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The year ahead for... Media agencies

The year ahead for… Media agencies

Content and data feature heavily in Elie Khouri’s 14 highlights for 2014. They will be at the heart of the industry’s transformation We’ve become quite used to uncertainty – almost the only certainty around – so many among us will greet the new year with single-digit optimism. Despite the geopolitical clouds on the horizon, there […]

The year ahead for... Creativity

The year ahead for… Creativity

Increased pop cultural relevance, endlines entering the vernacular, and the increased importance of branded content all await the ad industry in 2014 William Goldman, the genius who wrote such classics as Butch Cassidy, Heat and A Few Good Men, once famously said: “No-one knows anything.” He was referring to Hollywood, but this could equally apply […]

The year ahead for... Ad agencies

The year ahead for… Ad agencies

Running an agency has never been tougher, but the most successful campaigns in 2014 are going to be those that make life simpler, argues Tarek Miknas I’ll start off this prediction piece by skipping all the jargon that’s usually associated with these articles. So, without further ado, exit stage left engagement, native marketing, retargeting, transcreation […]

The year ahead for... Production

The year ahead for… Production

2014 is set to be a year of opportunity and promise for production houses, but if content is to be king it can’t be created on a pauper’s budget, says Shane Martin Developments in the production industry, like the rest of economic life in the Middle East, are tricky to predict. Below are some ‘top […]

The year ahead for... Innovation

The year ahead for… Innovation

Brands are going to have to try harder than ever before to capture their audience’s imagination, and it’s going to take courage says Yousef Tuqan Tuqan Although agencies pride themselves on their ability to offer advertisers an integrated offering, the line between media, communications, creativity and technology has become completely blurred. By 2017, Gartner has […]

The year ahead for... Experiential

The year ahead for… Experiential

Brands are increasingly applying a user experience approach to marketing, and this is only set to accelerate in the coming 12 months, says Manisha Bhatia There is a growing awareness that the brand experiences that matter aren’t about one-off events or isolated campaigns, but every single touch point a consumer has with a brand.  From […]

The year ahead for... Trends

The year ahead for… Trends

JWT MENA’s second annual trends forecast has uncovered 10 shifts in the Middle East and North Africa that are likely to be with us for a while In our second annual forecast of MENA trends for the near future, economic uncertainty, social tension and a hyper-connected progressive Arab are at the centre of many of […]

Advertising Network of the Year 2013 – JWT

Advertising Network of the Year 2013 – JWT

JWT Cairo’s ‘Fakka’ campaign for Vodafone Egypt conquered the world this year, but JWT has proved it is much more than a one-trick pony by re-emerging as a network to be reckoned with The judging for this year’s Advertising Network of the Year was the most difficult to date. As most will agree, 2013 was […]

Advertising Agency of the Year 2013 – Memac Ogilvy Dubai

Advertising Agency of the Year 2013 – Memac Ogilvy Dubai

Remarkably, Memac Ogilvy Dubai and sister agency OgilvyAction managed to improve on last year’s performance, bringing them global acclaim and substantial new business If it was difficult determining Advertising Network of the Year, imagine how hard it was to pinpoint a single agency office that had shone brightly during the course of the past 12 […]

Media Network of the Year 2013 – OMD

Media Network of the Year 2013 – OMD

With 100 per cent client retention, growth nudging 10 per cent, and the accolade of being the most awarded media agency of the year in 2013, OMD has reclaimed its place at the top During this year’s Media Network of the Year judging, we focused on four core areas: the quality and creativity of the […]