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It's time to rethink the 80:20 split of production versus media

It’s time to rethink the 80:20 split of production versus media

Tej Desai is managing director at wIDEAwake and Boot Polissh Films Advertising’s 80:20 rule has changed. Over the last few years, I have had the benefit of sitting in several meetings with varied teams across brands and categories, more or less debating the same thing. “Why do we spend so much on production? Can’t we get it […]

'Give Arabic communications agencies a forsa*'

‘Give Arabic communications agencies a forsa*’

International names may seem like a safe bet, but for written communication nothing beats native language skills, writes Eman Hussein, deputy CEO of Hattlan Media If I got a dirham for every time I heard a client complain about the quality of Arabic in press releases, speeches and written interviews, I would head to the showroom […]

Media fights to loosen grip of Facebook/Google 'duopoly'

Media fights to loosen grip of Facebook/Google ‘duopoly’

  Gideon Spanier looks at how companies are seeking ways to cut their dependence on the two giants  Facebook and Google have become so dominant that smaller media owners urgently need to find ways to reduce their dependence on the internet’s twin “hegemonic powers”. That’s the view of Shane Smith, co-founder and chief executive of […]

Effectiveness versus efficiency - finding the right balance

Effectiveness versus efficiency – finding the right balance

Nadim Khoury of  Grey Group: ‘We need to improve our understanding about the intrinsic inability of companies to pursue efficiency and effectiveness simultaneously’ As costs escalate and companies expand further across borders, it is crucial to optimise expenditure among different agency offices without forsaking production capacity. As advertising agencies fall into this cluster of companies […]

'Awards are not the purpose of advertising'

‘Awards are not the purpose of advertising’

What advertising creates isn’t worthy of award, but is highly worthy of reward, says Penso’s  Con Frantzeskos I worked in the music industry for many years, with many globally renowned artists, songwriters, composers, producers and musicians, from Max Martin to Mutt Lange to David Hirschfelder. These creative titans always only ever had one measure of […]

Instagram stars and advertising: how long can one live a lie?

Instagram stars and advertising: how long can one live a lie?

Are brands and bloggers are losing their claims to authenticity? What links a bank, a smartphone and paint with avocado on toast? The answer is absolutely nothing whatsoever. However, it is this bizarre array of objects that appear to have – very unsubtly – made their way onto the Instagram account of one of Dubai’s most […]

A mobile-first world? It’s all about Artificial Intelligence now

A mobile-first world? It’s all about Artificial Intelligence now

By turning their attention to bots, the tech giants are already making science fiction a reality, writes Mel Exon, outgoing managing director, Bartle Bogle Hegarty; founder, BBH Labs AI is the new mobile’ is a phrase we might as well start getting used to hearing. I know, I know. It’s infuriating that, just as the […]

‘We live in a region where human rights are often at stake’

‘We live in a region where human rights are often at stake’

Leo Burnett Beirut’s ‘Legally Bride’ won a Glass Lion at Cannes. Jo Chemali explains why more agencies should be involved in the fight for social change and the battle against archaic practices. Kafa, a Lebanese NGO that fights for women, children and familial rights in Lebanon, approached us last November to create a campaign against […]

'There are few female creatives because men approve, buy and judge the work'

‘There are few female creatives because men approve, buy and judge the work’

By Rosie Arnold  While the discussion and debate rage on about the lack of gender balance in the working world, our industry is starting to reflect the equal, positive impact that women can make in all but one key area: creative. There’s still a famine of females in top positions – in fact, in most […]

A Cannes Lions to remember?

A Cannes Lions to remember?

The region walked away from Cannes Lions International Festival of Creativity with 26 Lions, but can the haul be classified as a success? It was an eventful week in Cannes for agencies across the Middle East and North Africa, but sometimes it’s hard to live up to the success of previous years. No titanium awards, no […]