All Entries in the "1.Featured" Category
McDonald’s reviews public relations brief
McDonald’s has called a review of its public relations account in the Gulf. The incumbent on the business is MS&L, which has held the account since it moved from Weber Shandwick in 2010 without a pitch. The shift in public relations agencies took place shortly after the creative advertising account moved from FP7 to Leo [...]
Memac Ogilvy Label wins region’s first Grand Clio
Memac Ogilvy Label has become the first regional agency to win a grand prix at the Clio Awards in New York. The Tunis-based agency won in the innovative media category for its ‘Return of Ben Ali‘ campaign for Engagement Citoyen, which also collected a haul of golds across multiple categories at the Dubai Lynx in [...]
Absolut Blank set to make Middle East debut
Swedish brand Absolut is bringing its global creative movement Absolut Blank to the Middle East for the first time. The concept, originally created by Absolut in collaboration with TBWA\Chiat\Day in New York, involves artists and designers using the brand’s iconic bottle as a blank canvas to create original pieces of art over the course of [...]
Starcom makes history in Montreux
Starcom MediaVest Group Dubai has become the first regional media agency to win an award at the Festival of Media in Montreux. The agency walked off with top honours in the ‘best engagement’ category for Olay’s ‘Eyes Of Arabia’ campaign, which previously won gold for Wunderman at the Dubai Lynx. The campaign was based around [...]
Touch hands creative brief to JWT Beirut
JWT Beirut has won the creative advertising account for Lebanese mobile phone operator Touch. Formerly known as mtc touch, JWT takes over the account from M&C Saatchi, which also holds the account for Zain, Touch’s parent company. Nadim Khater, chief commercial officer at Touch, said: “We have made tremendous progress in building the mtc touch [...]
Sole – Hidden Soles
Moloobhoy & Brown’s video for Sole, a new Dubai-based platform for all things sneakers. Project Hidden Soles Client Sole Agency Moloobhoy & Brown Director Neel Kumar Production company akela Creative director Hussain Moloobhoy Executive producer Hussain Moloobhoy Producers Joshua Cox, Kris Balerite Copywriter Neel Kumar
Emirates launches new global brand platform
Emirates is to launch its new global brand platform at the beginning of next week as the airline continues its “evolution from a travel brand to a global lifestyle brand”. Themed ‘Hello Tomorrow’, the Dubai-based carrier will roll out an integrated marketing campaign on 2 April as part of its bid to position the airline [...]
Doha Film Institute calls creative ad review
Doha Film Institute has called a pitch for its creative advertising business. The brief is believed to cover branding and above-the-line work, although DFI does maintain an in-house creative team for certain projects. The institute has called the pitch in order to find a partner with a regional presence and to give its international brand [...]
ADM announces third CEO in 13 months
In a surprise move, Abu Dhabi Media (ADM) has replaced its CEO Malcolm Wall (pictured) after only six months. Ayman Safadi will now take on the role, making him ADM’s third CEO in 13 months. The reason for Wall’s departure is unknown, although it is believed he will continue to act as advisor to the [...]
Leo Burnett wins network and media agency of the year as Y&R retains ad agency crown
Leo Burnett was named network of the year and media agency of the year at last night’s Dubai Lynx awards, with Y&R Dubai becoming the first ever agency to retain the agency of the year crown. Y&R’s haul included the grand prix in the direct category for its ‘Headline News Cup Sleeve’ campaign for Al [...]
