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Can Mike Shackle help Grey matter?

Can Mike Shackle help Grey matter?

Some 10 years ago, Grey was nowhere. Not regionally or globally. For years, it was at the dog-end of the agency scale and looked like it would remain there for eternity. It was characterised by bland internationalised work and a clammy air of defeat. Then something happened. It began to be good again. Thanks largely […]

Why we're loving: Myriam Boulos

Why we’re loving: Myriam Boulos

WHAT SHE’S DONE The young photographer recently snapped Lebanon’s new generation of young creatives for high-end clothing retailer Aïshti. She also participated in Ras Masqa Artists in Residence and is the woman behind two projects detailing Beirut’s underground nightlife – Vertiges du matin (Morning Vertigo) and Nightshift. Tell us about yourself. My name is Myriam […]

Memac Ogilvy Dubai strikes double gold

Memac Ogilvy Dubai strikes double gold

Memac Ogilvy Dubai has won two more gold Lions at Cannes. The agency landed both for Ikea Saudi Arabia’s ‘It’s that affordable’ in the outdoor category last night, adding to the gold and silver it won for the same campaign the night before. Memac Ogilvy Doha also landed bronze in the design category for its work […]

Lessons from the ladder: 'I treat my clients like friends'

Lessons from the ladder: ‘I treat my clients like friends’

Sherin Mukhles, senior media planner at Initiative Cairo discusses her industry journey During my four-year journey at Initiative, I’ve learned that the key to success can be summarised in a single word: Positivity. It is important to have a positive view on life. With a positive attitude you are able to build the passion within […]

Edelman's Ema Linaker on messaging and  the rise of voice

Edelman’s Ema Linaker on messaging and the rise of voice

Ema Linaker asks what Mary Meeker’s 2016 Internet Trends Report means for marketers In 2010, the year Mary Meeker left Wall Street for the elite Silicon Valley venture capital firm Kleiner Perkins Caufield Byers (KPCB), she was named “one of the 10 smartest people in tech” by Fortune magazine. Which means we should all pay attention […]

Cannes Lions judges: ‘Don’t let jealousy get in the way’

Cannes Lions judges: ‘Don’t let jealousy get in the way’

With the Cannes Lions International Festival of Creativity kicking off on June 18, two of the United Arab Emirates’ judges discuss their hopes and fears Ash Chagla,  executive creative director, Science & Sunshine It’s that time of year where the Saturday morning Emirates flight to Nice is overbooked and chock full of ad folk making […]

My Secret Weapon: Work itself

My Secret Weapon: Work itself

Can work be just as fun and leisure, asks Elda Choucair, managing director of PHD UAE  Work itself is my secret weapon. I see it as a sort of life rather than a Sunday-through-Thursday sort of dying. We often see work and leisure as opposites, but does it have to be that way? Can’t work be […]

Pepsi 'Ramadan' by Impact BBDO

Pepsi ‘Ramadan’ by Impact BBDO

Pepsi has launched a major Ramadan campaign asking people to make doing good their story. The commercial, which was created by Impact BBDO, is a shift away from the company’s recent Ramadan campaigns that focussed on nostalgia. The work features a song by Abu, with the lyrics outlining the message of the entire campaign: “Let’s […]

The Dawn of Netizency

The Dawn of Netizency

Videos are being created in two days versus two months, visuals in two hours instead of two weeks, with briefs of two lines instead of two pages, resulting in customer interaction that is measurable in minutes versus weeks, with media budgets that reach people at a tenth of the cost. It feels like Moore’s law […]

Kellogg selects agencies for EMEA media and digital

Kellogg selects agencies for EMEA media and digital

Kellogg has retained Carat and iProspect for its European, Middle East and North Africa  media business and moved its digital business to DigitasLBi from Isobar. It follows a review called in february that was handled by Chris Nolan, media and digital director for Kellogg EMEA. Carat has held the European business since 2008 when it won […]