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	<title>Campaign Middle East &#187; 3.Blogs &amp; Comment</title>
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		<title>Cometh the hour, cometh the suit</title>
		<link>http://campaignme.com/2012/05/14/13404/cometh-the-hour-cometh-the-suit/</link>
		<comments>http://campaignme.com/2012/05/14/13404/cometh-the-hour-cometh-the-suit/#comments</comments>
		<pubDate>Mon, 14 May 2012 05:46:35 +0000</pubDate>
		<dc:creator>Iain Akerman</dc:creator>
				<category><![CDATA[3.Blogs & Comment]]></category>
		<category><![CDATA[JWT MEA]]></category>
		<category><![CDATA[Ramsey Naja]]></category>

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		<description><![CDATA[Ramsey Naja is chief creative officer, JWT MEA &#8220;There’s probably been more ink used on the topic of good leadership than blood spilled by bad leaders. Motivational speakers, industry gurus, and endless writers of self-help, get-rich-quick and Donald Trump-esque business publications have all waxed lyrical and pontificated endlessly on the subject and, in the process, [...]]]></description>
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		<title>The daily grind buys daily bread</title>
		<link>http://campaignme.com/2012/04/18/13325/the-daily-grind-buys-daily-bread/</link>
		<comments>http://campaignme.com/2012/04/18/13325/the-daily-grind-buys-daily-bread/#comments</comments>
		<pubDate>Wed, 18 Apr 2012 06:11:42 +0000</pubDate>
		<dc:creator>Iain Akerman</dc:creator>
				<category><![CDATA[3.Blogs & Comment]]></category>
		<category><![CDATA[JWT]]></category>
		<category><![CDATA[JWT MEA]]></category>
		<category><![CDATA[Ramsey Naja]]></category>

		<guid isPermaLink="false">http://campaignme.com/?p=3325</guid>
		<description><![CDATA[Ramsey Naja is chief creative officer at JWT MEA &#8220;One of the weird things about our industry is that we often find ourselves performing two jobs. On the one hand, there is the quest for recognition, glory, notoriety and endless plaudits, be it amongst the public at large or in the narrow confines of award [...]]]></description>
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		<title>&#8216;Trim the useless, the redundant and the window dressing&#8217;</title>
		<link>http://campaignme.com/2012/04/18/13322/trim-the-useless-the-redundant-and-the-window-dressing/</link>
		<comments>http://campaignme.com/2012/04/18/13322/trim-the-useless-the-redundant-and-the-window-dressing/#comments</comments>
		<pubDate>Wed, 18 Apr 2012 06:08:56 +0000</pubDate>
		<dc:creator>Iain Akerman</dc:creator>
				<category><![CDATA[3.Blogs & Comment]]></category>
		<category><![CDATA[Phil Lynagh]]></category>
		<category><![CDATA[Tag: MENA]]></category>

		<guid isPermaLink="false">http://campaignme.com/?p=3322</guid>
		<description><![CDATA[Phil Lynagh is regional  managing director at  Tag: MENA &#8220;Why do companies often let the good people go, and keep the mediocre? Far too often in my career I have seen managers make staff cuts – completely mad decisions, because instead of looking at the real bottom line – i.e. the lowest number of quality [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Why experience matters</title>
		<link>http://campaignme.com/2012/04/18/13315/why-experience-matters/</link>
		<comments>http://campaignme.com/2012/04/18/13315/why-experience-matters/#comments</comments>
		<pubDate>Wed, 18 Apr 2012 06:03:19 +0000</pubDate>
		<dc:creator>Iain Akerman</dc:creator>
				<category><![CDATA[3.Blogs & Comment]]></category>
		<category><![CDATA[Jack Morton]]></category>
		<category><![CDATA[Yvonne Hoffzimmer]]></category>

		<guid isPermaLink="false">http://campaignme.com/?p=3315</guid>
		<description><![CDATA[Yvonne Hoffzimmer is joint managing director, Middle East, Jack Morton Worldwide &#8220;In today’s intensely competitive business climate, there’s huge pressure for brands to secure and maintain consumer loyalty. Yet this loyalty is far from certain. Gone are the days when a slick ad campaign was enough to secure that loyalty – the consumer can spot [...]]]></description>
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		<title>Ship jumpers can go walk the plank</title>
		<link>http://campaignme.com/2012/04/10/13274/ship-jumpers-can-go-walk-the-plank/</link>
		<comments>http://campaignme.com/2012/04/10/13274/ship-jumpers-can-go-walk-the-plank/#comments</comments>
		<pubDate>Tue, 10 Apr 2012 06:31:53 +0000</pubDate>
		<dc:creator>Iain Akerman</dc:creator>
				<category><![CDATA[3.Blogs & Comment]]></category>
		<category><![CDATA[JWT MEA]]></category>
		<category><![CDATA[Ramsey Naja]]></category>

		<guid isPermaLink="false">http://campaignme.com/?p=3274</guid>
		<description><![CDATA[Ramsey Naja is chief creative officer at JWT MEA &#8220;For any creative director worthy of that name, what matters most is not the quality of the work that their department produces, but the well-being of the people who produce it. “If you take care of people, the work will take care of itself”, it is [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>This social media bubble needs to pop</title>
		<link>http://campaignme.com/2012/04/10/13270/this-social-media-bubble-needs-to-pop/</link>
		<comments>http://campaignme.com/2012/04/10/13270/this-social-media-bubble-needs-to-pop/#comments</comments>
		<pubDate>Tue, 10 Apr 2012 06:29:13 +0000</pubDate>
		<dc:creator>Iain Akerman</dc:creator>
				<category><![CDATA[3.Blogs & Comment]]></category>
		<category><![CDATA[Phil Lynagh]]></category>
		<category><![CDATA[Tag Worldwide]]></category>

