The pop-up exhibitions by Ariowiggins would now be in Dubai to showcase exceptional printed applications from all around the world. Apart from Dubai venue, the exhibition to happen in Seoul and Shanghai. The pop-up exhibition was first initiated in 2015 and held in 6 major European cities which attracted more than 4600 visitors.
The first pop-up exhibition will take place in Dubai on 26, 27, 28 September in Concrete at Alserkal Avenue. The pop-up exhibition Dubai will be open to the public on the 27th and 28th of September, from 10am to 9pm. The preview will be held Tuesday 26th September from 6pm to 10pm.
The exhibition will feature the best printed samples made over the past 12 months all over the world on Arjowiggins Creative Papers, demonstrating different printing and finishing techniques. Visitors will have the possibility of picking up and touching the exhibits.
“For the past 5 years, Arjowiggins has held an annual internal competition to select the most impressive printed samples on our papers from across the world. However, 2015 was the first year we exhibited these printed applications to the public and it gave rise to the idea of our pop-up exhibitions with the first round being held in Europe for printers, designers, end-users and students. This was also an opportunity for us to meet the people who use our papers regularly,” said Christophe Balaresque, marketing director at Arjowiggins Creative Papers.