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beIN signs six-channel deal with Discovery Communications

beIN signs six-channel deal with Discovery Communications

Doha-based pay-TV broadcaster beIN has signed a six-channel deal with Discovery Communications. The addition of the six channels, five of which are exclusive to beIN in the region, strengthens beIN’s portfolio and follows an earlier announcement of the launch of beIN Movies 3. Discovery Kids HD, Dlife HD, DMAX HD, DTX HD and a new HD version of Fatafeat  will now be […]

Saudi Telecom Company 'Dawri Plus' by JWT Saudi Arabia

Saudi Telecom Company ‘Dawri Plus’ by JWT Saudi Arabia

Saudi Telecom has launched a new branded content campaign based on the docudrama format. The campaign promotes the Dawri Plus app, which keeps Saudis closer to football through a humorous look at individual football-starved Saudis exhibiting uncontrolled outbursts of passion. Dawri Plus provides live streaming for the Saudi Premium League, King’s Cup, Crown Prince Cup, and Super Cup on smart devices. Project Dawri Plus Client Saudi […]

Bankmed Kelna Shefna by Wonderful Productions

Bankmed Kelna Shefna by Wonderful Productions

Lebanese money lender Bankmed has rolled out a campaign called ‘Kelna Shefna’, which seeks to raise awareness of certain topics such as littering in order to trigger behavioural change in society. Project Kelna Shefna Client Bankmed Agency IB2 Production house Wonderful Productions Director Andre Chammas DOP Tony El Khazen

Zenith Egypt retains Reckitt Benckiser brief

Zenith Egypt retains Reckitt Benckiser brief

Reckitt Benckiser has retained Zenith Egypt to its regional media planning and buying account.  The ZenithOptimedia Group-owned branch was re-appointed as the global giant’s agency of record for Egypt and North Africa following the group’s annual pitch last year. Marking their fifth year working together, the renwed partnership will see the Zenith team developing content […]

Augmented reality and the search for ROI

Augmented reality and the search for ROI

The lure of augmented reality has been overshadowed by robots and drones but it has the ability to work powerfully for brands, writes digital consultant Alexandra Tohme There’s always one tech-obsessed creative at an advertising or media agency who will find merit in suggesting an Augmented Reality (AR) application as a response to a client […]

LinkedIn to scrap advertising network

LinkedIn to scrap advertising network

LinkedIn is restructuring its advertising network as part of a global effort following what appeared to be its biggest one-day loss on record. The professional-centric social network  announced that it will stop selling ads that appear outside of the users’ live feeds in what it calls its ‘Lead Accelerator’ business. Scrapping the tool will lead to a […]

Bezerra named ECD of J. Walter Thompson Dubai

Bezerra named ECD of J. Walter Thompson Dubai

Marco Bezerra has been named executive creative director of J. Walter Thompson Dubai. The agency says the hire reflects the office’s ‘client portfolio and global brand-building culture’, with Bezerra filling the position left vacant by the departure of Seyoan Vela early last year. A Brazilian national, Bezerra was most recently creative director at DM9DDB in […]

CyberNeurotica: a sketch of the future

CyberNeurotica: a sketch of the future

Cybernetics: the science of communications and automatic control systems in both machines and living things’. Faris Yakob imagines a world where science and technology live within you You wake up with that bleary post-drinking feeling that used to be called a hangover. The Tylenol nanobots from the transdermal patch you applied before going out have […]

British Council 'No broblem' by The Classic Partnership Advertising

British Council ‘No broblem’ by The Classic Partnership Advertising

The British Council in Riyadh wanted to promote its new conversation courses, which focus on pronunciation and speaking skills. So it distributed the ‘No Broblem’ direct marketing pack. The instructions taught native Arabic speakers how to pronounce the letter ‘P’ – which Arabs pronounce as ‘B’ due to the lack of a ‘P’ equivalent in the Arabic alphabet – by using a […]

Are The Directory Big Won and The Gunn Report more comical than statistical?

Are The Directory Big Won and The Gunn Report more comical than statistical?

They may be trumpeted as bastions of credibility but is there really any value in The Directory Big Won and The Gunn Report? Seyoan Vela asks Personal interest declared. I know Bechara Mouzannar, Tahaab Rais and Paul Banham and in my opinion they rank among the best of the best advertising practitioners in the region. They deserve to be applauded and awarded for their […]