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Al Arab staff start to receive final settlements after closure of channel

Al Arab staff start to receive final settlements after closure of channel

Staff at Saudi Prince Alwaleed Bin Talal’s shuttered Al Arab News Channel have reportedly started to receive their final settlements more than two months after the station terminated their contracts. Employees in Cyprus have received cheques after writing to the Prince to make a ‘humanitarian appeal’. The 24-hour pan-Arab news channel launched out of Bahrain […]

Pierre Choueiri talks reinvention and agility

Pierre Choueiri talks reinvention and agility

The 2017 Dubai Lynx Advertising Person of the Year says his accolade reflects a partnership. “I’m really proud to say that although I received the Advertising Man of the Year myself, this award is for my media partners,” Pierre Choueiri tells Campaign. “This is a recognition of their success, and definitely for my team, because […]

FP7 wins Uber brand launch

FP7 wins Uber brand launch

FP7/DXB has  won the Dubai brand launch project for Uber, which initiated a full-fledged creative communication pitch process in February of this year. Various multinational agencies participated in this pitch process. Campaign believes those others pitching included Memac Ogilvy and Interesting Times. Sasan Saeidi, managing director of FP7 UAE Group, said: “Uber is a pioneer brand […]

DMS rolls-out brand makeover and renewed brand mantra

DMS rolls-out brand makeover and renewed brand mantra

Timely re-branding expresses DMS’ stance as the voice of independent media Making the announcement at the opening of the STEP Conference 2017, held on April 5-7, Digital Media Services (DMS), which serves as the digital arm of Choueiri Group, revealed their new brand identity and renewed brand mantra “Tap the full potential of your story”, […]

Netflix eyes Middle East Market with localised and Arabic content

Netflix eyes Middle East Market with localised and Arabic content

By Triska Hamid Netflix, the online streaming service, is looking to produce an Arabic TV series, according to the company’s chief executive, Reed Hastings. Speaking to Campaign at the company’s headquarters in Los Gatos, California, Hastings described the Middle East as a “great market” for Netflix as “there is strong interest in internet video of […]

Vice to launch Arabic platform from UAE base within six months

Vice to launch Arabic platform from UAE base within six months

Youth media brand Vice should launch in the MENA region within three to six months. Vice founder and CEO Shane Smith visited the UAE last week to “get the ball rolling on Vice’s operations in MENA,” said the company. This is the first time Smith has been in the region since Vice and Dubai-based media […]

World Assembly of Youth leader calls for ministers to join social media

World Assembly of Youth leader calls for ministers to join social media

To speak to youth, parliamentarians must use social media, said Ediola Pashollari, secretary general of the World Assembly of Youth (WAY). “It’s the quickest platform; in a way it’s less restrictive or controlled,” she said. She admitted that there can be repercussions in some states, but it allows governments to assess different viewpoints from their […]

UAE Environment minister says media can make change part of citizens' daily behaviour

UAE Environment minister says media can make change part of citizens’ daily behaviour

By Riyad Awais “Media plays an important role in delivering information to everyone in a simplified way,” said Dr. Thani Ahmed Al Zeyoudi, the UAE’s Minister of Climate Change and Environment, speaking on the sidelines of the International Government Communication Forum in Sharjah. “As a government, we look forward to working with the different forms of […]

Muhammad Yunus: media can "change the discourse" to help eradicate poverty

Muhammad Yunus: media can “change the discourse” to help eradicate poverty

By Anna Abou Zeid Nobel Peace Prize winner Muhammad Yunus spoke today at the International Government Communication  Forum (IGCF)  in Sharjah on the importance of fostering a culture of entrepreneurship among youth. The pioneer of microcredit loans, whose goal is to eradicate poverty from the world, told Campaign Middle East that the media industry has an […]

DMI and MEMS launch "The Victorious – Season 3"

DMI and MEMS launch “The Victorious – Season 3”

Season-3 promises to deliver “bigger and better” football Reality-TV excitement to the Region The highly-anticipated and well-attended event welcomed a host of advertisers, marketing, advertising agency and media professionals, coming together at El Chiringuito – Rixos The Palm Dubai at 9 pm, together with the teams responsible for producing and promoting The Victorious. The entire […]