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JWT wins Egypt's first ever titanium Lion at Cannes

JWT wins Egypt’s first ever titanium Lion at Cannes

Egypt won its first ever titanium Lion on the final night of the Cannes Lions International Festival of Creativity. JWT Entertainment in Cairo picked up the award for ‘Abla Fahita’, a female puppet turned pop star and chat show host. Described as an “entertainment brand that has created an entirely new business model in advertising”, […]

Geometry Global Dubai relinquishes Cannes grand prix

Geometry Global Dubai relinquishes Cannes grand prix

Geometry Global Dubai’s grand prix in product design has been handed to its client following an online outcry. Geometry had won the region’s first ever grand prix at Cannes on Wednesday evening thanks to its work for the Lucky Iron Fish project, which is dedicated to leading the fight against iron deficiency in Cambodia and […]

Geometry wins region's first ever grand prix at Cannes

Geometry wins region’s first ever grand prix at Cannes

Geometry Global Dubai has won the region’s first ever grand prix at Cannes. The agency picked up the award in the product design category thanks to its work for ‘The lucky Iron Fish Project’, which is dedicated to leading the fight against iron deficiency in Cambodia and around the world. Introduced last year, the product […]

Regional agencies win five golds at Cannes

Regional agencies win five golds at Cannes

Regional agencies have won five golds during the second awards show of the Cannes Lions International Festival of Creativity. The top winner on the south coast of France this evening was Leo Burnett Beirut, which celebrated gold in media thanks to its ‘Lebanon4Sale’ campaign for Sakker El Dekkene. It also won a gold Lion in […]

PHD lands Ferrero media brief

PHD lands Ferrero media brief

PHD has won the media buying and planning account for Italian confectioner Ferrero in the Middle East. The win also includes other emerging markets such as Southeast Asia, Korea, Hong Kong, Taiwan, Africa and selected European countries. The main incumbent on the business had been Mindshare, while ZenithOptimedia had held the business in the Middle […]

KitKat – Celebrate the Breakers

KitKat – Celebrate the Breakers

KitKat Arabia has rolled out a regional version of the chocolate brand’s new global advertising campaign. ‘Celebrate the Breakers’ provides a fresh take on the iconic Nestlé chocolate brand’s sign-off line, ‘Have a break, have a KitKat’, by celebrating the many different types of breaks that ‘breakers’ take. Shot in Beirut and Cape Town, the […]

Follow the yellow brick road

Follow the yellow brick road

Leo Burnett Dubai’s work for UAE telco du has won a D&AD yellow Pencil in film direction. Director Ali Ali discusses the win There is something about that yellow Pencil. Cannes has its Lion, The Clios have their Greek goddess statuette, the New York Festivals have their brilliant towering statue, the ADC has Cubes, and […]

Leo Burnett and Y&R Dubai win D&AD yellow Pencils

Leo Burnett and Y&R Dubai win D&AD yellow Pencils

Leo Burnett and Y&R Dubai have won the region’s first ever yellow Pencils at the D&AD awards in London. Leo Burnett Dubai’s ‘du Tuesday’ work directed by Ali Ali won seven pencils, including a prestigious yellow for film direction. Y&R’s yellow was for Global Export’s ‘Little Books of Big Consequences’, which won in the design […]

Deconstructing Beirut

Deconstructing Beirut

Director Ely Dagher’s Waves ’98 is the first Lebanese film to compete in the official competition at Cannes since 1991. Iain Akerman caught up with him to talk Beirut and artistic inspiration Ely Dagher has stopped questioning the infinite variables of life. “I can’t think of anything apart from the film,” he admits with a […]

Jabbour named GroupM's first regional CEO

Jabbour named GroupM’s first regional CEO

Filip Jabbour is to return to the Middle East as the region’s first ever CEO of WPP’s GroupM. With the responsibility of leading the media holding group’s operations and driving growth in the Middle East and North Africa, Jabbour will also be developing GroupM’s strategy and accelerating the growth of its media agencies Mindshare, MEC, […]