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The year ahead for creativity by Mounir Harfouche, CEO, MENA, at MullenLowe

The year ahead for creativity by Mounir Harfouche, CEO, MENA, at MullenLowe

The creative environment has changed forever. What used to take two weeks, now needs to be done in two days. The process has shifted from “we will work on it” to “when will it be done?”. Clients are increasingly more demanding and they live in the now. They invest more budget in data and technology, […]

MATTER OF FACT - News, Views & Trends from the World of Public Relations by Ahmad Itani, Founder & Chief Executive Officer of Cicero & Bernay Public Relations

MATTER OF FACT – News, Views & Trends from the World of Public Relations by Ahmad Itani, Founder & Chief Executive Officer of Cicero & Bernay Public Relations

AI – beyond the naked eye in the social media universe. Looking up at the night sky has an overwhelming effect on most people because the universe is unfathomable. We still don’t know exactly how many stars are in our own Milky Way, but estimates range between 100 billionand 400 billion. this is just for one […]

The year ahead for advertising agencies by Kamal Dimachkie, executive regional managing director of Leo Burnett

The year ahead for advertising agencies by Kamal Dimachkie, executive regional managing director of Leo Burnett

Victor Hugo once said: “Nothing is as powerful as an idea whose time has come.” Truer words may never have been uttered, and if the disruption we have been living through over the past several years is anything to go by, the year head will submerge us further in the tidal wave of powerful notions […]

The year ahead for Digital Agencies by Fadi Khater, founder & managing partner of Netizency

The year ahead for Digital Agencies by Fadi Khater, founder & managing partner of Netizency

TL;DR: The digital industry will undergo a massive cleanup in 2018 and less garbage will be tolerated, so agencies will need to step up their game and provide a solid offering or get washed away. No, I will not be predicting that AI, machine learning, AR, VR, video and mobile will be more prominent in 2018. I […]

The year ahead for Media Agencies by Steve Parker, CEO of Publicis Media Middle East

The year ahead for Media Agencies by Steve Parker, CEO of Publicis Media Middle East

As an agency leader, passionate about constantly learning to unlock more value and ultimately growth for our client partners, I remain excited and inspired by the ambition, capability and opportunity of this great region. In challenging times, opportunity is plenty but unlocking profitable and sustainable growth is hard for all. Growth in 2018 will come […]

A statement from Fadi Yaish

A statement from Fadi Yaish

Impact BBDO’s executive creative director Fadi Yaish has announced he is to leave his position early next year. His reputation is well known in the region and beyond. For the past three years he has been among the top three creatives globally, as ranked by the Big Won Report. Although he will not yet say […]

How do agencies create content that can both fit in with and rise above the competition? Kijamii’s Bassem El Hady has some ideas

How do agencies create content that can both fit in with and rise above the competition? Kijamii’s Bassem El Hady has some ideas

Bassem El Hady is founder and CEO of Cairo-based digital agency Kijamii The digital age we live in today forces us to stay connected to our devices at all times. Regardless of location, occupation, social status or education, the internet has become an essential part of everyone’s life. It has become undeniably crowded yet laser […]

We must look beyond traditional marketing and embrace immersive experiences to breed consumer loyalty, says Hall & Partners’ Ziad Skaff

We must look beyond traditional marketing and embrace immersive experiences to breed consumer loyalty, says Hall & Partners’ Ziad Skaff

By Ziad Skaff, managing director of Hall & Partners MENA We’re seeing tough economic times in the Middle East. Budgets are tightening and people are spending more cautiously. When times are tough, all businesses look at cost-saving measures, and marketing budgets are often among the first to be scrutinised. With this in mind, crafting unique customer […]

Netizency xplains: Dubai 30x30 Fitness Challenge

Netizency xplains: Dubai 30×30 Fitness Challenge

Driving Principles: Motoring Middle East's Imthishan Giado and Shahzad Sheikh on how to keep automotive journalism on the road

Driving Principles: Motoring Middle East’s Imthishan Giado and Shahzad Sheikh on how to keep automotive journalism on the road

Getting the most mileage out of automotive journalism means being prepared to shift gears fast and steer a course between the legacy of Top Gear and the age of the influencer. Motoring Middle East’s Shahzad Sheikh and Imthishan Giado talk to Austyn Allison Motoring Middle East’s is a story of adaptation. The brand – a […]