Brands can do more than slap logos on screens, contends AMS Choueiri Group’s Sara Abu Zahra – armed with insights, ideas and stories that connect.
Both parties must state the values they commit to in the future relationship, says TBWA\Raad’s Jennifer Fischer.
Today advertising needs to rate on either entertainment or usefulness, says the author.
The Memac Ogilvy & Mather CSO argues that safe approaches to advertising are putting off audiences.
How ‘The Landlord’s Game’ became ‘Monopoly’. Henry George was an enlightened economist. Martin Luther King, Albert Einstein, Franklin D. Roosevelt, George Bernard Shaw, and Leo Tolstoy have quoted him. He proposed a third way, between capitalism and communism. His main principle was that a man should profit from his labour, but not profit from what […]
The author says that the invisible announcer is, for the duration of the message, a spokesperson for the brand. Layzangenmenwehavearrivindubailocaltimesevenclokntempeshurethirtysevdegrees is a sentence any seasoned flyer will recognise instantly. Yes, it is the blurb cabin attendants churn out when your plane lands, and which is often repeated in a similar fashion in a couple of […]
The CCO of Ogilvy North America combs Sunday’s field of Super Bowl ads, dodging ham-fisted lectures and seeking brand relevance.
There are only a handful of clients both willing and able to make brave advertising; but agencies don’t want to say it, writes Memac Ogilvy & Mather Dubai’s CSO.
The point of purchase is where judgement day awaits, says the author. As you emerged from the holiday season, brushed off the bits of turkey hanging on your clothes and tried to figure out what to remove from that stupidly optimistic new year resolutions list, there is one thing that should have hit you in the […]
We must win awards for global brands that one day will make us the global hub for their business, says the author. Do first impressions still matter? Hell yeah? You’ll never get a second one. I am new to the region so I’ve been asked to talk about my first impressions of the industry here. […]