FP7/MENA wins creative duties for Landmark’s Babyshop brand

Babyshop, the Middle East’s leading children’s retailer, has announced a strategic partnership with Middle East Communications Network agency FP7/MENA Dubai, effective immediately. FP7/MENA Dubai will work with Babyshop across all verticals on the brand’s creative strategy and planning on digital, television, print, out-of-home, social, radio and experiential activations.
FP7/MENA Dubai has been tasked with conceptualising and delivering integrated creative solutions across more than 15 countries in the Middle East and North Africa region.
These markets include the UAE, Saudi Arabia, Kuwait, Bahrain, Oman, Lebanon, Iraq and Egypt. “At Babyshop, we are very pleased to embark on a new creative partnership with FP7,” said Ruban Shanmugarajah, chief operating officer at Babyshop. He continued: “We were very keen to steer on a fresh and real take on our brand. After an intensive and detail-oriented pitch process, we unanimously chose FP7 as our new strategic partner and we are confident that the agency’s legacy of creative achievements will further drive success for our brand.”
Memac Ogilvy had previously appreciative worked on Babyshop.
Jon Marchant, the recently appointed UAE managing director at FP7/MENA, added: “FP7 Dubai are absolutely thrilled to be working with Babyshop, and specifically a client team who are genuinely appreciative of brave creativity built around disruptive ‘truths’.”
We’re looking forward to demonstrating how we bring the brand’s existing ‘It’s your style’ positioning to life, to resonate effectively with parents, driving both brand equity aand customer footfall.”
Babyshop is part of Landmark Group, whose other retail brands include Centrepoint, Splash and Shoe Mart. The Group’s media account is currently out for pitch. The incumbent is Wavemaker.



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