RSSAuthor Archive for Campaign Staff

Tapping into the spirit of the Middle East

Tapping into the spirit of the Middle East

By Jonty Summers, managing director, Hanover Middle East   W.W. Clements, a former CEO and president of the Dr Pepper Company, described the taste of Dr Pepper as one-of-a-kind, saying: “I’ve always maintained you cannot tell anyone what Dr Pepper tastes like because it’s so different. It’s not an apple, it’s not an orange, it’s […]

As the hashtag celebrates its first decade, OMD’s Eman Abu Alia reflects on its rise

As the hashtag celebrates its first decade, OMD’s Eman Abu Alia reflects on its rise

Eman Abu Alia is insights analyst executive at OMD If ever there was an occasion to consider just how far the world of social content organisation has come, then the humble hashtag turning 10 is surely it. Hashtags, once merely signifying a ‘pound’ or ‘hash’ symbol on your phone, now have a much deeper meaning […]

Driving change: GM CMO Molly Peck examines the impact of the Saudi driving decree

Driving change: GM CMO Molly Peck examines the impact of the Saudi driving decree

According to Bloomberg analysts, the projected impact to the economy of the recent decree that women in Saudi Arabia are to be allowed to drive cars could be as much as $90bn over time. This has a sizeable economic impact when you consider it’s only part of the government’s progressive strategy for the overall ‘Vision […]

A large and homogenous population makes for great creative insight in Egypt, says Hug's Ramy Kandil

A large and homogenous population makes for great creative insight in Egypt, says Hug’s Ramy Kandil

By Ramy Kandil, deputy general manager of operations, Hug Digital I’ve never been one for comparisons, but if you were to ask me to pick between Cairo and Dubai when it comes to the field of advertising, my bet will always be on a Nile view. It may seem counterintuitive, seeing that Dubai is the […]

Power Essays 2017: Organised chaos – by Nadim Samara, CEO, OMD UAE

Power Essays 2017: Organised chaos – by Nadim Samara, CEO, OMD UAE

The days of marketers enjoying a linear influence on consumer habits are long gone. We live in a hyper-connected world where technology has sped everything up to such a degree that instant access to information, entertainment, goods or services – all within a great user interface – is not only desired but expected. Retaining consumer […]

Power Essays 2017: Not a battle  but a partnership – by Luca Allam, managing director, PHD UAE

Power Essays 2017: Not a battle but a partnership – by Luca Allam, managing director, PHD UAE

If you were to consider how technology has affected your life over the past 10 years, you’d be hard-pressed to stop at just one device or invention. The leaps we have made in this field, from smartphones to digital personal assistants, would have been difficult to imagine coming to life even a decade ago, let […]

Power Essays 2017: The self-paparazzi 2.0– by Ross Molloy, senior account director, MEC

Power Essays 2017: The self-paparazzi 2.0– by Ross Molloy, senior account director, MEC

Influencer marketing is arguably the most paparazzied content marketing trend of the last two years. So far, its checkered journey has been full of twists and turns, stops and starts. The signs show that it’s here to stay, with Instagram estimating its global market value at $1bn this year and set to reach $2.3bn by […]

Power Essays 2017: Back to the future – does data-driven planning restrict innovation and creativity? – by MEC

Power Essays 2017: Back to the future – does data-driven planning restrict innovation and creativity? – by MEC

By (L to R) Georgine Hajjar (creative strategist), Marie Abiad (strategic planning director) and Kinda Al Issa (director of partnership & experience), MEC Big data. AI. Machine learning. Real-time data. We have become an industry obsessed with data. We have created algorithms, built dashboards, and developed analytical models in our quest to strengthen our strategies […]

Power Essays 2017: Numbers with emotions – a smart strategy for international media – by Dan Qayyum, international sales director, The Mediavantage

Power Essays 2017: Numbers with emotions – a smart strategy for international media – by Dan Qayyum, international sales director, The Mediavantage

Whether brands should shift their entire marketing strategy to digital media is a question that marketing managers and planners have to confront almost on a daily basis, with no easy answers. Let us go back to the origins of advertising, which can be traced back to ancient Egyptians who used papyrus for sales messages and […]

Power Essays 2017: To survive, get above the brief – by Alex Paquin, managing director, Nomads

Power Essays 2017: To survive, get above the brief – by Alex Paquin, managing director, Nomads

More than ever, businesses are beginning to see creativity as a valuable source of competitive advantage. Yet creative agencies are either too paralysed to seize the opportunities before them, stuck in their marketing comfort zone or desperately pivoting to the point of self-destruction. Apart from the clever few making genuine strides (R/GA comes to mind), […]