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The Mullen Lowe Corner: If only Alexander was an Ad man - Partner Content.

The Mullen Lowe Corner: If only Alexander was an Ad man – Partner Content.

by George Giessen, Regional Head of Strategy at MullenLowe MENA. You’re probably wondering after reading the headline – who is this Alexander? And why is there a queston of whether or not he should be a marketer? He is considered by many as a true military genius and was the first to realise the power of […]

MATTER OF FACT – News, Views & Trends from the World of Public Relations by Ahmad Itani, Founder & Chief Executive Officer of Cicero & Bernay Public Relations

MATTER OF FACT – News, Views & Trends from the World of Public Relations by Ahmad Itani, Founder & Chief Executive Officer of Cicero & Bernay Public Relations

FACING UP TO THE ETHICS OF SOCIAL MEDIA “Social media influencers are important change-makers in society. Those who bring wisdom, creativity and positivity are a powerful force for good, because social media is a powerful tool for development and progress.”  This quote comes from His Highness Sheikh Mohammed bin Rashid al Maktoum, Vice President and […]

Dani Richa: Dubai Lynx Advertising Person of the Year 2018

Dani Richa: Dubai Lynx Advertising Person of the Year 2018

The Dubai Lynx Advertising Person of the Year is no stranger to awards, but BBDO boss Dani Richa tells Austyn Allison why everything stems from the best talent creating work that works for the right clients Dani Richa wants to produce great work. “It is very important for us to do great work that is […]

Banham completes Saeidi’s JWT exco

Banham completes Saeidi’s JWT exco

The agency’s new ECD has followed its CEO from FP7 and promises to use passion to raise standards Sasan Saeidi, formerly managing director of FP7 Dubai, recently joined J. Walter Thompson as its regional Gulf CEO. He took the post about six months after JWT Dubai CEO Mohammed Sabry left, along with executive creative director […]

Change the script

Change the script

Free The Bid is a movement that aims to give women directors and filmmakers a chance to break through the artificial barriers that leave them underrepresented in the advertising industry By Clare Macdonald, writer and creative consultant for Wild Media  The advertising industry is famous for changing the world with bold, innovative, creative ideas that […]

They don’t make Mad Men like they used to...

They don’t make Mad Men like they used to…

… but grey suits still abound, writes Frances Valerie Bonifacio, director of strategy at Serviceplan Group Middle East Unfortunately, top men in advertising these days are a lot less chauvinistic and self-absorbed than they used to be. Gone are the Mad Men days of pompous egos and flannel suits, of dry witticisms and cynical arrogance […]

The problem  with keeping mum

The problem with keeping mum

Agencies may have more women than men in junior roles, but the industry needs to talk about why that changes closer to the top Shirrin S Patwa is CEO & career transition coach at SikkaLuna. She previously led HR at WPP agencies. The series Mad Men was a powerhouse of creativity and very often its […]

Fi, She?!

Fi, She?!

There are some questions the industry needs to ask about how it sees women within its ranks and in the world outside, writes Vidya Manmohan, executive creative director at Grey Dubai Depending on your understanding of Arabic, you can interpret the combination of words in the headline, “Fi, She?!” in a number of different ways, […]

A Clear Vision

A Clear Vision

This is the advice Tamara Ingram, global CEO of J. Walter Thompson offers young women in advertising today: Have a vision for yourself. Tell someone, because by telling someone you make it real. Take people with you. You can’t be a leader if you haven’t got people following you. Leave people feeling a little bit […]

The Genderation Game

The Genderation Game

By Elda Choucair, CEO of PHD MENA. If it seems as though women are in the spotlight more than ever before, then a quick online search will confirm why this is the case. Far from underlining successes and triumphs, there is quiet discontent rising about gender inequality, pay gaps and, of course, the ongoing fall-out from […]