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THE POWER OF AUDIO

THE POWER OF AUDIO

by Rami M. Zeidan, vice-president of partnerships at Anghami. During the Dubai Lynx in 2018, we shared the story of audio, and the power it has as a new form of content that is scaling globally and regionally.  In 2016, audio ads attracted $1bn  from the US ad market alone. With the rise of music […]

TBWA leads final roll of regional Cannes winners

TBWA leads final roll of regional Cannes winners

The Cannes Lions are over for another year, and the MENA region has added another 15 trophies to its collective shelf. These came from six agencies across two countries – the UAE and Morocco – and represent 10 campaigns that won in nine categories. TBWA/Raad won the most in the region. Its Highway Gallery for […]

TBWA's Highway Gallery for Louvre leads MENA wins in slow start at Cannes Lions

TBWA’s Highway Gallery for Louvre leads MENA wins in slow start at Cannes Lions

The Middle East is off to a slow start in Cannes this year. Last year the region came home with more than 30 trophies, but as of Thursday afternoon (June 21) it has only managed to bag eight. Leading the pack is TBWA/Raad Dubai’s Highway Gallery for Louvre Abu Dhabi, which has picked up a Gold Lion […]

MENA Report 2018: Egypt

MENA Report 2018: Egypt

Things are looking up and the country is ready to overcome its past challenges, says OMD’s Wissam Najjar Visit OMD Egypt’s site here. What Egypt has experienced in the past 18 months is nothing less than an epic rollercoaster ride. After the decision to devalue the Egyptian pound by almost half and float it in […]

Interview with Abdulla Mohammed Al Murad, Chairman, Al Murad Group.

Interview with Abdulla Mohammed Al Murad, Chairman, Al Murad Group.

How are you seeing radio and audio consumption change? As with any other medium, even radio has gone through change over time. The current radio format is more localised and well connected with its audiences. Now many are consuming radio online and via mobile apps. But still the highest consumption is in the car. As […]

Matter of fact – News, Views & Trends from the World of Public Relations

Matter of fact – News, Views & Trends from the World of Public Relations

WHY MOBILE IS THE FUTURE FOR MARKETING by Ahmad Itani, Founder & Chief Executive Officer of Cicero & Bernay Public Relations. In the UAE, we love our smartphones, and that is a fact. We have the world’s highest smartphone penetration, which currently sits at 80.6 per cent but continues to grow every day, and more […]

Electric Lime Films announces the opening of its first branch in Dubai

Electric Lime Films announces the opening of its first branch in Dubai

Since its relocation to Singapore in 2015, Electric Lime Films has announced their return to Dubai with the opening of its first branch here last month. Headed by Chaza Said, the team’s first  female producer, the Dubai team handles projects within the MENA region. From pitch conceptualisation to production and post-production, the team provides full […]

SPONSORED: Q&A with BPA Worldwide president and CEO Glenn Hansen

SPONSORED: Q&A with BPA Worldwide president and CEO Glenn Hansen

When BPA Worldwide entered the Middle East marketplace in 2008, it was the only organisation in the Middle East to provide publishers with the assurance of independent, third-party audits of media. The BPA audit, which assures advertisers that a specific audience or market will be delivered, remains the global standard for buying any form of […]

Creativity comes with a price tag

Creativity comes with a price tag

by Waseem Yakdi, CEO of Zia Creative Network. Once considered to be incomparable, the relationship between creativity and return on marketing investment delivering effective and staggering profitability has now become a new normal in the current advertising scenario. Now, in agencies, planning departments work much more closely with creative departments. Amid economic uncertainty, there is […]

We Are Social buys majority share in Dubai-based Socialize

We Are Social buys majority share in Dubai-based Socialize

London-based socially-led creative network We Are Social (WAS) has acquired a majority stake in Socialize, the Middle East’s largest independent social media agency, said the agencies in a statement. The move, which is subject to regulatory approval, is We Are Social’s first acquisition, and extends its network to the Middle East and North Africa for […]