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Are The Directory Big Won and The Gunn Report more comical than statistical?

Are The Directory Big Won and The Gunn Report more comical than statistical?

They may be trumpeted as bastions of credibility but is there really any value in The Directory Big Won and The Gunn Report? Seyoan Vela asks Personal interest declared. I know Bechara Mouzannar, Tahaab Rais and Paul Banham and in my opinion they rank among the best of the best advertising practitioners in the region. They deserve to be applauded and awarded for their […]

'Awards need to be more meaningful,' says Spark MD Yusuf Pingar

‘Awards need to be more meaningful,’ says Spark MD Yusuf Pingar

I love creative people. I learn from them, I am inspired by them and I admire their abil- ity to see what others don’t. I believe that everyone has within them a spark of creativity and I am impressed by those who reach the pinnacle of our industry by nurturing their latent talent. However, as […]

Has the MENA print industry hit crisis point?

Has the MENA print industry hit crisis point?

With job cuts and restructuring well underway, print publications become the first casualties of the 2016 economic downturn For the past two months, much of the talk on our pages has been centred on the pressures and turmoil in a not-too-distant but still-far-enough-away future. Yet what seems to have slipped under the radar is that, for […]

Predictions 2016: Facebook MENAP managing director Jonathan Labin

Predictions 2016: Facebook MENAP managing director Jonathan Labin

For Facebook, it has been a big year. We are no longer a social media company but a technology company. Our mission is to connect the world. As Mark Zuckerberg says, we are focussed on innovating and investing for the long term to serve our community and connect the entire world. We want these investments […]

What lies ahead for Al Jazeera as Qatar network closes US operation?

What lies ahead for Al Jazeera as Qatar network closes US operation?

At the tail end of last year Al Jazeera launched a campaign designed to drive understanding, respect and tolerance for different opinions and beliefs. ‘We Are Al Jazeera’ marked the beginning of the network’s 20th year of operation and included a regional advertising campaign, new programming and a call for social media engagement. It offered […]

DDB Worldwide CCO Amir Kassaei on the end of 'false awards'

DDB Worldwide CCO Amir Kassaei on the end of ‘false awards’

You’ll be seeing less work from DDB at award shows in 2016. Here’s why, writes Amir Kassaei, the Iran-born chief creative officer of DDB Worldwide There is something fundamentally wrong in ad land. Everybody knows it but nobody has been willing to fix it or really even talk about it. Until now. As of today, […]

The Middle East's creative departments need more Arab leaders, says Memac Ogilvy's Paul Shearer

The Middle East’s creative departments need more Arab leaders, says Memac Ogilvy’s Paul Shearer

The United Kingdom has it, America has it, and Sweden has it. A culture that defines its advertising creativity. So why doesn’t our region have it? Because we haven’t fully embraced Arabic. For this region to really define itself in creative marketing it needs more Arab leaders in the creative department. People with real power to […]

The year ahead: BBDO's Dani Richa on advertising agencies in 2016

The year ahead: BBDO’s Dani Richa on advertising agencies in 2016

A year of more. One more day, more troubles, more uncertainties, more challenges but there’s more. More resilience, more determination, and a whole lot more opportunities. It will be tough. Tough on the economy and on the Middle East and North Africa. On our industry and our clients. On our people and our work. But […]

Top 10 words of wisdom from Jeremy Bullmore

Top 10 words of wisdom from Jeremy Bullmore

1) Should we be concerned about ad fraud? Most concerns about advertising are about the impact of advertising on the public – and quite right too. Advertisers themselves are always thought to be the potential villains rather than the potential victims. Until recently, the only exception to this has been the invisible poster. There are […]

18 Feet & Rising's CEO Jonathan Trimble on 'creative conscious de-coupling'

18 Feet & Rising’s CEO Jonathan Trimble on ‘creative conscious de-coupling’

Ad-tech is a wonderful thing, no doubt about it. Programmatic, big data, neuroeconomics, mobile ad distribution – they all sound terribly promising. No wonder creative and customer experience. media agencies alike are investing heavily in standing the opportunities. You can target buyers at the time of decision, make sales while the audience are having dinner, doing […]