BBDO lead Loeries ranking, while region picks up D&AD Pencils

Regional ad agencies have ranked highly at The Loeries and picked up D&AD Impact Pencils.

South African awards show The Loeries has released its official rankings, and Impact BBDO Dubai is the top agency. It is followed by South Africa’s Ogilvy Johannesburg (which held the top spot last year), Hunt Lascaris Johannesburg and Native VML.

Also in the top 20 rankings are MENA agencies Y&R Dubai at number six, TBWA/Raad at number nine and J. Walter Thompson Dubai and KSA at 10 and 11 respectively.

The MENA rankings helped make BBDO MEA the top regional agency goup, followed by TBWA, Ogilvy EMEA, Y&R Africa & Middle East and J. Walter Thompson MEA.

Impact BBDO Dubai was the top ranked large agency (with 100 or more employees), TBWA/Raad was seventh and J. Walter Thompson KSA was eighth.

In the medium-sized agencies, with 41 to 99 employees, Y&R Dubai led the ranking, with J. Walter Thompson Dubai in second.

In the Loeries’ rankings for communication design, Impact BBDO Dubai came second to Grid Worldwide Branding and Design. Y&R Dubai ranked sixth and TBWA/Raad seventh. Impact BBDO Dubai was second to Ogilvy Johannesurg in the interactive and digital communications ranking. Ogilvy One Dubai and Memac Ogilvy Dubai were seventh.

Lebanon/Egypt’s Good People was the top-ranked MENA production company, in third place, and the UAE’s Dejavu was fourth. Egypt’s Rhino came in eighth. The UAE office of Media Monks was the third-ranked digital agency.

Meanwhile, regional agencies have also taken D&AD Impact Pencils in New York. The D&AD Impact awards, in the words of the organisers, “identify and celebrate transformative creative ideas that have had real impact and, ultimately, contribute towards a better and more sustainable future in which purpose is aligned with profit”.

The Classic Partnership won a White Pencil for its Footnote for the Breast for Medcare Women & Children’s Hospital, and Leo Burnett Beirut also won a White Pencil for #Undress522 for ABAAD Resource Center for Gender Equality.

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