RSSAuthor Archive for Campaign Staff

A large and homogenous population makes for great creative insight in Egypt, says Hug's Ramy Kandil

A large and homogenous population makes for great creative insight in Egypt, says Hug’s Ramy Kandil

By Ramy Kandil, deputy general manager of operations, Hug Digital I’ve never been one for comparisons, but if you were to ask me to pick between Cairo and Dubai when it comes to the field of advertising, my bet will always be on a Nile view. It may seem counterintuitive, seeing that Dubai is the […]

Power Essays 2017: Organised chaos – by Nadim Samara, CEO, OMD UAE

Power Essays 2017: Organised chaos – by Nadim Samara, CEO, OMD UAE

The days of marketers enjoying a linear influence on consumer habits are long gone. We live in a hyper-connected world where technology has sped everything up to such a degree that instant access to information, entertainment, goods or services – all within a great user interface – is not only desired but expected. Retaining consumer […]

Power Essays 2017: Not a battle  but a partnership – by Luca Allam, managing director, PHD UAE

Power Essays 2017: Not a battle but a partnership – by Luca Allam, managing director, PHD UAE

If you were to consider how technology has affected your life over the past 10 years, you’d be hard-pressed to stop at just one device or invention. The leaps we have made in this field, from smartphones to digital personal assistants, would have been difficult to imagine coming to life even a decade ago, let […]

Power Essays 2017: The self-paparazzi 2.0– by Ross Molloy, senior account director, MEC

Power Essays 2017: The self-paparazzi 2.0– by Ross Molloy, senior account director, MEC

Influencer marketing is arguably the most paparazzied content marketing trend of the last two years. So far, its checkered journey has been full of twists and turns, stops and starts. The signs show that it’s here to stay, with Instagram estimating its global market value at $1bn this year and set to reach $2.3bn by […]

Power Essays 2017: Back to the future – does data-driven planning restrict innovation and creativity? – by MEC

Power Essays 2017: Back to the future – does data-driven planning restrict innovation and creativity? – by MEC

By (L to R) Georgine Hajjar (creative strategist), Marie Abiad (strategic planning director) and Kinda Al Issa (director of partnership & experience), MEC Big data. AI. Machine learning. Real-time data. We have become an industry obsessed with data. We have created algorithms, built dashboards, and developed analytical models in our quest to strengthen our strategies […]

Power Essays 2017: Numbers with emotions – a smart strategy for international media – by Dan Qayyum, international sales director, The Mediavantage

Power Essays 2017: Numbers with emotions – a smart strategy for international media – by Dan Qayyum, international sales director, The Mediavantage

Whether brands should shift their entire marketing strategy to digital media is a question that marketing managers and planners have to confront almost on a daily basis, with no easy answers. Let us go back to the origins of advertising, which can be traced back to ancient Egyptians who used papyrus for sales messages and […]

Power Essays 2017: To survive, get above the brief – by Alex Paquin, managing director, Nomads

Power Essays 2017: To survive, get above the brief – by Alex Paquin, managing director, Nomads

More than ever, businesses are beginning to see creativity as a valuable source of competitive advantage. Yet creative agencies are either too paralysed to seize the opportunities before them, stuck in their marketing comfort zone or desperately pivoting to the point of self-destruction. Apart from the clever few making genuine strides (R/GA comes to mind), […]

Power Essays 2017: Now that everyone is doing everything and agencies are being paid less and less, who can we afford to blame? – by Wassim Bassil, CEO and founder, Interesting Times

Power Essays 2017: Now that everyone is doing everything and agencies are being paid less and less, who can we afford to blame? – by Wassim Bassil, CEO and founder, Interesting Times

If I look back on the last three pitches we had at Interesting Times, there was something really intriguing that I never experienced in the last 15 years in the industry. Media agencies are competing with creative agencies. Social agencies are competing with traditional agencies. Consulting companies are competing with media agencies. Social agencies are […]

Power Essays 2017: Take care of your people and everything else will take care of itself – by Sasan Saeidi, Gulf CEO, J. Walter Thompson

Power Essays 2017: Take care of your people and everything else will take care of itself – by Sasan Saeidi, Gulf CEO, J. Walter Thompson

If the headline above should hold true, then as organisations we should really think about this notion through a more humanised lens and ensure the phrase “people as assets” really stands for something. In a Harvard Business School executive education course I took part in, the notion of human capital as the biggest challenge for […]

Omobono's Hadley Newman on why native video for LinkedIn matters to businesses in the Middle East

Omobono’s Hadley Newman on why native video for LinkedIn matters to businesses in the Middle East

By Hadley Newman, managing director at Omobono Middle East   When YouTube was launched,  it’s unlikely the founders expected its most significant traffic would come from Saudi Arabia. With the largest number of YouTube consumers per capita in the world, it is no surprise then that the social media channel chose the Kingdom to host its […]