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Cheil wins Etihad's global digital and social account

Cheil wins Etihad’s global digital and social account

Cheil has won the global digital and social marketing brief for the UAE’s national carrier Etihad following a competitive pitch. The Seoul-headquartered agency will be responsible for delivering Etihad’s strategy and creative in all digital and social channels and will also support the airline with performance-based marketing, analytics and reporting. The appointment does not affect […]

Murder most foul

Murder most foul

A brutal murder in Gemmayze has made plain the problems facing Lebanese society. Is it the responsibility of the advertising industry to act? “It’s a much bigger issue than just crime,” says Ramzi Barakat, founder and chief creative officer at B, an ad agency based in Beirut. “It’s about awareness of the need for Lebanon […]

Etihad Airways Partner airlines choose Starcom for global media

Etihad Airways Partner airlines choose Starcom for global media

By Emily Tan Publicis Groupe-owned Starcom has won the global media planning and buying account for Etihad Airways and its three largest partner airlines Alitalia, Air Berlin and Jet Airways. Several agency networks had been invited to pitch for the consolidated account in April, including Etihad Airways’ incumbent agency MediaCom. Incumbents for the other airlines […]

Mobily rolls out star-studded TVC for 10th anniversary

Mobily rolls out star-studded TVC for 10th anniversary

Saudi Arabian telco Mobily has launched its 10-year anniversary campaign with a star-studded TVC. The primary objective of the campaign, which has been created by Lowe MENA, is to say ‘thank you’ to the loyal Mobily consumers who have partnered with the brand over its past 10 years. The film uses Saudi Arabian icons that […]

JWT wins Egypt's first ever titanium Lion at Cannes

JWT wins Egypt’s first ever titanium Lion at Cannes

Egypt won its first ever titanium Lion on the final night of the Cannes Lions International Festival of Creativity. JWT Entertainment in Cairo picked up the award for ‘Abla Fahita’, a female puppet turned pop star and chat show host. Described as an “entertainment brand that has created an entirely new business model in advertising”, […]

Geometry Global Dubai relinquishes Cannes grand prix

Geometry Global Dubai relinquishes Cannes grand prix

Geometry Global Dubai’s grand prix in product design has been handed to its client following an online outcry. Geometry had won the region’s first ever grand prix at Cannes on Wednesday evening thanks to its work for the Lucky Iron Fish project, which is dedicated to leading the fight against iron deficiency in Cambodia and […]

Geometry wins region's first ever grand prix at Cannes

Geometry wins region’s first ever grand prix at Cannes

Geometry Global Dubai has won the region’s first ever grand prix at Cannes. The agency picked up the award in the product design category thanks to its work for ‘The lucky Iron Fish Project’, which is dedicated to leading the fight against iron deficiency in Cambodia and around the world. Introduced last year, the product […]

Regional agencies win five golds at Cannes

Regional agencies win five golds at Cannes

Regional agencies have won five golds during the second awards show of the Cannes Lions International Festival of Creativity. The top winner on the south coast of France this evening was Leo Burnett Beirut, which celebrated gold in media thanks to its ‘Lebanon4Sale’ campaign for Sakker El Dekkene. It also won a gold Lion in […]

PHD lands Ferrero media brief

PHD lands Ferrero media brief

PHD has won the media buying and planning account for Italian confectioner Ferrero in the Middle East. The win also includes other emerging markets such as Southeast Asia, Korea, Hong Kong, Taiwan, Africa and selected European countries. The main incumbent on the business had been Mindshare, while ZenithOptimedia had held the business in the Middle […]

KitKat – Celebrate the Breakers

KitKat – Celebrate the Breakers

KitKat Arabia has rolled out a regional version of the chocolate brand’s new global advertising campaign. ‘Celebrate the Breakers’ provides a fresh take on the iconic Nestlé chocolate brand’s sign-off line, ‘Have a break, have a KitKat’, by celebrating the many different types of breaks that ‘breakers’ take. Shot in Beirut and Cape Town, the […]