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Effie MENA 2014: FP7 bags Agency, Network of the Year titles

Effie MENA 2014: FP7 bags Agency, Network of the Year titles

Agency won seven Golds and a Grand Prix; JWT nets three Golds, Impact BBDO two. FP7 Dubai won the Effective Agency of the Year title, while FP7 was awarded  Effective Network of the Year at the Effie MENA 2014 Awards, winners of which were announced in Dubai on 19 November. The agency won seven Gold Effies […]

Horizon FCB win Oasis Mall's creative duties

Horizon FCB win Oasis Mall’s creative duties

Will work on rebranding and consumer engagement initiatives.   Horizon FCB has been appointed as the creative agency for Landmark Group’s Oasis Mall, following a  multi-agency pitch. The agency will work on rebranding and consumer engagement initiatives. Mazen Jawad, group managing director, Horizon FCB, said, “I’ve always believed that a brief can either inspire or kill your creativity, and […]

Coca-Cola celebrates the spirit of sharing in Lebanon

Coca-Cola celebrates the spirit of sharing in Lebanon

Watch the campaign conceptualised by Memac Ogilvy Dubai here. Coca-Cola has launched a campaign in Lebanon that’s currently on air. The ad film urges viewers to share a coke, building on the premise that the Lebanese love to share. It captures this spirit of sharing in different scenarios and contexts. Accompanied by a narrative, the […]

Al Jazeera makes a positioning statement with ‘human’ stories

Al Jazeera makes a positioning statement with ‘human’ stories

Watch the campaign conceptualised by Memac Ogilvy here. Al Jazeera English launched what is billed as its first global brand campaign, and largest marketing push till date, in South Africa on 3 November with the slogan ‘Hear the Human Story’. The campaign, which will run in 12 countries over the next six weeks, has been conceptualised by […]

BPG | bates appointed by Al Etihad Credit Bureau

BPG | bates appointed by Al Etihad Credit Bureau

Campaign across UAE launched for credit reporting services, with media handled by BPG I Maxus. BPG | bates has been appointed by Al Etihad Credit Bureau (AECB) to promote the launch of its credit reporting services across the UAE. The account was won following a three-month pitching process. The agency has developed campaigns under the theme […]

Johnnie Walker stokes fire within, in #KeepWalkingLebanon sequel

Johnnie Walker stokes fire within, in #KeepWalkingLebanon sequel

 Watch the campaign conceptualised by Leo Burnett Beirut here. Johnnie Walker has launched the next leg of its #KeepWalkingLebanon campaign, conceptualised by Leo Burnett Beirut. The campaign celebrates the fire within, inspiring viewers to keep it burning. Shot outdoors, it stars a flame that braves the storm. The battle between fire and water rages through day and night. The […]

Photo gallery: IAA Apprentice Conference 2014 in Dubai

Photo gallery: IAA Apprentice Conference 2014 in Dubai

The second IAA Apprentice Conference was hosted in Dubai on 7 and 8 November 2014. Themed ‘Graduating? What’s Coming Next?’, the event saw advertising and media professionals from the Middle East address over 130 student delegates from several nations, including the Kingdom of Saudi Arabia, Lebanon, France, Australia and the United Arab Emirates. Pictures by: Wetpaint Creative Digital Solutions.

BPG I bates appoints Kevin Jones strategic planning director

BPG I bates appoints Kevin Jones strategic planning director

Jones moves from Havas Worldwide Middle East, following the exit of Gregory Bolle from BPG in August. BPG | bates has announced the appointment of Kevin Jones as strategic planning director. He moves from a similar position at Havas Worldwide Middle East, where he has been since 2008. Prior to Jones, Gregory Bolle was strategic planning head at BPG […]

Cannes Lions 2015: Coca-Cola’s Wendy Clark appointed Creative Effectiveness jury president

Cannes Lions 2015: Coca-Cola’s Wendy Clark appointed Creative Effectiveness jury president

First client to chair category; eligibility extended to allow three years’ shortlisted work. Lions Festivals have announced that Wendy Clark, president of sparkling brands and strategic marketing, Coca-Cola North America, will chair the Creative Effectiveness jury at the Cannes Lions International Festival of Creativity 2015. In another first, organisers have announced that shortlisted and winning […]

Sole DXB calls out to 'urban culture' fans, in their language

Sole DXB calls out to ‘urban culture’ fans, in their language

Watch the film conceptualised by Moloobhoy & Brown. The next edition of Sole DXB footwear, fashion and lifestyle fair will be hosted on 14 and 15 November in Dubai. Billed as ‘Dubai’s definitive platform for urban culture’, the annual festival/trade fair provides an alternative platform for brands to launch their latest products and co-host a grassroots event promoting urban culture in the […]