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Where’s the real storytelling?

Where’s the real storytelling?

Beirut-based The Outpost has turned to crowdfunding to keep itself alive in a media world that likes to discuss storytelling but rarely delivers it, says Ibrahim Nehme As an editor of a print magazine, there are some questions that never escape me. Don’t you think print is dead? Why don’t you have a digital edition? […]

Webedia acquires majority stake in Diwanee

Webedia acquires majority stake in Diwanee

Dubai-based digital media company Diwanee has been acquired by Webedia, a Paris digital publishing firm. The value of the deal, which remains undisclosed, is reported to be worth between $20 million and $50 million, which would make it one of the biggest acquisitions of a digital company in the Middle East. Webedia will also invest […]

Memac Ogilvy wins double crown at Dubai Lynx

Memac Ogilvy wins double crown at Dubai Lynx

Last night belonged to Memac Ogilvy as the group took home both ‘Agency of the Year’ and ‘Network of the Year’ at the Dubai Lynx awards. With Edmond Moutran, the group’s chairman and CEO, also named ‘Advertising Person of the Year’, the agency withstood the challenge of Impact BBDO and Leo Burnett to take home […]

Why isn’t the advertising world doing more for Syria?

Why isn’t the advertising world doing more for Syria?

Should agencies be doing more to help alleviate the humanitarian crisis in Syria? Syria, like Palestine, appears to be a subject that few within regional advertising are willing to discuss. But if you place politics aside, it’s fair to ask why more is not being done to help alleviate the humanitarian tragedy in Syria. As […]

UM lands Sun & Sand Sports media brief

UM lands Sun & Sand Sports media brief

UM Dubai has won the regional media planning and buying account for Sun & Sand Sports following a competitive pitch. The agency will handle integrated media duties for the sports retail company and the 90 brands it stocks across the MENA region. Mohamad A. Baker, deputy chairman of Sun & Sands Sports, said: “UM Dubai’s […]

Should the advertising world boycott Israel?

Should the advertising world boycott Israel?

Near silence emerges from the advertising community when questioned about potential boycotts of Israel If actress Scarlett Johansson achieved anything by choosing SodaStream over her ambassadorial role with Oxfam, it was to increase global awareness of the Palestinian Boycott, Divestment and Sanctions (BDS) campaign against Israel. As BDS co-founder Omar Barghouti told The Guardian at […]

du – Some movies are made for two

du – Some movies are made for two

Four short films directed by Ali Ali and Maged Nassar have been launched to promote du’s ‘Cinema Tuesdays’. The films, which are the work of Leo Burnett Dubai and production house Déjà Vu, attempt to tap into “true human insights about movie genres and entertainment”. Du’s ‘Cinema Tuesdays’ offer two cinema tickets for the price […]

Zain calls media review

Zain calls media review

Mobile telecommunications provider Zain has called a review of its media planning and buying account. A number of international agency networks with a regional presence have been invited to pitch, including incumbent Mindshare, which has held the regional account since 2009 and for Kuwait and Bahrain since 2002 and 2003. Zain is one of the […]

du -- Hussain Al Jassmi

du — Hussain Al Jassmi

The introduction of mobile number portability (MNP) initiated a new challenge for telcos in the UAE. Before MNP, a user migrating between networks had to leave their number behind. For many, the prospect of having to readjust to a new number then re-introduce it to all one’s contacts was a costly price to bear. This […]

OMD and Flip join forces for Beiersdorf digital account

OMD and Flip join forces for Beiersdorf digital account

Multinational skin care company Beiersdorf has handed its regional digital account to OMD following a competitive pitch. The account covers the Middle East and North Africa region and will see OMD create and run a digital strategy for Beiersdorf, which has brands including Nivea, La Prairie and Labello. OMD has partnered with digital agency Flip […]