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La Difference is not such a bad way to go

La Difference is not such a bad way to go

Ramsey Naja is chief creative officer at JWT MEA “There is no doubt in my mind that the French are mad. Yes, mad. Every single escargot-eating, wine-swilling, baguette-waving, Citroen-driving last one of them, mad. For one thing, the French are rubbish at nearly everything that doesn’t involve cuisine, fashion and suicidal philosophy. Their politics are […]

Distorting Arab beauty

Distorting Arab beauty

“Presently the door swung back and both leaves were opened, whereupon he looked to see who had opened it, and behold, it was a lady of tall figure, some five feet high, a model of beauty and loveliness, brilliance and symmetry and perfect grace,” runs an extract from The Porter and the Three Ladies of […]

Where’s the real storytelling?

Where’s the real storytelling?

Beirut-based The Outpost has turned to crowdfunding to keep itself alive in a media world that likes to discuss storytelling but rarely delivers it, says Ibrahim Nehme As an editor of a print magazine, there are some questions that never escape me. Don’t you think print is dead? Why don’t you have a digital edition? […]

The milestone and the crossroad

The milestone and the crossroad

Do we as an industry wish to fool the system and gain fake glory, or do we wish to solve the genuine marketing challenges that all of our clients face, asks Leo Burnett’s Kamal Dimachkie The RTA deserves credit, much credit for the job it is doing in elevating road standards and driving conditions all […]

Nine signs that you can count on mobile

Nine signs that you can count on mobile

Nadim Khouri draws from Resolution’s Mobile Hotspot forum to paint a mobile-first future for the MENA region It’s hard to resist the temptation to call 2014 the year of mobile, but the next few months will certainly see an incredible growth in mobile media. Brands are vying for the attention of relevant audiences and the […]

Nothing is worse than taking advantage of tragedies

Nothing is worse than taking advantage of tragedies

Ramsey Naja is chief creative officer at JWT MEA  “There are numerous instances when doctors recommend that a patient be forced to throw up to save them from life-threatening situations. The trouble is, inducing vomit is a messy affair, involving sticking your fingers far enough down your throat and removing them fast enough to, well, […]

So Facebook ate WhatsApp

So Facebook ate WhatsApp

Meredith Tuqan is director of social media at Resolution MENA If you had to choose one word to sum up the impact of Facebook on society over the past 10 years, you may consider the word ‘organisation’. Organisation of your friends, from the most loved to the barely-tolerated, and the categorisation of your interests, favourite […]

Time to prepare some humble pie for doom merchants

Time to prepare some humble pie for doom merchants

Ramsey Naja is chief creative officer at JWT MEA “I’ve always been somewhat weary of grand declarations forecasting imminent global, radical changes. For one thing, I hold a healthy mistrust of anything radical, contrary as it is to human nature and develoment and, anyway, fundamental change is not a substitute shirt. So when, exactly eight […]

Can it be true that Facebook has had its day?

Can it be true that Facebook has had its day?

Nick Barron is CEO of MediaCom MENA “As we ‘celebrate’ 10 years of Facebook there have been suggestions that certain elements of social media have reached a peak and the down slope will be swift and violent. Facebook is now apparently not the environment of choice amongst youngsters because their mothers and fathers are now […]

Does the advertising world stand for justice and humanity?

Does the advertising world stand for justice and humanity?

I was told recently that businesses don’t make decisions based on morality. This statement depressed me. It depressed me because I know it’s true, although Maurice Lévy, the CEO of Publicis Groupe, would probably disagree. To businesses, Israel is just another market. Another source of income and profit. Never mind Palestinian dispossession, suffering and poverty […]