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My Secret Weapon: Work itself

My Secret Weapon: Work itself

Can work be just as fun and leisure, asks Elda Choucair, managing director of PHD UAE  Work itself is my secret weapon. I see it as a sort of life rather than a Sunday-through-Thursday sort of dying. We often see work and leisure as opposites, but does it have to be that way? Can’t work be […]

Should Twitter extend its character limit?

Should Twitter extend its character limit?

After months of circulating rumours, Twitter finally announced it was to massively overhaul its iconic – and for some, infuriating – 140-character limit on tweets. Following some tweaking, people’s handles at the start of tweets, images, GIFs and videos will no longer count against the limit, enabling users to post longer messages with more interactive […]

Ramsey Naja: Where is technology’s human touch?

Ramsey Naja: Where is technology’s human touch?

When Neil Armstrong set foot on our neighbouring dust ball, it was widely seen as the greatest achievement in human history. And, boy, what an adventure it was: three guys blasted into the great unknown on the technological equivalent of monster fireworks run on Commodore 64 processing power. And yet, for all its impressive credentials, […]

Ramsey Naja: The ad industry collects delusions

Ramsey Naja: The ad industry collects delusions

In the pantheon of fascinating psychological disorders, the Cotard Delusion is one of the most bizarre you can imagine – and it is not even one of those hip and fashionable ones usually associated with music celebrities or dieting. The disease that Jules Cotard, a French neurologist, identified back in 1880, is simply a person’s […]

BBC's Richard Pattinson: Why authenticity is simply not enough

BBC’s Richard Pattinson: Why authenticity is simply not enough

Nobody would dispute the importance of authenticity to brands. It’s the foundation of everything they do – and sooner or later, their success diminishes without it. But despite being a marketing buzzword in recent years, authenticity is no longer enough; it’s not enough to persuade people to care about whatever it is you are being […]

Ramsey Naja: 'Electricity and fire aren't created by silence'

Ramsey Naja: ‘Electricity and fire aren’t created by silence’

“I don’t like quiet agencies. I really don’t. In my mind, a walk through silent corridors where the only noise is the rain-like tap-tap of fingers waltzing on keyboards and where the only drama is spilt coffee is my idea of Dante’s Inferno. A quiet agency, frankly, is a bad agency. It is the kind […]

Dubai Lynx 2016: ‘How we won is as important to us as winning’

Dubai Lynx 2016: ‘How we won is as important to us as winning’

With more work, more delegates and more people attending the Dubai Lynx gala dinner than ever before, was this a vintage year for the region’s adland? And so for the first time since the Dubai Lynx was born Impact BBDO Dubai has been named agency of the year. The fact that the achievement comes in […]

Women in PR: 'less money, fewer directors'

Women in PR: ‘less money, fewer directors’

At first inspection, a group for women working in PR might seem like a redundant notion. After all, a cursory glance around any agency will quickly show that the industry has no issue with attracting and retaining female talent. Indeed, according to a Public Relations Consultants Association (PRCA) census in 2013, women make up 63 […]

Dubai Lynx 2016: Abla Fahita on being famous and fabulous

Dubai Lynx 2016: Abla Fahita on being famous and fabulous

A lot of people ask me: how did you do all of this Abla at such a young age? How much money did you make out of all of the fuss advertising people made about you? How can you be such a genius inspiring the inspirers? How can I be an internet millionaire just like […]

Dubai Lynx: 'content and continuity'

Dubai Lynx: ‘content and continuity’

Will work that is genuinely and naturally engaging await the branded content and entertainment jury, asks Anathea Ruys Content and branded entertainment are ways for brands to offer something of real value to consumers to engage with. But in a world where more content is created every day than can possibly be consumed, brands have […]