RSSAll Entries in the "Featured" Category

Centrepoint's 'Sabotage' by Impact BBDO

Centrepoint’s ‘Sabotage’ by Impact BBDO

Impact BBDO goes existential in this new ad for Centrepoint’s upcoming sale. Shot in black and white, the eerie one-minute film shows a young man driving a smart vintage car as a woman stares out at the barren landscape from the back seat. Misery after misery blights the young couple and the film finally culminates […]

Campaign graduates 2016: Rana Daoud

Campaign graduates 2016: Rana Daoud

Campaign asked interns and recent graduates about how they see their role in the industry changing in the next five years. Here’s what Leo Burnett’s Rana Daoud had in mind Journalism graduate, American University in Dubai Associate Planner at Leo Burnett Dubai On my first day at the Strategy Department at Leo Burnett, my mentor, […]

Campaign graduates 2016: Galia Seraydarian

Campaign graduates 2016: Galia Seraydarian

                                    Date of Birth: November 5 1992 Degree received: BS in Marketing University: Lebanese American University Graduation year: 2016 Position: Intern, FP7 Having changed majors twice, what pushed me into marketing was the relation a marketer has with […]

'Give Arabic communications agencies a forsa*'

‘Give Arabic communications agencies a forsa*’

International names may seem like a safe bet, but for written communication nothing beats native language skills, writes Eman Hussein, deputy CEO of Hattlan Media If I got a dirham for every time I heard a client complain about the quality of Arabic in press releases, speeches and written interviews, I would head to the showroom […]

OMD managing director Nadim Samara promoted to UAE CEO

OMD managing director Nadim Samara promoted to UAE CEO

The managing director of OMD UAE and Lower Gulf Nadim Samara has been promoted to the newly created role of CEO of OMD UAE as part of a raft of changes at senior level. Samara has been with OMD for more than 15 years, he has risen from media planning executive in Saudi Arabia, taking positions […]

Whatever next?

Whatever next?

Campaign asked interns and recent graduates about how they see their role in the industry changing in the next five years. (An abridged version of this article appeared in the August 28, 2016 Graduate Issue of Campaign. Read our respondents’ full responses here.) Name: Yasmine Hamadallah Age: 18 Degree: Economics, politics and international studies, University of […]

Connecting digitally with youth in the Maghreb

Connecting digitally with youth in the Maghreb

The identity of the Maghreb region is one often called into question. Viewed as neither truly ‘African’ nor ‘Arab’, the former French colonies of Morocco, Tunisia and Algeria may exist geographically in the ‘North Africa’ of MENA, but are still regarded as somewhat ‘other’ – both linguistically and culturally – by the Middle East, despite […]

UM MENA holds off Starcom and MediaCom to retain Coca-Cola

UM MENA holds off Starcom and MediaCom to retain Coca-Cola

Coca-Cola Middle East has reappointed UM MENA as its media agency of record after holding a competitive pitch in spring this year. The global beverage giant handed the multimillion-dollar,  full-service media and digital account to the Dubai-headquartered incumbent agency after considering pitches from Starcom and MediaCom, Campaign has learnt. MCN-owned UM MENA has held the […]

Grey wins Poppins creative account

Grey wins Poppins creative account

Grey has won the creative brief for Daher International Food Company (Difco), the Lebanese cereal manufacturer behind the Poppins brand. Grey Group MENA’s Beirut office will run Difco’s brand management and its creative, digital and social campaigns in Lebanon and across the wider Middle East. Difco produces and markets products including Poppins breakfast cereals. The brand is […]

The power of Pokémon

The power of Pokémon

The world’s consumers are chasing imaginary monsters with their mobile phones and marketers have yet to work out how to leverage the latest craze, writes Ema Linklater Be honest. How many of you have thought about spending your weekend searching for Pokémon over the last month? Loathe it or love it, the Pokémon Go app, […]