RSSAuthor Archive for Austyn Allison

Digital Essays 2017: It's Crunch Time – by Tim Baker, CEO, Hug

Digital Essays 2017: It’s Crunch Time – by Tim Baker, CEO, Hug

The ad world is in a seismic clusterf***. I’m not telling you anything new here, but we need to be really honest with ourselves as to whether we can handle the change and survive this dramatic paradigm shift in the communications business. When I described my views to our creative team yesterday, an unassuming, 26-year-old […]

Un-box your agency

Un-box your agency

Marketing officers who give their PR, creative and digital shops freedom to perform beyond their traditional roles have a lot to win, says Edelman’s Jason Gallucci We all know that the marketing landscape has changed dramatically over the last few years and continues to evolve at a rapid pace. Agencies have had to evolve too, […]

UM wins STC media account

UM wins STC media account

Media agency UM Mena has won media duties for Saudi Telecom Company, the region’s biggest advertiser. It took the account from Publicis Media’s Starcom, which had held it since 2002. From January to November last year, STC’s recorded spend was $208m on pan-Arab channels and $42m in Saudi Arabia, according to Ipsos figures published in the […]

Word on the street: FP7's Tahaab Rais tells what he learned from McCann Worldgroup's Truth About Street initiative

Word on the street: FP7’s Tahaab Rais tells what he learned from McCann Worldgroup’s Truth About Street initiative

By Tahaab Rais, regional head of strategic planning and MENA director of Truth Central at FP7/MENA (A part of McCann Worldgroup) In a world where brands use thousands of channels, every day, to share millions of messages with millions of people (wow, that’s a lot of numbers), what often gets lost in this massive sea […]

Disruption, digital duo and data: the Ds transforming our industry, says Elie Khouri

Disruption, digital duo and data: the Ds transforming our industry, says Elie Khouri

18 12 for ’18 (the old rules no longer apply) Elie Khouri is the CEO of Omnicom Media Group MENA So, did I catch you off-guard? Every year, I share my predictions with Campaign using the year as a marker for the number of upcoming themes. Given the period of unprecedented disturbance we’ve been facing, I […]

BBDO lead Loeries ranking, while region picks up D&AD Pencils

BBDO lead Loeries ranking, while region picks up D&AD Pencils

Regional ad agencies have ranked highly at The Loeries and picked up D&AD Impact Pencils. South African awards show The Loeries has released its official rankings, and Impact BBDO Dubai is the top agency. It is followed by South Africa’s Ogilvy Johannesburg (which held the top spot last year), Hunt Lascaris Johannesburg and Native VML. […]

Rotana launches Rotana Drama

Rotana launches Rotana Drama

A new channel, Rotana Drama, has been launched by Rotana Media Group. The launch, comes with a rising interest in drama series in the last few years, said the group. With Rotana Media Group being one the biggest producers of Arabic blockbusters and series, the step came naturally. Rotana is the largest owner of Arabic content worldwide. Rotana […]

Digital futurist Brian Solis says the technology behind psychographic marketing can be used for good, evil or advertising

Digital futurist Brian Solis says the technology behind psychographic marketing can be used for good, evil or advertising

Brian Solis is principal analyst at Altimeter Group in the US, where he studies disruptive technology. He was introduced at last month’s OMD Predicts event in Dubai as “a keynote speaker, digital anthropologist and futurist,”and he has always looked at how technology affects society. He began his career looking at ways to bypass the media […]

Campaign's OOH guide – last call for listings

Campaign’s OOH guide – last call for listings

Along with the October 22 issue of Campaign we will be publishing our 2017-18 Out of Home Guide, and we are keen to make sure that all UAE out-of-home suppliers are included. We need the details of all suppliers by Thursday, October 12, 2017. The guide will contain analysis of the current outdoor market, and […]

Hug promotes Bassel Sawy to general manager

Hug promotes Bassel Sawy to general manager

Hug Digital has announced the promotion of Bassel Sawy to general manager of the agency’s Dubai operations. Having only joined Hug MENA (now part of Grey Group and WPP) earlier this year, as director of client servicing & social, Sawy has quickly gained respect from colleagues and clients alike, navigating a rapidly growing agency. Tim […]