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The power of Pokémon

The power of Pokémon

The world’s consumers are chasing imaginary monsters with their mobile phones and marketers have yet to work out how to leverage the latest craze, writes Ema Linklater Be honest. How many of you have thought about spending your weekend searching for Pokémon over the last month? Loathe it or love it, the Pokémon Go app, […]

Make a video go viral? Make it relevant first

Make a video go viral? Make it relevant first

What sounds like a simple request is all but impossible unless you ask some tough questions and stick to a strict relevance strategy, writes Jamal al-Mawed A brand once handed me a short product video and said: “We need you to make this go viral on social media.” That sentence is a fantastic one-liner when […]

Ramsey Naja: ' Bandwagons and circus clowns'

Ramsey Naja: ‘ Bandwagons and circus clowns’

Jumping on a given bandwagon is, as we all know, advertising’s national sport. A few years ago, one of those wagons was augmented reality – AR for the initiated. More recently, and particularly after this year’s Cannes festival, it is the virtual variant of that reality that is on everyone’s tongue. Now the origin of […]

Pokemon Go and the Middle East: how brands and consumers reacted

Pokemon Go and the Middle East: how brands and consumers reacted

How the region is catching up with the global Pokemon craze, by Alex Malouf, vice-chair of the Middle East Public Relation Association I wanted to write on something fairly light and fun in light of recent events in the Middle East and in Europe. So, today I wanted to shine a light on Pokemon Go, […]

Rocking the #UAE PR boat

Rocking the #UAE PR boat

The status quo is no longer an option for a public relations industry missing real research and sufficient regulation and hindered by a yes-man culture, writes Sarah Mohamed  I am still relatively new to PR but it didn’t take me very long to become concerned with the way the industry operates. It surprises me that […]

The evil twins of procrastination and phoneism

The evil twins of procrastination and phoneism

Chris Bell is chief executive and managing partner of Face to Face  “So Chris,” ran the email, “tell us what really ‘grinds your gears’ when it comes to the industry’. Fingers poised and laptop open I was ready to leap into a rant about deadlines, a rant about budgets, a rant about undervalued work; frankly […]

My Secret Work Weapon: People

My Secret Work Weapon: People

Ricarda Ruecker, vice president of leadership and organisation development & executive coach, MCN Being asked the question what inspires me to do my work, what keeps me going, is a great moment for a bit of self-reflection. By the way, it is something most of us don’t do enough. My answer lies not in any […]

My Secret Weapon: Work itself

My Secret Weapon: Work itself

Can work be just as fun and leisure, asks Elda Choucair, managing director of PHD UAE  Work itself is my secret weapon. I see it as a sort of life rather than a Sunday-through-Thursday sort of dying. We often see work and leisure as opposites, but does it have to be that way? Can’t work be […]

Should Twitter extend its character limit?

Should Twitter extend its character limit?

After months of circulating rumours, Twitter finally announced it was to massively overhaul its iconic – and for some, infuriating – 140-character limit on tweets. Following some tweaking, people’s handles at the start of tweets, images, GIFs and videos will no longer count against the limit, enabling users to post longer messages with more interactive […]

Ramsey Naja: Where is technology’s human touch?

Ramsey Naja: Where is technology’s human touch?

When Neil Armstrong set foot on our neighbouring dust ball, it was widely seen as the greatest achievement in human history. And, boy, what an adventure it was: three guys blasted into the great unknown on the technological equivalent of monster fireworks run on Commodore 64 processing power. And yet, for all its impressive credentials, […]