Motivate launches football site

Motivate Publishing, the GCC’s leading premium publisher of multi-media magazine brands including Campaign, is pleased to announce that it has launched, under license from Haymarket Media.

The hugely popular football title was launched in the UK in 1994 and has since grown to become the market leader, with licensing partners across the world, thanks to its insightful, knowledgeable and fun content.

Covering all aspects of Middle East football – including club and international teams – as well as all the best from the English, Spanish and European leagues, will be available in English and Arabic editions.

Ian Fairservice, Motivate’s managing partner and group editor-in-chief, said: “Launching is an exciting opportunity for Motivate. We look forward to creating a new channel for the avid football fan that will add to Motivate’s growing digital audience in the region.”

Mark Evans, Motivate’s group editor for entertainment, lifestyle and digital, said: “The launch of will be huge for football fans in the region. We intend to get under the skin of all the major leagues in the Middle East, including Saudi Arabia, Egypt and the UAE. And as a massive football fan myself, this really is a dream job.”

Anthony Milne, Motivate’s chief commercial officer, said: “FourFour­TwoArabia is an important addition to Motivate’s growing digital business. Our platforms, which include, and, as well as our video and content creation departments, are seeing unprecedented growth. FourFourTwoArabia will further engage our audiences with a product that is of mass appeal to the avid football fan at a time when there is immense focus on the sport in the region, with the upcoming FIFA Club World Cup and the FIFA World Cup in 2022.”

The site’s new editor, Ali Khaled, said: “With it being World Cup season, and with the 2019 AFC Asian Cup in the UAE, 2022 World Cup and the ongoing AFC Champions League to look forward to, there is an increasing demand for regional football stories from around the world. There is a real opportunity to produce strong stories from the Middle East in a fresh, modern way, as well as continuing to cover the global game in the way that the FourFourTwo brand has become known for.”



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