All Entries in the "3.Blogs & Comment" Category
If you want to meet the wizard, practice some magic
Mark Lewis is creative director at Lowe MENA “March. It’s always a very exciting, interesting time of year for those of us at creative shops. As for all heads of business: it’s time to count up the final dollar, dirham and dime to ensure the balance sheet looks beefy for the board. To all department [...]
Less hormonal adolescent, more civilised adult
As this year’s Dubai Lynx gets under way, Shahir Zag, chief creative officer at Y&R Middle East & North Africa, looks at the evolution of advertising in the region “Evolution is a subtle thing. It’s imperceptible as it happens, but it does happen. It’s amazing how much advertising in this region has evolved over the [...]
Making gamification work for brands
Preethi Mariappan is head of digital at TBWA\Raad Digital Arts. She will be discussing gamification at the Dubai Lynx ‘Badge My Brand’ workshop at 10am on 5 March “If you haven’t heard about badges, points, becoming mayor and winning discounts, it’s safe to assume you’ve been living under a rock. Popularly referred to as ‘Gamification’, [...]
I’ll take a pass on the steroid burger
Ramsey Naja is chief creative officer at JWT MEA “As the final prizes were being distributed at the MENA Cristal awards recently, my thoughts somehow drifted to Ben Johnson. Now, regardless if, like me, your knowledge of athletics is a pub quiz liability, one thing is certain: the moment you say “Ben Johnson” people fall [...]
Where’s the industry’s global ambition?
Diversification is rampant, but the production industry is lacking potency, argues Rita El Hachem, executive producer at Joy Films Middle East “You can boil the humble egg, fry it, poach it, scramble it, you can make an omelette out of it or make it rise into a magni-ficent soufflé. Same ingredients, just a different process, [...]
This Luddite has been converted
Ramsey Naja is chief creative officer, JWT MEA “I’m getting fond of technology these days. In fact, I’m not just getting fond of it; I’m giving it hugs and even being seen in its company. Believe me, this is quite a statement from someone who only needs to look at a computer screen for it [...]
Can the logo be a bit bigger please?
Phil Lynagh is regional managing director at Tag: MENA “I was starting the new year by having a cheeky flick through the pages of a famous creative industry magazine recnetly while concentrating on concluding some pressing personal business, when I stumbled upon something quite worrying. No not that, it had to do with the magazine’s [...]
Calling all riders of the unknown
Ramsey Naja is chief creative officer, JWT MEA “I was told once that people could be divided into two types: farmers and hunters. It’s a nice, neat way of cataloging people without getting all worked up about politically correct notions of gender, race, religion or ability to tell a canapé from a sofa. Farmers sit [...]
Come on, ditch the carpet bombing
Phil Lynagh is regional managing director at Tag: MENA “Does anyone honestly believe that the ‘carpet bombing’ ad marathons we have to watch during evening primetime are effective? Surely they can’t be, but media inefficiency is very hard to prove. There are plenty of formulae to increase frequency to gain reasonable GRP but I haven’t [...]
Survival of the most venomous
Ramsey Naja is chief creative officer at JWT MEA “As the cliché goes, the corporate jungle is no place for the fainthearted. Never more so than in these days when purses are tight, Darwinism reigns supreme, and there is no shortage of predators, poisonous plants and assorted head hunters and cannibals on the prowl – [...]
