All Entries in the "1.Featured" Category
Unisono wins Batelco creative brief
Bahraini telecommunications firm Batelco has handed its creative advertising account to Unisono following a competitive pitch. The win follows a two-stage, multi-agency review of the business that began last year, with independent agency Unisono taking on all of Batelco’s above and below-the-line creative duties. The account was previously held by FP7, with O2 also understood [...]
Agency heads sign and ratify IAA pitch code
Senior figures from the advertising and marketing industry have pledged their support for the IAA’s first voluntary code of best practice. The UAE chapter’s Best Practice in the Pitch Process, which was first unveiled in June last year, is the region’s first ever guideline devised to improve the pitching process for both agencies and clients. [...]
Impact BBDO and Lowe MENA land Mobily brief
Saudi Arabia’s second mobile telecoms company, Mobily, has split its creative advertising brief between Impact BBDO and Lowe MENA following a review. The Riyadh-based operator had sent out a round of RFPs to an unknown number of agencies last September, with the pitch requesting for 360-degree creative support in its home market of Saudi Arabia. [...]
Dubizzle launches web series and content platform
Online portal dubizzle is entering the content creation space with the launch of its first ever web series and the formation of a content platform in Egypt. The Dubai-headquartered web company is undertaking a major marketing push in the country in a bid to win market dominance and follows the rolling out of a traditional [...]
Cohn & Wolfe takes minority stake in BPG|pr
Global communications and public relations agency Cohn & Wolfe has taken a minority stake in Middle East public relations firm BPG|pr. The new agency, called BPG|Cohn & Wolfe, is the latest move in the international company’s expansion plans to grow across the region, India and Southeast Asia. Both firms are part of the global WPP [...]
Remote Control – Smart Wearable Technologies
Smart wearable technologies have the potential to change the way we look at the world, but will they have a positive effect on consumers’ lives or simply increase alienation, Dhrubo Paul asks. Wearable devices such as Google Glass, Pebble smart watches and brainwave-reading headbands are about to transform our lives. Over the next year, tech [...]
Palestine: Advertising under fire
Amidst the checkpoints and the harsh reality of life in the Palestinian territories, a handful of professionals are attempting to build a sustainable advertising industry. Samar Saeed looks at the situation on the ground and asks whether the industry can ever develop without lasting peace. In the midst of political and economic turmoil, is it [...]
Y&R Dubai shines at inaugural Campaign Creative Night event
Campaign Middle East has held its first event in the Campaign Creative Nights series. The event, which took place at The Dek on 8 at the Media One Hotel, was attended by creatives from across the industry, with eight agencies participating in an informal and lighthearted competition. JWT, Leo Burnett, Lowe MENA, Impact BBDO, Saatchi [...]
Emirates calls review of global media account
Emirates has called a review of its global media and planning account for the first time since 2008. An RFP is understood to have been sent out to the big holding groups, including Publicis, WPP and Omnicom, with a fourth network also believed to be involved in the global review. The business is worth an [...]
Zenith lands media brief for Abu Dhabi Commercial Bank
Abu Dhabi Commercial Bank has awarded its media buying and planning brief to Zenith. The win follows a competitive pitch against a number of other agencies, with Zenith to handle the bank’s media needs for the UAE market. The incumbent was Magna. Abu Dhabi Commercial Bank (ADCB) confirmed the appointment, but declined to comment. Zenith, [...]
