RSSAll Entries in the "Essays" Category

Advertising heroes: Sachin Tendulkar

Advertising heroes: Sachin Tendulkar

In the second in a series on people who inspired and influenced adland’s great and good, Tahaab Rais discusses a five foot five-inch man who made a nation believe that impossible was nothing As divisive as it may have been, I love the 2013 movie Man of Steel. In it, Pa Kent tells Clarke (aka […]

Ramsey Naja: "And the award for best dressed gladiator goes to…"

Ramsey Naja: “And the award for best dressed gladiator goes to…”

One of the most popular TV programmes of my childhood was a French show called L’Ecole Des Fans. The reason behind its huge draw was simple: L’Ecole Des Fans was a game show with arguably the flattest, widest podium ever: its slogan was ‘tout le monde gagne’ – everyone wins. In this era where we […]

Kamal Dimachkie on Dubai Lynx: 'Are we heading in the right direction?'

Kamal Dimachkie on Dubai Lynx: ‘Are we heading in the right direction?’

While all is fair in love and war, is all fair and acceptable in the pursuit of reputation, asks Kamal Dimachkie post-Dubai Lynx If the Dubai Lynx is a barometer of the health of the Middle East and North Africa’s creative industry, then judging by what we witnessed during Lynx week the industry is alive […]

Publicis' Raja Trad on ‘the power of one’

Publicis’ Raja Trad on ‘the power of one’

Publicis Groupe’s restructuring announcement of last year is beginning to have an impact on the region. Iain Akerman caught up with Raja Trad to find out how “Let me tell you what the benefit of all this is,” says Raja Trad, the newly-named chief executive of Publicis Communications Middle East. “It’s not talking integration, it’s […]

OMD's Fadi Maktabi: 'It's Heartdrive, not hard drive'

OMD’s Fadi Maktabi: ‘It’s Heartdrive, not hard drive’

Over the past couple of years one topic has been at the centre of many business discussions, putting jobs at risk across the board and affecting nearly every industry. That topic is automation. There is a general consensus that automation (or the rise of the machines, in more dramatic terms) is creeping into every sector, […]

How the Dubai Lynx was won - judges' view

How the Dubai Lynx was won – judges’ view

A total of 12 grands prix were awarded out of a possible 16. Here jury presidents and judges explain why the winners were chosen and cast a critical eye over the categories that they presided over Creative effectiveness Hephzibah Pathak, global brand director at Ogilvy & Mather India, was president of the creative effectiveness jury […]

JWT: 'Changing the gender conversation'

JWT: ‘Changing the gender conversation’

J Walter Thompson Entertainment spent two years making Her Story: The Female Revolution, which is now airing on BBC World News. Jaspar Shelbourne reflects on the creative process From its very inception, everything about this production was massive – the subject matter, the timescale, our partners, the personalities in the documentary and, most excitingly, its potential […]

Dubai Lynx 2016: Mindshare's Norm Johnston on love at first byte

Dubai Lynx 2016: Mindshare’s Norm Johnston on love at first byte

  Will this year’s media category show signs of the new love affair between creativity and media, asks jury president Norm Johnston Mark Thompson, chief executive of The New York Times, recently gave a pulpit-thumping speech on the evils of ad-blocking. Thompson even went so far as to suggest that, like Axel Springer and other […]

Dubai Lynx 2016: Great Guns' Laura Gregory on crafting excellence

Dubai Lynx 2016: Great Guns’ Laura Gregory on crafting excellence

 Laura Gregory explains why craft isn’t as easy as it looks. Craft is one of the toughest categories on the awards circuit. You are always mindful of the core idea, but the unique element of execution is what we are here to award. The most awarded ideas will win at every award show in the world, […]

Dubai Lynx  napkin competition: 'a blank canvas for creativity'

Dubai Lynx napkin competition: ‘a blank canvas for creativity’

The humble napkin has been at the centre of creativity for years. Philippe Vignal discusses why, and how it will be at the centre of a new initiative at the Dubai Lynx An idea is nothing more nor less than a new combination of elements, which depends on people’s ability to see relationships in the […]