Etisalat’s The Network featuring Rowan Atkinson

Kuwait-based agency Caviar has opened an office in Dubai. The company’s most recent campaign for UAE telecoms provider Etisalat, “The Network”, features British actor Rowan Atkinson, famous for his portrayals of Mr. Bean and Johnny English, and was directed by British writer, producer and director Paul W.S. Anderson, whose previous blockbuster hits include the Resident Evil franchise, AVP: Alien vs. Predator, and the Death Race franchise.

The agency says “The brief was to build a brand campaign focusing around Etisalat’s strong network; our strategy focused on creating a story that showcases the strength of the network through humour and action. Agent One’s mission is to find a spot where there is no Etisalat coverage. We aimed to produce a campaign that felt like a film, one that the audience will enjoy, forgetting that they are watching an ad. The TVC is supported with a Trailer style “teaser” and specially shot clips for YouTube and Snapchat, instead of generic cut downs of the original ad.”


Client: Etisalat

Agency: Caviar Creative

Chief Creative Officer: Haitham Al Hajji

Associate Creative Director: Fabian Pinto

Agency Producer: Alyah Al Jasser

Senior Account Manager:  Ebrahim Al Baghli

Production House: Deja Vu

Executive Producer: Manasvi Gosalia

Post Production: Juice Poland

Servicing Company: Mob Films

Audio/Music: Riad Qabandi

Director: Paul WS Anderson




Filed Under: FeaturedThe Work