Ramsey Naja is chief creative officer for JWT Middle East and Africa There’s a scene in The Matrix where Agent Smith, whilst holding Neo’s head in an armlock over train tracks, says: “Do you hear this, Mr Anderson?” (sound of an oncoming train) “This is the sound of inevitability.” Now I don’t know if inevitability […]
Ramsey Naja is chief creative officer at JWT MEA Many years ago, the notion of advertising and news being connected in any way would have been seen as an affront to journalistic traditions. Advertising was, at best, a vaguely irritating commercial interruption in the midst of an anticipated event – namely, the evening news bulletin, […]
Elie Khouri, the CEO of Omnicom Media Group, reflects on this year’s Cannes Lions International Festival of Creativity As I took my flight home from this year’s Cannes Lions, I thought about just how much the conversation has changed since my first Cannes over a decade ago. The most striking difference? The ubiquitousness of technology. […]
Leo Burnett’s Bechara Mouzannar, a juror on the titanium and integrated jury, discusses his frustration with the industry and his belief that users should define the new era of communication The titanium was defined as the way forward when it was introduced by Dan Wieden 10 years ago. However, the quality of the work in […]
Leo Burnett Dubai’s work for UAE telco du has won a D&AD yellow Pencil in film direction. Director Ali Ali discusses the win There is something about that yellow Pencil. Cannes has its Lion, The Clios have their Greek goddess statuette, the New York Festivals have their brilliant towering statue, the ADC has Cubes, and […]
Anyone with a camera can now create films and videos, whilst the production industry is being squeezed by clients and agencies alike. Where now for those who make a living out of creating commercials, asks a freelance director I write this article half an hour after receiving (yet another) email from (yet another) production house […]
Brands can do more than slap logos on screens, contends AMS Choueiri Group’s Sara Abu Zahra – armed with insights, ideas and stories that connect.
Both parties must state the values they commit to in the future relationship, says TBWA\Raad’s Jennifer Fischer.
Today advertising needs to rate on either entertainment or usefulness, says the author.
The Memac Ogilvy & Mather CSO argues that safe approaches to advertising are putting off audiences.