RSSAuthor Archive for Austyn Allison

Searing heat and sacred celebrations: a marketer’s guide to summer in Dubai

Searing heat and sacred celebrations: a marketer’s guide to summer in Dubai

  By Puja Pannum, MD MENA Blis From religious festivals to temperatures of 49°C and one of the world’s highest concentrations of malls, summertime in Dubai has plenty of quirks for international marketers to get their heads around. But for anyone who’s wondering whether their strategies are sufficiently summery, look no further – we’ve put together this […]

Middle East Loeries finalists: Are you on the list?

Middle East Loeries finalists: Are you on the list?

South Africa-based advertising festival and awards show The Loeries has announced its list of finalists, and the Middle East and North Africa is well represented. From the region, Impact BBDO and J. Walter Thompson dominate, although there is also work from TBWA/RAAD, Memac Ogilvy, Y&R and more. Andrew Human, CEO of the Loeries, says entries […]

Grey Group Acquires Majority Stake in hug digital

Grey Group Acquires Majority Stake in hug digital

Grey Group has acquired a majority stake in hug digital, a leading independent regional digital marketing agency, based in the Middle East. Founded in 2009 by chairman Oussama Jamal and CEO  Tim Baker, hug digital is one of the largest and fastest growing digital agencies in the MENA region. Hug provides digital campaigns, social media, content, influencer and […]

Initiative wins multi-million-dollar regional Coty media account

Initiative wins multi-million-dollar regional Coty media account

Campaign has learned that after a two-month pitch process, Middle East Communications Network agency Initiative Middle East has won GCC media duties for one one of the region’s bigger clients: US beauty company Coty. Dentsu Aegis Network’s Vizeum has won the media contract for Iran. Coty had been represented by Havas Media Middle East since […]

Mina Al-Oraibi's new National: editor's plans for the Abu Dhabi daily

Mina Al-Oraibi’s new National: editor’s plans for the Abu Dhabi daily

[Watch a video of Mina Al-Oraibi discussing her plans here.] The National’s new offices are not a place for hay fever sufferers on the week the Abu Dhabi daily relaunches. Wellwishers have ben sending their best wishes, the newsroom is full of flowers, and newly announced editor in chief Mina Al-Oraibi’s desk looks like a […]

Campaign Cannes Diaries 2017: Kevin Allocca

Campaign Cannes Diaries 2017: Kevin Allocca

Kevin Allocca, YouTube head of culture and trends at Google, talks about how YouTube has helped shape popular culture. And he has some advice for brands who want their agencies to produce a video that will go viral.

Campaign Cannes Diaries 2017: Laura Jordan Bamback

Campaign Cannes Diaries 2017: Laura Jordan Bamback

Laura Jordan Bambach, chief creative officer of Mr. President, talks about brand purpose and how it works with agency culture.

Campaign Cannes Diaries 2017: Saatchi & Saatchi's Young Lions

Campaign Cannes Diaries 2017: Saatchi & Saatchi’s Young Lions

Sarah Guessoum and Anika Marya, art directors from Saatchi & Saatchi Dubai, who won their first visit to Cannes with at the Young Lions print competition, share their experiences of the festival.

Campaign Cannes Diaries 2017: Cheil Worldwide's Wain Choi

Campaign Cannes Diaries 2017: Cheil Worldwide’s Wain Choi

Wain Choi, senior vice-president and chief creative officer at Cheil Worldwide, talks about the themes he’s seen at Cannes, and what that means for the creative marketing industry.

Campaign Cannes Diaries 2017: Patrick Collister

Campaign Cannes Diaries 2017: Patrick Collister

Patrick Collister author of the Directory Big Won rankings, talks about his first impressions of Cannes this year and how to read awards shows.