RSSAll Entries in the "Blogs & Comment" Category

We must look beyond traditional marketing and embrace immersive experiences to breed consumer loyalty, says Hall & Partners’ Ziad Skaff

We must look beyond traditional marketing and embrace immersive experiences to breed consumer loyalty, says Hall & Partners’ Ziad Skaff

By Ziad Skaff, managing director of Hall & Partners MENA We’re seeing tough economic times in the Middle East. Budgets are tightening and people are spending more cautiously. When times are tough, all businesses look at cost-saving measures, and marketing budgets are often among the first to be scrutinised. With this in mind, crafting unique customer […]

Netizency xplains: Dubai 30x30 Fitness Challenge

Netizency xplains: Dubai 30×30 Fitness Challenge

Driving Principles: Motoring Middle East's Imthishan Giado and Shahzad Sheikh on how to keep automotive journalism on the road

Driving Principles: Motoring Middle East’s Imthishan Giado and Shahzad Sheikh on how to keep automotive journalism on the road

Getting the most mileage out of automotive journalism means being prepared to shift gears fast and steer a course between the legacy of Top Gear and the age of the influencer. Motoring Middle East’s Shahzad Sheikh and Imthishan Giado talk to Austyn Allison Motoring Middle East’s is a story of adaptation. The brand – a […]

Grey’s CEO and Hug’s founders talk plans for their new union, including regional expansion, pooling resources, winning awards and moving in together

Grey’s CEO and Hug’s founders talk plans for their new union, including regional expansion, pooling resources, winning awards and moving in together

“There is no reason why Cairo should not be the back end of lots of parts of Grey,” says Nirvik Singh, chairman and CEO of Grey Group Asia Pacific, Middle East and Africa. He is in Dubai at the tail end of a regional road show where he and his new colleagues at Hug Digital […]

Google has been explaining how it is tackling problems with advertising and content. But the lines are not always clear

Google has been explaining how it is tackling problems with advertising and content. But the lines are not always clear

Last month, Google called together 18 journalists from across Europe and the Middle East to its European headquarters in Dublin, Ireland. The official reason for the congregation was to give the press some background on Google’s ad offerings, with a specific focus on brand safety. Back in March, the search giant had come in for […]

How to build a content strategy: Motivate Connect’s Chris Capstick explains why thinking like a publisher can keep your content strategy on track

How to build a content strategy: Motivate Connect’s Chris Capstick explains why thinking like a publisher can keep your content strategy on track

By Chris Capstick, publisher, Motivate Connect With increasing numbers of clients and agencies reporting that 2018 is the year they will really ramp up their investment in content marketing, it is an exciting time to be at the forefront of regional content creation in social, digital and video. The opportunity is enticing – brands can […]

Good health

Good health

Healthcare communication, the newest category at Dubai Lynx, can fix real-world problems, writes festival director Thea Skelton. Healthcare communication is “not advertising and communication for the sake of selling something; it’s actually to fix a realworld problem,” says June Laffey, ECD at McCann Health Australia/ SE Asia and jury president for the Pharma Lion at […]

Un-box your agency

Un-box your agency

Marketing officers who give their PR, creative and digital shops freedom to perform beyond their traditional roles have a lot to win, says Edelman’s Jason Gallucci We all know that the marketing landscape has changed dramatically over the last few years and continues to evolve at a rapid pace. Agencies have had to evolve too, […]

Looking up

Looking up

by Ahmad Abu Zannad, Regional strategy director, Leo Burnett MENA It has been proven by multiple sources that a brand anchored by a human purpose – one that gives it a meaningful, active role in people’s lives and stems from a strong conviction on how people ought to live their lives – does indeed deliver astonishing business results. […]

Word on the street: FP7's Tahaab Rais tells what he learned from McCann Worldgroup's Truth About Street initiative

Word on the street: FP7’s Tahaab Rais tells what he learned from McCann Worldgroup’s Truth About Street initiative

By Tahaab Rais, regional head of strategic planning and MENA director of Truth Central at FP7/MENA (A part of McCann Worldgroup) In a world where brands use thousands of channels, every day, to share millions of messages with millions of people (wow, that’s a lot of numbers), what often gets lost in this massive sea […]