RSSAuthor Archive for Austyn Allison

A statement from Fadi Yaish

A statement from Fadi Yaish

Impact BBDO’s executive creative director Fadi Yaish has announced he is to leave his position early next year. His reputation is well known in the region and beyond. For the past three years he has been among the top three creatives globally, as ranked by the Big Won Report. Although he will not yet say […]

UPDATED: Squabble at the toy box as Vizeum and Initiative both claim Lego's MENA media account

UPDATED: Squabble at the toy box as Vizeum and Initiative both claim Lego’s MENA media account

This article was updated on December 24, 2017, to include a statement from Lego. Both the incumbent Dentsu Aegis Network media agency Vizeum and Interpublic’s Initiative are claiming to represent Danish toy brand Lego in the MENA region. In Campaign‘s December 3 issue we reported that Lego had awarded its global brief to Initiative. However, we […]

Top 10 (and a bit) movers and shakers in 2017

Top 10 (and a bit) movers and shakers in 2017

1. The surprising news began leaking out in December that Impact BBDO’s multi-award-winning executive creative director Fadi Yaish was to leave Impact BBDO. He has not yet said where he will be going, and it is unknown whether he will be directly replaced. Memac Ogilvy’s chief creative officer Paul Shearer is moving to Impact BBDO as […]

94 per cent of UAE marketeers acknowledge the importance of influencer marketing to enhance their brand: BPG Cohn & Wolfe survey

94 per cent of UAE marketeers acknowledge the importance of influencer marketing to enhance their brand: BPG Cohn & Wolfe survey

94% of polled marketeers say engaging with social media influencers benefits their brand 49% currently work with social media influencers in the region 43% spend up to US$10,000 per social media influencer campaign   The impact of social media influencers on driving consumer brand awareness, especially among millennials, has reached record highs in the UAE. […]

We must look beyond traditional marketing and embrace immersive experiences to breed consumer loyalty, says Hall & Partners’ Ziad Skaff

We must look beyond traditional marketing and embrace immersive experiences to breed consumer loyalty, says Hall & Partners’ Ziad Skaff

By Ziad Skaff, managing director of Hall & Partners MENA We’re seeing tough economic times in the Middle East. Budgets are tightening and people are spending more cautiously. When times are tough, all businesses look at cost-saving measures, and marketing budgets are often among the first to be scrutinised. With this in mind, crafting unique customer […]

Blis introduces behavioural analytics tool powered by movement data

Blis introduces behavioural analytics tool powered by movement data

Blis, which specialises in location data technology, has announced the beta launch of Smart Trends, a new analytics tool that allows marketers to analyse consumer behaviour, from audience profiling, to exposure, to attribution, by capturing and activating mobile movement data. To demonstrate the capabilities of Smart Trends, the company also announced the release of a  report, Mastering […]

Hanover Middle East agrees to buy Bell Pottinger Middle East

Hanover Middle East agrees to buy Bell Pottinger Middle East

Hanover Middle East has agreed to buy Bell Pottinger Middle East (BPME) in Dubai and its operating licence in Abu Dhabi. BPME is a subsidiary of UK-based Bell Pottinger PR agency, and the Abu Dhabi office is a branch office. Hanover Middle East is a subsidiary of corporate communications and public affairs consultancy Hanover Group, […]

Driving Principles: Motoring Middle East's Imthishan Giado and Shahzad Sheikh on how to keep automotive journalism on the road

Driving Principles: Motoring Middle East’s Imthishan Giado and Shahzad Sheikh on how to keep automotive journalism on the road

Getting the most mileage out of automotive journalism means being prepared to shift gears fast and steer a course between the legacy of Top Gear and the age of the influencer. Motoring Middle East’s Shahzad Sheikh and Imthishan Giado talk to Austyn Allison Motoring Middle East’s is a story of adaptation. The brand – a […]

Publicis team wins McDonald’s GCC

Publicis team wins McDonald’s GCC

A Publicis Groupe partnership of media agency Starcom and creative shop Leo Burnett has won McDonald’s creative and media account in the GCC. The media account had been held by OMD since it won it from Interpublic’s UM in 2012. OMD had defended the account, along with its Omnicom stablemate TBWA/Raad, although Campaign understands that […]

Grey’s CEO and Hug’s founders talk plans for their new union, including regional expansion, pooling resources, winning awards and moving in together

Grey’s CEO and Hug’s founders talk plans for their new union, including regional expansion, pooling resources, winning awards and moving in together

“There is no reason why Cairo should not be the back end of lots of parts of Grey,” says Nirvik Singh, chairman and CEO of Grey Group Asia Pacific, Middle East and Africa. He is in Dubai at the tail end of a regional road show where he and his new colleagues at Hug Digital […]