RSSAuthor Archive for Austyn Allison

Magna wins Saudi Subway acccount

Magna wins Saudi Subway acccount

Magna Global has won the account for Subway in Saudi Arabia. The sandwich chain, franchised in the kingdom by Shamel Food Company, made the appointment only six months after Magna opened its Riyadh office. Magna is part of Interpublic Group of Companies, and a subsidiary of Middle East Communications Network in the region. Subway is […]

Moving targets: sometimes creatives have face more threats than just obstinate clients

Moving targets: sometimes creatives have face more threats than just obstinate clients

Ali Rez is regional creative director at Impact BBDO/BBDO Pakistan, and Assam Khalid is strategic planning director/creative director. Their talk at the Dubai Lynx is called Do the Poster and you Might be Bombed. In early 2014, a small group of advertising creatives and artists quietly visited the heavily bombed Khyber Pakhtunkhwa region of Pakistan […]

VR is a bold new branding medium, but it is not a sales tool

VR is a bold new branding medium, but it is not a sales tool

Jon Collins is global president of integrated advertising at Framestore. He will be speaking at the Dubai Lynx on What Four Years of VR Have Taught Us. Virtual reality (VR) is the most exciting new platform to be introduced into marketing, entertainment, education and healthcare for many years. Yet brands still struggle with committing to […]

FP7 bags creative brief  for Atlantis The Palm Dubai

FP7 bags creative brief for Atlantis The Palm Dubai

FP7/DXB has won the advertising brief for Atlantis The Palm Dubai. The hotel launched a full-scale creative communications pitch towards the end of 2016, looking for an agency that could “execute its multifaceted communication needs and furthermore create a long-term brand platform campaign for the way forward,” said FP7 in a statement. Campaign understands the […]

Initiative wins Arabian Automobiles media work for Infiniti and Renault

Initiative wins Arabian Automobiles media work for Infiniti and Renault

Initiative Mena has won the media planning and buying account for Arabian Autmobiles Company brands Infiniti and Renault. The distributor had called for a pitch for its media duties in October 2016, and Initiative pitched against five agencies. Campaign understands these included Initiative’s MCN sister agency Magna and Omnicom Media Group’s OMD. Arabian Automobiles Company […]

What AR means for marketers

What AR means for marketers

By Samuel Snider-Held, AR & VR creative technologist, MediaMonks The idea of augmented reality has been around since the 1960s. Since then several types of technologies have built on this idea, but it’s really been science fiction that fleshed out the concept. Sci-fi fans remember the first time they watched Luke see Princess Leia’s blue hologram, or […]

Using technology to measure media habits

Using technology to measure media habits

Ipsos’ content and research director Gareth Deere explains how digital technology can be used to track traditional media To inform business decisions about the allocation of budgets to invest on behalf of brands in media and communication, decision makers require facts about their target audiences: where they can be reached and how receptive they are […]

Smart cities and out-of-home

Smart cities and out-of-home

Posterscope’s Federica Fattorusso examines how our urban environments can connect to the messages we see on the streets As we enter what is being called the fourth industrial revolution, which sees the increasing connection of people to things through the internet, companies are reviewing and repositioning their offering in order to meet this ever-growing social […]

Which ad-tech company will take its place beside Google and Facebook?

Which ad-tech company will take its place beside Google and Facebook?

By Imad Sarrouf, commercial and technology director at DMS “Ad technology” and “marketing technology” are two hot topics doing the rounds in business circles these days. They are also hot enough to make the entire bubble burst. With the proliferation of more and more brands, agencies and publishers are adopting new technologies to keep up […]

Ink takes over Etihad in-flight magazine

Ink takes over Etihad in-flight magazine

UK-headquartered contract publisher Ink has signed a deal with Abu Dhabi’s Etihad Airways to produce their in-flight magazine. The publisher plans to open an office in the UAE capital, and says the magazine will be “reimagined from the ground up,” according to a report in Arab News. The rebranded magazine will be called Atlas, and will […]