RSSAuthor Archive for Campaign Staff

Paul Shearer: 'Agencies should learn to celebrate each other's wins'

Paul Shearer: ‘Agencies should learn to celebrate each other’s wins’

I was proud to see the Middle East doing so well in the recent Big Won rankings for creativity. The UAE being fourth most awarded country, and a well-deserved seventh-best chief creative officer title for Bechara Mouzannar are just two of the many highlights. These yearly creative world-ranking results were all over social media in the […]

BPG Cohn & Wolfe wins Guinness World Records for Middle East

BPG Cohn & Wolfe wins Guinness World Records for Middle East

BPG Cohn & Wolfe has been appointed as the first Middle East region public relations agency for Guinness World Records, following a competitive three-way pitch against M&C Saatchi and Fleishman Hillard The account covers the Middle East with a special emphasis on the United Arab Emirates and Saudi Arabia markets. BPG Cohn & Wolfe’s role includes increasing […]

Ramsey Naja: 'Crossing the line'

Ramsey Naja: ‘Crossing the line’

Of all the terms in the advertising lexicon, few are as denigrating as “below-the-line”. To work below the line, back when the expression was practically invented by Procter & Gamble accountants, was to operate in the shadowy zone that lay at the foothills of television, radio, outdoor and print. More than a metaphorical one in […]

Raffaello asks Middle Eastern women to follow their hearts

Raffaello asks Middle Eastern women to follow their hearts

Raffaello Middle East has become the first confectionery maker to launch a genuine love story from the region. In a new campaign entitled ‘The Love Story’, a young woman follows her heart and takes the lead even when it comes to choosing her partner. In the new campaign created by Grey MENA, the white chocolate […]

Tonic creates influencer campaign for Peroni

Tonic creates influencer campaign for Peroni

Independent Dubai-based Tonic has launched a digital influencer campaign for Italian beer brand Peroni Nastro Azzurro. The campaign entitled Gems of Italia is based around influencers representing the four pillars of Peroni: fashion, design, food and travel. They were given the chance to explore hidden gems of Italy. Along with influencer posts, the campaign was […]

The Year Ahead 2017: Technology

The Year Ahead 2017: Technology

Artificial intelligence, augmented reality and video will all grow in 2017, says Tom Roy. And they could even make life better for us In 2017 we will see the advances in tech that arrived in 2016 go into overdrive. A lot of these revolve around developments in artificial intelligence (AI) and machine learning. They are […]

Robert Senior steps down from Saatchi & Saatchi

Robert Senior steps down from Saatchi & Saatchi

Left to right: Hackworthy, Sadoun, Djaba, Senior and Stanners Robert Senior, global chief executive of Saatchi & Saatchi, has resigned and is to be replaced by Magnus Djaba, UK chief executive of Saatchi & Saatchi Fallon. Senior, who took on the global role in 2015, does not have another job to go to but said […]

The Year Ahead 2017: Digital agencies

The Year Ahead 2017: Digital agencies

Karim Khalifa outlines his seven hopes and predictions for the year ahead If I were to ask you to pick a number, there’s a good chance that you would pick seven. Whatever your culture or roots, the number seven is special. Many civilizations, over thousands of years, have perceived it to have a magic of […]

The Year Ahead 2017: Creativity

The Year Ahead 2017: Creativity

Fouad Abdel Malak reimagines the 1967 Sidney Poitier classic Guess Who’s Coming to Dinner Plot Summary An art director and copywriter (who have won awards for unforgettable performances in years past) are now playing perplexed ‘parents’ in this landmark 2017 production about a troubled union of sorts. Joining our main cast at the creative table […]

IMG Worlds of Adventure: Magic ticket

IMG Worlds of Adventure: Magic ticket

Zombies, dinosaur chases, flights through Dubai with Marvel’s Iron Man, audiences with the Hulk, adventures with the Powerpuff Girls and other Cartoon Network favourites, are all part of a day out at IMG Worlds of Adventure. It’s little surprise that the world’s largest indoor theme park brings these adventures to life in this VFX- and […]