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Clio Awards 2014: Three Golds among 17 metals for MENA

Clio Awards 2014: Three Golds among 17 metals for MENA

Memac Ogilvy Dubai bags two Golds; Memac Ogilvy Label Tunis gets one. Agencies from the MENA region won 17 metals including three Golds at the Clio Awards 2014, winners of which were declared last week. Memac Ogilvy Dubai bagged two Golds, two Silvers and a Bronze. The agency’s work for Sawa Njinjah ‘Rescue Radio, The Rescue Continues’ won […]

Betfair pays out on 'no' in Scottish referendum

Betfair pays out on ‘no’ in Scottish referendum

Marketing Magazine UK’s Ben Bold reports that this not only marks confidence that the majority will vote ‘no’, but is also a publicity-savvy piece of marketing by the site. Betfair is so confident of the outcome of the Scottish referendum that it is already paying out a “substantial six figure sum” to punters who opted for a […]

Grey Doha bags Barwa Bank Group

Grey Doha bags Barwa Bank Group

The account was won following a competitive pitch. Agency 222 was the incumbent. Grey Group Middle East and Africa (MENA) has announced that it has won the integrated communication duties of Doha-based Barwa Bank Group. The account was won following a competitive pitch process. Agency 222 was the incumbent. The mandate covers ‘all strategic communication […]

Saatchi & Saatchi Fallon names EMEA chief executive Robert Senior global CEO

Saatchi & Saatchi Fallon names EMEA chief executive Robert Senior global CEO

Apac head Chris Foster will be COO, both take up new roles next year. Robert Senior, who has been UK chief executive of SSF Group since it was created in 2007,took on the role of EMEA chief executive of Saatchi & Saatchi in 2010, while Magnus Djaba took the helm of the UK agency in May this year. Kevin Roberts, […]

180 Amsterdam lands Ooredoo brief

180 Amsterdam lands Ooredoo brief

180 Amsterdam has rolled out its first campaign for Qatari telco Ooredoo following its winning of Ooredoo Kuwait’s launch brief. The ‘I Want’ campaign is being rolled out in Kuwait and follows Ooredoo’s takeover of Wataniya, with the integrated campaign showcasing Wataniya’s rebranding as Ooredoo Kuwait. The work seeks to inspire the diverse community of […]

Live Love Lebanon – Ministry of Tourism

Live Love Lebanon – Ministry of Tourism

Lebanon is much more than the one seen on the news. The ‘Live Love Lebanon’ campaign by M&C Saatchi aims to share the beauty of Lebanon with the rest of the world. The video consists of shots taken by locals to show what most foreigners are not aware of. People are encouraged to capture a […]

Baskin Robbins – Al Dahabi

Baskin Robbins – Al Dahabi

Directed by Omar Hilal and starring popular Saudi stand-up comedians Hisham Fageeh (of No Woman no Drive fame) and Mississippi Ibrahim, this new campaign for Baskin Robbins has been launched across the Middle East. Project Al Dahabi Client Baskin Robbins Agency Amber Communications Executive creative director Sanjay Mathur Client servicing director Sujit John Associate director […]

PHD wins Unilever’s digital media brief

PHD wins Unilever’s digital media brief

Unilever has handed its digital media planning and buying brief for the GCC to PHD following a competitive pitch. The win is PHD’s biggest ever in the region and builds on its global relationship with Unilever, with the company having appointed PHD to handle the bulk of its global communication planning in October 2012. Unilever, […]

Majid Al Futtaim rolls out major brand campaign

Majid Al Futtaim rolls out major brand campaign

Majid Al Futtaim is rolling out its first brand campaign since the company re-branded at the end of last year. A TVC created by Grey MENA and Filmworks is the centrepiece of the initiative, with the commercial celebrating everyday ‘Great Moments’. Iyad Malas, CEO, holding, at Majid Al Futtaim, said: “The campaign is a celebration […]

Mindshare retains Zain media brief

Mindshare retains Zain media brief

Mindshare has retained the media brief for mobile telecommunications provider Zain following a hotly contested review. The agency, which has held the regional account since 2009 and the local accounts for Kuwait and Bahrain since 2002 and 2003, was understandably delighted by the news. Headquartered in Kuwait, Zain is one of the biggest ad spenders […]