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BBC's Richard Pattinson: Why authenticity is simply not enough

BBC’s Richard Pattinson: Why authenticity is simply not enough

Nobody would dispute the importance of authenticity to brands. It’s the foundation of everything they do – and sooner or later, their success diminishes without it. But despite being a marketing buzzword in recent years, authenticity is no longer enough; it’s not enough to persuade people to care about whatever it is you are being […]

Ramsey Naja: 'Electricity and fire aren't created by silence'

Ramsey Naja: ‘Electricity and fire aren’t created by silence’

“I don’t like quiet agencies. I really don’t. In my mind, a walk through silent corridors where the only noise is the rain-like tap-tap of fingers waltzing on keyboards and where the only drama is spilt coffee is my idea of Dante’s Inferno. A quiet agency, frankly, is a bad agency. It is the kind […]

Dubai Lynx 2016: ‘How we won is as important to us as winning’

Dubai Lynx 2016: ‘How we won is as important to us as winning’

With more work, more delegates and more people attending the Dubai Lynx gala dinner than ever before, was this a vintage year for the region’s adland? And so for the first time since the Dubai Lynx was born Impact BBDO Dubai has been named agency of the year. The fact that the achievement comes in […]

Women in PR: 'less money, fewer directors'

Women in PR: ‘less money, fewer directors’

At first inspection, a group for women working in PR might seem like a redundant notion. After all, a cursory glance around any agency will quickly show that the industry has no issue with attracting and retaining female talent. Indeed, according to a Public Relations Consultants Association (PRCA) census in 2013, women make up 63 […]

Dubai Lynx 2016: Abla Fahita on being famous and fabulous

Dubai Lynx 2016: Abla Fahita on being famous and fabulous

A lot of people ask me: how did you do all of this Abla at such a young age? How much money did you make out of all of the fuss advertising people made about you? How can you be such a genius inspiring the inspirers? How can I be an internet millionaire just like […]

Dubai Lynx: 'content and continuity'

Dubai Lynx: ‘content and continuity’

Will work that is genuinely and naturally engaging await the branded content and entertainment jury, asks Anathea Ruys Content and branded entertainment are ways for brands to offer something of real value to consumers to engage with. But in a world where more content is created every day than can possibly be consumed, brands have […]

MEPRA's Alex Malouf: 'A year for cause-related marketing'

MEPRA’s Alex Malouf: ‘A year for cause-related marketing’

  Whether it was diapers for vaccines, clothes for refugees, or giving children a breakfast, the last 12 months has seen a surge in cause-related marketing initiatives. Some have been global causes that have been localised to the Gulf, while others have been developed specifically for the region. Spurred by consumer demand for companies to […]

Ramsey Naja: The age of the freelancer is upon us

Ramsey Naja: The age of the freelancer is upon us

Like much of the lexicon in our industry, the word freelance is rooted in the martial dictionary. The term itself refers to mercenaries (ouch!) whose lance, as it were, is not as much free of charge as it is independent from any allegiance. At face value, this doesn’t paint a particularly pretty picture. Indeed, it […]

MediaCom's Sue Unerman: Apps are dead, long live the app

MediaCom’s Sue Unerman: Apps are dead, long live the app

The balance of power is shifting because of a step-change in how people search. This change is enormous. It must inform our planning for brands. The app is the start place for search now in many cases. Forty-four per cent of product searches start on Amazon not Google according to Brian Beck, the senior vice […]

Are The Directory Big Won and The Gunn Report more comical than statistical?

Are The Directory Big Won and The Gunn Report more comical than statistical?

They may be trumpeted as bastions of credibility but is there really any value in The Directory Big Won and The Gunn Report? Seyoan Vela asks Personal interest declared. I know Bechara Mouzannar, Tahaab Rais and Paul Banham and in my opinion they rank among the best of the best advertising practitioners in the region. They deserve to be applauded and awarded for their […]