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Make the most out of your mobile branding budget

Make the most out of your mobile branding budget

InSkin Media’s Toby Daniell outlines in six steps how to optimise mobile branding campaigns The total MENA ad market in 2015 was worth an estimated $5.5 billion in net advertising revenues, reported the NU-Q Ad Revenues Estimate. Of this, digital represents 10 per cent of ad spend, compared with 30–35 per cent spend on print, […]

Sophia Kenvold says it’s time to rethink how we make content for social

Sophia Kenvold says it’s time to rethink how we make content for social

Sophia Kenvold is head of social at TBWA/Raad Social media is not a box to be ticked, a department to be manned or even a campaign to be launched. It’s about thinking differently about marketing, customer service and the entire company. Unfortunately many don’t see it that way, which is why the networks have become […]

To marry or live together?

To marry or live together?

Active’s Louay al-Samarrai explains why his agency has finally decided to settle down with a permanent partner With the advent of social and digital media and data-driven everything, it’s become even more trendy for independent agencies to not only evolve their service offerings to survive and compete, but to also remain open to the advances […]

Paul Shearer: 'Agencies should learn to celebrate each other's wins'

Paul Shearer: ‘Agencies should learn to celebrate each other’s wins’

I was proud to see the Middle East doing so well in the recent Big Won rankings for creativity. The UAE being fourth most awarded country, and a well-deserved seventh-best chief creative officer title for Bechara Mouzannar are just two of the many highlights. These yearly creative world-ranking results were all over social media in the […]

The Year Ahead 2017: Technology

The Year Ahead 2017: Technology

Artificial intelligence, augmented reality and video will all grow in 2017, says Tom Roy. And they could even make life better for us In 2017 we will see the advances in tech that arrived in 2016 go into overdrive. A lot of these revolve around developments in artificial intelligence (AI) and machine learning. They are […]

The Year Ahead 2017: Planning

The Year Ahead 2017: Planning

Planning frames, reframes and bridges for a world in chaos, writes Jennifer Fischer At the end of the Cold War, the US Army War College introduced a new notion, “VUCA”, to describe how volatile, uncertain, complex and ambiguous the no-longer bilateral world had become. 2016 has been the epitome of VUCA. The news cycle has […]

The Year Ahead 2017: Digital agencies

The Year Ahead 2017: Digital agencies

Karim Khalifa outlines his seven hopes and predictions for the year ahead If I were to ask you to pick a number, there’s a good chance that you would pick seven. Whatever your culture or roots, the number seven is special. Many civilizations, over thousands of years, have perceived it to have a magic of […]

The Year Ahead 2017: Digital

The Year Ahead 2017: Digital

We’ve heard much digital talk in the past, but 2017 will be when it truly starts to happen, says Ema Linaker I’ve been focused on the power of digital media for more than 12 years, and its promise is clearly continuing to grow. Here in the Middle East, we’re now seeing digital transformation really evolve […]

The Year Ahead 2017: Creativity

The Year Ahead 2017: Creativity

Fouad Abdel Malak reimagines the 1967 Sidney Poitier classic Guess Who’s Coming to Dinner Plot Summary An art director and copywriter (who have won awards for unforgettable performances in years past) are now playing perplexed ‘parents’ in this landmark 2017 production about a troubled union of sorts. Joining our main cast at the creative table […]

The Year Ahead 2017: Media agencies

The Year Ahead 2017: Media agencies

2017 will be the year of performance and accountability, say Dentsu Aegis Network’s Ramzi Haddad and Anouk Bondroit The advertising and media industry has seen a tumultuous 2016 that ended up being a worst-case scenario for many agency clients. They succumbed to the ‘negative’ sentiment that’s been blowing like mini tornados across different geographies in […]