RSSAuthor Archive for Campaign Staff

IAS Media's Ali Asgar Mir discusses the industry's future as he makes list of top Indian business owners

IAS Media’s Ali Asgar Mir discusses the industry’s future as he makes list of top Indian business owners

Managing director of IAS Media Ali Asgar Mir has made the Forbes Middle East list of the top 100 Indian business owners in the Arab World for the third year in a row. This year, he was ranked 74th on the list, the highest entry in the media sector. He speaks to Campaign. The media and advertising industry in the […]

Change the script

Change the script

Free The Bid is a movement that aims to give women directors and filmmakers a chance to break through the artificial barriers that leave them underrepresented in the advertising industry By Clare Macdonald, writer and creative consultant for Wild Media  The advertising industry is famous for changing the world with bold, innovative, creative ideas that […]

They don’t make Mad Men like they used to...

They don’t make Mad Men like they used to…

… but grey suits still abound, writes Frances Valerie Bonifacio, director of strategy at Serviceplan Group Middle East Unfortunately, top men in advertising these days are a lot less chauvinistic and self-absorbed than they used to be. Gone are the Mad Men days of pompous egos and flannel suits, of dry witticisms and cynical arrogance […]

Byblos Bank: No Place Like Home

Byblos Bank: No Place Like Home

In 2016, the Lebanese housing market had reached near saturation, with every resident who could afford to buy a house, already owning one, and with less homes being sold across Lebanon, and less housing loans being taken in the country, all of this wasn’t good news for Byblos Bank, given that it was launching its […]

How do agencies create content that can both fit in with and rise above the competition? Kijamii’s Bassem El Hady has some ideas

How do agencies create content that can both fit in with and rise above the competition? Kijamii’s Bassem El Hady has some ideas

Bassem El Hady is founder and CEO of Cairo-based digital agency Kijamii The digital age we live in today forces us to stay connected to our devices at all times. Regardless of location, occupation, social status or education, the internet has become an essential part of everyone’s life. It has become undeniably crowded yet laser […]

How to build a content strategy: Motivate Connect’s Chris Capstick explains why thinking like a publisher can keep your content strategy on track

How to build a content strategy: Motivate Connect’s Chris Capstick explains why thinking like a publisher can keep your content strategy on track

By Chris Capstick, publisher, Motivate Connect With increasing numbers of clients and agencies reporting that 2018 is the year they will really ramp up their investment in content marketing, it is an exciting time to be at the forefront of regional content creation in social, digital and video. The opportunity is enticing – brands can […]

Tapping into the spirit of the Middle East

Tapping into the spirit of the Middle East

By Jonty Summers, managing director, Hanover Middle East   W.W. Clements, a former CEO and president of the Dr Pepper Company, described the taste of Dr Pepper as one-of-a-kind, saying: “I’ve always maintained you cannot tell anyone what Dr Pepper tastes like because it’s so different. It’s not an apple, it’s not an orange, it’s […]

As the hashtag celebrates its first decade, OMD’s Eman Abu Alia reflects on its rise

As the hashtag celebrates its first decade, OMD’s Eman Abu Alia reflects on its rise

Eman Abu Alia is insights analyst executive at OMD If ever there was an occasion to consider just how far the world of social content organisation has come, then the humble hashtag turning 10 is surely it. Hashtags, once merely signifying a ‘pound’ or ‘hash’ symbol on your phone, now have a much deeper meaning […]

Driving change: GM CMO Molly Peck examines the impact of the Saudi driving decree

Driving change: GM CMO Molly Peck examines the impact of the Saudi driving decree

According to Bloomberg analysts, the projected impact to the economy of the recent decree that women in Saudi Arabia are to be allowed to drive cars could be as much as $90bn over time. This has a sizeable economic impact when you consider it’s only part of the government’s progressive strategy for the overall ‘Vision […]

A large and homogenous population makes for great creative insight in Egypt, says Hug's Ramy Kandil

A large and homogenous population makes for great creative insight in Egypt, says Hug’s Ramy Kandil

By Ramy Kandil, deputy general manager of operations, Hug Digital I’ve never been one for comparisons, but if you were to ask me to pick between Cairo and Dubai when it comes to the field of advertising, my bet will always be on a Nile view. It may seem counterintuitive, seeing that Dubai is the […]