RSSAuthor Archive for Austyn Allison

MSL Group takes Samsung PR from Fleishman Hillard

MSL Group takes Samsung PR from Fleishman Hillard

Publicis Communications’ PR agency MSL Group has won the Samsung Gulf Electronics account from Omnicom Group’s FleishmanHillard following a competitive pitch. Its remit will include media relations and working with technology influencers. The win strengthens the relationship between MSL Group and Samsung Electronics. The agency has represented Samsung’s Middle East and North Africa corporate/headquarters account […]

Flip becomes SapientRazorfish as Publicis Sapient launches in region

Flip becomes SapientRazorfish as Publicis Sapient launches in region

Publicis Groupe has announced the launch of its Publicis Sapient operating unit in the MENA region. Digital agency Flip, which under Publicis Communications, has rebranded as SapientRazorfish. It has already won a contract with property developer Emaar. SapientRazorfish will be led by Kareem Monem (pictured), previously managing director of Flip. Flip has been part of Publicis Sapient since […]

OOX signs up Kijamii, Promo Media and Savoir Flair

OOX signs up Kijamii, Promo Media and Savoir Flair

Online ad monitoring service OOXmonitor has added a new advertising agency and publisher to its client list. Cairo-based digital native advertising agency Kijamii has signed-up, along with Egyptian media house Promo Media, and Savoirflair.com. “We aim to provide Kijamii an unparalleled database of advertising data and insights to help them win new business and build […]

Linet appoints Blue Apple for PR and social

Linet appoints Blue Apple for PR and social

Linet, a European manufacturer of hospital and nursing beds as well as intensive & long-term care facilities recently appointed Blue Apple as its PR and Social Media agency for the UAE. Blue Apple takes up the post with immediate effect. Jiří Plecity, managing director of Linet Middle East and Africa, said: “We are very excited to partner […]

MENA to be last holdout for Optimedia as global rebrand turns it into Blue 449

MENA to be last holdout for Optimedia as global rebrand turns it into Blue 449

At a global level, Publicis Media has announced that its Blue 449 Optimedia agency will become Blue 449. However, in the region, where media agencies Optimedia and Blue 449 had not yet merged, there is unlikely to be any immediate effect. Globally, Publicis Groupe has four media shops: Starcom, Zenith, Mediavest Spark and Blue 449 […]

Review of the Year 2016: Riding the Storm

Review of the Year 2016: Riding the Storm

The past 12 months presented a tumultuous media landscape, and the industry is still developing tools to cope with unprecedented change Few expected 2016 to be good; agency heads trotted out familiar euphemisms such as ‘tough’ and ‘challenging’ when asked about business. In the end it was downright bad. Half the world’s celebrities died in […]

The only way is ethics

The only way is ethics

The newly formed Advertising Business Group promises to promote responsible marketing. Austyn Allison finds out what that will entail An industry body launched last month to promote responsible, ethical advertising, first in the UAE and then in the wider region. The Advertising Business Group is made up of major clients, media and agencies. Its chairman, […]

Harrods Magazine Arabia launches

Harrods Magazine Arabia launches

Harrods Magazine Arabia has launched in response to customers’ requests for news from Harrods throughout the year, says The Mediavantage, which handles the store’s media sales in the region. The title covers fashion, beauty, fine jewellery, watches and lifestyle, with all content curated specially for Middle-Eastern readers, and the 116-page title edited by Jan Masters […]

Ink to publish Qatar Airways' Oryx

Ink to publish Qatar Airways’ Oryx

London-based travel media company Ink is to take over production of Qatar Airways’ in-flight magazine Oryx, with its first issue appearing on January 1. In an interview with Arab News, Ink’s joint CEO Michael Keating said: “What we’re doing is massively upgrading the magazine; it’s going to be much more premium in feel.” Regionally, Ink has […]

Komal Bedi Sohal returns to replace Copping at Saatchi & Saatchi

Komal Bedi Sohal returns to replace Copping at Saatchi & Saatchi

Komal Bedi Sohal, Y&R Singapore’s chief creative officer, is to return to the UAE to replace Richard Copping as CCO of Saatchi & Saatchi Dubai. Bedi Sohal has been at Y&R Singapore since June 2015, having moved there from India where she spent two years with Rediffusion Y&R. She previously spent 10 years in Dubai: eight […]