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Good health

Good health

Healthcare communication, the newest category at Dubai Lynx, can fix real-world problems, writes festival director Thea Skelton. Healthcare communication is “not advertising and communication for the sake of selling something; it’s actually to fix a realworld problem,” says June Laffey, ECD at McCann Health Australia/ SE Asia and jury president for the Pharma Lion at […]

Un-box your agency

Un-box your agency

Marketing officers who give their PR, creative and digital shops freedom to perform beyond their traditional roles have a lot to win, says Edelman’s Jason Gallucci We all know that the marketing landscape has changed dramatically over the last few years and continues to evolve at a rapid pace. Agencies have had to evolve too, […]

Looking up

Looking up

by Ahmad Abu Zannad, Regional strategy director, Leo Burnett MENA It has been proven by multiple sources that a brand anchored by a human purpose – one that gives it a meaningful, active role in people’s lives and stems from a strong conviction on how people ought to live their lives – does indeed deliver astonishing business results. […]

Word on the street: FP7's Tahaab Rais tells what he learned from McCann Worldgroup's Truth About Street initiative

Word on the street: FP7’s Tahaab Rais tells what he learned from McCann Worldgroup’s Truth About Street initiative

By Tahaab Rais, regional head of strategic planning and MENA director of Truth Central at FP7/MENA (A part of McCann Worldgroup) In a world where brands use thousands of channels, every day, to share millions of messages with millions of people (wow, that’s a lot of numbers), what often gets lost in this massive sea […]

From all sides

From all sides

Using a multiple-platform strategy to stream video advertising can produce results greater than the sum of its parts, writes Youmna Borghol, head of data at Choueiri Group. An increase in fragmentation combined with a complex media landscape present a challenge for brands looking to maximise returns from their media budget. Marketers have long used a combination of […]

Disruption, digital duo and data: the Ds transforming our industry, says Elie Khouri

Disruption, digital duo and data: the Ds transforming our industry, says Elie Khouri

18 12 for ’18 (the old rules no longer apply) Elie Khouri is the CEO of Omnicom Media Group MENA So, did I catch you off-guard? Every year, I share my predictions with Campaign using the year as a marker for the number of upcoming themes. Given the period of unprecedented disturbance we’ve been facing, I […]

Signs of things to come

Signs of things to come

By Amer El Hajj, chief investment officer, Publicis Media MENA. Can you imagine Times Square without its iconic neon signs, or the Shibuya Crossing without  its LED lights? Outdoor advertising goes as far back as the ancient Egyptian era, when laws and treaties were communicated on tall stone obelisks. Following that, the ancient Greeks advertised the Olympic games […]

Flying start

Flying start

By Federica Fattorusso, business development director at Posterscope. The aviation industry, like almost all other industries, has not been immune to the momentum of the digital revolution, changing significantly due to the increasing prevalence of technology in all aspects of travellers’ daily lives. When considering that last year young tourists alone spent $217bn on travel, with […]

Gita Ghaemmaghami on managing the client-agency relationship.

Gita Ghaemmaghami on managing the client-agency relationship.

  When I started out in advertising, the agency I was at would handle all the advertising and media needs of clients. We were the one-stop shop. It was easier for the client to manage one agency and, thus, they invested a lot of energy into a great relationship, which made us a true business partner. […]

Netizency xplains: KSA Women Driving; the social conversation

Netizency xplains: KSA Women Driving; the social conversation

Download the pdf here: Netizency xplains KSA Women Driving