C&B strengthens its relationship with Dubai Judicial Institute

Cicero & Bernay Public Relations (C&B) has announced that it has retained Dubai Judicial Institute (DJI) as a client, and will be continuing to provide the entity with a comprehensive campaign that delivers strategic direction, thought leadership and media relations to fulfil its sector specific communication requirements.

Dubai Judicial Institute – the entity that provides legal and judicial training in accordance with Dubai Government directives and regulations – first joined C&B’s portfolio of governmental clients in 2017. The appointment strengthened C&B’s established communication expertise in the public sector, where it will continue to employ its extensive experience to improve DJI’s positioning and reputation via a combination of thought leadership and new-age PR techniques.

The agency has secured 100% client retention with its results-driven approach and new age PR tactics, and has also delivered a number of award-winning campaigns that were recognised for communication excellence at the ‘Middle East PR Awards 2017’ with awards for ‘Government Communications & Public Affairs’ and ‘Best Use of Digital PR’.



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