RSSAuthor Archive for Eleanor Dickinson

Initiative drops PR agency as it moves duties in-house

Initiative drops PR agency as it moves duties in-house

Initiative MENA has ended its relationship with the public relations house Cicero & Bernay as it moves its operations in-house. PR duties will now be handled by the agency’s own marketing division,  overseen by marketing and communication manager Hala Alayli, while an internal PR team has been appointed. Campaign understands that the agencies were not […]

Hug wins Dubai Commercial Bank brief

Hug wins Dubai Commercial Bank brief

UAE agency Hug Digital has won the brief to launch the Commercial Bank of Dubai’s new digital-only banking brand CBD Now. Aimed at millennials and smartphone users, the new banking service is built on a backbone of smart notifications, mobile tools and  rewards and offers around gaming, tech, food, music & sport. “Winning this challenging digital-centric business represents the […]

A gentle  fall of Rain

A gentle fall of Rain

The under-the-radar Dubai agency talks to Eleanor Dickinson about staying underground, fearless and independent. “Yes we have been very underground and quiet,” says Samir Shanbhag, brand partner at Rain. “It was a conscious decision, to be underground, because a lot of people in this industry speak a lot. And then they do nothing. We were […]

How can UAE newspapers save themselves?

How can UAE newspapers save themselves?

Eleanor Dickinson asks how the country’s newspapers can reawaken client interest, following a year of plummeting adspend, lay-offs and now  closures UAE newspapers have been crying out for help since the beginning of this year, but recent events suggests pleas have fallen on deaf ears. The news of 7DAYS’ closure sent shockwaves throughout the journalism and […]

STC unveils a fresh side to Saudi Arabia’s image

STC unveils a fresh side to Saudi Arabia’s image

Saudi Telecom Company has unveiled a major new campaign aimed at dispelling the stereotypical ideas around Saudi Arabia to both the world and to Saudis themselves. J. Walter Thompson created ‘Unveil Saudi’, a project that invited local bloggers, social media influencers and photographers to journey with STC through the Kingdom’s lesser-known villages, towns and small […]

HelloArabia and HelloIndo Arabia axed by APP

HelloArabia and HelloIndo Arabia axed by APP

Dubai-based Arab Publishing Partners has ended the runs of the quarterly titles Hello! Arabia and Hello! Indo Arabia. The ITP Publishing Group subsidiary obtained the magazine licenses in February 2015, with initial plans to bring the titles out monthly, but were instead released quarterly. Their closures come just as ITP closes the homegrown women’s monthly, Viva after more than 11 years in publication. […]

Kuwait's Americana calls media pitch

Kuwait’s Americana calls media pitch

The Kuwait Food Co, also known as Americana, is holding a pitch for its media planning and buying account. The owners of the Middle East franchises fast food chains KFC, Krispy Kreme and Pizza Hut has worked with MCN-owned Initiative MENA for the past eight years. However, the Kuwaiti-owned conglomerate called the pitch following Gulf investment firm Adeptio’s acquisition […]

Extra re-creates childhood with Bubblemint Treehouse

Extra re-creates childhood with Bubblemint Treehouse

Confectionary giant Wrigley brought one of the most beloved childhood dreams to Dubai’s residents in its new campaign for Extra Bubblemint. The brand erected a dainty, cottage-style treehouse in Deira Creek Park, complete with a slide, video games and a pile of Extra Bubblemint gum. Under the tagline of ‘The Taste of Childhood’, the large-scale […]

Ex-Saatchi & Saatchi ECD Richard Copping joins WPP’s GTB

Ex-Saatchi & Saatchi ECD Richard Copping joins WPP’s GTB

The former executive creative director of Saatchi & Saatchi Dubai has moved to WPP. Richard Copping has joined Global Team Blue (GTB) as ECD for the Middle East and Africa, where he will be largely overseeing the creative account for Ford. Copping served as ECD at the agency for three years, winning accounts such as Cadillac.. He […]

Dubai glossy magazine Viva closes down

Dubai glossy magazine Viva closes down

  Middle Eastern women’s luxury magazine Viva has closed down. The lifestyle magazine, described as being the GCC region’s  “only handbag sized magazine targeting working women aged 25 years”, will cease publishing after its December issue. The glossy has been managed by ITP Consumer since 2004, though was re-launched by the publishing house in 2014, and is edited […]