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Digital futurist Brian Solis says the technology behind psychographic marketing can be used for good, evil or advertising

Digital futurist Brian Solis says the technology behind psychographic marketing can be used for good, evil or advertising

Brian Solis is principal analyst at Altimeter Group in the US, where he studies disruptive technology. He was introduced at last month’s OMD Predicts event in Dubai as “a keynote speaker, digital anthropologist and futurist,”and he has always looked at how technology affects society. He began his career looking at ways to bypass the media […]

A large and homogenous population makes for great creative insight in Egypt, says Hug's Ramy Kandil

A large and homogenous population makes for great creative insight in Egypt, says Hug’s Ramy Kandil

By Ramy Kandil, deputy general manager of operations, Hug Digital I’ve never been one for comparisons, but if you were to ask me to pick between Cairo and Dubai when it comes to the field of advertising, my bet will always be on a Nile view. It may seem counterintuitive, seeing that Dubai is the […]

MEC CEO Neil Hardwick says the agency is looking  at much more than just a name change

MEC CEO Neil Hardwick says the agency is looking at much more than just a name change

WPP’s Group M media agency MEC is coming back to the game with a new captain: Neil Hardwick. The new CEO joins MEC from Group M Russia and CIS, which he led for eight and a half years. Having started his career with Saatchi & Saatchi in 1984, he has also headed up Bates Saatchi […]

Power Essays 2017: Organised chaos – by Nadim Samara, CEO, OMD UAE

Power Essays 2017: Organised chaos – by Nadim Samara, CEO, OMD UAE

The days of marketers enjoying a linear influence on consumer habits are long gone. We live in a hyper-connected world where technology has sped everything up to such a degree that instant access to information, entertainment, goods or services – all within a great user interface – is not only desired but expected. Retaining consumer […]

Power Essays 2017: Not a battle  but a partnership – by Luca Allam, managing director, PHD UAE

Power Essays 2017: Not a battle but a partnership – by Luca Allam, managing director, PHD UAE

If you were to consider how technology has affected your life over the past 10 years, you’d be hard-pressed to stop at just one device or invention. The leaps we have made in this field, from smartphones to digital personal assistants, would have been difficult to imagine coming to life even a decade ago, let […]

Power Essays 2017: The self-paparazzi 2.0– by Ross Molloy, senior account director, MEC

Power Essays 2017: The self-paparazzi 2.0– by Ross Molloy, senior account director, MEC

Influencer marketing is arguably the most paparazzied content marketing trend of the last two years. So far, its checkered journey has been full of twists and turns, stops and starts. The signs show that it’s here to stay, with Instagram estimating its global market value at $1bn this year and set to reach $2.3bn by […]

Power Essays 2017: Back to the future – does data-driven planning restrict innovation and creativity? – by MEC

Power Essays 2017: Back to the future – does data-driven planning restrict innovation and creativity? – by MEC

By (L to R) Georgine Hajjar (creative strategist), Marie Abiad (strategic planning director) and Kinda Al Issa (director of partnership & experience), MEC Big data. AI. Machine learning. Real-time data. We have become an industry obsessed with data. We have created algorithms, built dashboards, and developed analytical models in our quest to strengthen our strategies […]

Power Essays 2017: Numbers with emotions – a smart strategy for international media – by Dan Qayyum, international sales director, The Mediavantage

Power Essays 2017: Numbers with emotions – a smart strategy for international media – by Dan Qayyum, international sales director, The Mediavantage

Whether brands should shift their entire marketing strategy to digital media is a question that marketing managers and planners have to confront almost on a daily basis, with no easy answers. Let us go back to the origins of advertising, which can be traced back to ancient Egyptians who used papyrus for sales messages and […]

Power Essays 2017: To survive, get above the brief – by Alex Paquin, managing director, Nomads

Power Essays 2017: To survive, get above the brief – by Alex Paquin, managing director, Nomads

More than ever, businesses are beginning to see creativity as a valuable source of competitive advantage. Yet creative agencies are either too paralysed to seize the opportunities before them, stuck in their marketing comfort zone or desperately pivoting to the point of self-destruction. Apart from the clever few making genuine strides (R/GA comes to mind), […]

Power Essays 2017: Now that everyone is doing everything and agencies are being paid less and less, who can we afford to blame? – by Wassim Bassil, CEO and founder, Interesting Times

Power Essays 2017: Now that everyone is doing everything and agencies are being paid less and less, who can we afford to blame? – by Wassim Bassil, CEO and founder, Interesting Times

If I look back on the last three pitches we had at Interesting Times, there was something really intriguing that I never experienced in the last 15 years in the industry. Media agencies are competing with creative agencies. Social agencies are competing with traditional agencies. Consulting companies are competing with media agencies. Social agencies are […]