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Raffaello asks Middle Eastern women to follow their hearts

Raffaello asks Middle Eastern women to follow their hearts

Raffaello Middle East has become the first confectionery maker to launch a genuine love story from the region. In a new campaign entitled ‘The Love Story’, a young woman follows her heart and takes the lead even when it comes to choosing her partner. In the new campaign created by Grey MENA, the white chocolate […]

Tonic creates influencer campaign for Peroni

Tonic creates influencer campaign for Peroni

Independent Dubai-based Tonic has launched a digital influencer campaign for Italian beer brand Peroni Nastro Azzurro. The campaign entitled Gems of Italia is based around influencers representing the four pillars of Peroni: fashion, design, food and travel. They were given the chance to explore hidden gems of Italy. Along with influencer posts, the campaign was […]

The Year Ahead 2017: Technology

The Year Ahead 2017: Technology

Artificial intelligence, augmented reality and video will all grow in 2017, says Tom Roy. And they could even make life better for us In 2017 we will see the advances in tech that arrived in 2016 go into overdrive. A lot of these revolve around developments in artificial intelligence (AI) and machine learning. They are […]

Robert Senior steps down from Saatchi & Saatchi

Robert Senior steps down from Saatchi & Saatchi

Left to right: Hackworthy, Sadoun, Djaba, Senior and Stanners Robert Senior, global chief executive of Saatchi & Saatchi, has resigned and is to be replaced by Magnus Djaba, UK chief executive of Saatchi & Saatchi Fallon. Senior, who took on the global role in 2015, does not have another job to go to but said […]

The Year Ahead 2017: Digital agencies

The Year Ahead 2017: Digital agencies

Karim Khalifa outlines his seven hopes and predictions for the year ahead If I were to ask you to pick a number, there’s a good chance that you would pick seven. Whatever your culture or roots, the number seven is special. Many civilizations, over thousands of years, have perceived it to have a magic of […]

The Year Ahead 2017: Creativity

The Year Ahead 2017: Creativity

Fouad Abdel Malak reimagines the 1967 Sidney Poitier classic Guess Who’s Coming to Dinner Plot Summary An art director and copywriter (who have won awards for unforgettable performances in years past) are now playing perplexed ‘parents’ in this landmark 2017 production about a troubled union of sorts. Joining our main cast at the creative table […]

IMG Worlds of Adventure: Magic ticket

IMG Worlds of Adventure: Magic ticket

Zombies, dinosaur chases, flights through Dubai with Marvel’s Iron Man, audiences with the Hulk, adventures with the Powerpuff Girls and other Cartoon Network favourites, are all part of a day out at IMG Worlds of Adventure. It’s little surprise that the world’s largest indoor theme park brings these adventures to life in this VFX- and […]

The Year Ahead 2017: Media agencies

The Year Ahead 2017: Media agencies

2017 will be the year of performance and accountability, say Dentsu Aegis Network’s Ramzi Haddad and Anouk Bondroit The advertising and media industry has seen a tumultuous 2016 that ended up being a worst-case scenario for many agency clients. They succumbed to the ‘negative’ sentiment that’s been blowing like mini tornados across different geographies in […]

McCollins Media wins accounts with Indonesian food outlets

McCollins Media wins accounts with Indonesian food outlets

Boutique public relations agency McCollins Media has won the PR and social media duties for two Indonesian restaurants, Indo Indo and Betawi. These are the agency’s second and third food and beverage (F&B) wins in the last month, after it scored the PR and social account for Dubai-based outlet DownTown Café. McCollins Media will be […]

The Year Ahead 2017: Advertising Agencies

The Year Ahead 2017: Advertising Agencies

This will be the year when reality bites. A drive for cheapness will leave bodies on the field, says Hubert Boulos Recovery in the region is definitely not around the corner in 2017, and 2018 will not be any better. We’re now clearly in for a ‘trench war’. Indeed 2017 will confirm that we are […]