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Isis: Media, marketing and murder

Isis: Media, marketing and murder

“The advance of an army used to be marked by war drums. Now it’s marked by volleys of tweets,” wrote J.M. Berger in The Atlantic. Hind Shoufani comments on the media blackout surrounding atrocities by Isis  I have been trying to instigate an argument (just to see how it might go down) with my new partner […]

Did you hear the one about the cows and the orchestra?

Did you hear the one about the cows and the orchestra?

Ramsey Naja is chief creative officer at JWT MEA “Apparently, you can make cows produce better milk by playing classical music to them. This is the kind of info that’s invaluable to anyone who works in dairy advertising. Indeed, you can see the headline from here: “We love our cows and it shows!” “Milk that’s […]

We can all have our Oreo moments

We can all have our Oreo moments

Yousef Tuqan Tuqan is Leo Burnett’s regional chief innovation officer “The Oreo moment. You know it, I know you do. You’ve seen it in every presentation in every marketing conference you’ve been to this year. And every client has held it up and asked their agency why they can’t give her brand an ‘Oreo moment’ […]

Start looking at the bigger picture

Start looking at the bigger picture

Nick Barron is CEO of MediaCom MENA “It’s been a while since I threw some numbers into this column, so it’s time to remedy that. Did you know that 53 per cent of people recommend products and brands in their personal tweets, but brands that have Twitter accounts fail to respond to over 50 per […]

La Difference is not such a bad way to go

La Difference is not such a bad way to go

Ramsey Naja is chief creative officer at JWT MEA “There is no doubt in my mind that the French are mad. Yes, mad. Every single escargot-eating, wine-swilling, baguette-waving, Citroen-driving last one of them, mad. For one thing, the French are rubbish at nearly everything that doesn’t involve cuisine, fashion and suicidal philosophy. Their politics are […]

Distorting Arab beauty

Distorting Arab beauty

“Presently the door swung back and both leaves were opened, whereupon he looked to see who had opened it, and behold, it was a lady of tall figure, some five feet high, a model of beauty and loveliness, brilliance and symmetry and perfect grace,” runs an extract from The Porter and the Three Ladies of […]

Where’s the real storytelling?

Where’s the real storytelling?

Beirut-based The Outpost has turned to crowdfunding to keep itself alive in a media world that likes to discuss storytelling but rarely delivers it, says Ibrahim Nehme As an editor of a print magazine, there are some questions that never escape me. Don’t you think print is dead? Why don’t you have a digital edition? […]

The milestone and the crossroad

The milestone and the crossroad

Do we as an industry wish to fool the system and gain fake glory, or do we wish to solve the genuine marketing challenges that all of our clients face, asks Leo Burnett’s Kamal Dimachkie The RTA deserves credit, much credit for the job it is doing in elevating road standards and driving conditions all […]

Nine signs that you can count on mobile

Nine signs that you can count on mobile

Nadim Khouri draws from Resolution’s Mobile Hotspot forum to paint a mobile-first future for the MENA region It’s hard to resist the temptation to call 2014 the year of mobile, but the next few months will certainly see an incredible growth in mobile media. Brands are vying for the attention of relevant audiences and the […]

Nothing is worse than taking advantage of tragedies

Nothing is worse than taking advantage of tragedies

Ramsey Naja is chief creative officer at JWT MEA  “There are numerous instances when doctors recommend that a patient be forced to throw up to save them from life-threatening situations. The trouble is, inducing vomit is a messy affair, involving sticking your fingers far enough down your throat and removing them fast enough to, well, […]