RSSAll Entries in the "Essays" Category

The Year Ahead 2017: Digital

The Year Ahead 2017: Digital

We’ve heard much digital talk in the past, but 2017 will be when it truly starts to happen, says Ema Linaker I’ve been focused on the power of digital media for more than 12 years, and its promise is clearly continuing to grow. Here in the Middle East, we’re now seeing digital transformation really evolve […]

The Year Ahead 2017: Creativity

The Year Ahead 2017: Creativity

Fouad Abdel Malak reimagines the 1967 Sidney Poitier classic Guess Who’s Coming to Dinner Plot Summary An art director and copywriter (who have won awards for unforgettable performances in years past) are now playing perplexed ‘parents’ in this landmark 2017 production about a troubled union of sorts. Joining our main cast at the creative table […]

The Year Ahead 2017: Media agencies

The Year Ahead 2017: Media agencies

2017 will be the year of performance and accountability, say Dentsu Aegis Network’s Ramzi Haddad and Anouk Bondroit The advertising and media industry has seen a tumultuous 2016 that ended up being a worst-case scenario for many agency clients. They succumbed to the ‘negative’ sentiment that’s been blowing like mini tornados across different geographies in […]

The Year Ahead 2017: Advertising Agencies

The Year Ahead 2017: Advertising Agencies

This will be the year when reality bites. A drive for cheapness will leave bodies on the field, says Hubert Boulos Recovery in the region is definitely not around the corner in 2017, and 2018 will not be any better. We’re now clearly in for a ‘trench war’. Indeed 2017 will confirm that we are […]

Review of the Year 2016: Riding the Storm

Review of the Year 2016: Riding the Storm

The past 12 months presented a tumultuous media landscape, and the industry is still developing tools to cope with unprecedented change Few expected 2016 to be good; agency heads trotted out familiar euphemisms such as ‘tough’ and ‘challenging’ when asked about business. In the end it was downright bad. Half the world’s celebrities died in […]

The only way is ethics

The only way is ethics

The newly formed Advertising Business Group promises to promote responsible marketing. Austyn Allison finds out what that will entail An industry body launched last month to promote responsible, ethical advertising, first in the UAE and then in the wider region. The Advertising Business Group is made up of major clients, media and agencies. Its chairman, […]

How can UAE newspapers save themselves?

How can UAE newspapers save themselves?

Eleanor Dickinson asks how the country’s newspapers can reawaken client interest, following a year of plummeting adspend, lay-offs and now  closures UAE newspapers have been crying out for help since the beginning of this year, but recent events suggests pleas have fallen on deaf ears. The news of 7DAYS’ closure sent shockwaves throughout the journalism and […]

Let’s talk programmatic

Let’s talk programmatic

To some, this road looks vaguely familiar. A few may have even been down this path before, or passed by that company, or have even heard the same sounds. Despite the air being a little warmer, and the people lining the street a little different, we can all definitely agree that this is not the […]

Could the internet of me power the next marketing unicorn?

Could the internet of me power the next marketing unicorn?

There is something happening globally in the world of tech, and the Middle East is not left out. Looking at the evolution of tech in the last few years we can identify three waves: The first came with all things analogue, the second fostered the power of digital and the third creates a synergy between […]

We need to become one of the family

We need to become one of the family

The rise of Donald Trump. The vote for Brexit. Invisible pens being shoved into imaginary pineapples. The world is becoming an increasingly strange place. But why? The answer to this is simple. Deliver the right content and you’ll own the conversation. Own the conversation and you’ll influence the decision. When you influence the decision en […]