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UAE to finally get data-driven 'people meters'

UAE to finally get data-driven ‘people meters’

A long-awaited TV audience-measurement system is to be implemented in the United Arab Emirates to replace the “antiquated” system of calling viewers following a night’s showing. WPP-owned media research company is to unveil its own data-driven system from November after it was approved by international auditor (CESP). Funded by the National Media Council, the UAE Telecoms Regulatory […]

UAE's Radio 1 and 2 to relaunch in September

UAE’s Radio 1 and 2 to relaunch in September

Radio 1 and Radio 2 are to return to the airwaves in September three months after Gulf News Broadcasting was forced to close the stations down when it lost the frequency licenses. The United Arab Emirates stations will be relaunched by the licence holders Abu Dhabi Media Company with the same formats, but “with a new look and feel”. Up […]

Etisalat urges people to 'drive with a smile' with Caviar Creative

Etisalat urges people to ‘drive with a smile’ with Caviar Creative

United Arab Emirates telco Etisalat is urging people to drive with a smile, not with their mobiles. The commercial by Caviar Creative and production house Joy Films shows various drivers ending up in embarrassing of dangerous situations due to their lack of concentration on the road. Set to the song Can’t smile without you by […]

Dentsu Aegis Network acquires B2B agency gyro

Dentsu Aegis Network acquires B2B agency gyro

Dentsu Aegis Network has acquired B2B agency gyro as it continues its rapid global expansion. The acquisition means Dentsu’s B2B media agency Interprise will collapse into gyro, which will be headquartered in the US – the world’s largest B2B market. The agency will also have access to markets span the UK, Europe, Australia, Hong Kong, […]

My Secret Work Weapon: Building puzzles

My Secret Work Weapon: Building puzzles

By Racha Semaan, media manager, Initiative I like to do puzzles, big and complicated ones. They get me so intrigued from the first piece until the last; for me, the reward is the satisfaction I get when I have completed the puzzle. So why do I see this as my secret weapon at work? Well, […]

VIVA Kuwait wins YouTube award for Ramadan campaign

VIVA Kuwait wins YouTube award for Ramadan campaign

VIVA Kuwait has picked up You Tube’s inaugural Lantern Award for its Ramadan campaign. The Kuwaiti telecom beat 70 other campaigns to take the award for its humorous two-part series ‘Where is my bowl?’, which featured the scenario of misplacing cookware after dinner with guests. The winner was chosen using an algorithm that takes into account views, […]

WPP gains foothold in the Iranian market

WPP gains foothold in the Iranian market

WPP has made its first tentative steps into Iran’s fledgling advertising industry by joining forces with a local agency. The group’s research division Kantar has partnered with the Tehran-based Rahbar Bazaar Market Research Institute, which was founded in 2003 by market researchers Afshin Vafadar and Azam Alibabaei. The agency currently boasts big brands among its […]

Effectiveness versus efficiency - finding the right balance

Effectiveness versus efficiency – finding the right balance

Nadim Khoury of  Grey Group: ‘We need to improve our understanding about the intrinsic inability of companies to pursue efficiency and effectiveness simultaneously’ As costs escalate and companies expand further across borders, it is crucial to optimise expenditure among different agency offices without forsaking production capacity. As advertising agencies fall into this cluster of companies […]

Will agency fee erosion ‘kill the sector’?

Will agency fee erosion ‘kill the sector’?

While the Marketing Agencies Association claims the relentless screwing down of agency fees will ‘kill the sector’ if continued unchecked, some marketers believe shops should just ‘get over it’ Fair pay for agencies is one of adland’s hoariest old chestnuts, a subject that has been chewed over so many times over the years that the […]

'Awards are not the purpose of advertising'

‘Awards are not the purpose of advertising’

What advertising creates isn’t worthy of award, but is highly worthy of reward, says Penso’s  Con Frantzeskos I worked in the music industry for many years, with many globally renowned artists, songwriters, composers, producers and musicians, from Max Martin to Mutt Lange to David Hirschfelder. These creative titans always only ever had one measure of […]