		<guid isPermaLink="false">http://campaignme.com/?p=3270</guid>
		<description><![CDATA[Phil Lynagh is regional  managing director at  Tag: MENA &#8220;This social media bubble needs to pop. I had a fascinating evening with a couple of young social media turks and it was blindingly obvious that although a growing number of marketers would entrust these two cutting-edge intellectuals with marketing their brand, their actual understanding of [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Welcome to the age of movement marketing</title>
		<link>http://campaignme.com/2012/04/02/13237/welcome-to-the-age-of-movement-marketing/</link>
		<comments>http://campaignme.com/2012/04/02/13237/welcome-to-the-age-of-movement-marketing/#comments</comments>
		<pubDate>Mon, 02 Apr 2012 07:44:22 +0000</pubDate>
		<dc:creator>Iain Akerman</dc:creator>
				<category><![CDATA[3.Blogs & Comment]]></category>
		<category><![CDATA[Scott Goodson]]></category>
		<category><![CDATA[StrawberryFrog]]></category>
		<category><![CDATA[Uprising]]></category>

		<guid isPermaLink="false">http://campaignme.com/?p=3237</guid>
		<description><![CDATA[Brands must look beyond their products and stand for something, argues Scott Goodson, the author of Uprising and the founder and global chairman of StrawberryFrog, the agency behind Emirates&#8217; new global ad campaign &#8220;How do the world’s premier brands keep their edge today and maintain vitality and relevance at a time when marketing is going [...]]]></description>
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		<title>I wish Kipling ran an agency today</title>
		<link>http://campaignme.com/2012/03/20/13204/i-wish-kipling-ran-an-agency-today/</link>
		<comments>http://campaignme.com/2012/03/20/13204/i-wish-kipling-ran-an-agency-today/#comments</comments>
		<pubDate>Tue, 20 Mar 2012 06:02:26 +0000</pubDate>
		<dc:creator>Iain Akerman</dc:creator>
				<category><![CDATA[3.Blogs & Comment]]></category>
		<category><![CDATA[Dubai Lynx]]></category>
		<category><![CDATA[JWT MENA]]></category>
		<category><![CDATA[Ramsey Naja]]></category>

		<guid isPermaLink="false">http://campaignme.com/?p=3204</guid>
		<description><![CDATA[Ramsey Naja is chief creative officer at JWT MEA &#8220;Around this time – namely in the middle of the awards season – offices, and long-serving veterans in particular, brace themselves for the inevitable Kipling email. The Kipling email, you see, is like a promotional item that comes shrink-wrapped with award show results, and is as [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How I learnt to stop worrying and wait for the Lynx</title>
		<link>http://campaignme.com/2012/03/20/13199/how-i-learnt-to-stop-worrying-and-wait-for-the-lynx/</link>
		<comments>http://campaignme.com/2012/03/20/13199/how-i-learnt-to-stop-worrying-and-wait-for-the-lynx/#comments</comments>
		<pubDate>Tue, 20 Mar 2012 05:49:35 +0000</pubDate>
		<dc:creator>Iain Akerman</dc:creator>
				<category><![CDATA[3.Blogs & Comment]]></category>
		<category><![CDATA[Ali Ali]]></category>
		<category><![CDATA[Dubai Lynx]]></category>
		<category><![CDATA[Elephant Cairo]]></category>
		<category><![CDATA[Eygpt Foods]]></category>
		<category><![CDATA[Kalbaz]]></category>

		<guid isPermaLink="false">http://campaignme.com/?p=3199</guid>
		<description><![CDATA[How a commercial that was hated by the client, focus groups and consultants alike won a Lynx grand prix. Ali Ali is creative director at Elephant Cairo &#8220;Open on a young man walking into a living room. Speechless and overwhelmed, he holds a retro-looking laser gun in his right hand. His family sits there in [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Measuring the distance between &#8216;just okay&#8217; and &#8216;great&#8217; work at the Lynx</title>
		<link>http://campaignme.com/2012/03/19/13190/measuring-the-distance-between-just-okay-and-great-work-at-the-lynx/</link>
		<comments>http://campaignme.com/2012/03/19/13190/measuring-the-distance-between-just-okay-and-great-work-at-the-lynx/#comments</comments>
		<pubDate>Mon, 19 Mar 2012 06:00:10 +0000</pubDate>
		<dc:creator>Iain Akerman</dc:creator>
				<category><![CDATA[3.Blogs & Comment]]></category>
		<category><![CDATA[Droga5]]></category>
		<category><![CDATA[Dubai Lynx]]></category>
		<category><![CDATA[Ted Royer]]></category>

		<guid isPermaLink="false">http://campaignme.com/?p=3190</guid>
		<description><![CDATA[Ted Royer is partner and executive creative director at Droga5 New York. He was president of the film, film craft, radio, print, print craft, outdoor and integrated juries at this year&#8217;s Dubai Lynx &#8220;The thing that struck me the most when descending into Dubai airport was the way the desert stretches out to the horizon. [...]]]></description>
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