He joins from Havas Worldwide Amsterdam; replaces Leslie James who exited the agency in January.
Chris Thomas, CEO, AMEA, to move as CEO of Americas.
Two jurors will represent UAE at this year’s festival.
He joined the agency in 2008 and was senior manager – exchange until the development.
She was with Mindshare MENA in her last assignment.
Will represent UAE on the juries at this year’s festival.
Account won following a multi-agency pitch; mandate is to move brand from ‘biggest pizza brand in the region’ to ‘most loved’.
Global president and CEO Troy Ruhanen identifies DAN, healthcare as thrust areas in region; Raad spells mandate to maintain UAE growth, expand in KSA, Qatar and Egypt.
The agency claims growth of 19 per cent in 2014, with social and content being the fastest growing. ‘Non-media’ revenue is expected to touch 8 to 9 pc of the total in 2015, up from 5 pc last year.
Today advertising needs to rate on either entertainment or usefulness, says the author.