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Free your mind (but don’t tell anyone)

Free your mind (but don’t tell anyone)

Did the Arab Spring herald a false dawn of creative freedom, and has its failure led to the curtailing of an artistic renaissance, asks Hind Shoufani   I  hate censorship. But I also love my life. My freedom, and my physical safety. These are the contradictions that any non-commercially minded artist has to carry with […]

Standard Chartered's (paid) search claim ambushed by Mashreq (Updated)

Standard Chartered’s (paid) search claim ambushed by Mashreq (Updated)

  Episode sets off real time bidding war for the ‘#1 Credit Card’. On 13 October, Gulf News carried a half page ad from Standard Chartered (above). The creative urged readers to search on Google for #1 credit card. True to the text ‘It’s good to be #1′, Standard Chartered did emerge on top, albeit of the […]

Is TV really dead and is video (now) king?

Is TV really dead and is video (now) king?

Serviceplan Middle East’s Natividad-Bonifacio reflects on learnings from the second edition of Initiative Talks, hosted in Dubai on 25 September. When we got an invitation a couple of weeks ago, to join the discussion on ‘Video is King’ at the second Initiative Talks event, we jumped at the opportunity. Why not? The invitation was just […]

Isis: Media, marketing and murder

Isis: Media, marketing and murder

“The advance of an army used to be marked by war drums. Now it’s marked by volleys of tweets,” wrote J.M. Berger in The Atlantic. Hind Shoufani comments on the media blackout surrounding atrocities by Isis  I have been trying to instigate an argument (just to see how it might go down) with my new partner […]

Did you hear the one about the cows and the orchestra?

Did you hear the one about the cows and the orchestra?

Ramsey Naja is chief creative officer at JWT MEA “Apparently, you can make cows produce better milk by playing classical music to them. This is the kind of info that’s invaluable to anyone who works in dairy advertising. Indeed, you can see the headline from here: “We love our cows and it shows!” “Milk that’s […]

We can all have our Oreo moments

We can all have our Oreo moments

Yousef Tuqan Tuqan is Leo Burnett’s regional chief innovation officer “The Oreo moment. You know it, I know you do. You’ve seen it in every presentation in every marketing conference you’ve been to this year. And every client has held it up and asked their agency why they can’t give her brand an ‘Oreo moment’ […]

Start looking at the bigger picture

Start looking at the bigger picture

Nick Barron is CEO of MediaCom MENA “It’s been a while since I threw some numbers into this column, so it’s time to remedy that. Did you know that 53 per cent of people recommend products and brands in their personal tweets, but brands that have Twitter accounts fail to respond to over 50 per […]

La Difference is not such a bad way to go

La Difference is not such a bad way to go

Ramsey Naja is chief creative officer at JWT MEA “There is no doubt in my mind that the French are mad. Yes, mad. Every single escargot-eating, wine-swilling, baguette-waving, Citroen-driving last one of them, mad. For one thing, the French are rubbish at nearly everything that doesn’t involve cuisine, fashion and suicidal philosophy. Their politics are […]

Distorting Arab beauty

Distorting Arab beauty

“Presently the door swung back and both leaves were opened, whereupon he looked to see who had opened it, and behold, it was a lady of tall figure, some five feet high, a model of beauty and loveliness, brilliance and symmetry and perfect grace,” runs an extract from The Porter and the Three Ladies of […]

Where’s the real storytelling?

Where’s the real storytelling?

Beirut-based The Outpost has turned to crowdfunding to keep itself alive in a media world that likes to discuss storytelling but rarely delivers it, says Ibrahim Nehme As an editor of a print magazine, there are some questions that never escape me. Don’t you think print is dead? Why don’t you have a digital edition? […]