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Pokemon Go and the Middle East: how brands and consumers reacted

Pokemon Go and the Middle East: how brands and consumers reacted

How the region is catching up with the global Pokemon craze, by Alex Malouf, vice-chair of the Middle East Public Relation Association I wanted to write on something fairly light and fun in light of recent events in the Middle East and in Europe. So, today I wanted to shine a light on Pokemon Go, […]

Rocking the #UAE PR boat

Rocking the #UAE PR boat

The status quo is no longer an option for a public relations industry missing real research and sufficient regulation and hindered by a yes-man culture, writes Sarah Mohamed  I am still relatively new to PR but it didn’t take me very long to become concerned with the way the industry operates. It surprises me that […]

The evil twins of procrastination and phoneism

The evil twins of procrastination and phoneism

Chris Bell is chief executive and managing partner of Face to Face  “So Chris,” ran the email, “tell us what really ‘grinds your gears’ when it comes to the industry’. Fingers poised and laptop open I was ready to leap into a rant about deadlines, a rant about budgets, a rant about undervalued work; frankly […]

My Secret Work Weapon: People

My Secret Work Weapon: People

Ricarda Ruecker, vice president of leadership and organisation development & executive coach, MCN Being asked the question what inspires me to do my work, what keeps me going, is a great moment for a bit of self-reflection. By the way, it is something most of us don’t do enough. My answer lies not in any […]

My Secret Weapon: Work itself

My Secret Weapon: Work itself

Can work be just as fun and leisure, asks Elda Choucair, managing director of PHD UAE  Work itself is my secret weapon. I see it as a sort of life rather than a Sunday-through-Thursday sort of dying. We often see work and leisure as opposites, but does it have to be that way? Can’t work be […]

Should Twitter extend its character limit?

Should Twitter extend its character limit?

After months of circulating rumours, Twitter finally announced it was to massively overhaul its iconic – and for some, infuriating – 140-character limit on tweets. Following some tweaking, people’s handles at the start of tweets, images, GIFs and videos will no longer count against the limit, enabling users to post longer messages with more interactive […]

Ramsey Naja: Where is technology’s human touch?

Ramsey Naja: Where is technology’s human touch?

When Neil Armstrong set foot on our neighbouring dust ball, it was widely seen as the greatest achievement in human history. And, boy, what an adventure it was: three guys blasted into the great unknown on the technological equivalent of monster fireworks run on Commodore 64 processing power. And yet, for all its impressive credentials, […]

Ramsey Naja: The ad industry collects delusions

Ramsey Naja: The ad industry collects delusions

In the pantheon of fascinating psychological disorders, the Cotard Delusion is one of the most bizarre you can imagine – and it is not even one of those hip and fashionable ones usually associated with music celebrities or dieting. The disease that Jules Cotard, a French neurologist, identified back in 1880, is simply a person’s […]

BBC's Richard Pattinson: Why authenticity is simply not enough

BBC’s Richard Pattinson: Why authenticity is simply not enough

Nobody would dispute the importance of authenticity to brands. It’s the foundation of everything they do – and sooner or later, their success diminishes without it. But despite being a marketing buzzword in recent years, authenticity is no longer enough; it’s not enough to persuade people to care about whatever it is you are being […]

Ramsey Naja: 'Electricity and fire aren't created by silence'

Ramsey Naja: ‘Electricity and fire aren’t created by silence’

“I don’t like quiet agencies. I really don’t. In my mind, a walk through silent corridors where the only noise is the rain-like tap-tap of fingers waltzing on keyboards and where the only drama is spilt coffee is my idea of Dante’s Inferno. A quiet agency, frankly, is a bad agency. It is the kind […]