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The rise of the client

The rise of the client

Creatives should be prepared to let marketers share their ideas. If the process is a collaboration not a battle, the results can be award-winning The client is rising. Does that sound scary? Like a bad movie? The client’s long dark shadow is creeping towards the creative department. The end of creativity. The last nail in […]

Google's Rayan Karaky on data for all

Google’s Rayan Karaky on data for all

It’s no secret that as an industry we have major headwinds coming our way. The IMF is projecting a major cut in government spending, GDP growth projections for Gulf countries are being drastically slashed due to low oil prices, and businesses are looking to cut costs as consumer confidence and spending decreases. This is no […]

A gentle  fall of Rain

A gentle fall of Rain

The under-the-radar Dubai agency talks to Eleanor Dickinson about staying underground, fearless and independent. “Yes we have been very underground and quiet,” says Samir Shanbhag, brand partner at Rain. “It was a conscious decision, to be underground, because a lot of people in this industry speak a lot. And then they do nothing. We were […]

Beirut street artist Yazan Halwani on life beyond graffiti

Beirut street artist Yazan Halwani on life beyond graffiti

Lebanese artist Yazan Halwani has attained global fame painting the streets of Beirut. He talks branding, branching out and his fear of turning Beirut into a billboard with Eleanor Dickinson Like many street artists, Yazan Halwani began painting walls because he wanted to be a bit of a teenage rebel; a David defacing the streets […]

At the recent PR Measurement Summit, the discussion was not whether to measure but what to measure

At the recent PR Measurement Summit, the discussion was not whether to measure but what to measure

On 13 October, the PR Measurement Summit returned to Dubai for the first time in several years. But the themes were familiar. Many speakers at the summit were still lamenting the prevalence of advert- ising value equivalents (AVEs) as a measure of PR success. Mazen Nahawi, CEO of Carma, the measurement firm that organises the […]

Redrawing the lines

Redrawing the lines

The founders of SheSays Dubai tell Eleanor Dickinson why it’s time for adland to have its own chat about ‘locker room banter’. “I remember once going into a room with two guys I was leading and the manager of the company walked straight past me and shook their hands,” says Elizabeth Dewar, of an especially […]

Anything you can do I can do better

Anything you can do I can do better

The evolution of the digital world has forced PR firms to re-evaluate their old models and embrace a more creative approach to communications. Eleanor Dickinson finds out how digital content has infiltrated Middle East’s industry.   Integration, mergence, content and social are all terms terms routinely waved around by advertising agencies and public relations firms […]

Meet The Misfits

Meet The Misfits

It’s 10am in an office somewhere in Al Barsha and an aura of distinct bafflement is pervading in the air around the three ex-agency hacks I’m supposed to be interviewing. The usual pleasantries naturally ensue, “would you like some coffee”, “nice office” – “nice slingshot”, but I cannot help but wonder if I’ve turned up […]

Poets vs plumbers: why science and creative should work together

Poets vs plumbers: why science and creative should work together

The legal battle between Apple and Samsung over design patent infringement seems to pit the creatives against the techies but, when it comes to building brands, art and science need to work together And so the battle of the rounded rectangles approaches its endgame. The long-running lawsuit between Apple and Samsung – the former seeking […]

Open sesame: agency culture and the breakdown of silos

Open sesame: agency culture and the breakdown of silos

An agency without walls, silos or hierarchy is a happy agency. And a profitable one, writes Nadim Khoury. An agency will live and die by its culture. Often written off by agencies, ‘culture’ is regrettably one of the most overlooked and neglected aspects of the workplace in the corporate world. And leadership’s justification? It’s unscientific, […]