RSSAll Entries in the "Featured" Category

UM bags Qatar Financial Centre Authority’s media business

UM bags Qatar Financial Centre Authority’s media business

  Mandate covers EMEA, Apac and North American markets; agency’s Doha, London offices to collaborate on the account.   UM has won Qatar Financial Centre (QFC) Authority’s media buying and planning across the EMEA, APac and North American markets, it said in a statement issued 15 December. The account was won following a multi-agency pitch. QFC Authority is the […]

Starcom MediaVest Group Dubai wins du's media mandate

Starcom MediaVest Group Dubai wins du’s media mandate

OMD was the incumbent. Starcom MediaVest Group Dubai has won the media buying and planning duties for telecom brand du (Emirates Integrated Telecommunications Company), following a multi-agency pitch. Confirming the win, Alex Saber, chairman, SMG/VivaKi MENA, said, “du places quality, innovation, integrity and social responsibility at the core of its business ethos. We are incredibly proud of this partnership.” The mandate […]

FP7 Dubai bags Warc Innovation Gold for ‘Sapna’

FP7 Dubai bags Warc Innovation Gold for ‘Sapna’

Shark detector buoy from mobile provider Optus by M&C Saatchi Sydney awarded Grand Prix. FP7 Dubai accounted for one of six Gold awards at the 2014 Warc Prize for Innovation, winners of which were announced on 8 December in London. The agency’s work for NGO SmartLife ‘Sapna – how 17,793 nails changed the future of […]

Axe dons new look, traces 'Evolution of hooking up'

Axe dons new look, traces ‘Evolution of hooking up’

Deo brand Axe has donned a new look after seven years. Driving that home is this new spot from Egypt, which traces ‘the evolution of hooking up’ since 2007. From ‘missed calls’ to MSN Messenger, a whole range of ways of connecting in yesteryears is recalled in the film. It also explains how the buffet […]

Airbnb crafts gorgeous train ride, delivers 'Belong anywhere' message

Airbnb crafts gorgeous train ride, delivers ‘Belong anywhere’ message

Airbnb has launched a global campaign that takes viewers on a train journey through a handcrafted miniature world — in a video produced in a single, continuous shot without computer graphics. The video campaign sets out to educate viewers about Airbnb, portraying the world as small and encouraging people to explore and discover. The journey […]

du salutes spirit of the nation with #Narzif

du salutes spirit of the nation with #Narzif

In celebration of the UAE’s 43rd National Day, telecom player du brought together people from multiple nationalities including Emiratis, to create a music video titled Narzif. Set to a song written for the occasion, the video also features social media influencers and celebrities, besides Emiratis in the UK and US. The film captures all of them […]

‘Marketers are being   braver and bolder’: Terry Savage, Lions Festivals

‘Marketers are being braver and bolder’: Terry Savage, Lions Festivals

Come June and he’s forever running around the Palais during the Cannes Festival. During the rest of the year, he’s visiting markets across the world, and the ad frat in each. On one such trip to Dubai, Terry Savage, chairman, Lions Festivals, tells Campaign Middle East why there could be room for Lions Festivals to expand […]

Zenith retains BMW Group Middle East

Zenith retains BMW Group Middle East

Development follows multi-agency review that lasted six months. BMW Group has reassigned Zenith MENA its media planning and buying duties following a multi-agency review. The agency has held the account since 2010. The review spanned over six months, according to an agency statement. Besides handling paid, owned and earned media, Zenith’s mandate covers consultancy in […]

Dubai Lynx announces jury presidents for 2015

Dubai Lynx announces jury presidents for 2015

BBDO’s David Lubars to preside over Film, Print, Outdoor, Radio, Print Craft and Integrated; Grand Prix for Good launched. The Dubai Lynx International Festival of Creativity has announced jury presidents for 2015. David Lubars, chief creative officer, BBDO Worldwide and chairman, BBDO North America, will preside over the Film, Print, Outdoor, Radio and Print Craft […]

IAA UAE chapter elects board of directors for 2014-'16

IAA UAE chapter elects board of directors for 2014-’16

Hani Ghorayeb, COO, AMS-Choueiri Group, elected  president. The UAE chapter of the International Advertising Association (IAA) has named its newly elected board of directors for the 2014-’16 term, following biennial elections held on 24 November. Hani Ghorayeb, COO, AMS-Choueiri Group, has been elected president. Douglas Palau, VP, Impact/BBDO will be VP and treasurer, while TBWA/RAAD Middle East […]