RSSAuthor Archive for Campaign Staff

Influencing Iran: why content is the only way to reach the Islamic Republic's social media users

Influencing Iran: why content is the only way to reach the Islamic Republic’s social media users

By Alex Malouf, vice chair, EMENA, for the International Association of Business Communicators Let me ask you a question: what do you know of Iran? The country has a population of almost 80 million, 68 per cent of whom are online. Sixty per cent of Iranians are under the age of 30, and 73 per […]

Sophia Kenvold says it’s time to rethink how we make content for social

Sophia Kenvold says it’s time to rethink how we make content for social

Sophia Kenvold is head of social at TBWA/Raad Social media is not a box to be ticked, a department to be manned or even a campaign to be launched. It’s about thinking differently about marketing, customer service and the entire company. Unfortunately many don’t see it that way, which is why the networks have become […]

C2 launches C2 NATIVE with strategic Oracle partnership

C2 launches C2 NATIVE with strategic Oracle partnership

Independent creative communication agency, tamra C2, recently revealed C2 NATIVE – a separate entity focused on delivering data-driven digital communications, technologies and solutions for brands in the region. This announcement comes alongside the announcement of C2 NATIVE being signed as the second agency in the world for the Oracle DMP (Data Management Platform) agency model […]

Using geolocation to enhance mobile marketing

Using geolocation to enhance mobile marketing

Geolocation can help us target consumers based on where they go physically, combined with where they go online, says Puja Pannum What’s the best way for a brand to get to know its customers? Facebook profiles may reveal a thing or two. Knowing their age, gender and profession will also help. But in order to […]

Campaign survey: WIN tickets to Dubai Lynx 2017

Campaign survey: WIN tickets to Dubai Lynx 2017

There is a growing need for communications, marketing and PR professionals in the Middle East to find out how to establish a strong communications function within your business, discover new trends and opportunities, and network with your peers in the region. One of the best ways of doing this is by attending relevant live events. […]

Paul Shearer: 'Agencies should learn to celebrate each other's wins'

Paul Shearer: ‘Agencies should learn to celebrate each other’s wins’

I was proud to see the Middle East doing so well in the recent Big Won rankings for creativity. The UAE being fourth most awarded country, and a well-deserved seventh-best chief creative officer title for Bechara Mouzannar are just two of the many highlights. These yearly creative world-ranking results were all over social media in the […]

BPG Cohn & Wolfe wins Guinness World Records for Middle East

BPG Cohn & Wolfe wins Guinness World Records for Middle East

BPG Cohn & Wolfe has been appointed as the first Middle East region public relations agency for Guinness World Records, following a competitive three-way pitch against M&C Saatchi and Fleishman Hillard The account covers the Middle East with a special emphasis on the United Arab Emirates and Saudi Arabia markets. BPG Cohn & Wolfe’s role includes increasing […]

Ramsey Naja: 'Crossing the line'

Ramsey Naja: ‘Crossing the line’

Of all the terms in the advertising lexicon, few are as denigrating as “below-the-line”. To work below the line, back when the expression was practically invented by Procter & Gamble accountants, was to operate in the shadowy zone that lay at the foothills of television, radio, outdoor and print. More than a metaphorical one in […]

Raffaello asks Middle Eastern women to follow their hearts

Raffaello asks Middle Eastern women to follow their hearts

Raffaello Middle East has become the first confectionery maker to launch a genuine love story from the region. In a new campaign entitled ‘The Love Story’, a young woman follows her heart and takes the lead even when it comes to choosing her partner. In the new campaign created by Grey MENA, the white chocolate […]

Tonic creates influencer campaign for Peroni

Tonic creates influencer campaign for Peroni

Independent Dubai-based Tonic has launched a digital influencer campaign for Italian beer brand Peroni Nastro Azzurro. The campaign entitled Gems of Italia is based around influencers representing the four pillars of Peroni: fashion, design, food and travel. They were given the chance to explore hidden gems of Italy. Along with influencer posts, the campaign was […]