RSSAuthor Archive for Eleanor Dickinson

Chrysler moved from MEC to Starcom in the Middle East

Chrysler moved from MEC to Starcom in the Middle East

MEC MENA has lost its account with Fiat Chrysler Automobiles following a global media pitch that saw the account go to Publicis Media in EMEA and Asia-Pacific. The media planning and buying account is now being handled by Starcom in 30 markets. The agency swiped the account from WPP’s Maxus in most of the markets […]

Ogilvy's Ronald Howes resigns as Chief Operating Officer

Ogilvy’s Ronald Howes resigns as Chief Operating Officer

The chief operating officer of Memac Ogilvy MENA Ronald Howes has resigned from the company after 11 years. Howes joined the company as managing director of the UAE business in 2005. He was promoted to the newly created role of COO for the MENA region, covering Qatar, Bahrain and Kuwait, as well as the UAE, in […]

The Year Ahead 2017: Planning

The Year Ahead 2017: Planning

Planning frames, reframes and bridges for a world in chaos, writes Jennifer Fischer At the end of the Cold War, the US Army War College introduced a new notion, “VUCA”, to describe how volatile, uncertain, complex and ambiguous the no-longer bilateral world had become. 2016 has been the epitome of VUCA. The news cycle has […]

The Year Ahead 2017: Digital

The Year Ahead 2017: Digital

We’ve heard much digital talk in the past, but 2017 will be when it truly starts to happen, says Ema Linaker I’ve been focused on the power of digital media for more than 12 years, and its promise is clearly continuing to grow. Here in the Middle East, we’re now seeing digital transformation really evolve […]

Centrepoint 'Lies' by Impact BBDO

Centrepoint ‘Lies’ by Impact BBDO

Impact BBDO has returned to the film noir genre with ‘Lies’, the second in an atmospheric two-part series for the fashion brand   Centrepoint. Hinged on the same existentialism as the preceding film ‘Sabotage’, the one-minute video follows a suitably well-dressed woman as she walks down an East Berlin-style street as a burning piano falls […]

PHD holds onto Arla Foods

PHD holds onto Arla Foods

PHD UAE has retained the media planning and buying account for Scandinavian dairy giant Arla Foods following a pitch last month. The Omnicom Media Group agency competed against Mindshare, UM and Carat to retain the regional account, which includes the brands Three Cows, Lurpak and the cream and cheese brand Puck. Arla Foods’ regional marketing director […]

Google names new MD for the Middle East

Google names new MD for the Middle East

Google has announced that Lino Cattaruzzi has been appointed as managing director for the Middle East and North Africa. He has more than 20 years of experience in the technology industry, including eight at Google. He joins from Mexico, where he was country director.  He led the global strategy team for online media solutions at […]

Grey Beirut wins global account with Nakhla Tobacco

Grey Beirut wins global account with Nakhla Tobacco

Grey Beirut has won the global advertising account for water pipe tobacco firm Nakhla Tobacco Company. Part of Grey Group MENA, Grey Beirut will orchestrate Nakhla’s brand, trade and consumer marketing initiatives globally. The new account follows a number of other wins for Grey, including Duracell, Daher International Food Company (Difco), the Lebanese cereal manufacturer behind the […]

Initiative drops PR agency as it moves duties in-house

Initiative drops PR agency as it moves duties in-house

Initiative MENA has ended its relationship with the public relations house Cicero & Bernay as it moves its operations in-house. PR duties will now be handled by the agency’s own marketing division,  overseen by marketing and communication manager Hala Alayli, while an internal PR team has been appointed. Campaign understands that the agencies were not […]

Hug wins Dubai Commercial Bank brief

Hug wins Dubai Commercial Bank brief

UAE agency Hug Digital has won the brief to launch the Commercial Bank of Dubai’s new digital-only banking brand CBD Now. Aimed at millennials and smartphone users, the new banking service is built on a backbone of smart notifications, mobile tools and  rewards and offers around gaming, tech, food, music & sport. “Winning this challenging digital-centric business represents the […]