The humble napkin has been at the centre of creativity for years. Philippe Vignal discusses why, and how it will be at the centre of a new initiative at the Dubai Lynx An idea is nothing more nor less than a new combination of elements, which depends on people’s ability to see relationships in the […]
Global digital agency Isobar and GMC showcased their CoDriver virtual reality experience at Dubai Lynx this week. The Dentsu Aegis-owned network used footage recorded with GoPro cameras to take passengers on four-wheeled adventure either across the desert dunes or the New Zealand mountains. The experience combines Oculus Rift DK2 with both CGI and purpose shot 360 degree 12K resolution video […]
We are our own worst critics. I believe truth can be created through what we say and what we write. As an industry, we keep writing about the demise of advertising and agencies. If we say it enough, it will become truth. However, when I tell people I am in advertising you know what happens? They start talking about advertising (usually short form film) passionately. […]
A lot of people ask me: how did you do all of this Abla at such a young age? How much money did you make out of all of the fuss advertising people made about you? How can you be such a genius inspiring the inspirers? How can I be an internet millionaire just like […]
A new breed of entrepreneurs are creating jobs, opportunities and good news in a region that desperately needs them, writes Yousef Tuqan Tuqan In 2007, a high school student in Amman named Alaa’ Alsallal received a cease-and-desist letter from the most unlikely of people: JK Rowling. Frustrated with the delay in the Harry Potter books being translated into Arabic, Alaa gathered over 50 people on […]
Will work that is genuinely and naturally engaging await the branded content and entertainment jury, asks Anathea Ruys Content and branded entertainment are ways for brands to offer something of real value to consumers to engage with. But in a world where more content is created every day than can possibly be consumed, brands have […]
It’s that time again: the Dubai Lynx International Festival of Creativity has returned for its biggest year yet, and unlike a certain Oscar winner, nobody is going to be battling any bears in return for a trophy. Yet with a record-breaking 2,542 entries this year, there’s no denying the competition is going to be fierce. […]
Social networking platform Twitter has partnered up with Dubai Lynx for the launch of an inaugural celebrating the region’s young talent. The Twitter Live Young Lynx Competition will reward the best real-time campaign by a brand or its agency leveraging the speed of social and digital. The brief will be set by an organisation dedicated to improving […]
The curtains came down on the Dubai Lynx International Festival of Creativity 2015 with the awards night on 11 March. Here’s a recap of the gala in pictures, by Kristina Nabieva and Alexander Atack.
Republique Beirut claims Independent Agency of the Year title; Starcom MediaVest Group Dubai is Media Agency of the Year.