RSSAuthor Archive for Austyn Allison

Marketing in the IoT era will be about collaborative ecosystems

Marketing in the IoT era will be about collaborative ecosystems

Brands need to create and be part of systems that enhance the value they provide, says Sony Mobile’s Gita Ghaemmaghami As connectivity becomes more pervasive, going from large systems to devices to wearables and items of everyday use, it will transform everyday objects into smart gadgets that communicate with each other automatically. From smart homes […]

The future of programmatic

The future of programmatic

The most talked about aspect of ad tech is now moving beyond the buzz, says Nourah al Fayez, DoubleClick agency head at Google The global programmatic market has grown from $5bn in 2012 to $40bn in 2016 – an average growth rate of 71 per cent a year, according to Zenith. In MENA, however, between 2013 […]

'Phygital' is making online-offline experiences seamless

‘Phygital’ is making online-offline experiences seamless

By Tom Roy, chief innovations officer at MCN There’s that joke about non-stop flights. How can you get off, ever, if the flight actually doesn’t stop? When I hear about ‘digital’ I am equally confused. How can you experience anything that’s digital without being in the physical realm? You see what’s on screen, you listen […]

Brands make a stand in the first post-Trump Super Bowl

Brands make a stand in the first post-Trump Super Bowl

This year’s Super Bowl commercial breaks didn’t just showcase the biggest ads in the US; brands made a stand against the current political situation, writes Tonic’s Joao Camacho Let’s address the big orange elephant in the room and look at the ‘post-Trump’ Super Bowl, the first since the US elections last November. The American football match […]

Make the most out of your mobile branding budget

Make the most out of your mobile branding budget

InSkin Media’s Toby Daniell outlines in six steps how to optimise mobile branding campaigns The total MENA ad market in 2015 was worth an estimated $5.5 billion in net advertising revenues, reported the NU-Q Ad Revenues Estimate. Of this, digital represents 10 per cent of ad spend, compared with 30–35 per cent spend on print, […]

ARN launches two digital-only Arabic stations

ARN launches two digital-only Arabic stations

Dubai-based Arabian Radio Network has launched two new digital-only radio stations. Al Khaleejiya Classic will play tracks from GCC musicians of the 1980s and 1990s. And Al Arabiya Cassette will also have nostalgic Arabic programming, broadcasting Arabic hits from the 1960s to the 1990s. The two new stations are brand extensions of existing ARN properties Al […]

Cicero & Bernay signs alliance with Kuwait's Local Flavour

Cicero & Bernay signs alliance with Kuwait’s Local Flavour

Dubai-based PR agency Cicero & Bernay has announced an affiliation with Kuwait City’s Local Flavour, a PR and marketing company originally established in 2012. C&B chief operating officer Ahmad Itani said: “Our complimentary insights will enrich already effective communication delivery across both of our markets and to the wider region.” Managing partner of Local Flavour […]

Loeries announces call for entries

Loeries announces call for entries

The Loeries Africa Middle East has opened for entries. This year the awards, which will be presented in Durban, South Africa, in August, expect to attract more than 3,000 entries. Organisers have also added three new categories. Design for Digital will sit within the communication design category. Data-Driven Campaigns will focus on “the creative use […]

B2B creative and technology shop Omobono launches in Dubai

B2B creative and technology shop Omobono launches in Dubai

UK-based creative and technology agency Omobono has opened an office in Dubai. Last year, the Cambridge-headquartered company was named business-to-business (B2B) Marketing Agency of the Year at the Drum Awards, and received a Queen’s Award for Enterprise. It has already worked with regional clients including Dubai Multi Commodities Centre and Saudi Arabia’s Sadara Chemical Company. […]

Why Zee Entertainment is launching its Big FM radio station in the UAE

Why Zee Entertainment is launching its Big FM radio station in the UAE

Zee Entertainment CEO Mukund Cairae tells Austyn Allison about the network’s foray into radio in the UAE. On 30 January, if your radio was tuned to 106.2 in the UAE you would have been among the first to hear Big FM. Until 15 December it was home to another Hindi-language station, Hum, but since then […]