All Entries in the "3.Blogs & Comment" Category
This Luddite has been converted
Ramsey Naja is chief creative officer, JWT MEA “I’m getting fond of technology these days. In fact, I’m not just getting fond of it; I’m giving it hugs and even being seen in its company. Believe me, this is quite a statement from someone who only needs to look at a computer screen for it [...]
Can the logo be a bit bigger please?
Phil Lynagh is regional managing director at Tag: MENA “I was starting the new year by having a cheeky flick through the pages of a famous creative industry magazine recnetly while concentrating on concluding some pressing personal business, when I stumbled upon something quite worrying. No not that, it had to do with the magazine’s [...]
Calling all riders of the unknown
Ramsey Naja is chief creative officer, JWT MEA “I was told once that people could be divided into two types: farmers and hunters. It’s a nice, neat way of cataloging people without getting all worked up about politically correct notions of gender, race, religion or ability to tell a canapé from a sofa. Farmers sit [...]
Come on, ditch the carpet bombing
Phil Lynagh is regional managing director at Tag: MENA “Does anyone honestly believe that the ‘carpet bombing’ ad marathons we have to watch during evening primetime are effective? Surely they can’t be, but media inefficiency is very hard to prove. There are plenty of formulae to increase frequency to gain reasonable GRP but I haven’t [...]
Survival of the most venomous
Ramsey Naja is chief creative officer at JWT MEA “As the cliché goes, the corporate jungle is no place for the fainthearted. Never more so than in these days when purses are tight, Darwinism reigns supreme, and there is no shortage of predators, poisonous plants and assorted head hunters and cannibals on the prowl – [...]
Michael Bolton to sing about Jack Sparrow in Dubai
This is quite amusing. Singer Michael Bolton is performing at the Madinat Arena in Dubai on Thursday, but the company promoting the event has gone and done a classic. The video above is a spoof, has 56 million views on YouTube, and includes Mr Bolton singing about Pirates of the Carribbean protaganist Captain Jack Sparrow. [...]
Should Arabs be allowed to sit on Lynx juries?
Since its inception in 2007, there have been no jury members from the Arab world on the Dubai Lynx judging panels. The idea has always been that such a set up ensures impartiality. But now the debate among creatives about whether the time has come for Arabs to take their seats on the juries has [...]
How about declining to pitch?
Phil Lynagh is regional managing director at Tag: MENA “It’s not the pitching, it’s losing the pitch. I’ve never heard a squeak from an agency that wins every pitch and that’s because it’s only when you lose more than you win that real costs become apparent. However, there is a simple solution. You wouldn’t knowingly [...]
To save the world, press ‘shift’ and ‘3’
Ramsey Naja is chief creative officer, JWT MEA “By the time this column is published, the Nobel Peace Prize will have been announced and probably generated more angst-ridden debate than necessary. Regardless of its recipient, however, one thing cannot be argued: the Nobel Peace Prize remains the greatest award this side of sainthood. For many [...]
Einstein should’ve talked to us first
Ramsey Naja is chief creative officer, JWT MEA “According to Einstein, time isn’t a constant or anything like the reliable measure we go by. For Einstein, time actually bends. Well, thank you, sir. Ask anyone from trainee to CEO in any ad agency and they would have told you that in less time than it [...]
