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IAS Media's Ali Asgar Mir discusses the industry's future as he makes list of top Indian business owners

IAS Media’s Ali Asgar Mir discusses the industry’s future as he makes list of top Indian business owners

Managing director of IAS Media Ali Asgar Mir has made the Forbes Middle East list of the top 100 Indian business owners in the Arab World for the third year in a row. This year, he was ranked 74th on the list, the highest entry in the media sector. He speaks to Campaign. The media and advertising industry in the […]

Study: Twitter finds 16 million football fans in MENA

Study: Twitter finds 16 million football fans in MENA

By Benjamin Ampen, Managing Director, MENA, Twitter From professional footballers’ thoughts and football club news, to sports journalists’ opinions and live match broadcasts that are celebrated, lamented or debated; these conversations happen across Twitter in real time, informing fans of everything that’s happening around the sport in an open, public platform. For perspective, the last […]

MATTER OF FACT – News, Views & Trends from the World of Public Relations

MATTER OF FACT – News, Views & Trends from the World of Public Relations

by Ahmad Itani, Founder & Chief Executive Officer of Cicero & Bernay Public Relations. HAS SOCIAL MEDIA DELIVERED ON ITS PROMISE TO CONNECT? When Facebook — the titan of the social media sphere — first came on to the scene in 2004, it launched with an ambitious mission statement: to bring the world closer together. […]

Data is talking... but are we listening?

Data is talking… but are we listening?

In the age of immediacy and action, are we missing the point when it comes to using data effectively? By Farah Moumneh Farah Moumneh is head of analytics and strategy at OMD Do you remember what you were doing on January 15, 2009? If you were a man named Chesley “Sully” Sullenberger, then you would […]

Alex Saber’s lessons from the ladder

Alex Saber’s lessons from the ladder

With 25 years of experience, the Publicis Media chairman says people, empowerment and trust are essential This year marks a milestone in what has been an exciting and fulfilling career for me: a quarter of a century as an industry veteran. When I think about my career, I can’t help but be inspired by a […]

Partner Content: The upcoming FiFA World Cup gives marketers in MENA an incredible once-in-every-four-years opportunity.

Partner Content: The upcoming FiFA World Cup gives marketers in MENA an incredible once-in-every-four-years opportunity.

Excitement and interest growing in Russia, as the country prepares for the first time the FIFA World Cup will be held in Eastern Europe. In just a few weeks, the 2018 FIFA World Cup Russia™ kicks-off; with football fans around the world (regardless of nationality, age, or gender) will be uniting around screens (big and […]

MATTER OF FACT – News, Views & Trends from the World of Public Relations

MATTER OF FACT – News, Views & Trends from the World of Public Relations

by Ahmad Itani, Founder & Chief Executive Officer of Cicero & Bernay Public Relations. THE NEW RULES OF INFLUENCE 2018 is the year that influencer marketing comes of age in the Middle East, with recent regulations issued by the UAE National Media council (NMC) nudging the industry into full-blown adulthood. reflecting the NMC’s key pillars […]

The MullenLowe Corner - Partner Content.

The MullenLowe Corner – Partner Content.

No, it’s not “buzz-words” (though I do appreciate a bad pun). In fact, bees have a great deal to teach us about the way our brains work, and how we can build integrated models of working that enable us to work smarter. Enter: science. The human brain functions in much the same way a colony […]

How British Companies are Leading in Marketing Effectiveness - Partner Content.

How British Companies are Leading in Marketing Effectiveness – Partner Content.

One of the key trends in advertising today is “marketing effectiveness” – how to maximise marketing ROI through planning, media strategy, creativity, technology and automation. The UK Department for International Trade has been working with the Institute of Practitioners in Advertising (IPA) to promote marketing effectiveness thinking and understanding across all markets and took the […]

Follow the money.

Follow the money.

by Joubran Abdulkhalek, Head of Center of Excellence – Middle East at Publicis Media. Fake news first started picking up steam in late 2016, during the US elections. Since then, I have constantly been reading about this phenomenon. Recently I came across an article published by WARC, which stated that media groups are ‘rallying’ to combat fake news […]