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Digital futurist Brian Solis says the technology behind psychographic marketing can be used for good, evil or advertising

Digital futurist Brian Solis says the technology behind psychographic marketing can be used for good, evil or advertising

Brian Solis is principal analyst at Altimeter Group in the US, where he studies disruptive technology. He was introduced at last month’s OMD Predicts event in Dubai as “a keynote speaker, digital anthropologist and futurist,”and he has always looked at how technology affects society. He began his career looking at ways to bypass the media […]

Campaign's OOH guide – last call for listings

Campaign’s OOH guide – last call for listings

Along with the October 22 issue of Campaign we will be publishing our 2017-18 Out of Home Guide, and we are keen to make sure that all UAE out-of-home suppliers are included. We need the details of all suppliers by Thursday, October 12, 2017. The guide will contain analysis of the current outdoor market, and […]

A large and homogenous population makes for great creative insight in Egypt, says Hug's Ramy Kandil

A large and homogenous population makes for great creative insight in Egypt, says Hug’s Ramy Kandil

By Ramy Kandil, deputy general manager of operations, Hug Digital I’ve never been one for comparisons, but if you were to ask me to pick between Cairo and Dubai when it comes to the field of advertising, my bet will always be on a Nile view. It may seem counterintuitive, seeing that Dubai is the […]

Hug promotes Bassel Sawy to general manager

Hug promotes Bassel Sawy to general manager

Hug Digital has announced the promotion of Bassel Sawy to general manager of the agency’s Dubai operations. Having only joined Hug MENA (now part of Grey Group and WPP) earlier this year, as director of client servicing & social, Sawy has quickly gained respect from colleagues and clients alike, navigating a rapidly growing agency. Tim […]

Correction: Abed Bibi and Meraas

Correction: Abed Bibi and Meraas

In Campaign’s October 8, 2017 issue, we reported wrongly that Abdulkader ‘Abed’ Bibi, chief marketing officer at Meraas, had been dismissed by the Dubai developer. We would like to clarify that Bibi was not dismissed, but resigned after a successful two years and one month in his role. During that time he oversaw a successful and […]

MEC CEO Neil Hardwick says the agency is looking  at much more than just a name change

MEC CEO Neil Hardwick says the agency is looking at much more than just a name change

WPP’s Group M media agency MEC is coming back to the game with a new captain: Neil Hardwick. The new CEO joins MEC from Group M Russia and CIS, which he led for eight and a half years. Having started his career with Saatchi & Saatchi in 1984, he has also headed up Bates Saatchi […]

MCN promotes Joe Nicolas to  regional managing director of UM

MCN promotes Joe Nicolas to regional managing director of UM

MCN has announced the appointment of Joe Nicolas as regional managing director of media agency UM MENA. Nicolas has been with UM for more than eight years, and the agency says he has been an integral part of “leading UM towards becoming the largest and the number one media agency in the region – developing […]

Power Essays 2017: Organised chaos – by Nadim Samara, CEO, OMD UAE

Power Essays 2017: Organised chaos – by Nadim Samara, CEO, OMD UAE

The days of marketers enjoying a linear influence on consumer habits are long gone. We live in a hyper-connected world where technology has sped everything up to such a degree that instant access to information, entertainment, goods or services – all within a great user interface – is not only desired but expected. Retaining consumer […]

Power Essays 2017: Not a battle  but a partnership – by Luca Allam, managing director, PHD UAE

Power Essays 2017: Not a battle but a partnership – by Luca Allam, managing director, PHD UAE

If you were to consider how technology has affected your life over the past 10 years, you’d be hard-pressed to stop at just one device or invention. The leaps we have made in this field, from smartphones to digital personal assistants, would have been difficult to imagine coming to life even a decade ago, let […]

Power Essays 2017: The self-paparazzi 2.0– by Ross Molloy, senior account director, MEC

Power Essays 2017: The self-paparazzi 2.0– by Ross Molloy, senior account director, MEC

Influencer marketing is arguably the most paparazzied content marketing trend of the last two years. So far, its checkered journey has been full of twists and turns, stops and starts. The signs show that it’s here to stay, with Instagram estimating its global market value at $1bn this year and set to reach $2.3bn by […]