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Coca-Cola named Dubai Lynx Advertiser of the Year for 2017

Coca-Cola named Dubai Lynx Advertiser of the Year for 2017

Coca-Cola Middle East has been named Dubai Lynx Advertiser of the Year. During the past three years Coca-Cola has amassed a total of 42 awards at the festival, including 3 Grands Prix. In 2016 alone, the company won an Interactive Grand Prix, a Gold Media Lynx Award and Bronze Lynx Awards in Integrated, Media and PR for ‘Dark […]

Kamal Dimachkie on Dubai Lynx: 'Are we heading in the right direction?'

Kamal Dimachkie on Dubai Lynx: ‘Are we heading in the right direction?’

While all is fair in love and war, is all fair and acceptable in the pursuit of reputation, asks Kamal Dimachkie post-Dubai Lynx If the Dubai Lynx is a barometer of the health of the Middle East and North Africa’s creative industry, then judging by what we witnessed during Lynx week the industry is alive […]

How the Dubai Lynx was won - judges' view

How the Dubai Lynx was won – judges’ view

A total of 12 grands prix were awarded out of a possible 16. Here jury presidents and judges explain why the winners were chosen and cast a critical eye over the categories that they presided over Creative effectiveness Hephzibah Pathak, global brand director at Ogilvy & Mather India, was president of the creative effectiveness jury […]

Dubai Lynx 2016: ‘How we won is as important to us as winning’

Dubai Lynx 2016: ‘How we won is as important to us as winning’

With more work, more delegates and more people attending the Dubai Lynx gala dinner than ever before, was this a vintage year for the region’s adland? And so for the first time since the Dubai Lynx was born Impact BBDO Dubai has been named agency of the year. The fact that the achievement comes in […]

VIDEO: innovation, napkins and a robot - Dubai Lynx in 2 minutes

VIDEO: innovation, napkins and a robot – Dubai Lynx in 2 minutes

The Dubai Lynx festival saw some of the region’s best talents come together at the Madinat Jumeirah this week. PHD UAE’s robot Titan certainly captured the most attention on the Twittersphere with its wise-cracks, bursts into song and debates revolving around whether a human was inside or not (there was). But on the activation front, the Omnicom Media Group-owned agency […]

Dubai Lynx 2016: Impact BBDO named Agency of the Year

Dubai Lynx 2016: Impact BBDO named Agency of the Year

Impact BBDO, Dubai,  has been crowned Agency of the Year at Dubai Lynx 2016, taking the title from Leo Burnett Beirut. The agency also won Gold for the Twitter Live Young Lynx Competition and Gold for an interactive campaign  ‘Goodbye bad luck’ for Loto Libanais. Meanwhile, J. Walter Thompson MEA was named Network of the Year, with their […]

Dubai Lynx 2016: Mindshare's Norm Johnston on love at first byte

Dubai Lynx 2016: Mindshare’s Norm Johnston on love at first byte

  Will this year’s media category show signs of the new love affair between creativity and media, asks jury president Norm Johnston Mark Thompson, chief executive of The New York Times, recently gave a pulpit-thumping speech on the evils of ad-blocking. Thompson even went so far as to suggest that, like Axel Springer and other […]

Dubai Lynx 2016: Great Guns' Laura Gregory on crafting excellence

Dubai Lynx 2016: Great Guns’ Laura Gregory on crafting excellence

 Laura Gregory explains why craft isn’t as easy as it looks. Craft is one of the toughest categories on the awards circuit. You are always mindful of the core idea, but the unique element of execution is what we are here to award. The most awarded ideas will win at every award show in the world, […]

Dubai Lynx  napkin competition: 'a blank canvas for creativity'

Dubai Lynx napkin competition: ‘a blank canvas for creativity’

The humble napkin has been at the centre of creativity for years. Philippe Vignal discusses why, and how it will be at the centre of a new initiative at the Dubai Lynx An idea is nothing more nor less than a new combination of elements, which depends on people’s ability to see relationships in the […]

Dubai Lynx 2016: Isobar unveils virtual reality ride with GMC

Dubai Lynx 2016: Isobar unveils virtual reality ride with GMC

Global digital agency Isobar and GMC showcased their CoDriver virtual reality experience at Dubai Lynx this week. The Dentsu Aegis-owned network used footage recorded with GoPro cameras to take passengers on four-wheeled adventure either across the desert dunes or the New Zealand mountains. The experience combines Oculus Rift DK2 with both CGI and purpose shot 360 degree 12K resolution video […]