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Dentsu Aegis buys Digital Republic

Dentsu Aegis buys Digital Republic

Dentsu Aegis Network has acquired Egypt’s biggest and most-awarded independent agency in a bid to bolster its creative output. The global network is to merge its digital agency Isobar with the Cairo-based Digital Republic as it expands its reach across the Middle East and North Africa. Digital Republic, which also has a hub in Dubai, […]

UM walks off with Saadeddin account

UM walks off with Saadeddin account

UM MENA has won the media planning and buying business for Riyadh-based pastry company Saadeddin. The brief involves full-service media strategy, buying and planning with a focus on print, outdoor and television for both the Saudi Arabian market and the Gulf Co-operation Council countries where Saadeddin has stores. The business will be led and managed […]

Disappointing year for the Middle East at D&AD

Disappointing year for the Middle East at D&AD

Agencies from the Middle East and North Africa failed to win any yellow Pencils at the D&AD awards in London this year. Out a total haul of 14 – the second highest number of Pencils ever won by the region – only three were given graphite status, the equivalent of a silver. Graphite winners from […]

Broadcaster Al Arabiya cuts 50 jobs

Broadcaster Al Arabiya cuts 50 jobs

Saudi-owned news channel and website Al Arabiya has reportedly cut dozens of jobs as part a restructuring. Saudi Akhbaar24 reported that 50 jobs had been lost, including Lebanese presenter Gisele Habib, veteran journalist Nasser Al Sarami, website economy section head Ghalib Darwish and presenter Nicole Tannouri. However, a source told Gulf News that speculation surrounding […]

Emirates launches 'Hello Tomorrow' refresh

Emirates launches ‘Hello Tomorrow’ refresh

Emirates has launched a new global advertising campaign highlighting the experience of flying with the world-class airline. Created by WPP’s Team Air, the campaign includes online films, digital assets, print and outdoor executions and has been creatively led by Grey’s Dubai and London offices. “While Emirates’ name is well-known, the number one barrier to consider […]

Industry shocked by the death of MullenLowe's Mark Lewis

Industry shocked by the death of MullenLowe’s Mark Lewis

Tributes have poured in for Mark Lewis, executive creative director at MullenLowe MENA, who passed away suddenly last week. A visibly shocked industry reacted to news of his death with disbelief, posting condolences on social media and questioning the suddenness of his passing. “The most committed, loyal, positive, pure person I have ever met. We […]

Nicole Kidman appears in virtual reality film in Reimagine for Etihad Airways

Nicole Kidman appears in virtual reality film in Reimagine for Etihad Airways

Hollywood star Nicole Kidman is back as the face of Etihad Airways’ latest advertising campaign  a 360-degree virtual reality film. The five-minute film, Reimagine, will give viewers a panoramic look at the airline’s  Airbus A380 luxury surroundings following the Oscar-winning actress, who became the face of Etihad last year, while she tours the aircraft at it […]

Linktia Group launches phocal Media

Linktia Group launches phocal Media

The Dubai-based Linktia Group of Companies has launched phocal Media in a strategic move to supply globally relevant content worldwide. The new platform will have arabianEye as its flagship collection, with the company working alongside South African branding agency Iheartideas on the creation of the phocal Media brand. “Our aim is to give clients content […]

Beirut Madinati and the politics of design

Beirut Madinati and the politics of design

It may have failed to in its bid to change the political landscape of Beirut, but Beirut Madinati has proved what is possible with design and a spirit of collaboration On May 8 Beirut went to the polls. For the first time, a non-sectarian, volunteer-led campaign to elect a municipal council of “qualified, politically unaffiliated […]

'Yes, It’s Jordan' for Jordan Tourism Board

‘Yes, It’s Jordan’ for Jordan Tourism Board

  An integrated media campaign promoting Jordan as a tourist destination is being rolled out across the GCC and North Africa. The ‘Yes, It’s Jordan’ campaign is the first work to be produced by entourage since winning the Jordan Tourism Board account. Mohammed Tayem, entourage’s founder and managing director, said: “We are determined to reinvigorate […]