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Measurement challenges in a digital world, by Imad Sarrouf, Commercial & technology director, DMS

Measurement challenges in a digital world, by Imad Sarrouf, Commercial & technology director, DMS

In MENA we are seeing that some multinational brands are becoming increasingly interested in ad verification. Following the brand safety and metric reporting issues that took the global ecosystem by storm, brands and agencies are more aware than ever of the need for transparent and accountable ad verification, with clear brand risk management and verified […]

MATTER OF FACT – News, Views & Trends from the World of Public Relations by Ahmad Itani, Founder & Chief Executive Officer of Cicero & Bernay Public Relations

MATTER OF FACT – News, Views & Trends from the World of Public Relations by Ahmad Itani, Founder & Chief Executive Officer of Cicero & Bernay Public Relations

Getting real about virtual reality At the 2015 World economic forum in Davos, top political and business leaders were reduced to tears. The cause of the emotional outburst was a virtual reality (VR) film called ‘clouds over Sidra’, which captured life in a Syrian refugee camp from the perspective of a 12-year-old girl named Sidra. […]

Technical differences, by Waseem Afzal, general manager of Transact, OMD’s e-commerce arm.

Technical differences, by Waseem Afzal, general manager of Transact, OMD’s e-commerce arm.

‘Don’t be dazed by the complexity of the technology landscape.’ This statement consistently made the headlines in most high-profile industry conferences both regionally and globally in 2017. There is no denying the fact the technology landscape is complex and getting more crowded, and is still evolving very quickly. Even though it does garner a lot […]

Winning by numbers: OOX’s Fouad Bedran provides his top 10 pitch tips

Winning by numbers: OOX’s Fouad Bedran provides his top 10 pitch tips

OOX’s Fouad Bedran provides his top 10 tips for effectively using digital advertising intelligence in a pitch Media professionals tend to have little time to turn around a media pitch, which could put their agency at risk of a weak delivery on the pitch day. Here are a few tips from a digital advertising intelligence […]

Moving from ‘how many?’ to ‘why?’ By Mazen Nahawi, CEO, CARMA.

Moving from ‘how many?’ to ‘why?’ By Mazen Nahawi, CEO, CARMA.

At the core of communications work is the objective of driving individuals to action. With audience attention increasingly fractured across multiple channels, communicators are faced with a daunting task: they must find their audiences and quickly connect with them in ways that compel them to take action. The right measurement strategy can help communicators identify […]

As another UAE publisher withdraws from print auditing, are advertisers being taken for a ride?

As another UAE publisher withdraws from print auditing, are advertisers being taken for a ride?

There has been a worrying drop-off in the number of titles being audited in the UAE, raising concerns of exaggerated circulation claims and unethical accounting practices. Rana Hariz, Middle East director of BPA Worldwide, the US-based third-party verification company that has been ensuring regional publishers can prove their numbers, says: “A dozen titles have resigned […]

The year ahead for technology by Alex Paquin, managing director of Nomads

The year ahead for technology by Alex Paquin, managing director of Nomads

In 2018, I believe we’ll see the early applications of new underlying technologies and user-interfaces that will characterise an entirely new era of inter-connectivity and, over time, come to define how human beings interact with our environments – directly, and through non-human intermediaries. Here are some of the predictions that will power that outcome this […]

The year ahead for marketers by Gita Ghaemmaghami, marketing communications manager for the Middle East & Africa at Sony Mobile.

The year ahead for marketers by Gita Ghaemmaghami, marketing communications manager for the Middle East & Africa at Sony Mobile.

It seems like every year is dubbed “a year like no other”. Although the change might have been faster in some parts of the world compared with the Middle East, 2017 was rather a dramatic year, bringing in much heat in the region’s political and economic landscape. With its unique diversity, it will be incredibly […]

The year ahead for Public Relations by Sunil John, founder and CEO of ASDA’A Burson-Marsteller

The year ahead for Public Relations by Sunil John, founder and CEO of ASDA’A Burson-Marsteller

From our grandest political offices to our oldest news organisations, the erosion in public trust in our institutions rapidly accelerated in 2017. In the age of the algorithm, the past 12 months saw what happens when organisations value ‘clicks’ over all other concerns. The US is witnessing ‘rule by Twitter’ as the President breaks down […]

The year ahead for creativity by Mounir Harfouche, CEO, MENA, at MullenLowe

The year ahead for creativity by Mounir Harfouche, CEO, MENA, at MullenLowe

The creative environment has changed forever. What used to take two weeks, now needs to be done in two days. The process has shifted from “we will work on it” to “when will it be done?”. Clients are increasingly more demanding and they live in the now. They invest more budget in data and technology, […]