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MSL Group takes Samsung PR from Fleishman Hillard

MSL Group takes Samsung PR from Fleishman Hillard

Publicis Communications’ PR agency MSL Group has won the Samsung Gulf Electronics account from Omnicom Group’s Fleishman Hillard following a competitive pitch. Its remit will include media relations and working with technology influencers. The win strengthens the relationship between MSL Group and Samsung Electronics. The agency has represented Samsung’s Middle East and North Africa corporate/headquarters […]

Tonic creates influencer campaign for Peroni

Tonic creates influencer campaign for Peroni

Independent Dubai-based Tonic has launched a digital influencer campaign for Italian beer brand Peroni Nastro Azzurro. The campaign entitled Gems of Italia is based around influencers representing the four pillars of Peroni: fashion, design, food and travel. They were given the chance to explore hidden gems of Italy. Along with influencer posts, the campaign was […]

The Year Ahead 2017: Technology

The Year Ahead 2017: Technology

Artificial intelligence, augmented reality and video will all grow in 2017, says Tom Roy. And they could even make life better for us In 2017 we will see the advances in tech that arrived in 2016 go into overdrive. A lot of these revolve around developments in artificial intelligence (AI) and machine learning. They are […]

Ogilvy's Ronald Howes resigns as Chief Operating Officer

Ogilvy’s Ronald Howes resigns as Chief Operating Officer

The chief operating officer of Memac Ogilvy MENA Ronald Howes has resigned from the company after 11 years. Howes joined the company as managing director of the UAE business in 2005. He was promoted to the newly created role of COO for the MENA region, covering Qatar, Bahrain and Kuwait, as well as the UAE, in […]

The Year Ahead 2017: Planning

The Year Ahead 2017: Planning

Planning frames, reframes and bridges for a world in chaos, writes Jennifer Fischer At the end of the Cold War, the US Army War College introduced a new notion, “VUCA”, to describe how volatile, uncertain, complex and ambiguous the no-longer bilateral world had become. 2016 has been the epitome of VUCA. The news cycle has […]

Robert Senior steps down from Saatchi & Saatchi

Robert Senior steps down from Saatchi & Saatchi

Left to right: Hackworthy, Sadoun, Djaba, Senior and Stanners Robert Senior, global chief executive of Saatchi & Saatchi, has resigned and is to be replaced by Magnus Djaba, UK chief executive of Saatchi & Saatchi Fallon. Senior, who took on the global role in 2015, does not have another job to go to but said […]

The Year Ahead 2017: Digital agencies

The Year Ahead 2017: Digital agencies

Karim Khalifa outlines his seven hopes and predictions for the year ahead If I were to ask you to pick a number, there’s a good chance that you would pick seven. Whatever your culture or roots, the number seven is special. Many civilizations, over thousands of years, have perceived it to have a magic of […]

Flip becomes SapientRazorfish as Publicis Sapient launches in region

Flip becomes SapientRazorfish as Publicis Sapient launches in region

Publicis Groupe has announced the launch of its Publicis Sapient operating unit in the MENA region. Digital agency Flip, which under Publicis Communications, has rebranded as SapientRazorfish. It has already won a contract with property developer Emaar. SapientRazorfish will be led by Kareem Monem (pictured), previously managing director of Flip. Flip has been part of Publicis Sapient since […]

The Year Ahead 2017: Digital

The Year Ahead 2017: Digital

We’ve heard much digital talk in the past, but 2017 will be when it truly starts to happen, says Ema Linaker I’ve been focused on the power of digital media for more than 12 years, and its promise is clearly continuing to grow. Here in the Middle East, we’re now seeing digital transformation really evolve […]

Centrepoint 'Lies' by Impact BBDO

Centrepoint ‘Lies’ by Impact BBDO

Impact BBDO has returned to the film noir genre with ‘Lies’, the second in an atmospheric two-part series for the fashion brand   Centrepoint. Hinged on the same existentialism as the preceding film ‘Sabotage’, the one-minute video follows a suitably well-dressed woman as she walks down an East Berlin-style street as a burning piano falls […]