of Adtech.

Official video of Campaign Breakfast Briefings : Future of Adtech.

Zia Creative bags social media account of Al Tayer Motors' luxury car brands

Zia Creative bags social media account of Al Tayer Motors’ luxury car brands

  Dubai-based advertising agency Zia Creative Network has won Al Tayer Motors social media account for its luxury car brands, Land Rover and Jaguar. From idea generation to photography, video conceptualisation, direction and post-production, the agency will be responsible for enhancing the brand’s image in the MENA region across all social media channels. “With car shoppers […]

Pepsi: The greatness is within

Pepsi: The greatness is within

Saudis today are connected more than ever to their national identity, anticipating the future while witnessing the historic transformation of their nation. For more than 60 years, Pepsi has been part of this evolution. In 2018, Pepsi is celebrating Saudi pride with ‘The Greatness is Within’ campaign. The campaign is based on the insight that […]

Measurement challenges in a digital world, by Imad Sarrouf, Commercial & technology director, DMS

Measurement challenges in a digital world, by Imad Sarrouf, Commercial & technology director, DMS

In MENA we are seeing that some multinational brands are becoming increasingly interested in ad verification. Following the brand safety and metric reporting issues that took the global ecosystem by storm, brands and agencies are more aware than ever of the need for transparent and accountable ad verification, with clear brand risk management and verified […]

MATTER OF FACT – News, Views & Trends from the World of Public Relations by Ahmad Itani, Founder & Chief Executive Officer of Cicero & Bernay Public Relations

MATTER OF FACT – News, Views & Trends from the World of Public Relations by Ahmad Itani, Founder & Chief Executive Officer of Cicero & Bernay Public Relations

Getting real about virtual reality At the 2015 World economic forum in Davos, top political and business leaders were reduced to tears. The cause of the emotional outburst was a virtual reality (VR) film called ‘clouds over Sidra’, which captured life in a Syrian refugee camp from the perspective of a 12-year-old girl named Sidra. […]

Technical differences, by Waseem Afzal, general manager of Transact, OMD’s e-commerce arm.

Technical differences, by Waseem Afzal, general manager of Transact, OMD’s e-commerce arm.

‘Don’t be dazed by the complexity of the technology landscape.’ This statement consistently made the headlines in most high-profile industry conferences both regionally and globally in 2017. There is no denying the fact the technology landscape is complex and getting more crowded, and is still evolving very quickly. Even though it does garner a lot […]

FP7/MENA wins creative duties for Landmark’s Babyshop brand

FP7/MENA wins creative duties for Landmark’s Babyshop brand

Babyshop, the Middle East’s leading children’s retailer, has announced a strategic partnership with Middle East Communications Network agency FP7/MENA Dubai, effective immediately. FP7/MENA Dubai will work with Babyshop across all verticals on the brand’s creative strategy and planning on digital, television, print, out-of-home, social, radio and experiential activations. FP7/MENA Dubai has been tasked with conceptualising […]

Photo gallery: The Future of Ad Tech Breakfast Briefing

Photo gallery: The Future of Ad Tech Breakfast Briefing

Campaign’s inaugural Breakfast Briefing, addressing The Future of Ad Tech, took place on Monday, 12 February, 2018 at the Radisson Blu in Media City. With the support of sponsors DMS and Blis, we welcomed more than 75 guests to listen to a keynote by Kunal Badiani from Oracle and two panel discussion with a wide range […]

C&B strengthens its relationship with Dubai Judicial Institute

C&B strengthens its relationship with Dubai Judicial Institute

Cicero & Bernay Public Relations (C&B) has announced that it has retained Dubai Judicial Institute (DJI) as a client, and will be continuing to provide the entity with a comprehensive campaign that delivers strategic direction, thought leadership and media relations to fulfil its sector specific communication requirements. Dubai Judicial Institute – the entity that provides […]

Winning by numbers: OOX’s Fouad Bedran provides his top 10 pitch tips

Winning by numbers: OOX’s Fouad Bedran provides his top 10 pitch tips

OOX’s Fouad Bedran provides his top 10 tips for effectively using digital advertising intelligence in a pitch Media professionals tend to have little time to turn around a media pitch, which could put their agency at risk of a weak delivery on the pitch day. Here are a few tips from a digital advertising intelligence […]