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Let’s talk programmatic

Let’s talk programmatic

To some, this road looks vaguely familiar. A few may have even been down this path before, or passed by that company, or have even heard the same sounds. Despite the air being a little warmer, and the people lining the street a little different, we can all definitely agree that this is not the […]

Could the internet of me power the next marketing unicorn?

Could the internet of me power the next marketing unicorn?

There is something happening globally in the world of tech, and the Middle East is not left out. Looking at the evolution of tech in the last few years we can identify three waves: The first came with all things analogue, the second fostered the power of digital and the third creates a synergy between […]

We need to become one of the family

We need to become one of the family

The rise of Donald Trump. The vote for Brexit. Invisible pens being shoved into imaginary pineapples. The world is becoming an increasingly strange place. But why? The answer to this is simple. Deliver the right content and you’ll own the conversation. Own the conversation and you’ll influence the decision. When you influence the decision en […]

Instagram vs Twitter. You’d think there was no contest

Instagram vs Twitter. You’d think there was no contest

According to the latest Statista report, by June 2016 there were more than 500 million active monthly users on Instagram. That’s a pretty mind-boggling figure, especially when you consider its inception only happened in 2010. Instagram’s impact on the digital world has been meteoric. Why is that? Instagram’s founder, Kevin Systrom, attributes its success to […]

Finding Cinderella with a digital glass slipper

Finding Cinderella with a digital glass slipper

If Cinderella happened to be a tale created in today’s fast-paced world, the prince would have found her in an instant, using “location” services. The challenge is not in the finding but in the interacting. Remember, we used to say “Be right back”, or “BRB” all the time when we were online? Ever wondered why […]

Don’t let viewability overshadow user experience

Don’t let viewability overshadow user experience

It’s not new to say that the advertising industry has made a monumental shift towards putting viewability at the forefront of campaign goals. However, the impact on user experience is increasingly being called into play. A growing concern is that some advertisers are focusing too much on pursuing the former, to the extent that it […]

Virtual reality –  Where will it take us?

Virtual reality – Where will it take us?

It used to be a hobby for geeks. Today, virtual reality edges towards the mainstream. The VR industry is expected to break the $1bn barrier for the first time this year, according to Deloitte; and with Goldman Sachs predicting the market could be worth $80bn by 2025, the opportunities are only going to get bigger, […]

The future of commerce is Brand Commerce: a two-step approach to more effective marketing

The future of commerce is Brand Commerce: a two-step approach to more effective marketing

As the gap between brand inspiration and commercial transaction narrows in the digital age, we need to find new ways to engineer meaningful interactions between brands and consumers. For most brands this means customer engagement should result in a commercial transaction. At Isobar, we call this a ‘Brand Commerce’ marketing approach. It is about creating […]

From monologues to multilogues

From monologues to multilogues

October 27, 1994. The web gives birth to banner ads. The first 468×60 banner ad goes up on a website and the user is encouraged to click on it. Fast forward to 2016 (insert a trippy sound effect). It’s the week after the US presidential election. Buster, the boxer dog, jumping on a trampoline garners […]

Brands must extract the digital or risk getting left behind

Brands must extract the digital or risk getting left behind

We’re emerging into a new world. Every day. That’s the reality now for smart brands vying for the all-important space in the minds of their collective consumers. In this fast-changing world, we’re seeing a backlash against globalisation. Brexit, Trump and an increasing desire for a sustainable planet are tangible examples of this change. Yet at […]