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du awards its creative agency account to TBWA\RAAD Middle East

du awards its creative agency account to TBWA\RAAD Middle East

  Du, from Emirates Integrated Telecommunications Company, has appointed TBWA\RAAD as its new creative agency of record. It is the first time the account, which covers the planning, creation and implementation of integrated communications strategies for du across the UAE, has changed hands since its launch in 2006. The incumbent was Leo Burnett. Following a […]

Publicis Media wins global DTCM account

Publicis Media wins global DTCM account

Following an extensive selection process involving multiple global agencies, Starcom MENA has been appointed as the global media agency of The Department of Tourism and Commerce Marketing (DTCM) in more than 30 markets. The Publicis Media Group agency will manage the full scope of media services of DTCM across the globe. The media communications duties span […]

Martin Sorrell stands down as WPP CEO

Martin Sorrell stands down as WPP CEO

By Omar Oakes A statement released this evening confirmed that Sorrell, the founder of the world’s biggest ad agency group, has left the role of chief executive with immediate effect. However, Sorrell will assist with the transition as the company seeks a new leader. It follows an internal investigation into anallegation of personal misconduct against […]

FACES TO WATCH 2018 - DIGITAL & CREATIVE.

FACES TO WATCH 2018 – DIGITAL & CREATIVE.

Aline Krioghlian, “20-something”, Social Media Manager, Netizency NOMINATION: Just like her colourful Snapchat account, Aline adds color and attitude to everything that she touches, a bit like a gif library.” QUESTIONS What is the best bit of your job? Something I love about my job is that I can tell a story and be as creative […]

Entries for Loeries 2018 now open

Entries for Loeries 2018 now open

40 years of rewarding creativity Entries are open for Loeries Africa Middle East 2018 and all work flighted up to 31 May is eligible. Brands and agencies are encouraged to enter their best work for the highest accolade awarded to the brand communication industry across Africa and the Middle East. “This is the 40th year […]

Headway opens Dubai office to serve its MEA clients

Headway opens Dubai office to serve its MEA clients

Headway, a mobile growth company with worldwide clientele, has announced the opening of its new office in Dubai, in order to serve its growing clients base in Middle East. The new office is part of Headway’s worldwide expansion, that in the last twelve months has incorporated Seoul, Madrid and Los Angeles. Nader Shaheen, who was one […]

Partner Content: The upcoming FiFA World Cup gives marketers in MENA an incredible once-in-every-four-years opportunity.

Partner Content: The upcoming FiFA World Cup gives marketers in MENA an incredible once-in-every-four-years opportunity.

Excitement and interest growing in Russia, as the country prepares for the first time the FIFA World Cup will be held in Eastern Europe. In just a few weeks, the 2018 FIFA World Cup Russia™ kicks-off; with football fans around the world (regardless of nationality, age, or gender) will be uniting around screens (big and […]

MATTER OF FACT – News, Views & Trends from the World of Public Relations

MATTER OF FACT – News, Views & Trends from the World of Public Relations

by Ahmad Itani, Founder & Chief Executive Officer of Cicero & Bernay Public Relations. THE NEW RULES OF INFLUENCE 2018 is the year that influencer marketing comes of age in the Middle East, with recent regulations issued by the UAE National Media council (NMC) nudging the industry into full-blown adulthood. reflecting the NMC’s key pillars […]

The MullenLowe Corner - Partner Content.

The MullenLowe Corner – Partner Content.

No, it’s not “buzz-words” (though I do appreciate a bad pun). In fact, bees have a great deal to teach us about the way our brains work, and how we can build integrated models of working that enable us to work smarter. Enter: science. The human brain functions in much the same way a colony […]

Tarek Daouk joins Dentsu Aegis network as CEO, from Starcom

Tarek Daouk joins Dentsu Aegis network as CEO, from Starcom

Dentsu Aegis Network has announced the executive appointment of Tarek Daouk as CEO of Middle East and North Africa, a move that will continue to drive forward the organisation’s ambition to become a 100 percent digital economy business by 2020. In his new role, Daouk will take responsibility for accelerating Dentsu Aegis’ growth in MENA […]