All Entries in the "3.Blogs & Comment" Category
Keep your words in your mouth if I were you
Sara Taher is communications manager at iProduction in Abu Dhabi “Creating powerful concepts and moving presentations is no easy feat. I have spent many late nights with my team mates, powering through event themes, catchy slogans and riveting marketing tools. Every pitch we present carries with it a little piece of our souls. As we [...]
Let’s all pray for more short skirts
Ramsey Naja is chief creative officer at JWT MEA “When, recently, markets looked like they had been listening to a Leonard Cohen song again, my heart sank. Not because I have a fortune dependent on the Nikkei’s whims, but because, just like truth in wars, the first victim of a recession is advertising creativity. Economists [...]
ASAP is everybody’s enemy
Phil Lynagh is regional managing director at Tag: MENA “If acronyms could be dangerous, one in particular scares me the most. From briefing to fulfillment this little four-letter monster wreaks absolute havoc. Imagine the scenario: client briefs agency and wants creative work ASAP. There it is. The monster is out there. It begins. The agency [...]
Is online gaming still just child’s play?
Luca Allam is head of digital for PHD UAE “A recent discussion at the second GamesFest event in Dubai sparked the question whether we are actually making the most of the gaming platform here in the Middle East. Gaming makes perfect sense as a social marketing device, and as a reach driver, but why haven’t [...]
Don’t wait for change to come knocking
Phil Lynagh is regional managing director at Tag: MENA “Nothing will change in this region if we sit back and wait for change to come knocking on the door. The same old leaders that preach motivation but practice demotivation, will demand agencies full of self-righteous, old-fashioned thinkers, who believe they’re cutting-edge, not realising the brave [...]
If you’re going to loot, go for brands
Ramsey Naja is chief creative officer at JWT MENA “A couple of decades ago, the supermarket, that beast of hyper-convenience and cheap bundled deals on household brands, did something few people expected. It bit the hand that fed it. It was the moment when the “supermarket own brand” was born, and the moment CMOs took [...]
Grads, this is how to get ahead in advertising
Alex Koumi is a director of marketing recruitment and search specialists Kingston Stanley “With a number of new students graduating over the summer, it’s time for that seasonal recruitment push again for advertising agencies. However, this year, the trend is expected to be focussed on the best Arabic talented candidates who have recently graduated, with [...]
Warning: this coffee is, erm, hot
Ramsey Naja is chief creative officer at JWT MENA For many political commentators, US policies post-9/11 have been mostly built on fear. It is only normal, in the aftermath of one of the most shocking events of our time, that people would develop an extra level of wariness and that politicians would latch onto it. [...]
Long live the mighty artisan!
Phil Lynagh is regional director at Tag:MENA I’m bored of celebrating creative directors and their game-changing ideas, so this column is a tribute to the people that take that big idea and then transform it into something resembling a commercial solution. Imagine the scene: “I’ve cracked the VW brief, Hamed, three kittens swinging from trapezes [...]
We’re drowning in a sea of digital stats
Ramsey Naja is chief creative officer at JWT MENA “Data. Far beyond its digital origins, this word has come to define what we do today in our industry. Whether it is a matter for financial officers to wring their hands about and call for more of its capture, then instigate procedures and surveillance systems that [...]
