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At the recent PR Measurement Summit, the discussion was not whether to measure but what to measure

At the recent PR Measurement Summit, the discussion was not whether to measure but what to measure

On 13 October, the PR Measurement Summit returned to Dubai for the first time in several years. But the themes were familiar. Many speakers at the summit were still lamenting the prevalence of advert- ising value equivalents (AVEs) as a measure of PR success. Mazen Nahawi, CEO of Carma, the measurement firm that organises the […]

Redrawing the lines

Redrawing the lines

The founders of SheSays Dubai tell Eleanor Dickinson why it’s time for adland to have its own chat about ‘locker room banter’. “I remember once going into a room with two guys I was leading and the manager of the company walked straight past me and shook their hands,” says Elizabeth Dewar, of an especially […]

Anything you can do I can do better

Anything you can do I can do better

The evolution of the digital world has forced PR firms to re-evaluate their old models and embrace a more creative approach to communications. Eleanor Dickinson finds out how digital content has infiltrated Middle East’s industry.   Integration, mergence, content and social are all terms terms routinely waved around by advertising agencies and public relations firms […]

Meet The Misfits

Meet The Misfits

It’s 10am in an office somewhere in Al Barsha and an aura of distinct bafflement is pervading in the air around the three ex-agency hacks I’m supposed to be interviewing. The usual pleasantries naturally ensue, “would you like some coffee”, “nice office” – “nice slingshot”, but I cannot help but wonder if I’ve turned up […]

Poets vs plumbers: why science and creative should work together

Poets vs plumbers: why science and creative should work together

The legal battle between Apple and Samsung over design patent infringement seems to pit the creatives against the techies but, when it comes to building brands, art and science need to work together And so the battle of the rounded rectangles approaches its endgame. The long-running lawsuit between Apple and Samsung – the former seeking […]

Open sesame: agency culture and the breakdown of silos

Open sesame: agency culture and the breakdown of silos

An agency without walls, silos or hierarchy is a happy agency. And a profitable one, writes Nadim Khoury. An agency will live and die by its culture. Often written off by agencies, ‘culture’ is regrettably one of the most overlooked and neglected aspects of the workplace in the corporate world. And leadership’s justification? It’s unscientific, […]

Ziad Hasbani: 'We need more Arab leaders in the PR industry'

Ziad Hasbani: ‘We need more Arab leaders in the PR industry’

It’s a topic that often divides opinions and not many discuss it openly: are there enough Arab nationals leading the region’s public relations and communications industry? Are the ones in place doing a good enough job, and is there a need for change? About eight years ago, I bumped into an old acquaintance who had […]

Meet Generation M

Meet Generation M

Shelina Janmohamed, author of a new book on young Muslim consumers, says faith and consumerism can work in harmony if marketers drop the stereotypes Welcome to Generation M: the young Muslims who are changing our world. The numbers are big. Huge, in fact. Sir Martin Sorrell, CEO and founder of the WPP group, says this […]

'As a creative in a media company I felt like an alien'

‘As a creative in a media company I felt like an alien’

By Rodrigo Mavu, regional creative director at UM MENA There I was, seated in front of my work colleagues as we planned a big new campaign for one of our main clients. Everyone was quite hungry for insights from me, the new creative director who had just joined the company to introduce fresh ideas and new […]

Ziad Skaff: 'Data is about more than just the number of clicks'

Ziad Skaff: ‘Data is about more than just the number of clicks’

In the 14 months since Omnicom decided to launch its research arm Hall & Partners in the Middle East, the demand for effectiveness and return on investment (ROI) has hit agencies twofold. During nearly two years of cheap oil, earth-scorching budget cuts have left regional agencies desperately trying to prove their value to increasingly cynical […]