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THE POWER OF AUDIO

THE POWER OF AUDIO

by Rami M. Zeidan, vice-president of partnerships at Anghami. During the Dubai Lynx in 2018, we shared the story of audio, and the power it has as a new form of content that is scaling globally and regionally.  In 2016, audio ads attracted $1bn  from the US ad market alone. With the rise of music […]

MENA Report 2018: Egypt

MENA Report 2018: Egypt

Things are looking up and the country is ready to overcome its past challenges, says OMD’s Wissam Najjar Visit OMD Egypt’s site here. What Egypt has experienced in the past 18 months is nothing less than an epic rollercoaster ride. After the decision to devalue the Egyptian pound by almost half and float it in […]

Matter of fact – News, Views & Trends from the World of Public Relations

Matter of fact – News, Views & Trends from the World of Public Relations

WHY MOBILE IS THE FUTURE FOR MARKETING by Ahmad Itani, Founder & Chief Executive Officer of Cicero & Bernay Public Relations. In the UAE, we love our smartphones, and that is a fact. We have the world’s highest smartphone penetration, which currently sits at 80.6 per cent but continues to grow every day, and more […]

SPONSORED: Q&A with BPA Worldwide president and CEO Glenn Hansen

SPONSORED: Q&A with BPA Worldwide president and CEO Glenn Hansen

When BPA Worldwide entered the Middle East marketplace in 2008, it was the only organisation in the Middle East to provide publishers with the assurance of independent, third-party audits of media. The BPA audit, which assures advertisers that a specific audience or market will be delivered, remains the global standard for buying any form of […]

Creativity comes with a price tag

Creativity comes with a price tag

by Waseem Yakdi, CEO of Zia Creative Network. Once considered to be incomparable, the relationship between creativity and return on marketing investment delivering effective and staggering profitability has now become a new normal in the current advertising scenario. Now, in agencies, planning departments work much more closely with creative departments. Amid economic uncertainty, there is […]

STRAW WARS

STRAW WARS

by Hanisha Lalwani, market assistant PR and marketing manager, UAE Market Organisation, Marriott International. One restaurant in Bristol in the UK, Brace & Browns, wanted to eliminate a problem. A plastic straw problem. Recently, Brace & Browns tackled this by introducing biodegradable pasta straws to the regular tipple of its patrons. It was this unusual […]

Habib Wehbi's lessons from the ladder.

Habib Wehbi’s lessons from the ladder.

by Habib Wehbi, HyperMedia Chairman & CEO. If you don’t lose you don’t win. Some people do not believe in luck – at all. They strictly believe in a perfect work equals results formula. I believe in the marriage of both: luck and hard work. During the course of my twenty three years career in the media and […]

There should be no grey in green

There should be no grey in green

Ahmad Itani, CEO of Cicero & Bernay, says CSR is evolving, and smart brands can keep up regardless of what they do or sell. As PR practitioners, we are often asked by clients and the media alike if there is such a thing as ‘genuine CSR’. In the ever-changing world we live in, corporate social […]

The MullenLowe Corner – THE ART OF FRUSTRATION.

The MullenLowe Corner – THE ART OF FRUSTRATION.

It was the notorious thinker Rocky Balboa who said: “It ain’t about how hard you hit; it’s about how hard you can get hit and keep moving forward.” Yes, I’m opening my text with a quote from a great Sylvester Stallone movie. Zero regrets. This article is called The Art of Frustration because, as creatives, this […]

IAS Media's Ali Asgar Mir discusses the industry's future as he makes list of top Indian business owners

IAS Media’s Ali Asgar Mir discusses the industry’s future as he makes list of top Indian business owners

Managing director of IAS Media Ali Asgar Mir has made the Forbes Middle East list of the top 100 Indian business owners in the Arab World for the third year in a row. This year, he was ranked 74th on the list, the highest entry in the media sector. He speaks to Campaign. The media and advertising industry in the […]