RSSAuthor Archive for Austyn Allison

Careem appoints TBWA/RAAD as agency of record

Careem appoints TBWA/RAAD as agency of record

Ride-hailing app Careem has appointed TBWA/Raad as its global advertising agency of record. After  rapid growth and expansion into new verticals, building the Careem brand is now at the forefront of business objectives within the company, it said in a release. Under the leadership of Careem’s vice-president of strategy, Adeeb Warsi, Careem engaged award winning brand agency BellWether […]

Study: Twitter finds 16 million football fans in MENA

Study: Twitter finds 16 million football fans in MENA

By Benjamin Ampen, Managing Director, MENA, Twitter From professional footballers’ thoughts and football club news, to sports journalists’ opinions and live match broadcasts that are celebrated, lamented or debated; these conversations happen across Twitter in real time, informing fans of everything that’s happening around the sport in an open, public platform. For perspective, the last […]

Data is talking... but are we listening?

Data is talking… but are we listening?

In the age of immediacy and action, are we missing the point when it comes to using data effectively? By Farah Moumneh Farah Moumneh is head of analytics and strategy at OMD Do you remember what you were doing on January 15, 2009? If you were a man named Chesley “Sully” Sullenberger, then you would […]

Alex Saber’s lessons from the ladder

Alex Saber’s lessons from the ladder

With 25 years of experience, the Publicis Media chairman says people, empowerment and trust are essential This year marks a milestone in what has been an exciting and fulfilling career for me: a quarter of a century as an industry veteran. When I think about my career, I can’t help but be inspired by a […]

du awards its creative agency account to TBWA\RAAD Middle East

du awards its creative agency account to TBWA\RAAD Middle East

  Du, from Emirates Integrated Telecommunications Company, has appointed TBWA\RAAD as its new creative agency of record. It is the first time the account, which covers the planning, creation and implementation of integrated communications strategies for du across the UAE, has changed hands since its launch in 2006. The incumbent was Leo Burnett. Following a […]

Publicis Media wins global DTCM account

Publicis Media wins global DTCM account

Following an extensive selection process involving multiple global agencies, Starcom MENA has been appointed as the global media agency of The Department of Tourism and Commerce Marketing (DTCM) in more than 30 markets. The Publicis Media Group agency will manage the full scope of media services of DTCM across the globe. The media communications duties span […]

Martin Sorrell stands down as WPP CEO

Martin Sorrell stands down as WPP CEO

By Omar Oakes A statement released this evening confirmed that Sorrell, the founder of the world’s biggest ad agency group, has left the role of chief executive with immediate effect. However, Sorrell will assist with the transition as the company seeks a new leader. It follows an internal investigation into anallegation of personal misconduct against […]

Tarek Daouk joins Dentsu Aegis network as CEO, from Starcom

Tarek Daouk joins Dentsu Aegis network as CEO, from Starcom

Dentsu Aegis Network has announced the executive appointment of Tarek Daouk as CEO of Middle East and North Africa, a move that will continue to drive forward the organisation’s ambition to become a 100 percent digital economy business by 2020. In his new role, Daouk will take responsibility for accelerating Dentsu Aegis’ growth in MENA […]

Motivate partners with Vamp to build new media offering

Motivate partners with Vamp to build new media offering

Motivate Media Group last week announced a partnership with Vamp, the world’s leading influencer marketing platform. The venture, which encompasses the Middle East and North Africa region, creates a significant opportunity for Motivate as it focuses on growing its digital footprint through the amplification of its digital and social audience that currently reaches 1 million […]

Young Lions is open for entries

Young Lions is open for entries

The UAE Young Lions Digital Competition 2018 (organised by Motivate and Motivate Val Morgan – in association with Dubai Media City, and sponsored by Getty Images and Xerox) is open for registration. Visit: http://bit.ly/2GFWRAo to enter.