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Word on the street: FP7's Tahaab Rais tells what he learned from McCann Worldgroup's Truth About Street initiative

Word on the street: FP7’s Tahaab Rais tells what he learned from McCann Worldgroup’s Truth About Street initiative

By Tahaab Rais, regional head of strategic planning and MENA director of Truth Central at FP7/MENA (A part of McCann Worldgroup) In a world where brands use thousands of channels, every day, to share millions of messages with millions of people (wow, that’s a lot of numbers), what often gets lost in this massive sea […]

From all sides

From all sides

Using a multiple-platform strategy to stream video advertising can produce results greater than the sum of its parts, writes Youmna Borghol, head of data at Choueiri Group. An increase in fragmentation combined with a complex media landscape present a challenge for brands looking to maximise returns from their media budget. Marketers have long used a combination of […]

Disruption, digital duo and data: the Ds transforming our industry, says Elie Khouri

Disruption, digital duo and data: the Ds transforming our industry, says Elie Khouri

18 12 for ’18 (the old rules no longer apply) Elie Khouri is the CEO of Omnicom Media Group MENA So, did I catch you off-guard? Every year, I share my predictions with Campaign using the year as a marker for the number of upcoming themes. Given the period of unprecedented disturbance we’ve been facing, I […]

Signs of things to come

Signs of things to come

By Amer El Hajj, chief investment officer, Publicis Media MENA. Can you imagine Times Square without its iconic neon signs, or the Shibuya Crossing without  its LED lights? Outdoor advertising goes as far back as the ancient Egyptian era, when laws and treaties were communicated on tall stone obelisks. Following that, the ancient Greeks advertised the Olympic games […]

Flying start

Flying start

By Federica Fattorusso, business development director at Posterscope. The aviation industry, like almost all other industries, has not been immune to the momentum of the digital revolution, changing significantly due to the increasing prevalence of technology in all aspects of travellers’ daily lives. When considering that last year young tourists alone spent $217bn on travel, with […]

Gita Ghaemmaghami on managing the client-agency relationship.

Gita Ghaemmaghami on managing the client-agency relationship.

  When I started out in advertising, the agency I was at would handle all the advertising and media needs of clients. We were the one-stop shop. It was easier for the client to manage one agency and, thus, they invested a lot of energy into a great relationship, which made us a true business partner. […]

Netizency xplains: KSA Women Driving; the social conversation

Netizency xplains: KSA Women Driving; the social conversation

Download the pdf here: Netizency xplains KSA Women Driving

Dead cert: We’re wrong; we do need certification to move the industry forward

Dead cert: We’re wrong; we do need certification to move the industry forward

Panels are always fun, especially when there’s discord (which we don’t have enough of in this region, at least in public). However, at this month’s Marcomms360 conference, there wasn’t a hint of dissent on the question of certification. Despite what we’ve seen in the US, with the hiring of a financier as the head of […]

Tapping into the spirit of the Middle East

Tapping into the spirit of the Middle East

By Jonty Summers, managing director, Hanover Middle East   W.W. Clements, a former CEO and president of the Dr Pepper Company, described the taste of Dr Pepper as one-of-a-kind, saying: “I’ve always maintained you cannot tell anyone what Dr Pepper tastes like because it’s so different. It’s not an apple, it’s not an orange, it’s […]

As the hashtag celebrates its first decade, OMD’s Eman Abu Alia reflects on its rise

As the hashtag celebrates its first decade, OMD’s Eman Abu Alia reflects on its rise

Eman Abu Alia is insights analyst executive at OMD If ever there was an occasion to consider just how far the world of social content organisation has come, then the humble hashtag turning 10 is surely it. Hashtags, once merely signifying a ‘pound’ or ‘hash’ symbol on your phone, now have a much deeper meaning […]