RSSAll Entries in the "Essays" Category

The Year Ahead 2017: Technology

The Year Ahead 2017: Technology

Artificial intelligence, augmented reality and video will all grow in 2017, says Tom Roy. And they could even make life better for us In 2017 we will see the advances in tech that arrived in 2016 go into overdrive. A lot of these revolve around developments in artificial intelligence (AI) and machine learning. They are […]

The Year Ahead 2017: Planning

The Year Ahead 2017: Planning

Planning frames, reframes and bridges for a world in chaos, writes Jennifer Fischer At the end of the Cold War, the US Army War College introduced a new notion, “VUCA”, to describe how volatile, uncertain, complex and ambiguous the no-longer bilateral world had become. 2016 has been the epitome of VUCA. The news cycle has […]

The Year Ahead 2017: Digital agencies

The Year Ahead 2017: Digital agencies

Karim Khalifa outlines his seven hopes and predictions for the year ahead If I were to ask you to pick a number, there’s a good chance that you would pick seven. Whatever your culture or roots, the number seven is special. Many civilizations, over thousands of years, have perceived it to have a magic of […]

The Year Ahead 2017: Digital

The Year Ahead 2017: Digital

We’ve heard much digital talk in the past, but 2017 will be when it truly starts to happen, says Ema Linaker I’ve been focused on the power of digital media for more than 12 years, and its promise is clearly continuing to grow. Here in the Middle East, we’re now seeing digital transformation really evolve […]

The Year Ahead 2017: Creativity

The Year Ahead 2017: Creativity

Fouad Abdel Malak reimagines the 1967 Sidney Poitier classic Guess Who’s Coming to Dinner Plot Summary An art director and copywriter (who have won awards for unforgettable performances in years past) are now playing perplexed ‘parents’ in this landmark 2017 production about a troubled union of sorts. Joining our main cast at the creative table […]

The Year Ahead 2017: Media agencies

The Year Ahead 2017: Media agencies

2017 will be the year of performance and accountability, say Dentsu Aegis Network’s Ramzi Haddad and Anouk Bondroit The advertising and media industry has seen a tumultuous 2016 that ended up being a worst-case scenario for many agency clients. They succumbed to the ‘negative’ sentiment that’s been blowing like mini tornados across different geographies in […]

The Year Ahead 2017: Advertising Agencies

The Year Ahead 2017: Advertising Agencies

This will be the year when reality bites. A drive for cheapness will leave bodies on the field, says Hubert Boulos Recovery in the region is definitely not around the corner in 2017, and 2018 will not be any better. We’re now clearly in for a ‘trench war’. Indeed 2017 will confirm that we are […]

Review of the Year 2016: Riding the Storm

Review of the Year 2016: Riding the Storm

The past 12 months presented a tumultuous media landscape, and the industry is still developing tools to cope with unprecedented change Few expected 2016 to be good; agency heads trotted out familiar euphemisms such as ‘tough’ and ‘challenging’ when asked about business. In the end it was downright bad. Half the world’s celebrities died in […]

The only way is ethics

The only way is ethics

The newly formed Advertising Business Group promises to promote responsible marketing. Austyn Allison finds out what that will entail An industry body launched last month to promote responsible, ethical advertising, first in the UAE and then in the wider region. The Advertising Business Group is made up of major clients, media and agencies. Its chairman, […]

How can UAE newspapers save themselves?

How can UAE newspapers save themselves?

Eleanor Dickinson asks how the country’s newspapers can reawaken client interest, following a year of plummeting adspend, lay-offs and now  closures UAE newspapers have been crying out for help since the beginning of this year, but recent events suggests pleas have fallen on deaf ears. The news of 7DAYS’ closure sent shockwaves throughout the journalism and […]