In a separate process, the FMCG company has kicked off a global £3 billion media review. PHD’s digital marketing arm, Resolution Media, will handle the global search account of Unilever. In a separate process the company has kicked off a global £3 billion media review. The FMCG giant conducts the process every three years and it […]
Campaign US is hosting its very own Super Bowl party, and you’re invited. Follow @Campaignliveus and keep up to the minute with the world’s greatest advertising bonanza. As the Seattle Seahawks and New England Patriots battle it out on the field, join our discussion with industry experts and special guest, the former NFL wide receiver@JJBirden, on all […]
Morel leaves the agency after 14 years; WPP Digital CEO Read was named chairman last year.
Activation by Y&R LabStore was executed at Dubai International Airport. Watch the video here.
Campaign conceptualised by M&C Saatchi Australia.
Car manufacturer Lexus has kicked off an outdoor campaign that tracks the brand of cars driving past, triggering a personalised message encouraging the driver to switch to a Lexus.
Mohamed Siam, regional marketing director, to receive award at the Festival on 11 March.
Online film was conceptualised by Memac Ogilvy Dubai.
The point of purchase is where judgement day awaits, says the author. As you emerged from the holiday season, brushed off the bits of turkey hanging on your clothes and tried to figure out what to remove from that stupidly optimistic new year resolutions list, there is one thing that should have hit you in the […]
Taking Campaign Middle East through a good year in office, MEC MENA’s Yves-Michel Gabay says smart procurement can be a good thing. When Yves-Michel Gabay wanted to move to an international assignment from his base at MEC in France (then Mediaedge: CIA) over nine years ago, he told his then boss. But he hadn’t guessed […]
The region’s grasp of targeting, adoption of promoted content and mobile penetration have convinced the ‘professionals network’ to look at expanding its direct presence in the region, says Jake Thomas, head of LinkedIn marketing solutions MENA. How has LinkedIn evolved as a platform in this market vis a vis the rest of the world? We […]