Author Archive for Nick Cooper
Burger King reviews regional ad brief
Fast food giant Burger King has called a review of its regional advertising account. A number of agencies have been invited to pitch, including the incumbent, Dubai-based Tonic Communications. It is not known which other agencies are involved. The Burger King brand in the Middle East and North Africa is managed by HANA International, a [...]
JWT and Leo Burnett retain STC account
JWT and Leo Burnett have retained Saudi Telecom’s advertising business following a review process that lasted the best part of a year. The agencies’ Saudi operations will oversee the accounts, with Leo Burnett’s remit covering corporate communications, home, enterprise and wholesale. JWT will handle the company’s mobile operations. The Saudi Telecom (STC) account had been [...]
Now, my friends, that is good advertising
Phil Lynagh is managing partner of LightBlue Rarely, and I mean rarely, is an ad produced that you wish you’d been part of. The recent ad for VW, yes the one with the little Darth Vader (above), is such a beast and to some extent has given my faith back in how effective great advertising [...]
FP7, OMD and Leo Burnett Beirut shine at Cristals
FP7/BAH, OMD and Leo Burnett Beirut were the main winners during the first night of awards at this year’s MENA Cristals in Lebanon. At the Intercontinental Mzaar last night, a total of 33 Cristals were awarded in the promo/direct, cyber, media and production categories. FP7/BAH walked off with a total of 11 Cristals – nine [...]
ADMC CEO Ed Borgerding to step down
The current CEO of Abu Dhabi Media Company (ADMC) and Imagenation Abu Dhabi is to step down from both roles with immediate effect. The chief executive is leaving his post after three years to concentrate on independent projects. ADMC’s chief financial officer, Frank Mooty, has been appointed acting CEO of both the above entities while [...]
What’s in a slogan? Everything, stupid
Ramsey Naja is chief creative officer, JWT MENA I normally have my hair done at a place called Coiffure de Paris. Now, this is embarrassing, whichever way you look at it. Worse still, on Foursquare, I am the Mayor of Coiffure de Paris, which suggests that I am either sexually confused or have a poor [...]
Losing the write stuff?
Phil Lynagh is managing partner of LightBlue Is the art of copywriting disappearing, or worse, dead altogether? I hope not, but in my humble opinion 2010 brought more clumsy, badly-crafted tripe than ever. If we want to creatively perform we can’t just leave the writing part of it in the hands of the account manager [...]
The many can never be the few
Phil Lynagh is managing partner of LightBlue One of the most annoying sound bites I constantly hear these days goes like this: “You know, Phil, everyone at our company is creative.” Nice idea, but what an absolute load of tosh. If I hear this once more, I swear I’ll pull my own teeth out with [...]
Going the extra mile is rewarding
Ramsey Naja is chief creative officer, JWT MENA I’ve never been a great fan of the past. Which probably explains why I have both an optimistic character and a bad memory. For me, the best way to use the past is to make sure it doesn’t repeat itself – except in music. Moreover, I don’t [...]
Dohaland appoints Brash Brands as strategic brand partner
Dohaland, the world’s first fully sustainable downtown regeneration project, situated in the Qatari capital, has appointed Brash Brands as its new strategic branding partner. The Dubai-based branding shop has been enlisted to review the project’s corporate brand and flagship project, Musheireb. Situated in the heart of downtown Doha and aligned with the emirate’s ‘Qatar National [...]
