The point of purchase is where judgement day awaits, says the author. As you emerged from the holiday season, brushed off the bits of turkey hanging on your clothes and tried to figure out what to remove from that stupidly optimistic new year resolutions list, there is one thing that should have hit you in the […]
We must win awards for global brands that one day will make us the global hub for their business, says the author. Do first impressions still matter? Hell yeah? You’ll never get a second one. I am new to the region so I’ve been asked to talk about my first impressions of the industry here. […]
The author ponders over what everyone will watch on the fantastic new products being launched. Happy New Year everyone, and what a year it promises to be! Reports out of CES 2015 in Las Vegas suggest that thinner, faster and more connected is still the driving force behind new technologies. It’s ironic that what we […]
What does the social network’s algorithm change on promotional content mean for brands? In end-November 2014, Facebook announced a change in its algorithm that is bound to have a huge impact on the promotional content published by brand pages. How does the change impact brands and marketers? Are all the brand pages doomed? What’s the new […]
How would you make five dollars grow in three days?
MediaCom’s Nick Barron makes the case for creative and media agencies becoming closer allies to produce a full solution, like in the past.
Leo Burnett Group’s Bechara Mouzannar sounds a wake-up call for a ‘Dinosauring Industry’.
We have screens everywhere displaying content and everyone is a content creator. Where does that leave production companies? Filmmaster’s Piero Cozzi reflects. Production is like a cucumber – you either have it in your hand or you have it somewhere unpublishable. It’s time we talked about the elephant in the room… Production is changing; it’s […]
Planners will build extensions of their teams in the era of collaboration, and the time for them to be master conductors is here, says FP7’s Tahaab Rais. Anyone who knows me well enough knows that I have two sources of inspiration when it comes to strategic planning: superheroes and movies. I always look at strategic […]
If data is the new oil, then creativity is the refinery, says Ogilvy One’s Nabil Moutran. The one thing we tend to think and talk about is what’s next in this fast paced and ever changing industry of ours. With so many different industries involved and leading the digital world, predictions can come from so many […]