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Power Essays 2017: Take care of your people and everything else will take care of itself – by Sasan Saeidi, Gulf CEO, J. Walter Thompson

Power Essays 2017: Take care of your people and everything else will take care of itself – by Sasan Saeidi, Gulf CEO, J. Walter Thompson

If the headline above should hold true, then as organisations we should really think about this notion through a more humanised lens and ensure the phrase “people as assets” really stands for something. In a Harvard Business School executive education course I took part in, the notion of human capital as the biggest challenge for […]

Omobono's Hadley Newman on why native video for LinkedIn matters to businesses in the Middle East

Omobono’s Hadley Newman on why native video for LinkedIn matters to businesses in the Middle East

By Hadley Newman, managing director at Omobono Middle East   When YouTube was launched,  it’s unlikely the founders expected its most significant traffic would come from Saudi Arabia. With the largest number of YouTube consumers per capita in the world, it is no surprise then that the social media channel chose the Kingdom to host its […]

Six Trends: Mintrics CEO Tarek Nasr on the future of video

Six Trends: Mintrics CEO Tarek Nasr on the future of video

By Tarek Nasr, CEO of Mintrics Consumers of digital content have redefined the way publishers create, monetise and distribute their video content. The media space is in the middle of a complete shift that will ultimately and completely change viewing habits, mediums and power structures in the content publishing industry. To keep up with the […]

Twitter COO Anthony Noto: "The role of a platform is to give a microphone to the world"

Twitter COO Anthony Noto: “The role of a platform is to give a microphone to the world”

Campaign caught up with Twitter’s global chief operating officer Anthony Noto, who talked about the microblogging platform’s relationship with the Middle East. He says Twitter is relatively geography-agnostic, explaining: “The incremental invetment for us to be in a marketplace for us to put a resource behind it, is not that significant.” However, certain technological developments will […]

Beyond the blockbusters: where to watch independent cinema in Dubai

Beyond the blockbusters: where to watch independent cinema in Dubai

It seems like there are more places than ever to watch alternative cinema in Dubai today. You can go to one of Cinema Akil’s pop-ups, or its new, semi-permanent home in Alserkal Avenue. In the same artsy complex, Locomotion shows documentaries at the Jamjar art space. The decade-old Scene Club holds a couple of screenings […]

The Bravo Romeo story

The Bravo Romeo story

Meredith Carson calls her new company ‘story hackers and growth hackers’. She tells Austyn Allison what that means. If you have been involved in Dubai’s media industry over the past 10 years, you are likely to recognise Meredith Carson from her time as group director of content at Omnicom Media Group. She was also head […]

We are already using artificial intelligence, writes Sajid Akhtar, . But we can always take more from the technology

We are already using artificial intelligence, writes Sajid Akhtar, . But we can always take more from the technology

There has been a lot of interest, if not hype, around artificial intelligence (AI) in recent years. Quite simply AI is about creating intelligent machines; machines that can do things as well as humans, if not better in terms of speed, efficiency and objectivity. While there are degrees of AI and factions that differ in […]

Searing heat and sacred celebrations: a marketer’s guide to summer in Dubai

Searing heat and sacred celebrations: a marketer’s guide to summer in Dubai

  By Puja Pannum, MD MENA Blis From religious festivals to temperatures of 49°C and one of the world’s highest concentrations of malls, summertime in Dubai has plenty of quirks for international marketers to get their heads around. But for anyone who’s wondering whether their strategies are sufficiently summery, look no further – we’ve put together this […]

Mina Al-Oraibi's new National: editor's plans for the Abu Dhabi daily

Mina Al-Oraibi’s new National: editor’s plans for the Abu Dhabi daily

[Watch a video of Mina Al-Oraibi discussing her plans here.] The National’s new offices are not a place for hay fever sufferers on the week the Abu Dhabi daily relaunches. Wellwishers have ben sending their best wishes, the newsroom is full of flowers, and newly announced editor in chief Mina Al-Oraibi’s desk looks like a […]

Khaleej Times is making grand plans to change and expand

Khaleej Times is making grand plans to change and expand

Khaleej Times is the UAE’s oldest paper, so you might be forgiven for thinking it is also the country’s most old-fashioned. But with 30 per cent more web traffic than its nearest competition, according to monitoring firm Effective Measure, its management say it is the most popular news website among the population. It must still […]