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Latest
- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
- Jobs
- Media
- News
- Opinion
- Pitches
- PR
- Private View
- Saudi Focus
- Special Features
- The Work
- The Spin
Events
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AOTYME2026
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Essays

Havas Media’s David Do Rosario shares why MENA brands need to redefine automation as a strategic ally, not a shortcut.

Digital Essays 2025: Automation without blindfolds – how marketers can reclaim strategic control

the business

Digital Essays 2025: Rewiring the business of advertising

task

Digital Essays 2025: Task operator to strategic thinker

digital is

Digital Essays 2025: The age of assumption is over

Campaign Middle East: The MENA Power List 2025

The MENA Power List 2025: BigTime Creative Shop’s Mohammed Sehly

The MENA Power List 2025: APCO MENA’s Mamoon Sbeih

The MENA Power List 2025: Webedia Arabia’s George Maktabi

The MENA Power List 2025: Cicero & Bernay’s Ahmad Itani

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THE WORK

Campaign Middle East highlights luxury work that has tapped into cinematic storytelling, cultural nuance, AI visuals and celebrity influence.

A round-up of all the luxury work picks

Darb Al Asateer

Advertising Commercials Creative Digital Featured Marketing Media Social The Work VideoJun 9, 2026

Umniah’s ‘Darb Al Asateer’ revives voice of a Jordanian legend ahead of FIFA World Cup

Cartoon Network MENA and KOI Thé UAE have launched a fan experience bringing a themed menu, collectibles to loyal fans of The Regular Show.

Featured Marketing The WorkJun 8, 2026

The Regular Show: Lost Tapes transforms into an real-world fan experience

CALIN Campaign

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJun 3, 2026

CALIN campaign takes the ‘I Only Do Soft’ conversation from comfort to emotional care

Advertising Creative Digital Featured Marketing Media The WorkJun 2, 2026

Adidas reimagines Mo Salah as modern day Egyptian king in ‘You Got This’ campaign

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