RSSAuthor Archive for Austyn Allison

Fi, She?!

Fi, She?!

There are some questions the industry needs to ask about how it sees women within its ranks and in the world outside, writes Vidya Manmohan, executive creative director at Grey Dubai Depending on your understanding of Arabic, you can interpret the combination of words in the headline, “Fi, She?!” in a number of different ways, […]

A Clear Vision

A Clear Vision

This is the advice Tamara Ingram, global CEO of J. Walter Thompson offers young women in advertising today: Have a vision for yourself. Tell someone, because by telling someone you make it real. Take people with you. You can’t be a leader if you haven’t got people following you. Leave people feeling a little bit […]

Publicis Media’s Starcom wins Etisalat Misr Account

Publicis Media’s Starcom wins Etisalat Misr Account

  Following an extensive pitch process with a heavy focus on both planning and buying capabilities that was carried out over the duration of a year, Starcom Egypt has been appointed to handle the prestigious account of Etisalat Misr. The pitch involved Starcom and 4 of Egypt’s top agencies. The incumbent agency represented Etisalat Misr […]

I am not qualified to write this column

I am not qualified to write this column

I am not a woman. My photo should give that away. I am a white, middle-class Brit. Which means that, compared with many others in media, the wider communications industry and the world in general, I have had things relatively easy. I grew up in a supportive middle-class household. I went to a good school, […]

This year’s Dubai Lynx festival has more of a female focus, with an improved women-to-men jury ratio, big-name speakers and the regional launch of See It Be It

This year’s Dubai Lynx festival has more of a female focus, with an improved women-to-men jury ratio, big-name speakers and the regional launch of See It Be It

By Jose Papa, managing director of Cannes Lions International Festival of Creativity This year at Dubai Lynx there is a decidedly female focus with the largest number of women ever on the Festival juries and the introduction of the See It Be It programme. See It Be It is a Cannes Lions initiative designed to […]

Free The Bid is a movement that aims to give women directors and filmmakers a chance, writes Clare Macdonald

Free The Bid is a movement that aims to give women directors and filmmakers a chance, writes Clare Macdonald

The advertising industry is famous for changing the world with bold, innovative, creative ideas that shape people’s lives, shift perspectives and define the future. But it has maintained a blind spot when it comes to diversity, and in particular to women. Only 7 per cent of advertising directors are women and only 9 per cent […]

Zia Creative bags social media account of Al Tayer Motors' luxury car brands

Zia Creative bags social media account of Al Tayer Motors’ luxury car brands

  Dubai-based advertising agency Zia Creative Network has won Al Tayer Motors social media account for its luxury car brands, Land Rover and Jaguar. From idea generation to photography, video conceptualisation, direction and post-production, the agency will be responsible for enhancing the brand’s image in the MENA region across all social media channels. “With car shoppers […]

Pepsi: The greatness is within

Pepsi: The greatness is within

Saudis today are connected more than ever to their national identity, anticipating the future while witnessing the historic transformation of their nation. For more than 60 years, Pepsi has been part of this evolution. In 2018, Pepsi is celebrating Saudi pride with ‘The Greatness is Within’ campaign. The campaign is based on the insight that […]

Photo gallery: The Future of Ad Tech Breakfast Briefing

Photo gallery: The Future of Ad Tech Breakfast Briefing

Campaign’s inaugural Breakfast Briefing, addressing The Future of Ad Tech, took place on Monday, 12 February, 2018 at the Radisson Blu in Media City. With the support of sponsors DMS and Blis, we welcomed more than 75 guests to listen to a keynote by Kunal Badiani from Oracle and two panel discussion with a wide range […]

Winning by numbers: OOX’s Fouad Bedran provides his top 10 pitch tips

Winning by numbers: OOX’s Fouad Bedran provides his top 10 pitch tips

OOX’s Fouad Bedran provides his top 10 tips for effectively using digital advertising intelligence in a pitch Media professionals tend to have little time to turn around a media pitch, which could put their agency at risk of a weak delivery on the pitch day. Here are a few tips from a digital advertising intelligence […]