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Advertising and technology: the internet of better things

Advertising and technology: the internet of better things

Why consumers will embrace connected brands that dynamically care for them, writes Rasha Rteil If you are thinking this is another one of those geeky tech overloads that subjects you to the belief that robots may inherit our future, you’re not entirely right. I will start by limiting the meaning of ‘things’ to devices that […]

The Middle East's birth of ‘smart nations’

The Middle East’s birth of ‘smart nations’

Julia Boullemier discusses how smart cities, the Internet of Things and wearables will impact marketers in the Middle East This year’s Davos summit hit on an interesting idea: we’re entering the fourth industrial revolution. If you’re wondering what the other three were, it was the advent of widespread water power use in the 1700s, steam […]

CES 2016: What new technology will revolutionise advertising?

CES 2016: What new technology will revolutionise advertising?

Not only did Khaled Akbik make it back from Las Vegas, he also tells us all about what he saw at last month’s Consumer Electronics Show As the world’s largest exhibition of its kind, featuring tech brands both big and small, the Consumer Electronics Show (CES) is the battlefront in terms of products and innovations, […]

Augmented reality and the search for ROI

Augmented reality and the search for ROI

The lure of augmented reality has been overshadowed by robots and drones but it has the ability to work powerfully for brands, writes digital consultant Alexandra Tohme There’s always one tech-obsessed creative at an advertising or media agency who will find merit in suggesting an Augmented Reality (AR) application as a response to a client […]

CyberNeurotica: a sketch of the future

CyberNeurotica: a sketch of the future

Cybernetics: the science of communications and automatic control systems in both machines and living things’. Faris Yakob imagines a world where science and technology live within you You wake up with that bleary post-drinking feeling that used to be called a hangover. The Tylenol nanobots from the transdermal patch you applied before going out have […]

Advertising's technological revolution

Advertising’s technological revolution

Technology is changing the way we live, work, think and communicate. It is also changing the way brands and agencies engage with consumers and interact with the world. So how do they themselves need to adapt and change? At the beginning of this year a trio of animators created a film imagining a world where brands could invade people’s dreams with their messages. It was commissioned […]

Agency acquisitions and mergers: the new deal makers

Agency acquisitions and mergers: the new deal makers

A new report finds a greater array of both buyers and sellers in the marcoms space. By Gideon Spanier Advertising thrives on acquisitions and new blood, so the state of agency mergers and acquisitions can reveal a lot about the wider industry. A new report by the investment banks JEGI and Clarity, which are based […]

We Are Social's Jim Coleman: 'Brands need to take influencers seriously, not as an add-on'

We Are Social’s Jim Coleman: ‘Brands need to take influencers seriously, not as an add-on’

Last year, Essena O’Neill’s life fell apart because she was too popular. Buckling under the pressure to perform to her 612,000 Instagram followers, she “outed” posts where she was paid to promote a product, revealed how it took 100 selfies to get a good shot, and then promptly deleted her social media profiles. Genuine breakdown […]

The year ahead: LightBlue's David Balfour on experiential marketing in 2016

The year ahead: LightBlue’s David Balfour on experiential marketing in 2016

2015 was a big year for experiential marketing and 2016 is poised to be even bigger by all accounts. Big businesses, small businesses, governments and start-ups are all getting involved and have actually seen that it delivers results. But do let me educate you in what is not experiential. Just by having a presence at […]

2016: Stoked's Rita El Hachem on the year ahead for production

2016: Stoked’s Rita El Hachem on the year ahead for production

I was invited by Campaign to write a similar article three years ago, predicting the trends for 2012. At the time I believed that production for online advertising would engulf production for television at a more rapid pace than has been the case. It is amazing how TV still holds the more prominent place. Yet […]