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Pierre Choueiri talks reinvention and agility

Pierre Choueiri talks reinvention and agility

The 2017 Dubai Lynx Advertising Person of the Year says his accolade reflects a partnership. “I’m really proud to say that although I received the Advertising Man of the Year myself, this award is for my media partners,” Pierre Choueiri tells Campaign. “This is a recognition of their success, and definitely for my team, because […]

Behind the scenes: what advertising production companies do

Behind the scenes: what advertising production companies do

Marianne Azhari explains what advertising production companies do and what brands can learn from them to stretch their marketing budgets further Marianne Azhari is regional managing director of Williams Lea Tag When it comes to marketing and advertising we generally think of advertising agencies, media agencies, digital, PR, social media, events, experiential marketing and event […]

Moving targets: sometimes creatives have face more threats than just obstinate clients

Moving targets: sometimes creatives have face more threats than just obstinate clients

Ali Rez is regional creative director at Impact BBDO/BBDO Pakistan, and Assam Khalid is strategic planning director/creative director. Their talk at the Dubai Lynx is called Do the Poster and you Might be Bombed. In early 2014, a small group of advertising creatives and artists quietly visited the heavily bombed Khyber Pakhtunkhwa region of Pakistan […]

VR is a bold new branding medium, but it is not a sales tool

VR is a bold new branding medium, but it is not a sales tool

Jon Collins is global president of integrated advertising at Framestore. He will be speaking at the Dubai Lynx on What Four Years of VR Have Taught Us. Virtual reality (VR) is the most exciting new platform to be introduced into marketing, entertainment, education and healthcare for many years. Yet brands still struggle with committing to […]

Using geolocation to enhance mobile marketing

Using geolocation to enhance mobile marketing

Geolocation can help us target consumers based on where they go physically, combined with where they go online, says Puja Pannum What’s the best way for a brand to get to know its customers? Facebook profiles may reveal a thing or two. Knowing their age, gender and profession will also help. But in order to […]

Why Zee Entertainment is launching its Big FM radio station in the UAE

Why Zee Entertainment is launching its Big FM radio station in the UAE

Zee Entertainment CEO Mukund Cairae tells Austyn Allison about the network’s foray into radio in the UAE. On 30 January, if your radio was tuned to 106.2 in the UAE you would have been among the first to hear Big FM. Until 15 December it was home to another Hindi-language station, Hum, but since then […]

Ramsey Naja: 'Crossing the line'

Ramsey Naja: ‘Crossing the line’

Of all the terms in the advertising lexicon, few are as denigrating as “below-the-line”. To work below the line, back when the expression was practically invented by Procter & Gamble accountants, was to operate in the shadowy zone that lay at the foothills of television, radio, outdoor and print. More than a metaphorical one in […]

Ramsey Naja: Dear Data, we need to rethink how we can work together

Ramsey Naja: Dear Data, we need to rethink how we can work together

Dear Data, I hope this finds you well. Mind you, I doubt that the word “hope” ranks high in your vocabulary, being all unpredictable and pretty damn unmeasurable as a result. In fact, I am sure you have already worked out your level of well-being for the next year and you hardly need my good […]

Ramsey Naja: The fast and the furious

Ramsey Naja: The fast and the furious

Ramsey Naja is CCO at JWT MENA Formula 1 aficionados love to compare drivers and their styles, and never was the difference more pronounced than in the case of two Ferrari drivers, Michael Schumacher and his successor, Kimi Raikonnen. Schumacher was the perfect team man: he would speak on behalf of the team, hardly ever […]

Ramsey Naja: Back to school. Again

Ramsey Naja: Back to school. Again

Ramsey Naja is CCO at JWT MENA Now that the back-to-school campaigns are done, dusted, and consigned to that folder labelled “recycle for next year”, I hope that everyone responsible for those cruel abominations will reflect on the damage they have done and repent in the most meaningful way their faith provides. For an industry that […]